MPAC

What MPAC does

MPAC (Make Property And Career Impact / Melbourne Advisory), legally MPAC Advisory, is a privately held Melbourne-based advisory firm serving primarily high-net-worth Vietnamese and Chinese families seeking to migrate to, invest in, or settle in Australia. The firm operates as a coordinated professional services platform rather than a single software product, delivering an integrated offering that spans migration and visa advisory (General Skilled Migration, Employer Sponsored, Student and Guardian Visas, Innovation Pathway), property buyer advocacy (FIRB compliance, knockdown-rebuild, portfolio acquisition), business acquisition (newsagencies, 3PL logistics, cafes, courier services), education pathway planning, trust and fund management, and on-demand concierge and home services. Service delivery is structured through the proprietary 7-stage MPAC Experience (Discovery, Compliance, Strategy, Tour, Acquisition, Setup, Growth) and the Wealth Cycle framework, each producing a customized Standard Operating Procedure document for the client family. The principal is Michael Pham, and the team operates bilingually in English, Vietnamese, and Mandarin.

The business model combines transactional and project-based revenue: a 2% buyer advocacy fee on property purchases, a $5,800 one-time Discovery Package, scoped advisory engagements priced from $2,500 to $6,500, twelve tiered Discovery Tours priced $89–$1,499 per person, hourly concierge services ($79–$200/hr), flat-rate home services (removalists $690–$1,780, cleaning $280–$1,180), and referral fees from a 50+ professional partner network spanning conveyancers, MARA-registered migration agents, mortgage brokers (30+ lenders), accountants, insurance brokers, quantity surveyors, builders, and education consultants. Distribution is multi-channel: direct consultation-based sales, partner referrals, community-led demand within Vietnamese and Chinese networks, and event-driven Discovery Tours capped at 4 families per month.

The platform is technically lightweight: MPAC discloses no proprietary software or AI model of its own, instead leveraging ecosystem partnerships with EIZ Technology (e-commerce and market intelligence, 4,000+ brands, $600M+ GMV) and ANP Supply Chain (9 warehouses, 60,000+ daily orders) to deliver e-commerce and logistics capabilities to clients. A Digital Services suite (Website Creation, Content Creation, Digital Marketing, Business Digitization with Xero integration, Operations Overhaul with AI automation) is announced as Coming Soon. Operational scale signals include 500+ families assisted through the partner network, 140+ families served via Discovery Tours in 2025-26, a reported 95% client satisfaction rate, and a property portfolio managed exceeding $100M.

Name

MPAC

Legal name

MPAC Advisory

Website

https://mpac.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MPAC is a Melbourne-based advisory firm delivering integrated migration, property, business, education, and concierge services to high-net-worth Vietnamese and Chinese families relocating to or investing in Australia.

Ownership category

akta.pro rank

Product category

Migration and Property Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Management Services (8741), Investment Advice (6282)

akta.pro primary industry

Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)

Keywords

• Migration advisory services
• Property buyer advocacy
• Business acquisition advisory
• Education pathway planning
• Concierge services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Buyer Advocacy Fees: 2% of property purchase price for end-to-end buyer advocacy including search, shortlisting, guided tours, auction bidding, FIRB lodgement, construction advisory, legal/mortgage/tax optimization, and settlement support. This is a one-time transaction-based fee.
2. Discovery Package: $5,800 one-time comprehensive strategic report covering needs assessment, market briefing, FIRB eligibility review, feasibility studies, finance pre-qualification, and 30-day support. Fixed fee service.
3. Migration & Advisory Services: Specialist services including Migration Pathway Assessment (from $4,200), FIRB Application (from $2,500), Tax & Trust Structure Advisory (from $4,800), Legal & Contract Review (from $3,800), Development Feasibility Study (from $6,500), Construction Advisory (from $5,500), and Student Accommodation Strategy (from $3,200).
4. Discovery Tours: 12 purpose-built reconnaissance experiences priced from $89 to $1,499 per person. Includes airport pickup, food & culture walks, school/university tours, business reconnaissance, property safaris, childcare tours, e-commerce hub visits, and complete discovery packages.
5. Concierge & Home Services: Personal Assistant ($200/hr), Concierge Drivers ($79-169/hr), VIP Discovery Week Bundle ($3,800), removalist services ($690-$1,780), cleaning services ($280-$1,180), handyman ($150/hr), and various home maintenance services. Hourly and flat-rate pricing.
6. Partner Referral Fees: Revenue from partnership program where professional partners (conveyancers, migration agents, mortgage brokers, accountants) receive referrals. Referral Partner tier operates on conversion-based fees with no upfront cost.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

