Yoga Fitness

What Yoga Fitness does

Iyengar Yoga South Bay ("Yoga Fitness") operates a single physical yoga studio located in Campbell, California, in the South Bay region of the San Francisco Bay Area. The studio was founded in 1985 and specializes in the Iyengar method of yoga — a discipline emphasizing precise alignment, structured sequencing, and the use of props — anchored by lead instructor "Jito," who is credited with more than 40 years of teaching experience. The studio serves local individual practitioners seeking in-person classes, online remote learners, and corporate clients purchasing private instruction.

The core offerings include scheduled group Iyengar classes, periodic paid workshops, multi-level teacher training programs, and therapeutic sessions targeted at students with specific physical needs. The studio has added a digital channel offering live online classes, extending reach beyond its physical Campbell footprint. Technology infrastructure is light: registration and ticketing run on Punchpass, and payments are processed via Stripe. There is no indication of proprietary software, custom development, or platform investment beyond standard third-party SaaS tooling.

The business model is anchored on four revenue streams: drop-in and packaged class passes (the recurring transactional base), periodic workshops, higher-ticket multi-month teacher training programs, and corporate/private instruction contracts. Pricing varies by program type and intensity. Distribution is community-driven through local reputation, word-of-mouth referrals, and the strong brand equity of the Iyengar methodology within practitioner circles. The company is privately held with no disclosed external funding rounds.

Name

Yoga Fitness

Legal name

Iyengar Yoga South Bay

Website

https://iyoga.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Iyengar Yoga South Bay operates a single Campbell, California yoga studio founded in 1985, offering Iyengar-style group classes, live online sessions, workshops, therapeutic programs, and multi-level teacher training led by an instructor with 40+ years of experience.

Ownership category

akta.pro rank

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (61171)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Corporate/Workplace Yoga & Pilates (HSADACAJ), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Iyengar yoga classes
• Pranayama instruction
• Yoga teacher training
• Corporate yoga workshops
• Yoga studio memberships

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Attendance Passes: Revenue from class passes including unlimited 2-week passes for new students ($49), multi-class packages, and ongoing subscription-style passes. Classes available in-studio and online.
2. Workshops: Specialized workshops on specific poses like Inversions (Shoulderstand, Headstand), and multi-day intensive programs (Asana and Pranayama in Context). Generate incremental revenue per workshop registration.
3. Teacher Training: Comprehensive teacher training program for aspiring Iyengar Yoga instructors, providing structured curriculum and certification preparation.
4. Corporate Private Instruction: Customized yoga instruction delivered at corporate locations for employee wellness programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Iyengar Yoga South Bay operates a brick-and-mortar yoga studio that delivers Iyengar-method yoga classes, pranayama (breathwork) sessions, inversion workshops, certified teacher training programs, and corporate/private group instruction to students in the South Bay / Silicon Valley area. The studio relies on the PunchPass registration platform for scheduling, class passes, and payments, and supplements its commercial classes with a community scholarship fund (the Mary Ann Dunn Scholarship Fund).

Product overview

Iyengar Yoga South Bay operates as a single-studio yoga instruction center offering traditional Iyengar yoga classes as its core product. The studio provides a structured progression from beginner classes to advanced workshops, including Pranayama (breathing) instruction and inversion workshops. Additional offerings include a Teacher Training program for aspiring instructors and Corporate Private Instruction for business clients. The studio also offers a New Student Pass ($49 unlimited 2-week trial) and maintains a scholarship fund (Mary Ann Dunn Scholarship Fund) to support students with financial need. Class registration and scheduling are managed through Punch Pass, an online class management system.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Students experience feeling of well-being from their very first class
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• StripeminorOthersStripe payment processing platform used for the Mary Ann Dunn Scholarship Fund donations. Students can donate to support students who otherwise could not attend classes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Alo Moves: On-demand yoga and fitness streaming platform operated by Alo (apparel brand). Comparable as a digital-first yoga content competitor with strong brand, recurring subscription model, and convenience advantage over studio attendance.
• Glo (Trilogy Education): Subscription on-demand yoga and meditation platform offering classes from certified instructors including Iyengar-style content. Comparable as a digital delivery channel that competes for the same practitioner attention and discretionary spend.

Direct peers

• CorePower Yoga: Large yoga studio chain offering in-studio and on-demand yoga classes plus teacher training programs. Comparable as a yoga studio operator with hybrid physical/digital delivery and structured instructor certification pathways.
• Y7 Studio: Boutique yoga studio brand operating physical locations with branded class formats and an on-demand streaming offering. Comparable as a boutique yoga operator with subscription-style class products and hybrid delivery.
• YogaWorks: Multi-location yoga studio chain offering in-person and online yoga classes, workshops, and teacher training. Highly comparable physical-studio business model with similar product mix (classes, workshops, teacher training) and Iyengar among its offered styles.
• YogaFit: Yoga teacher training and fitness education provider offering certification programs for aspiring instructors. Highly comparable to IYSB's teacher training revenue stream and education-led business model.

Others

• Manduka: Premium yoga equipment and props brand widely used in Iyengar practice. Comparable as an adjacent ecosystem participant whose product adoption reflects the Iyengar-aligned, props-based methodology IYSB teaches.
• Iyengar Yoga National Association of the United States (IYNAUS): National membership and certification body for Iyengar Yoga teachers in the US. Comparable as the governing organization to which IYSB's certified instructors belong, shaping certification standards and the broader Iyengar ecosystem.

Broad incumbents

• Life Time Fitness: Large national fitness club operator offering yoga classes (including alignment-based styles), corporate wellness, and digital content. Comparable as a broader incumbent that competes for corporate wellness budgets and member yoga participation.
• Gaia: Subscription streaming platform with a large library of yoga, meditation, and wellness content including Iyengar instruction. Comparable as a broader incumbent providing yoga as part of a wider wellness library at low monthly price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yoga-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Fitness