Trusted Messenger Program

What Trusted Messenger Program does

Trusted Messenger Program (TMP) is a healthcare communication training organization founded in 2019 as a project under The Public Good Projects (PGP), a nonprofit parent. The company addresses a specific structural gap in healthcare: while institutional trust is declining and patient skepticism is rising, most healthcare professionals receive no formal training in communication. TMP delivers a four-step, evidence-based communication methodology called AIMS, alongside complementary modules on Presumptive Recommendations and Strategic Q&A, targeted at clinicians handling difficult patient conversations, particularly around vaccines and treatment adherence.

TMP operates a two-product model. The first is a freemium self-serve platform of accredited online CME/CE modules (1-hour, video-based, free for MDs, DOs, PAs, NPs, RNs, and Pharmacists), which serves as a lead-generation layer. The second is the TMP Institute Train-the-Trainer Workshop, a paid in-person and online certification program for healthcare organizations and integrated delivery networks that want to embed TMP-trained communicators internally. Organizational pricing is quote-based and not publicly disclosed, with multi-year contract cadence.

The business is small (1–10 employees, four-person leadership team), headquartered in Pittsburgh, PA, and has trained more than 16,000 healthcare professionals across 21 states and 7 countries. Distribution is partnership-driven, leveraging ten healthcare associations (ACOG, NASN, AMGA, APHA, NPCA, de Beaumont, Common Health Coalition, Unity, UPPH, Pediatric Associates) as channels for member training. Named enterprise adopters include Walgreens, Pediatric Associates, and The GIANT Company. Revenue is not disclosed, no external funding rounds have been identified, and the organization operates as a nonprofit-funded initiative under PGP.

Name

Trusted Messenger Program

Legal name

The Public Good Projects

Website

https://trustedmessengerprogram.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Trusted Messenger Program is a nonprofit-affiliated healthcare communication training organization that delivers free accredited CME/CE modules and paid Train-the-Trainer workshops to clinicians, health systems, and professional associations, using its proprietary AIMS framework.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Organizational Training Programs: In-person and online training programs sold to healthcare organizations, health systems, and institutions. Includes Train-the-Trainer sessions with certification.
2. Free Individual CME/CE: Free accredited continuing education modules for individual healthcare professionals serve as lead generation for organizational sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trusted Messenger Program (TMP) delivers evidence-based communication training to health care professionals through free accredited online CME/CE modules (for individuals) and paid in-person and online training programs plus Train-the-Trainer certification workshops (for organizations and institutions). The methodology centers on the proprietary AIMS four-step communication framework designed to help clinicians navigate patient resistance and difficult conversations, particularly around vaccines and preventive care.

Product overview

Trusted Messenger Program is a health care communication training organization offering two complementary products: (1) Free CME/CE Online Modules — accredited, self-paced video-based training accessible to individual health care professionals covering communication frameworks including AIMS, presumptive recommendations, and question-answering techniques; and (2) TMP Institute Train-the-Trainer Workshops — in-person certification sessions for organizations that want to deploy TMP-trained communicators internally. Both products share the AIMS evidence-based communication framework as their foundational methodology. A newsletter subscription and public health news sharing are supplementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Free CME/CE Online Modules Accredited online continuing medical education modules for health care professionals (MDs, DOs, PAs, NPs, RNs, and Pharmacists) that teach evidence-based communication skills through video-based lessons, practical frameworks, and immediately usable tools to improve patient outcomes.
• TMP Institute Train-the-Trainer Workshop Comprehensive in-person train-the-trainer sessions on evidence-based health communication best practices that provide TMP Trainer Certification, training materials, 7 CME/CE hours, and year-long access to exclusive resources, coaching, and quarterly cohort calls. Sold to organizations, health systems, and integrated delivery networks.
• Custom Organizational Training Programs Custom in-person and online communication training programs tailored for healthcare organizations, health systems, integrated delivery networks, and large physician practices seeking to improve patient outcomes through better staff communication.

