What EIZ Technology does

EIZ Technology (EIZ Pty Ltd) is a privately held Australian cloud-based SaaS company founded in 2017 and headquartered in Melbourne, with operations across Australia, Singapore, China, and New Zealand. The company provides integrated software and logistics services targeting eCommerce, direct-to-consumer (D2C), and B2B retail businesses, with a stated customer base of 4,000+ brands and $600M+ in gross merchandise value processed annually. Its platform is built on a modular, API-first architecture developed with AI-assisted tools (over 30% of system code), enabling seamless transitions between product offerings without rebuilding integrations.

EIZ operates a dual-product platform: ShipMarvel, an entry-level order and shipping management system aimed at SMBs with a freemium tier (up to 300 orders/month) and paid plans from $19 to $239/month; and Lofko, a composable order and inventory management system for mid-market and enterprise customers with 11 modular components (warehouse management, ERP/financial connectivity, retail fulfilment, shipping, purchasing, etc.) priced from $19 to $499/month. Revenue is generated primarily through monthly subscriptions, supplemented by custom enterprise contracts, professional services, and managed logistics offerings including 3PL warehousing and cross-border shipping across APAC. Distribution combines self-serve product-led growth for SMBs with consultation-based enterprise sales and channel partnerships with 3PL providers, transport carriers, and marketplace platforms.

The company was bootstrapped with no disclosed external funding rounds and is led by co-founders Peter Yang (CEO) and Jason Yu Xia (CTO). It scaled from 8 employees in 2019 to over 40 by 2022, launched its third-generation product suite in 2023, formalized cross-border partnerships across four APAC countries in 2024, and established its own China warehousing operations in 2025 to transition from software-only to fully integrated technology-enabled logistics services.

Name

EIZ Technology

Legal name

EIZ Pty Ltd

Website

https://eiz.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

EIZ Technology is an Australian SaaS company providing modular order, shipping, and inventory management software (ShipMarvel and Lofko) plus integrated 3PL and cross-border logistics services for eCommerce, D2C, and B2B retail brands across APAC.

Ownership category

akta.pro rank

Product category

eCommerce Supply Chain Management Software

NAICS

Freight Transportation Arrangement (488510), General Warehousing and Storage (493110)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)

Keywords

• Order management software
• Shipping management software
• Warehouse management system
• ECommerce fulfillment software
• Inventory management software

Headquarters

HQ city

Moorabbin

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS - ShipMarvel: Monthly subscription plans for ShipMarvel shipping management platform. Free tier available for up to 300 orders/month. Paid plans range from $19 to $239/month. Revenue generated from tiered subscription based on order volume.
2. Subscription SaaS - Lofko: Monthly subscription plans for Lofko order and inventory management platform. Plans range from $19 to $499/month with additional services available. Revenue from enterprise-tier subscriptions and modular add-ons.
3. Enterprise Custom Plans: Custom enterprise plans with bespoke pricing based on complexity, order volume, and required features. Includes consulting and custom development services.
4. 3PL Warehousing & Fulfilment Services: Third-party logistics services including vendor evaluation, performance monitoring, inventory management, and warehouse & distribution network design
5. Cross-border Shipping & Warehousing: International eCommerce logistics solutions for AU/NZ crossborder, Singapore, and China-based fulfillment with global shipping capabilities

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

EIZ Technology sells cloud-based SaaS platforms ShipMarvel (order and shipping management) and Lofko (order, inventory and warehouse management) for eCommerce, D2C and B2B retail businesses, with subscription tiers and a free ShipMarvel tier. The company also operates integrated logistics services including 3PL warehousing and fulfillment, cross-border shipping, and freight management across Australia, New Zealand, Singapore and China.

Product overview

EIZ Technology offers a dual-product platform architecture consisting of ShipMarvel (easy-to-use Order & Shipping Management System) and Lofko (Advanced Order & Inventory Management System). Lofko operates as a modular, composable platform with specialized modules including Order Management, Ecommerce, Financial System Connectivity (ERP integration), Product Management, Purchasing, Self Delivery, Shipping Management, Delivery and Tracking Report, Inventory Essentials, Warehouse Management, and Retail Fulfilment. Both products share a unified modular platform architecture, allowing businesses to scale between product offerings without rebuilding integrations. The company also provides integrated logistics services including shipping solutions, 3PL warehousing, and cross-border fulfillment across Australia, New Zealand, Singapore, and China.

