Phil's Burger Ab

What Phil's Burger Ab does

Phil's Burger Ab is a privately held Swedish restaurant and bar chain founded in 2014 in Stockholm by two friends without prior restaurant-industry experience, operating under the Phil's Burger brand with a focus on customizable smash burgers and an expanded casual-dining menu. As of 2026 the company runs six Stockholm locations (Sergel, Fältöversten, Stadshagen, Ladulås Sports Bar, Danderyd, Gärdet) and one in Eskilstuna, plus a mobile food truck for event catering. The core menu centers on burgers in 150g/200g/300g formats (139–190 SEK) with an extended range that now includes tacos (Birria, Chicken, Prawn, Artichoke), salads, fried chicken dishes such as the newer Cola Wings, shareable sides including Garlic 'n Parm Fries, milkshakes, and a full beverage program of craft beer, cocktails, and wine; the Ladulås site additionally functions as a sports bar with screens for live match viewing.

The business operates on a transaction-fee, direct-to-consumer revenue model combining dine-in service, takeaway and home delivery through its own Deliverect Direct ordering platform (with a 5% cashback loyalty program and free delivery above 500 SEK), third-party delivery aggregators (Uber Eats, Wolt, Foodora), and table reservations via The Fork. Customer segments are diversified: Stockholm neighborhood residents and families (supported by a kids buffet at 99 SEK and kids menu), office workers and corporate groups (lunch traffic, after-work service, and corporate event hosting at venues such as Stadshagen with projector-equipped private rooms), and event organizers booking the food truck for corporate, wedding, and festival catering at a minimum 60 dishes or 5,000 SEK startup fee. Pricing is unit-based across lunch (from 125 SEK Mon–Fri 11:00–14:00) and dinner service.

Phil's is founder-led and privately held with no disclosed external funding, parent company, or M&A activity; growth has been entirely organic since inception. The technology footprint is light and composed of third-party SaaS integrations rather than proprietary systems: Deliverect for e-commerce, The Fork for reservations, Mecenat for student discount verification, and standard third-party delivery platforms. The company has no disclosed AI/ML capabilities, no patents or trademarks on file, and no enterprise customer base, instead pursuing growth through new menu innovation, sub-brand concepts (the evening 'PHIL'S Burger & Taco' format and the Ladulås Sports Bar), limited-edition collaborations (e.g., the Birria Burger with Burgerdudes), and steady expansion of its Stockholm footprint and food truck catering operations.

Name

Phil's Burger Ab

Legal name

Phil's Burger Ab

Website

https://phils.se

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Phil's Burger Ab is a privately held Stockholm-based casual restaurant and bar chain, founded in 2014, operating 7 dine-in locations across Stockholm and Eskilstuna plus a food truck, serving customizable burgers, tacos, salads, fried chicken, and full bar service to neighborhood consumers, families, office workers, and event clients.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Mobile Food Services (72233), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Casual dining restaurants
• Smash burger chain
• Food truck catering
• Sports bar service
• Tacos and salads

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at one of 6 restaurant locations in Stockholm and Eskilstuna, including lunch service, dinner, and after-work service. Includes alcoholic beverages, non-alcoholic drinks, and desserts.
2. Food Truck Catering: Catering service for private events, corporate events, parties, and festivals. Minimum 60 dishes or startup fee applies. Includes vegetarian, vegan, and gluten-free options.
3. Online Ordering & Delivery: Home delivery and pickup through their own website (Deliverect platform), with 5% cashback loyalty program and free delivery on orders over 500 SEK. Also available through third-party platforms.
4. Private Event Hosting: Revenue from hosting private events, parties, corporate events, and after-work gatherings at Stadshagen and Ladulås locations with dedicated event spaces including projectors and flexible seating.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Phil's Burger Ab runs a casual restaurant and bar chain serving smash burgers (customisable 150g/200g/300g patties), tacos, salads, fried chicken, sides, milkshakes and a full beverage program including craft beer, wine, cocktails and non-alcoholic options. Beyond in-store dining across 7 physical locations, the company operates a food truck for off-site catering and hosts private events at dedicated event spaces.