Quantifiable outcome

• Trained more than 16,000 healthcare professionals across 21 states and 7 countries
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ACOG (American College of Obstetricians and Gynecologists)coreGTM or Marketing PartnerProfessional association partnership. ACOG logo appears on TMP homepage as a partner organization, indicating collaborative relationship to advance health communication among OB/GYN professionals.
• NASN (National Association of School Nurses)coreGTM or Marketing PartnerProfessional association partnership. NASN logo appears on TMP homepage as a partner organization, indicating collaborative relationship to deliver communication training to school nurses.
• AMGA (American Medical Group Association)coreGTM or Marketing PartnerProfessional association partnership. AMGA logo appears on TMP homepage as a partner organization, indicating collaborative relationship for medical group education.
• APHA (American Public Health Association)coreGTM or Marketing PartnerProfessional association partnership. APHA logo appears on TMP homepage as a partner organization, indicating collaborative relationship to advance public health communication.
• NPCA (National Prostate Cancer Council)minorGTM or Marketing PartnerProfessional association partnership. NPCA logo appears on TMP homepage as a partner organization.
• de Beaumont FoundationcoreGTM or Marketing PartnerPublic health foundation partnership. de Beaumont logo appears on TMP homepage as a partner organization supporting public health communication initiatives.
• Common Health CoalitioncoreStrategic or Co-development PartnerCoalition partnership. Common Health Coalition logo appears on TMP homepage as a partner organization working on collaborative health initiatives.
• Unity (Consortium to Lower COVID-19 in Children)minorGTM or Marketing PartnerProfessional consortium partnership. Unity logo appears on TMP homepage as a partner organization focused on pediatric health.
• UPPH (United Public Health Partnership)minorGTM or Marketing PartnerPublic health partnership. UPPH logo appears on TMP homepage as a partner organization.
• Pediatric AssociatescoreGTM or Marketing PartnerHealthcare organization partnership. Pediatric Associates logo appears on TMP homepage as a partner organization. Core leadership team previously served in executive roles at this organization.
• The Public Good Projects (PGP)coreStrategic or Co-development PartnerParent organization relationship. TMP is explicitly stated as 'A project of The Public Good Projects (PGP)' - the organizational umbrella that houses the Trusted Messenger Program.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CME Outfitters: Accredited continuing medical education provider delivering CME/CE activities to physicians and healthcare professionals. Comparable in target audience, accreditation model, and mix of live plus digital programming.
• Pri-Med: Medical education company providing CME programs, clinical resources, and conference-based training to primary care clinicians. Comparable in audience (HCPs), CME/CE delivery, and combination of self-paced and live formats.
• VitalTalk: Nonprofit organization providing serious-illness communication training for clinicians. Directly comparable to TMP in mission, target audience (HCPs), methodology (evidence-based communication frameworks), and nonprofit structure.
• Wild Iris Medical Education: Online continuing education provider offering accredited CE courses for nurses, therapists, and other healthcare professionals. Comparable business model, target audience, and self-paced online CE delivery.
• HealthStream: Healthcare workforce development and education company serving hospitals and health systems with CE and compliance training. Comparable enterprise healthcare training buyer (health systems) and recurring-revenue model.
• MedBridge: Healthcare professional education platform offering accredited online CE/CME courses for PTs, OTs, and other clinicians. Comparable business model (freemium/paid online CE) and target audience of practicing HCPs seeking continuing education.
• Institute for Healthcare Communication: Healthcare communication training organization offering workshops and CE-accredited programs for clinicians. Closely comparable in audience (HCPs), modality (workshops/trainings), and educational focus on clinician-patient communication.
• Relias: Healthcare workforce education and training platform serving hospitals, health systems, and post-acute providers. Comparable audience (employed HCPs), CE offerings, and enterprise sales motion to health systems.

Broad incumbents

• Wolters Kluwer Health: Major healthcare information and medical education provider offering journals, point-of-care tools, and professional development resources. Overlaps TMP's clinician education mission as part of a much broader portfolio.
• Elsevier Clinical Solutions: Global medical publisher and clinical education provider (ClinicalPath, ClinicalKey) serving clinicians, health systems, and medical schools. Broad incumbent in medical education adjacent to TMP's clinician training niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trusted-messenger-program

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusted Messenger Program