Differentiator

Problem solved

Functional benefit

Brands

• ShipMarvel: Easy-to-use Order & Shipping Management System suitable for ecommerce businesses and brands looking to streamline and manage their orders, shipping, and tracking. Features affordable pricing, multi-sales channel order management, multi-carriers shipping management, workflow automations, tracking management, and custom branding email.
• Lofko

Products and services

• ShipMarvel Easy-to-use cloud SaaS Order & Shipping Management System for eCommerce businesses, supporting multi-sales-channel order management, multi-carrier shipping, workflow automations, tracking management with branded tracking pages, custom branding email, and bulk label creation. Offers a free tier (up to 300 orders/month) plus paid plans from $19 to $239/month, with 30-day free trials.
• Lofko Advanced, composable cloud SaaS Order & Inventory Management System for medium to enterprise eCommerce, retail and D2C brands. Consolidates order management, inventory, multi-warehouse management, ERP/financial system connectivity (MYOB Acumatica), purchasing, self-delivery, shipping, tracking and retail fulfillment into a modular platform with standard plans from $19 to $499/month and custom enterprise plans.
• Logistics Services (3PL Warehousing, Cross-Border Shipping & Strategy) Fee-based managed logistics services integrated with EIZ's software platform, covering shipping solutions and strategy (freight management, carrier selection, dynamic rate comparison, multi-carrier routing for small parcel, oversized parcel, express shipping), 3PL warehousing and fulfillment (vendor evaluation and selection, performance monitoring, inventory management, warehouse and distribution network design), and cross-border eCommerce shipping and warehousing for Australia/New Zealand crossborder, Singapore inbound and China-based fulfillment with global shipping.

Quantifiable outcome

• 300,000+ orders processed weekly through EIZ systems
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core.

• Cross-border Partners (Australia, New Zealand, Singapore, China)coreStrategic or Co-development Partner · 1 January 2024Collaboration with key partners across four countries in 2024 to develop advanced software and logistics solutions tailored for high-volume cross-border eCommerce.
• Marketplace PartnerscoreTechnology or Integration · 1 January 2021Marketplace partnerships formed in 2021 enabling omnichannel strategies for customers. Integration partnerships with major eCommerce marketplaces for seamless order and inventory synchronization.
• Transport ProviderscoreStrategic or Co-development Partner · 1 January 2021Trusted transport provider partnerships empowering customers with omnichannel strategies and ensuring seamless, efficient deliveries.
• ShopifycoreTechnology or IntegrationIntegration with Shopify eCommerce platform for order synchronization and inventory management
• BigCommercecoreTechnology or IntegrationIntegration with BigCommerce eCommerce platform for multi-channel order management
• WooCommercecoreTechnology or IntegrationIntegration with WooCommerce WordPress eCommerce plugin for order and inventory synchronization
• ShoplinecoreTechnology or IntegrationIntegration with Shopline Asian eCommerce platform for order management
• Magento 2coreTechnology or IntegrationIntegration with Magento 2 enterprise eCommerce platform
• MYOBcoreTechnology or IntegrationERP connectivity with MYOB accounting software for purchase orders, inventory data, and fulfillment workflow alignment
• AcumaticacoreTechnology or IntegrationERP integration with Acumatica cloud ERP platform for financial and operational data synchronization
• 20+ Shipping CarrierscoreTechnology or IntegrationMulti-carrier integration network including Australia Post, CouriersPlease, Aramex, StarTrack, and regional carriers supporting diverse parcel sizes and delivery needs

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• QuickBooks Commerce (formerly TradeGecko): Inventory and order management software bundled with Intuit's accounting ecosystem — directly overlaps with Lofko's ERP/inventory capabilities.
• Starshipit: New Zealand–based shipping and fulfillment automation platform serving Australian and NZ eCommerce merchants with multi-carrier rate shopping and order management — the closest geographic and product peer to EIZ's ShipMarvel.
• Ordoro: Shipping, inventory, and dropshipping software for eCommerce SMBs — directly comparable to ShipMarvel's order, shipping, and labeling workflows.
• Anchanto: Singapore-based multi-channel eCommerce SaaS (OMS, WMS, marketplace integrations) serving Southeast Asian merchants — strong regional overlap with EIZ's SG and cross-border ambitions.
• ShipBob: Tech-enabled 3PL providing WMS + fulfillment network for eCommerce brands; matches EIZ's hybrid software-plus-logistics model with its own warehouse footprint.
• Cin7: Inventory and order management platform with strong ERP/3PL connectivity for product sellers — direct overlap with EIZ's Lofko OMS/IMS modules and multi-warehouse capabilities.
• ShipStation: Global leader in shipping management software for SMB eCommerce, offering multi-carrier label printing, order management, and rate comparison. EIZ's ShipMarvel competes head-to-head on multi-carrier shipping automation.
• Linnworks: Order and inventory management platform with multi-channel listings and shipping integrations, comparable to Lofko's OMS modules for SMB and mid-market sellers.

Regional players

• Sendle: Australia-based shipping carrier for SMB parcels, frequently referenced as EIZ's Sendle alternative; complementary rather than direct competitor, but operates in the same Australian SMB shipping category.

Broad incumbents

• Zoho Inventory: Broader SaaS suite offering order, inventory, and shipping management as part of Zoho's full business application stack — adjacent competitor with cross-sell power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EIZ Technology