MPAC is a Melbourne-based bilingual advisory firm that delivers coordinated migration advisory, property buyer advocacy, business acquisition, education pathway planning, trust account management, and concierge services to international families—primarily from Vietnam and China—pursuing relocation, investment, or business ownership in Australia. Services are packaged through a 7-stage structured process spanning Discovery, Compliance, Strategy, Tour, Acquisition, Setup, and Growth, and are supported by a 50+ partner ecosystem and integrations with EIZ Technology and ANP Supply Chain.

Product overview

MPAC (Make Property And Career Impact) is a Melbourne-based advisory firm operating as a unified services platform — not a single software product. The core offering is a portfolio of coordinated professional services spanning migration advisory, property buyer advocacy, business acquisition, education planning, and concierge support for Vietnamese and Chinese families investing in Australia. Service delivery is structured through the proprietary 7-stage MPAC Experience methodology and the Wealth Cycle strategic framework. The service lineup includes Discovery Tours (12 experiences from $89), Home & Concierge Services (drivers, PAs, removalists, trades), Migration & Visa Pathways, Property & Development, Business Acquisition & Setup, Trust Accounts & Fund Management, Education & Student Pathways, and Professional Services (contract review, valuations). A Digital Services suite (Website Creation, Content Creation, Digital Marketing, Business Digitization, Operations Overhaul) is announced as Coming Soon. The firm is powered by strategic partnerships with EIZ Technology and ANP Supply Chain, and is led by Principal Advisor Michael Pham managing a $100M+ property portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Australia Discovery Tours Twelve purpose-built reconnaissance experiences for international families considering migration to Australia, ranging from airport pickup ($89) to a 5–7 day Complete Discovery Package ($1,499/person). Includes property safaris, school and university visits, business reconnaissance tours, suburban lifestyle comparisons, e-commerce hub visits, and government services accompaniment.
• Home & Concierge Services On-demand bilingual concierge and home services for families in Melbourne, including personal assistants ($200/hr), concierge drivers across sedan/SUV/van/cargo truck tiers ($79–$179/hr), removalists ($690–$1,780 flat), deep and end-of-lease cleaning ($580–$1,180), handyman services ($150/hr), locksmith, gardening ($99/visit), NBN/internet setup, and car servicing. Includes VIP Discovery Week Bundle ($3,800 with 20hrs PA + 40hrs driver).
• Migration & Visa Pathways Advisory service mapping migration routes for international families and skilled professionals, including General Skilled Migration (189/190), Employer Sponsored (482/186), Student Visa (500), Guardian Visa (590), Working Holiday (417/462), Partner and Parent Visas, and National Innovation Visa (858). Includes Migration Pathway Assessment (from $4,200), FIRB Application support (from $2,500), and Tax & Trust Structure Advisory (from $4,800).
• Property & Development End-to-end buyer advocacy and property acquisition service covering FIRB applications, knockdown-rebuild strategies, student housing models, SMSF property investment, multi-entity structures, and feasibility assessments before purchase. Handles residential and commercial property for foreign and Australian-resident clients. Priced at 2% of purchase price for full buyer advocacy including search, guided tours, auction bidding, FIRB lodgement, construction advisory, legal/mortgage/tax optimization, and settlement support.
• Business Acquisition & Setup Turnkey business acquisition advisory for international families, targeting newsagencies, parcel collection centres, 3PL logistics, cafes, courier services, and e-commerce operations. Includes due diligence, entity structuring (ABN/GST registration), and visa bridging through employer sponsorship and self-sponsorship strategies.
• Trust Accounts & Fund Management Corporate secretary and trust account services for overseas investors. Manages fund flows through formal meeting minutes, provides cross-border compliance (FIRB, AML), transparent reporting, and Double Tax Agreement optimization across Australia's 40+ DTAs (including Vietnam).
• Education & Student Pathways Education advisory connecting school and university selection with migration strategy. Services include needs-based school matching, Australian Homestay Network (AHN) placement for under-18 students, Guardian Visa (590) support, and school-zone property alignment.
• Professional Services Bilingual legal and commercial document support including residential and commercial rental contract review, house price valuations (from $400), business-for-sale contract due diligence (from $1,500), and dispute resolution preparation (VCAT, mediation). Priced from $3,800 for Legal & Contract Review.

