What Mahakax (pt Mahaka Media Tbk) does

PT Mahaka Media Tbk (mahakaX) is an Indonesian publicly-listed media and entertainment holding company founded in 1992, headquartered in Jakarta and traded on the Indonesia Stock Exchange under ticker ABBA. The company was rebranded to mahakaX in 2024 to reflect its expanded positioning as an integrated ecosystem spanning digital media, creators management, media agencies, IP and creative production, and Web3 initiatives. It serves two principal customer bases: B2B enterprise clients (advertisers, automotive OEMs, FMCG brands) purchasing integrated media campaigns, and Indonesian consumers across news, Islamic content, sports, audio, and live entertainment. Revenue mechanics span advertising (broadcast TV, radio, digital), professional services (experiential marketing via ALIVE Indonesia, venue rentals at Mahaka Square), and subscription/recurring (Noice podcast platform), with pricing not publicly disclosed and structured as quote-based enterprise contracts.

mahakaX's core technology is a multi-platform media stack comprising print (Republika newspaper), broadcast television (JAKTV), a multi-station radio network (Hot FM, Kis FM, Most Radio, Jak FM, Gen Jakarta, Gen Surabaya under Mahaka Radio Integra), digital audio (Noice), sports properties (IBL basketball league, Skor, Lima, TopScore), event technology (Otego, Goers, Doogether), and an in-house creative technology unit (Cintel). Notable recent technical launches include PORTAL — described as Indonesia's first immersive cinematic experience venue — and Aiman & Aisha, a generative AI platform with Islamic moral architecture built in collaboration with Sahabat-AI. The group operates roughly 30 wholly-owned subsidiaries and joint-venture interests, with subsidiary counts spanning content production, advertising (Mahaka Advertising), digital media (Mahaka Digital), and visual production (Mahaka Visual Integra).

Go-to-market is sales-led and event-driven: ALIVE Indonesia acts as the experiential marketing arm executing large-scale booths at Jakarta Fair Kemayoran and IIMS for clients including Astra Honda Motor, Honda, and Agung Toyota, while the radio and broadcast portfolio sells advertising airtime and sponsorships at scale. In October 2025 the company announced a strategic AI partnership with Tencent Cloud for the Indonesian market, signaling an emerging technology-driven go-to-market layer built on third-party AI infrastructure rather than proprietary models. The company achieved its first net profit in five years in 2024 following capital increases (PMHMETD VI, 2021) and a multi-year operational restructuring, with Adrian Syarkawi serving as President Director and Ishak Reza as Chief Creative Officer.

Name

Mahakax (pt Mahaka Media Tbk)

Legal name

PT Mahaka Media Tbk

Website

https://mahakax.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Media & Entertainment Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community-Integrated Publishing Platforms (MPACAIAI)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

Keywords

• Media holding company
• Digital media services
• Experiential marketing
• Broadcast television
• Audio content platforms

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Media & Content: Revenue from digital media operations including online platforms, content creation, and digital advertising across Mahaka Media's digital ecosystem.
2. Broadcast Media: Revenue from broadcast operations including JAKTV television and multiple radio stations (Most Radio, HOT FM, Kis FM, Mustang Radio, Jak FM, Gen Jakarta, Gen Surabaya).
3. Event & Experiential Marketing: Revenue from ALIVE Indonesia's experiential marketing services, event management, and booth installations for corporate clients at major exhibitions like Jakarta Fair and IIMS.
4. Venue Operations: Revenue from Mahaka Square venue operations, hosting events, concerts, and corporate functions.
5. Podcast & Audio Content: Revenue from Noice podcast platform and audio content distribution.
6. Sports & Entertainment: Revenue from IBL (Indonesian Basketball League), sports media properties (Skor), and entertainment events.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mahakax (PT Mahaka Media Tbk) operates as a diversified media and entertainment holding company encompassing digital media, creators management, media agencies, IP and creative powerhouse, and Web3 initiatives. Its business units include Republika newspaper, JAKTV broadcasting, multiple radio stations, Noice podcast platform, IBL basketball league, ALIVE Indonesia experiential marketing, Mahaka Square event venue, and Aiman & Aisha Islamic AI platform.