Product overview

Phil's Burger Ab operates a multi-location restaurant chain in Stockholm and Eskilstuna, Sweden, founded in 2014. The company offers a diverse food and beverage portfolio centered on smash burgers with customizable patty sizes (150g/200g/300g), complemented by a growing taco menu (Birria, Chicken, Prawn, Artichoke varieties), fried chicken dishes (including new Cola Wings and Garlic 'n Parm Fries as of 2026), salads (Phil's Salad and Caesar Salad), and sides. The offering includes a weekday Lunch Menu with rotating daily specials, the evening PHIL'S Burger & Taco concept at select locations, a dedicated Kids Menu with gluten-free and vegan options, full bar service with cocktails and craft beer, and a Foodtruck Catering service for events. The company has expanded beyond its burger origins to include Mexican-inspired offerings and limited edition seasonal items. Orders are processed through their Deliverect Direct web platform and third-party aggregators (Uber Eats, Wolt, Foodora), with table reservations via The Fork. The chain also includes a sports bar concept at Ladulås featuring live sports viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Smash burger menu Customisable smash burgers with 150g, 200g or 300g beef, chicken, halloumi or vegan artichoke patties, served to dine-in, takeaway and delivery customers at Phil's restaurants.
• Taco menu Tacos including Birria (slow-cooked prime rib), Fried Chicken, Tiger Prawn, Fried Shrimp and Artichoke varieties, served as 3 pieces with various toppings and sauces at participating Phil's locations from late afternoon.
• Salads and sides Phil's Salad (with edamame, pickled red cabbage, dried cranberries, wonton, tomatoes, chickpeas) and Caesar Salad (with chicken or halloumi), plus sides such as Garlic 'n Parm Fries, Cola Wings and Hot 'n Spicy or Sweet 'n Sticky fried chicken.
• Drinks and milkshakes menu Full beverage program including wines, draft and bottled beer, cider, cocktails (Spritz, Phil'sTini, Phil's Collins, Spicy Margarita), non-alcoholic options and milkshakes (Strawberry, Vanilla, Chocolate, Oreo) with adult shake variants containing alcohol.
• Kids menu Child-friendly menu including Little Burger (75g beef), Chicken Nuggets (6 pcs with fries), Ice Cream Scoop and a 99 SEK kids buffet at Danderyd with pancakes, meatballs, nuggets, fries, ice cream and Festis.
• Lunch menu Weekday lunch menu available Mon-Fri 11:00-14:00 with rotating daily featured burger served with fries/green salad, coffee and coleslaw starting at 125 SEK (140 SEK with soft drink).
• PHIL'S Burger & Taco evening concept Evening service combining the full burger and taco menus at select Phil's locations (Gärdet, Fältöversten, Danderyd) from 4 PM daily.
• Phil's Ladulås Sports Bar Sports bar location offering screens for live match viewing (e.g., Allsvenskan), Guinness on tap, full Phil's menu and an outdoor courtyard available for private bookings in summer.
• Foodtruck catering service Mobile food truck catering for corporate events, private parties, weddings, festivals and construction sites, preparing smash burgers and fresh salads on-site with vegetarian, vegan and gluten-free options.
• Restaurant & bar locations Chain of 6 dine-in restaurant locations in Stockholm (Sergel, Fältöversten, Stadshagen, Ladulås Sports Bar, Danderyd, Gärdet) and 1 in Eskilstuna, each offering dine-in, takeaway and delivery.
• Special event buffets Periodic all-you-can-eat burger and brunch buffets at select locations, priced at 225 SEK for adults and 95 SEK for children.
• New burger size options (150g / 200g / 300g) Customisable patty sizing for the burger menu, allowing customers to choose 150g, 200g or 300g portions at different price points across the burger range.
• Birria Burger (limited edition) Limited-time burger featuring Phil's slow-cooked prime rib dipped in birria broth, co-developed with Burgerdudes.
• Updated menu: Artichoke Burger (vegan), Cola Wings and Garlic 'n Parm Fries Menu update adding a new vegan artichoke burger, cola-glazed chicken wings (6 or 12 pieces) and garlic-and-parmesan fries as shareable starters.

