LIV. The Agency

What LIV. The Agency does

LIV. The Agency is a Netherlands-based, founder-led influencer marketing agency that operates as a professional services firm rather than a technology company. Founded by Nigel Ismailov, who serves as Founder & CEO, the agency runs a curated roster of 14+ influencer talents and an internal team of 8 (Project Managers, Campaign Managers, and a Communication Manager). Its core offering connects consumer brands with audiences through strategic influencer partnerships, talent representation, branded content creation, event activations, co-creation of products with influencers, and brand consultancy. Named enterprise clients span food (LAY'S), fashion (Gooseberry Intimates, snuggs, Farfetch), jewelry (Pandora, MY JEWELLERY), hair care (Hairlust), sleep products (EMMASLEEP), and luxury hospitality (W Doha), with campaigns executed across social media, billboard, TV, and in-store channels.

The business operates on a quote-based, project-by-project pricing model with rates determined in mutual agreement between the agency and client, supported by custom multi-year contract terms. Distribution is direct-to-brand: the agency pitches enterprise clients and matches them with represented talent without intermediated channels or marketplace platforms. Its go-to-market blends a sales-led motion (custom brand proposals) with a community-led motion (talent curation and co-creation). Marketing is concentrated on Instagram (@livtheagency) and the company website, where self-reported scale metrics claim 400M+ worldwide reach, 10M+ audience followers, and 5M+ weekly engagement across the talent roster. LIV is privately held, appears bootstrapped with no disclosed external funding or institutional investors, and operates primarily in the Benelux with broader European reach.

Name

LIV. The Agency

Legal name

LIV. The Agency

Website

https://livtheagency.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

LIV. The Agency is a Netherlands-based influencer marketing agency founded by Nigel Ismailov that connects enterprise consumer brands with a curated roster of 14+ influencer talents through campaign management, branded content creation, talent representation, events, and brand consultancy services.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Influencer Agencies & Talent Management Networks (MPACAGAC)

akta.pro secondary industries

Influencer Marketing Agencies (BPAFAHAA), Influencer Strategy & Campaign Management (MPAAAHAA), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Influencer marketing
• Talent management
• Branded content creation
• Social media marketing
• Creative campaign production

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Influencer Marketing & Management Services: LIV provides influencer marketing and management services including influencer campaign management, content creation, and social media management. Rates are determined in mutual agreement with clients based on campaign nature and scope. Payment is made according to agreed-upon payment terms.
2. Content Creation & Creative Studio: The agency offers photography, videography, custom graphics, and creative studio services for brands, including content refinement for social media, billboard, TV, and in-store use.
3. Talent Management: LIV manages and represents influencer talents, building relationships with brands that align with talent values and representing them in commercial partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

LIV. The Agency is an influencer marketing and brand partnership agency that connects consumer brands with audiences through strategic influencer campaigns, curated talent management, and branded content creation. The agency manages a roster of influencers in the Benelux region and offers end-to-end services spanning campaign strategy, talent matching, content production (photography, videography, custom graphics), event activations, and co-created product collaborations.

Product overview

LIV. The Agency operates as a full-service influencer marketing agency offering an integrated suite of services built around strategic influencer partnerships and branded content creation. The core offerings include Influencer Marketing (strategy and campaign management), Talent Management (roster curation and talent representation), and LIV. Visuals (photography and videography). Supporting services include LIV. Creative Studio for content production, LIV. Events for brand activations, Co-creation Influencer for collaborative product development, and Consultancy for brand partnership strategy. These services work together to deliver end-to-end influencer marketing solutions for brands seeking to connect with target audiences through authentic storytelling and impactful campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing

Quantifiable outcome

• 400M+ worldwide reach, 10M+ audience followers, 5M+ weekly engagement (self-reported metrics on homepage)

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Socialyse (Havas): Social and influencer marketing arm of Havas, offering influencer strategy and campaign execution as part of a broader holding-company portfolio. Comparable capability set but embedded in a much wider agency group.
• Dentsu Creative: Global creative and media network with influencer and social content capabilities through iProspect and Merkle. Competes for the same enterprise brand budgets as LIV via a much larger service portfolio.

Direct peers

• IMA (Influencer Marketing Agency): Full-service influencer marketing agency covering strategy, talent sourcing, and branded content creation for consumer brands. Direct competitor on enterprise influencer engagements.
• Obviously: Global influencer marketing agency offering strategy, talent management, and full-service campaign execution for enterprise brands. Closely mirrors LIV's integrated agency + talent model and global brand client list.
• Whalar Group: Creator commerce and influencer marketing agency with talent management, content studio, and brand partnership services. Comparable in that it combines agency, talent representation, and a creative studio.
• Billion Dollar Boy: Influencer marketing agency serving enterprise brands with strategy, creative, and campaign management across global markets. Directly comparable service stack and target customer.
• TAKUMI: Influencer marketing platform and agency with creator sourcing, campaign management, and analytics services. Overlaps with LIV's strategy-and-execution offering from a more tech-enabled angle.
• Goat (WPP): Influencer and social media marketing agency now part of WPP, offering end-to-end campaign and creator services to enterprise brands. Strongly comparable on service mix and brand-side customer base.

Regional players

• Kolsquare: French-headquartered influencer marketing SaaS platform with agency services across Europe. Comparable to LIV in serving brand-side campaigns but operates primarily in French-speaking markets.

Emerging players

• The Cirqle: Influencer marketing platform focused on creator commerce and performance-driven campaigns for brands. Comparable on the brand-side influencer execution layer, with a more platform-native delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/livtheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIV. The Agency