Product overview

MahakaX (PT Mahaka Media Tbk) operates as a diversified media, entertainment, and technology holding company founded in 1992. The ecosystem spans five main divisions: Mahaka Media (newspapers including Republika), Mahaka Radio Integra (multiple radio stations including Hot FM, Kis FM, Jak FM, Most Radio, and Gen stations), Mahaka Visual Integra (television including JAKTV), Mahaka Digital (online platforms including Noice podcast platform and Mahaka Advertising), and Mahaka Sport (IBL basketball league, Skor, Lima sports platforms). Key sub-brands include CreativeIntel for creative technology solutions, ALIVE Indonesia for immersive experiential marketing, PORTAL for immersive cinematic experiences, and Aiman & Aisha for Islamic AI content. The company also operates Mahaka Square as an event venue and provides WhatsApp for Business services. In October 2025, MahakaX formed a strategic AI partnership with Tencent Cloud for the Indonesian market.

Differentiator

Problem solved

Functional benefit

Brands

• Republika: National newspaper and Islamic media outlet
• ALIVE Indonesia
• Mahaka Square
• Noice
• IBL
• Skor
• Lima
• JAKTV
• creativeintel (Cintel)
• PORTAL
• Inaya

Products and services

• Republika Leading Indonesian Islamic newspaper and digital media platform providing news, commentary, and religious content to consumers.
• ALIVE Indonesia Immersive experience and event management company specializing in booth installations and experiential marketing for events like IIMS, Jakarta Fair Kemayoran, and Honda Bikers Day, serving enterprise clients.
• Mahaka Square Event venue and entertainment space in Jakarta serving as a destination for concerts, sports events, festivals, and corporate gatherings.
• JAKTV Jakarta-based television broadcasting channel providing local and national news coverage and advertising inventory for enterprise clients.
• Noice Podcast and audio content platform offering Indonesian podcasts, audio series, and spoken word content with subscription-based revenue model.
• CreativeIntel (Cintel) Creative technology agency providing innovative digital solutions, experiential marketing technology, and creative technology implementations for enterprise clients.
• Mahaka Radio Integra Radio broadcasting division encompassing multiple stations including Hot FM, Kis FM, Most Radio, Jak FM, Gen Jakarta, and Gen Surabaya reaching major Indonesian cities.
• Mahaka Sport Sports media and event division managing basketball league operations, sports coverage, and sports event activations.
• IBL (Indonesian Basketball League) Professional basketball league in Indonesia featuring teams like Satria Muda and Pelita Jaya, with sports media rights and sponsorship revenue.
• PORTAL Immersive cinematic portal experience providing immersive storytelling and cinematic content for consumer visitors and corporate event clients.
• Aiman & Aisha Islamic AI platform by Republika featuring moral architecture for generating Islamic religious content, Quranic explanations, and Hadith-based responses for Muslim users.
• Mahaka Advertising Advertising and media buying services across Mahaka's media ecosystem for enterprise clients.