Quantifiable outcome

• Families served in 2025-26: 140+
• +10 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

25 partnerships are on record, tiered core and minor.

• EIZ TechnologycoreTechnology or IntegrationAI-driven supply chain and market intelligence platform powering 4,000+ brands with $600M+ annual GMV. EIZ provides e-commerce technology infrastructure including POS, online store, delivery partner integration (Uber/DoorDash/Menulog), and Xero accounting synchronization. MPAC leverages EIZ ecosystem for client e-commerce operations and business digitization services.
• ANP Supply ChaincoreTechnology or IntegrationCross-border fulfillment and logistics network operating 9 warehouses across 4 countries processing 60,000+ orders daily. ANP provides enterprise-grade logistics for MPAC client e-commerce businesses and supply chain visibility for business acquisition clients.
• AHN (Australian Homestay Network)coreStrategic or Co-development PartnerInternationally accredited homestay provider placing under-18 international students with vetted Australian host families. Full compliance with Australian ESOS Act welfare standards, regular welfare checks, 24/7 emergency support, and cultural integration. MPAC provides multilingual advocacy and oversight for families.
• Realestate.com.auminorGTM or Marketing PartnerAustralian real estate listing platform integrated into MPAC's rental listings section. Provides real-time rental listings across Melbourne suburbs with median rent data sourced from CBRE and Domain.
• DomainminorGTM or Marketing PartnerAustralian property platform providing market intelligence, forecast data, and suburb comparisons. Domain 2026 Forecast Report cited for rental projections and market analysis.
• Cotality (CoreLogic)minorGTM or Marketing PartnerProperty data and analytics provider formerly CoreLogic. Cited for Decoding 2026 report on housing value trends, growth corridor analysis, and market performance data.
• JD.comminorGTM or Marketing PartnerChinese e-commerce marketplace partner. EIZ facilitates cross-border trade operations. Clients access JD.com marketplace through EIZ integration.
• AlibabaminorGTM or Marketing PartnerChinese e-commerce marketplace partner. Part of cross-border trade ecosystem accessible through EIZ platform for Australian market entry.
• AirbnbminorGTM or Marketing PartnerShort-term accommodation platform. Referenced in comparison context for tour pricing. Airbnb charges $89-$249 for generic experiences versus MPAC's actionable intelligence tours.
• KPMGminorGTM or Marketing PartnerProfessional services firm providing 2026 Melbourne growth forecast (6.9%). KPMG Property Outlook cited for market intelligence and investment positioning.
• CBREminorGTM or Marketing PartnerCommercial real estate services firm. CBRE Apartment Outlook cited for 24% apartment rent surge forecast by 2030 and vacancy rate projections.
• EIU (Economist Intelligence Unit)minorGTM or Marketing PartnerGlobal research firm. Melbourne ranked #4 Most Liveable City by EIU 2025, #1 in Australia, used in marketing materials.
• QS RankingsminorGTM or Marketing PartnerUniversity ranking organization. Melbourne ranked #5 Best Student City by QS 2025 with Melbourne University ranked #1 in Australia.
• Licensed Conveyancers & Property LawyerscoreImplementation/ SI/ Consulting PartnerVerified professional partners providing property settlement, contract review, title search, stamp duty calculation, PEXA lodgement, FIRB applications, and entity structuring. Pre-qualified referrals from MPAC with bilingual client briefings.
• Migration Agents & Immigration LawyerscoreImplementation/ SI/ Consulting PartnerMARA-registered migration agents handling visa applications, appeals, employer sponsorship, citizenship, and character waivers. Partners receive warm introductions with bilingual briefs covering client situation, needs, and timeline.
• Mortgage Brokers & LenderscoreImplementation/ SI/ Consulting Partner30+ lenders including major banks and non-banks for home loans. Handles pre-approval, application, and settlement. Commission-based model (0.65-0.70% upfront + 0.15% trailing).
• Accountants & Tax AdvisorscoreImplementation/ SI/ Consulting PartnerTax professionals for annual returns, depreciation claims, negative gearing optimization, CGT calculations, and FIRB compliance documentation. Cross-border structures and Double Tax Agreement optimization.
