KL MANAGEMENT

What KL MANAGEMENT does

KL Management is a privately held French influence marketing agency operating under a 360° service model that combines talent representation, in-house content production, digital strategy, and concierge services for creators and brands. Founded in 2020 by Katy Lopes — who previously collaborated with M6, Endemol Shine, and various influence agencies before going independent in 2018 — the firm manages a roster of 14+ content creators spanning fashion, beauty, lifestyle, tech, comedy, and family verticals, with active social media presences across Instagram, TikTok, YouTube, Snapchat, and Twitch. The agency also operates a specialized Kids division that handles campaigns involving minors with dedicated legal compliance and child welfare protocols.

The company's product surface is organized around four pillars: Management (creator representation and career development), Production (in-house video, photo, motion design, and graphic content creation), Digital Strategy (custom influence strategies and influencer selection), and Conciergerie (VIP event invitations and exclusive brand product placements for managed talents). Technology is limited to standard social media management and content production tooling across the major platforms; no proprietary software, API, or AI/ML capabilities are disclosed. The integrated model allows KL Management to deliver end-to-end campaign execution — from casting and strategy through shooting and post-production — under a single roof.

KL Management generates revenue primarily through commissions on talent-brand engagements and professional services fees for content production and strategy consulting. The agency has assembled a brand portfolio of 30+ enterprise clients including L'Oréal, Nike, Adidas, Netflix, Disney+, Samsung, Sephora, and Carrefour, spanning fashion, beauty, entertainment, tech, retail, food, and financial services. Distribution is sales-led and inbound, with the agency approaching brands directly while also receiving inquiries through its Squarespace-hosted website. The core team consists of five people led by CEO Katy Lopes, supported by directors across concierge, production, client relations, and project management.

Name

KL MANAGEMENT

Legal name

KL Management

Website

https://klmngt.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

KL Management is a French 360° influence marketing agency managing 14+ content creators and providing talent representation, in-house content production, digital strategy, and concierge services to 30+ enterprise brand clients across fashion, beauty, tech, and lifestyle verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Management & Representation: Agency represents and manages content creators/influencers across various verticals (fashion, beauty, lifestyle, tech, comedy), matching them with brand collaboration opportunities and taking a commission on engagements.
2. Content Production Services: Internal production team creates video, photo, motion design, and graphic content for brand campaigns, optimized for social media platforms.
3. Digital Strategy Consulting: Agency develops custom influence strategies for brands, selecting relevant influencers and maximizing online campaign impact.
4. Concierge Services: Personalized services for talents including VIP event invitations and exclusive product discoveries from brand partners.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

KL Management is a 360° influence marketing agency that represents a roster of digital creators and produces branded content for consumer brands. The agency bundles four service lines under one roof: talent management and representation, in-house content production (video, photo, motion design, graphic design), digital strategy, and concierge services for creators. It also runs a dedicated Kids division for child talent.

Product overview

KL Management is an influence marketing agency offering a 360° service model comprising four core pillars: Management (talent representation and career development), Production (in-house content creation including video, photo, motion design, and graphics), Digital Strategy (influencer selection and campaign optimization), and Conciergerie (VIP services for talents). The agency also operates a specialized Kids division for campaigns involving minors. The company manages a diverse roster of influencers across fashion, beauty, entertainment, lifestyle, humor, travel, music, sports, and mental health verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Management & Representation
• Content Production
• Digital Strategy
• Concierge Services
• Kids Division

Named customers52 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Deep Inside ParisminorOthersEscape game venue created and operated by managed talent Théo Gordy, named 'Best escape game in Paris' in June 2022. KL Management talent participates in and promotes this attraction.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Influencer.com: Global influencer marketing agency with managed services, talent representation and content production across multiple markets. Broader geographic and capability footprint than KL Management.
• IZEA: US-listed influencer marketing technology and services company operating a platform plus agency model. Comparable talent-brokerage business with substantially larger scale.
• Vamp: Global influencer marketing platform with brand-creator matching, analytics, and content production at scale. Larger incumbent with technology depth KL Management lacks.

Direct peers

• Kolsquare: European influencer marketing SaaS and agency with strong French presence, serving brands with influencer discovery, campaign management and analytics. Direct peer in the French/European influence marketing space.
• Hivency: French influencer marketing platform and agency offering talent management, campaign management and analytics to brands. Closest direct competitor in the French market with overlapping client base and service model.
• Activate: French influencer marketing agency providing strategy, talent casting and campaign management for brands across beauty, fashion and lifestyle. Overlapping client verticals and service model with KL Management.
• Influence4You: Paris-based influencer marketing platform connecting brands with creators across multiple verticals. Comparable French market presence and influencer-network-led business model.
• Reech: Paris-based influencer marketing agency and SaaS platform serving enterprise brands with creator campaigns across fashion, beauty and lifestyle. Directly comparable in market, geography, and service offering.
• Join Influencer (EGC): Influencer marketing agency with French operations offering campaign management, content production and influencer selection. Direct competitor for the same brand budgets.

Regional players

• Dixit (agence): French influencer marketing agency offering campaign management and content creation for brands. Regional competitor focused on French market with similar service bundling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KL MANAGEMENT