Quantifiable outcome

• First profit in 5 years achieved in 2024
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tencent CloudcoreTechnology or Integration · 6 October 2025Strategic AI partnership formed in October 2025 between mahakaX and Tencent Cloud to develop AI solutions for the Indonesian market. This partnership focuses on leveraging Tencent Cloud's AI technology capabilities to enhance mahakaX's media and entertainment ecosystem.
• Andre TaulanyminorOthersContent creator partnership with Andre Taulany, a prominent Indonesian content creator, to develop creative content for mahakaX's platforms.
• MCAS GroupcoreStrategic or Co-development PartnerJoint venture partnership to launch Inaya, an innovative Muslim platform. MCAS Group and mahakaX collaborated to create a comprehensive Muslim daily needs platform.
• Astra Honda MotorcoreStrategic or Co-development PartnerLong-term partnership where ALIVE Indonesia provides experiential marketing and booth installations for Astra Honda Motor at major automotive exhibitions including IIMS and Jakarta Fair.
• HondacoreStrategic or Co-development PartnerOngoing partnership with Honda for interactive booth experiences at Jakarta Fair Kemayoran and Honda Bikers Day events.
• RepublikacoreStrategic or Co-development PartnerIslamic news media platform under mahakaX ecosystem, featuring AI-powered content through Aiman & Aisha platform developed in collaboration with Sahabat-AI.
• PertaminaminorStrategic or Co-development PartnerSupport for Scooter Prix 2024 motorsport event, supporting Indonesian scooter racing with Pertamina sponsorship.
• RANS EntertainmentminorStrategic or Co-development PartnerPartnership to host RANS Padel Wars 2025 at Mahaka Square, featuring celebrities and world football legends.
• Agung ToyotaminorStrategic or Co-development PartnerPartnership to provide WhatsApp for Business services to enhance customer experience for Agung Toyota dealership.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dyandra Promosindo: Indonesia's largest independent event organizer and exhibition management company. Direct comparable to mahakaX's ALIVE Indonesia experiential marketing business unit and Mahaka Square venue operations, serving similar B2B exhibition and live-event clients.
• MNC Group (PT MNC Asia Holding Tbk): Indonesia's largest private media conglomerate operating RCTI, MNCTV, GTV TV networks, MNC Radio networks, MNC Digital, and event/spinoff businesses. Direct peer as a publicly listed Indonesian holding company with integrated TV, radio, digital, content, and event assets targeting Indonesian advertisers and consumers.
• Trans Media (PT Trans Media Corpora): Indonesian media conglomerate operating Trans TV, Trans7, CNN Indonesia, detik.com, and Trans Studios entertainment venues. Closely comparable to mahakaX in operating broadcast TV, digital news, and physical entertainment/event venues serving Indonesian audiences and advertisers.
• Viva Media (PT Visi Media Asia Tbk): Indonesian publicly listed media group operating ANTV, tvOne, and UseeTV/Sportify. Direct comparable peer operating broadcast TV networks and digital media assets in the same Indonesian advertiser and regulatory environment as mahakaX.
• NET TV (PT Net Visi Media Tbk): Indonesian broadcast TV operator publicly listed on IDX, focused on younger demographics and integrated digital distribution. Direct comparable to mahakaX's JAKTV broadcast TV business with similar audience-targeting and ad-supported revenue model.
• Surya Citra Media (PT Surya Citra Media Tbk): Indonesia's largest free-to-air TV network operator (SCTV, Indosiar) under Emtek Group. Direct comparable as a publicly listed Indonesian broadcast TV-led media company with audience-reach-driven advertising revenue model, similar to mahakaX's JAKTV-led broadcast operations.
• Kompas Gramedia (KG Media): Indonesia's largest publishing and media conglomerate (Kompas newspaper, Tribun Network, Kontan, Grid). Comparable as diversified Indonesian media group combining legacy newspaper publishing with digital news verticals - similar to mahakaX's Republika-led publishing business but with adjacent broadcast/venue assets mahakaX operates.

Regional players

• Mediacorp: Singapore's largest media conglomerate operating broadcast TV, radio networks, digital platforms, and event venues. Regional comparable reference as integrated broadcast/radio/digital/events media holding operating in adjacent Southeast Asian market with similar business model to mahakaX's Indonesian ecosystem.

Emerging players

• Noice (by MahakaX) is itself a peer reference for regional podcast/audio platforms: Comparable emerging audio/podcast platform in Southeast Asia with creator-driven monetization model. Mentioned because mahakaX operates Noice as a podcast/audio platform competing in regional audio streaming alongside other emerging player audio platforms.

Broad incumbents

• Emtek (PT Elang Mahkota Teknologi Tbk): Largest Indonesian media and technology conglomerate controlling Surya Citra Media, Vidio streaming platform, Bukalapak e-commerce, and advertising tech. Operates broader portfolio than mahakaX but overlaps substantially in digital media, broadcasting, and content distribution to Indonesian audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mahaka-x

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries32 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahakax (pt Mahaka Media Tbk)