• Insurance BrokersminorImplementation/ SI/ Consulting PartnerLandlord insurance advocacy when claims are denied or underpaid. Policy review, claim preparation, insurer negotiation, and AFCA escalation services.
• Quantity SurveyorsminorImplementation/ SI/ Consulting PartnerQualified quantity surveyors preparing 40-year depreciation reports covering building structure (Div 43) and plant & equipment (Div 40). Typically saves investors $5K-$10K+ in tax deductions.
• Property ManagersminorImplementation/ SI/ Consulting PartnerProperty management setup for rental optimization, tenant screening, and ongoing portfolio management for investor clients.
• Builders & Renovation ContractorsminorImplementation/ SI/ Consulting PartnerTrade network including electricians, plumbers, carpenters, painters, tilers, landscapers, and full renovation contractors. On-site quotes for knockdown-rebuild and renovation projects.
• Financial PlannersminorImplementation/ SI/ Consulting PartnerWealth strategy and goal setting, SMSF advisory, superannuation strategies for property investment within concessional tax environment.
• Education ConsultantsminorImplementation/ SI/ Consulting PartnerSchool and university placement services aligned with migration pathways. Partner with AHN for homestay placement and educational institution relationships.
• Criminal & General LawyersminorImplementation/ SI/ Consulting PartnerGeneral practice lawyers for civil disputes, contract law, employment matters, family law referrals. Bilingual consultations available.
• Business BrokersminorChannel Partner/ Reseller/ DistributorBusiness acquisition facilitators for newsagencies, parcel collect, 3PL, cafes, courier services. Business due diligence support and owner introductions.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ray White: Large Australian residential and commercial real estate franchise network with significant Asian-market division activity. Overlaps with MPAC on property transaction services but operates a sales-side (vendor) model rather than buyer advocacy, and does not deliver migration advisory.
• REA Group: ASX-listed operator of realestate.com.au and Australia's largest residential property portal. Provides listing, market data, and ancillary services that MPAC integrates with, but operates at platform scale rather than as a buyer-advocacy or migration advisory.
• Domain Group: ASX-listed Australian residential property platform providing listings, market research (cited by MPAC), and buyer tools. Comparable as a property data and listings incumbent, but does not compete in migration advisory or buyer advocacy services.

Direct peers

• AEMS (Australian Education & Migration Services): Australian migration and education consultancy serving international students and skilled migrants, with pathways across major visa subclasses. Comparable to MPAC's migration and education advisory arms, though without the property buyer advocacy overlay.
• Aussizz Group: Major Australia-based migration and education agency serving international (including Indian, Vietnamese, and Chinese) clients with visa and settlement services. Closest direct peer to MPAC's migration advisory arm, although MPAC layers on property buyer advocacy and business acquisition that Aussizz does not.
• Cohen Handler: Melbourne-based buyer's advocacy firm representing property purchasers across residential and investment segments. Comparable to MPAC's property buyer advocacy service line, though Cohen Handler is not positioned around migration or foreign-buyer (FIRB) workflows.
• Property Mavens: Melbourne buyer's advocacy firm specialising in representing property investors and home buyers across auctions and off-market deals. Comparable to MPAC's property advocacy offering with similar fee structures and target buyer profile, though without the migration or business acquisition overlay.
• Astute Property Group: Australian buyer's advocacy and property investment advisory firm. Comparable to MPAC's property advocacy offering and similar client profile of investors, though focused purely on property rather than the integrated migration/business trust structure MPAC delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mpac-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPAC