LocaliQ Australia & New Zealand

What LocaliQ Australia & New Zealand does

LocaliQ Australia & New Zealand (legal entity: ReachLocal Australia Pty Limited) is a digital marketing agency and platform serving small and medium businesses across Australia and New Zealand. Founded in 2007 and operating as a subsidiary of USA TODAY Co, Inc., the company is headquartered in North Sydney with a state-based sales presence across 8 cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Newcastle, and Auckland) and approximately 101 staff. The company delivers a comprehensive suite of digital marketing services spanning paid media (Search Ads, Display Ads, Social Ads across Facebook, Instagram, LinkedIn, YouTube, TikTok), SEO (including Local, Ecommerce, Enterprise, White Label, and Generative AI variants), websites and landing pages, live chat, reviews management, listings management, and tracking services (TotalTrack®).

The core platform is built around proprietary technology including Dash™, an AI-powered lead management platform with a 24/7 AI Voice Agent that automatically categorises, summarises, and prioritises leads with sentiment insights; XMO (Cross-Media Optimisation) for automated multi-channel budget allocation; reverse proxy technology for click tracking and call recording; and the ReachEdge Client Centre for lead engagement. The company maintains certified partner status with Google (Premier Partner), Microsoft Advertising (Elite Partner), and Meta (Business Partner), granting access to exclusive tools and beta features. AI capabilities are deployed across audio (voice agent), text (email automation, summaries), and multimodal (Dash platform) modalities, with generative AI used in the SEO product line.

The business operates on a subscription-revenue model with monthly billing cycles (typically 30 days), charging in advance for Marketing Services, Platform & Software Services, Media Products, and Tracking Services, plus one-time set-up fees and cancellation fees equal to 100% of unpaid Minimum Term balance. The customer base spans 25,000+ businesses across verticals including home services, healthcare, professional services, education, travel, retail, real estate, finance, and legal services, with named logos spanning SMBs such as Aim Dental, Todd's Plumbing & Electrical, Sydney Animal Hospital, Hetherington Funerals, Mr. Handyman, and Molly Maid. Go-to-market combines direct field sales, inside sales (1300 numbers), self-serve freemium tools (Website Grader, Google Ads Grader), and a client portal.

Name

LocaliQ Australia & New Zealand

Legal name

ReachLocal Australia Pty Limited

Website

https://localiq.au

Company type

Private

Founded year

2007

Operating status

Operating

Short description

LocaliQ Australia & New Zealand (ReachLocal Australia Pty Limited) is a digital marketing agency serving 25,000+ SMBs across ANZ with AI-powered lead management (Dash™), paid media advertising, SEO, and tracking services, backed by USA TODAY Co, Inc.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Digital marketing services
• AI lead management
• Paid search advertising
• Search engine optimisation
• Marketing analytics tracking

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing Services Subscription: Recurring subscription fees for marketing services including Search Engine Marketing, Display Advertising, Shopping Ads, Retargeting, Remarketing and Social Ads. Fees are charged per Cycle (typically 30-day periods) in advance. Includes Product Fees, Service Fees, and Set-up Fees.
2. Media Products: Campaign media costs plus Management & Optimisation Fees for Search Engine Marketing. Media products include Search Engine Marketing, Display Advertising, Shopping Ads, Retargeting, Remarketing and Social Ads.
3. Platform & Software Services: Fees for Client Centre with Lead Engagement (ReachEdge), Dash™ by LocaliQ, ReachSite (websites), Live Chat, SEO, Video Creative Service, Listings Management, Reviews, and Campaign Landing Pages. Charged per Cycle in advance.
4. Set-up Fees: One-time fees for campaign or service set-up. Campaign pauses over 30 days require additional Campaign Set-Up Fee to restart.
5. Tracking Services: Fees for TotalTrack® tracking services including Web Tracking, Phone Tracking, Destination Page Tracking, Web Event Tracking, and Form Tracking capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

LocaliQ Australia & New Zealand provides managed digital marketing services bundled with its proprietary AI-powered marketing platform, enabling SMBs and multi-location businesses to generate and convert leads. The core offering combines paid media management (Search Ads, Display Ads, Social Ads, Ecommerce Ads), SEO, websites and landing pages, AI lead management (Dash™ by LocaliQ), Live Chat, and tracking services (TotalTrack®), delivered via recurring per-cycle subscriptions with hands-on account teams.

Product overview

LocaliQ Australia & New Zealand operates as a platform-plus-services digital marketing agency offering a comprehensive suite of products organised into three core solution areas: Find New Leads (Search Ads, Display Ads, Social Ads across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Ecommerce Ads), Help Leads Find You (Websites & Landing Pages, SEO including Local SEO, Ecommerce SEO, Enterprise SEO, White Label SEO, and Generative AI SEO), and Turn Leads Into Customers (Live Chat, Dash™ by LocaliQ AI Lead Management platform, Reporting & Analytics, Automated Email Marketing, and Activity Dashboard). The platform integrates with CRM systems for bidirectional lead data transfer and includes freemium tools (Google Ads Grader, Website Grader) for lead generation. Additional products include Reviews management, Listings Management, Video Creative Service, and TotalTrack® tracking services. The unified AI-powered lead management approach differentiates LocaliQ, with Dash™ providing 24/7 AI Voice Agent capabilities and automated lead prioritisation across the entire product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Dash™ by LocaliQ: AI-powered lead management platform that automatically categorises, summarises and prioritises leads with sentiment insights.

Products and services

• Search Ads Paid search advertising campaigns across Google Ads and Bing Ads platforms to help businesses find new leads through targeted search engine marketing.
• Google Ads Google advertising campaigns managed by certified Google Premier Partners, targeting users searching for products and services on Google search and display networks.
• Bing Ads Microsoft Advertising campaigns on Bing search engine reaching users across Bing, Yahoo, and AOL networks.
• Display Ads Visual advertising campaigns across the Google Display Network reaching 90% of internet users across 2+ million websites and 650,000 apps with targeted banner and video advertisements.
• Ecommerce Ads Shopping and product advertising campaigns for ecommerce businesses to showcase products across search and display networks.
• Social Ads Social media advertising across multiple platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok with cross-media optimisation technology (XMO).
• Websites & Landing Pages Custom website development and campaign landing page creation using ReachSite content management system for lead capture and conversion.
• SEO Services Search engine optimisation services to improve organic search rankings and drive targeted traffic to business websites. Includes Local SEO, Ecommerce SEO, Enterprise SEO, White Label SEO, and Generative AI SEO specialisations.
• Generative AI SEO AI-powered SEO service leveraging generative AI technology to optimise content for search engines and improve organic rankings.
• Live Chat 24/7 live chat widget service with trained agents engaging website visitors, collecting leads, and providing real-time customer support. HIPAA-compliant for healthcare industries.
• Dash™ by LocaliQ (AI Lead Management) AI-powered lead management platform with 24/7 AI Voice Agent that automatically categorises, summarises and prioritises leads with sentiment insights, consolidating all customer interactions in one platform.
• Reporting & Analytics Real-time campaign performance tracking and analytics providing transparent insights into leads, conversions, and return on investment.
• Automated Email Marketing Automated email nurture sequences triggered by lead behaviour, designed to follow up on top leads and convert them into customers.
• Reviews Review management platform for collecting customer reviews via email or SMS, customising AI-powered review responses, and monitoring multiple review sites from a single dashboard.
• Listings Management Business listing management service to maintain consistent business information across multiple online directories and platforms.
• Video Creative Service Professional video creation services for advertising campaigns, producing compelling visual content for digital marketing initiatives.
• TotalTrack® Comprehensive tracking package combining web tracking, destination page tracking, phone tracking, call recording, and email tracking to measure marketing campaign ROI.

Quantifiable outcome

• 63 million total leads generated for clients
• +6 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status provides LocaliQ with exclusive tools, insights, and support for managing Google Ads campaigns. The partnership enables access to beta features, dedicated support teams, and co-marketing opportunities. LocaliQ holds the 2025 Premier Partner badge demonstrating certified expertise in Google advertising platforms.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Elite Partner status for Bing Ads and Microsoft Advertising platforms. Enables LocaliQ to manage advertising across Microsoft properties including Bing, Yahoo, and AOL networks with Elite-level support and tools.
• MetacoreTechnology or IntegrationMeta Business Partner status for Facebook, Instagram, and related Meta platform advertising services. Provides access to Meta's advertising tools, insights, and platform resources for managing social media ad campaigns.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thryv: US-listed SMB software and marketing platform providing websites, SEO, social, and lead management to small businesses globally. Closely comparable to LocaliQ in product mix and customer profile, with similar all-in-one SMB marketing stack positioning.
• Soup Agency: Sydney-based performance marketing agency working with SMEs and challenger brands. Comparable in being an ANZ performance-led agency offering paid media, SEO, and content services to similar SMB customers.
• Datalicious: ANZ-based digital analytics and marketing agency with strong Google/MarTech partner credentials. Overlaps with LocaliQ in data-driven paid media and analytics-led campaign management for mid-market and enterprise clients.
• King Kong: Australian digital marketing agency specialising in SEO, paid media, and lead generation for SMBs. Direct ANZ competitor targeting the same small-business customer with similar performance-marketing offerings.
• Vendasta: SMB platform serving agencies and small businesses with white-label marketing, CRM, and sales tools. Comparable in serving SMBs via an agency-partner channel and offering a unified marketing/lead-management product surface.
• Constant Contact: SMB-focused email marketing and digital marketing platform owned by Endurance (Web.com family). Comparable as a long-tenured SMB marketing platform with automation, email, and lead-engagement products analogous to LocaliQ's reviews/email/chat stack.
• Reload Media: Australian digital performance agency offering SEO, paid media, and conversion-rate optimisation. Comparable in being an ANZ-based performance marketing agency focused on measurable ROI for SMB and mid-market clients.

Broad incumbents

• HubSpot: Global CRM and marketing-automation platform increasingly competing with agency-led stacks for SMB marketing budgets. Comparable through its AI-driven marketing automation, email nurture, and lead-management surface, even though its primary channel is self-serve SaaS rather than managed service.
• WPP / GroupM: World's largest advertising holding group with ANZ presence (GroupM, Ogilvy, Wunderman Thompson). Competes with LocaliQ on enterprise digital marketing engagements while operating a much broader creative and media portfolio.
• Dentsu ANZ: Global advertising holding company with significant ANZ operations through BWM Dentsu and dentsu creative. Overlaps with LocaliQ in serving enterprise and multi-location clients across search, social, and display, but as part of a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@localiqanz
• Facebookfacebook.com/localiqanz
• LinkedInlinkedin.com/company/reachlocal-anz
• Instagraminstagram.com/localiqanz/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LocaliQ Australia & New Zealand