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BurgerdudescoreStrategic or Co-development Partner · 8 December 2025Collaborative development of the Birria Burger - Phil's own recipe using homemade slow-cooked prime rib. The burger was dipped in birria broth for enhanced flavor. Available at all restaurants from December 2025 through January 2026.
• DeliverectcoreTechnology or Integration · 8 December 2025Online ordering and delivery platform powering Phil's website ordering system (Deliverect Direct). Includes loyalty program with 5% cashback and home delivery options.
• Monster ChickenminorStrategic or Co-development Partner · 26 November 2025Pop-up collaboration at Phil's Magnus Ladulåsgatan location featuring signature dishes and a brand-new item. Event held November 29-30, 2025.
• Stadshagen Event Space PartnersminorStrategic or Co-development Partner · 23 October 2025Venue available for private events including corporate events, after-work gatherings, dinners, birthday parties, graduation parties. Equipped with projector, sofas, tables and chairs.
• The Fork (LaFourchette)coreChannel Partner/ Reseller/ Distributor · 14 April 2025Table reservation platform used across all Phil's restaurant locations for booking tables online.
• MarlenezminorGTM or Marketing Partner · 21 March 2024Live music performance at Phil's Stadshagen. Talented band performing during evening events.
• Cocktail GeeksminorGTM or Marketing Partner · 4 March 2024Cocktail experts providing craft cocktails and cocktail services during special events at Phil's Stadshagen.
• Jon DixonminorGTM or Marketing Partner · 29 February 2024Live music performer at Phil's Stadshagen after-work events. Talented singer-songwriter providing entertainment.
• Stockholm MusicminorGTM or Marketing Partner · 21 August 2023DJ nights collaboration throughout summer at Phil's Sergel. Curated music events in partnership with Stockholm Music organization.
• EQUALminorGTM or Marketing Partner · 18 July 2023LGBTQIA+ event hosting at Phil's Stureplan (now Sergel). DJ Braminho performing Afrobeat, Reggaeton, Amapiano and more.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brödernas: Swedish casual restaurant chain with multiple Stockholm locations offering burgers, salads, and shareable plates. Operates in the same neighborhood casual-dining segment with comparable menu breadth and price points to Phil's Burger & Taco concept.
• La Neta: Stockholm-based casual restaurant group with multiple locations serving burgers, tacos, and cocktails. Most directly comparable to Phil's given the overlapping menu (burgers + tacos + bar program) and shared neighborhood casual dining positioning.
• Flippin' Burgers: Stockholm-based smash burger restaurant with multiple locations and a strong quality-focused brand. Targets the same premium casual burger segment as Phil's with similar menu structure and pricing, competing head-to-head for the same neighborhood diners.
• Bastard Burgers: Swedish premium burger chain with multiple locations across Sweden, focused on smash burgers with customizable toppings. Operates a similar dine-in and delivery model with comparable price points, making it the closest direct competitor in the Stockholm burger market.
• Max Burgers: Sweden's largest homegrown burger chain with hundreds of locations across Scandinavia. While more QSR-oriented than Phil's, it competes for the same Swedish burger occasions and represents the scaled incumbent that Phil's could aspire to emulate.

Broad incumbents

• Vapiano Sweden: International casual dining chain with Swedish locations serving pasta, pizza, and salads alongside bar service. Competes for similar lunch, dinner, and event occasions with a broader menu portfolio than Phil's burger-focused concept.
• TGI Fridays Sweden: Global casual dining chain with Stockholm presence offering burgers, bar service, and event hosting. Competes for similar after-work and casual group dining occasions, with a broader menu portfolio but less burger specialization than Phil's.
• McDonald's Sweden: Global QSR incumbent with extensive Swedish footprint. Competes for the same burger occasions as Phil's at a lower price point, anchoring the mass market and defining customer expectations for speed and convenience in the category.
• Hard Rock Cafe Stockholm: Global casual dining and entertainment brand with a Stockholm location offering burgers, bar service, and themed events. Competes for similar tourist, group dining, and event-hosting occasions, with stronger brand recognition but less burger specialization.

Others

• Burgerdudes: Sweden's leading burger review and media platform, and a documented collaboration partner with Phil's (co-developed the Birria Burger). While not a direct competitor, it shapes Swedish consumer perception of burger quality and is a key influencer channel for Phil's marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/philsburgersweden
• LinkedInlinkedin.com/company/philsburgerab
• Instagraminstagram.com/philsburger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phil's Burger Ab