My Story Matters

What My Story Matters does

My Story Matters is a Utah-based nonprofit that develops and distributes personal development and emotional intelligence curricula for children, teens, adults, justice-involved individuals, and clinicians. The organization operates a unified curriculum platform segmented into three age-tiered core products — Claim Your Story (K–6th grade), Chart Your Story (7th–12th grade), and Captain Your Story (18+) — plus two specialized tracks for Justice Involved individuals (delivered in partnership with the Utah Department of Corrections) and Clinicians. The methodology is centered on storytelling-based self-efficacy, resilience-building, and goal-setting frameworks, and the organization reports a 99% non-reincarceration rate among justice-involved graduates compared to a stated 80% Utah recidivism baseline.

The organization does not sell curriculum as a commercial product. Instead, it is funded almost entirely through donations and volunteer support, with cumulative donations of $615,558 reported as of January 26, 2024. Programs are delivered through a community- and partner-led go-to-market motion: institutional partnerships with correctional facilities, schools, and adult education centers (e.g., Safe Harbors), supplemented by clinician referrals and a multi-channel donor ecosystem spanning religious organizations (LDS Church), private foundations (Miller Family, Sorenson Legacy, George S. Eccles), state government (Utah DWS, Utah Department of Corrections, Provo City), federal government (HUD), and corporate sponsors (doTERRA, Fidelity).

The operating model is lean: 1–10 employees, a single mailing address in Springville, Utah, and a small digital footprint (website, Facebook, Instagram, email) used primarily for awareness and donation capture. There is no proprietary technology platform, no mobile app, no API, and no disclosed AI/ML capability. Strategic leverage depends on outcome data, institutional partnerships, and sponsor diversification rather than technology, IP, or scale advantages.

Name

My Story Matters

Legal name

My Story Matters

Website

https://mystorymatters.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

My Story Matters is a Utah-based nonprofit that provides emotional intelligence and personal development curricula for children, teens, adults, justice-involved individuals, and clinicians, funded primarily through donations and delivered via partner institutions.

Ownership category

akta.pro rank

Product category

Personal Development Curriculum

NAICS

Child and Youth Services (62411), Educational Services (61)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industries

Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)

Keywords

• Personal development curriculum
• Emotional intelligence programs
• Youth education curriculum
• Adult life skills training
• Recidivism prevention programs

Headquarters

HQ city

Springville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization operates as a nonprofit and relies primarily on donations to fund its operations, coach individuals along their journey, and expand to new communities. Total donations to date reported as $615,558.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

My Story Matters delivers age-tiered personal development curricula—Claim Your Story for K-6 children, Chart Your Story for teens in grades 7-12, and Captain Your Story for adults—plus specialized tracks for justice-involved individuals and clinicians. Programs focus on building emotional intelligence, resilience, confidence, and intentional living through a storytelling-based methodology, and are delivered in classrooms, homes, correctional facilities, and community settings via partnerships.

Product overview

My Story Matters offers a unified curriculum platform with three core age-based programs (Claim Your Story for children K-6th grade, Chart Your Story for teens 7th-12th grade, and Captain Your Story for adults 18+) plus specialized tracks for Justice Involved individuals and Clinicians. The curriculum focuses on emotional intelligence, resilience, confidence-building, and personal transformation through storytelling-based methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Claim Your Story: A powerful and flexible curriculum designed for all elementary school-age children (K-6th grade) that empowers students to see themselves as the heroes of their own stories.
• Chart Your Story
• Captain Your Story

Products and services

• Claim Your Story A powerful and flexible curriculum for elementary school-age children (K-6th grade) that empowers students to see themselves as heroes of their own stories and equips them with tools for personal growth and self-discovery. Can be taught by educators in classrooms or guided by parents at home.
• Chart Your Story A curriculum for teenagers in grades 7-12 that builds resilience and confidence, teaching teens to make decisions with confidence and create a powerful roadmap for their future using foundational tools.
• Captain Your Story An adult curriculum (18+) that builds resilience and confidence, helping adults become goal-oriented members of society who value their relationships, equipped with foundational tools to captain their story.
• Justice Involved Track

Quantifiable outcome

• 99% non-reincarceration rate among justice-involved graduates (compared to 80% recidivism rate in Utah within 30 days of release)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• LDS ChurchminorOthersLogo sponsor appearing on the My Story Matters website, indicating financial or organizational support for the organization's mission.
• Miller Family FoundationminorOthersFoundation sponsor supporting My Story Matters' programs through charitable giving.
• Sorenson Legacy FoundationminorOthersFoundation sponsor providing funding support to expand My Story Matters' life-changing programs.
• Utah Department of Workforce ServicesminorOthersState government partner supporting workforce development initiatives through program sponsorship.
• Provo CityminorOthersLocal government partner supporting community programs through sponsorship.
• Utah Department of CorrectionscoreImplementation/ SI/ Consulting PartnerKey operational partner delivering My Story Matters curriculum to justice-involved individuals within Utah's correctional system.
• U.S. Department of Housing and Urban Development (HUD)minorOthersFederal government partner supporting housing stability initiatives through program sponsorship.
• George S. Eccles FoundationminorOthersFoundation sponsor supporting My Story Matters' mission and programs.
• doTERRAminorOthersCorporate sponsor supporting the organization through doTERRA's caring sponsorships program.
• Fidelity InvestmentsminorOthersCorporate sponsor supporting My Story Matters through Fidelity's citizenship and giving initiatives.
• Safe HarborscoreImplementation/ SI/ Consulting PartnerAdult education center that delivers My Story Matters curriculum to adult learners seeking personal transformation and life skills development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 7 Mindsets: Provider of a K-12 SEL and social-emotional curriculum framework that schools and districts license. Highly comparable to My Story Matters' Claim Your Story and Chart Your Story programs in target market, delivery model, and SEL methodology.
• WhyTry: Delivers resilience and character-education curricula explicitly designed for at-risk and juvenile-justice-involved youth. Comparable to My Story Matters' Justice Involved Track and shares the same outcome-oriented, reentry-focused positioning.
• CharacterStrong: K-12 SEL and character-development curriculum provider sold to schools and districts. Overlaps with My Story Matters' K-12 curricula on audience, content category, and school-based delivery.
• Sources of Strength: Youth-led peer-to-peer resilience and SEL program implemented in schools and communities. Comparable to My Story Matters' teen and youth resilience-building curricula on audience and delivery format.
• Overcome (Resilience-Focused Programs): Curriculum and program provider focused on resilience and personal development for youth and adults, including court-referred participants. Comparable to My Story Matters' adult and justice-involved tracks.
• Ripple Effects: SEL and behavioral intervention programs targeting at-risk youth, including justice-involved populations. Closely comparable to My Story Matters' Justice Involved Track on audience and trauma-informed methodology.

Broad incumbents

• Committee for Children (Second Step): Large, established publisher of the Second Step SEL curriculum for K-8 schools. A broad incumbent in the same SEL-in-schools category My Story Matters targets, with greater scale and school-district sales infrastructure.

Others

• CASEL: The leading collaborative framework and advocacy organization for SEL in education. Not a direct competitor, but its SEL framework defines the category that My Story Matters' curriculum is designed to fit into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100064898791534
• Instagraminstagram.com/mystorymatters
• LinkedInlinkedin.com/company/my-story-matters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Story Matters