Henson Mechanical

What Henson Mechanical does

Henson Mechanical, operating under the legal name Henson Heating Air and Plumbing, is a family-owned residential HVAC and plumbing service company founded in 1999 and headquartered at 3433 Diversified Drive, Loganville, Georgia. The company serves homeowners across 19 communities in the Greater Atlanta metro area, including Loganville, Grayson, Lawrenceville, Athens, Atlanta, Brookhaven, Roswell, Sandy Springs, and others, holding Georgia HVAC license CR109881 and plumbing license MP209127. Service delivery is field-based: licensed technicians are dispatched from the Loganville headquarters to customer homes for diagnostics, repair, installation, and maintenance work.

The company's core technology is operational rather than digital: it is a licensed service operation using advanced diagnostic equipment (sewer cameras, hydro-jetting at up to 4,000 PSI, thermal imaging cameras, acoustic leak detectors) and OEM-certified installation of Daikin, Carrier, and Bryant HVAC systems. No proprietary software platform, app, or AI/ML capabilities are disclosed. The product portfolio spans AC repair, installation, and maintenance; furnaces and heat pumps; air handlers; smart thermostats; whole-home humidifiers; and a full plumbing line including water heater replacement (tank, tankless, hybrid), drain cleaning, leak detection, fixture repair, and water purification. All repairs carry a 2-year parts and labor warranty, supported by a 100% satisfaction guarantee and 24/7 emergency availability with no after-hours surcharge.

Revenue is generated entirely through fee-for-service work and one-time equipment installations at published flat-rate prices (e.g., $89 diagnostic visits, $149+ standard repairs, $950+ water heater replacements, $4,500+ AC installations). The go-to-market is direct-to-consumer via phone, text, and online booking, with customer acquisition driven by 19 city-specific SEO landing pages, a 4.9-star Google rating across 1,700+ reviews, plus organic social on Facebook, Instagram, and TikTok. No channel partner, franchise, or reseller model exists. A maintenance plan offering 30% off emergency repairs and priority scheduling provides a modest recurring-revenue layer, but the model remains predominantly transactional. The business is privately held, family-owned, and bootstrapped, with Steve identified as the owner; no institutional investors, funding rounds, or mergers/acquisitions are disclosed.

Name

Henson Mechanical

Legal name

Henson Heating Air and Plumbing

Website

https://hensonmechanical.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Henson Mechanical is a family-owned residential HVAC and plumbing service company founded in 1999, headquartered in Loganville, Georgia, and serving homeowners across 19 communities in the Greater Atlanta metro area via licensed, in-home technician dispatch and fee-for-service diagnostics, repairs, and equipment installations.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Appliance Repair and Maintenance (811412)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Emergency HVAC Repair (24/7) (HSAOAHAC)

akta.pro secondary industries

Appliance Hookup & Utility Connection (Water/Gas/Electric) (HSAGANAD), HVAC System Cleaning & Coil Service (Indoor Units) (HSAOAHAK)

Keywords

• Residential HVAC services
• Plumbing repair services
• Air conditioning installation
• Water heater replacement
• Emergency plumbing services

Headquarters

HQ city

Loganville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. HVAC and Plumbing Service & Repair: Revenue is generated entirely from fee-for-service work: diagnostic visits, repair labor, parts, and new equipment installation. No subscription or recurring revenue model is described. Pricing is flat-rate and disclosed on the website for common service types.
2. Equipment Sales (Installation): The company sells and installs new HVAC equipment (air conditioners, furnaces, heat pumps) and plumbing equipment (water heaters, tankless units, water filtration systems) as part of installation projects. This is bundled with installation labor as a one-time revenue event.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Henson Mechanical delivers fee-for-service residential HVAC and plumbing work, including air conditioning and heating repair, maintenance, and installation; water heater repair and replacement (tank, tankless, hybrid); drain cleaning; leak detection; faucet and toilet service; and 24/7 emergency response across 19 Greater Atlanta communities. Service is performed in customer homes by licensed, EPA-certified technicians dispatched from the Loganville, GA headquarters, and new equipment from Daikin, Carrier, and Bryant is sold and installed as part of project work.

Product overview

Henson Mechanical (operating as Henson Heating Air and Plumbing) is a residential HVAC and plumbing service company offering a unified portfolio of heating, cooling, air quality, and plumbing services. The core offering consists of air conditioning services (repair, maintenance, installation), furnaces, heat pumps, and air handlers for HVAC, alongside comprehensive plumbing services including water heater repair/replacement (tank, tankless, hybrid), drain cleaning, leak detection, and fixture repair. Add-on modules include whole-house humidifiers, smart thermostats, and water purification/filtration systems that integrate with the core HVAC infrastructure. All services are backed by a 2-year parts and labor warranty and 100% satisfaction guarantee, with 24/7 emergency availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Air conditioning repair, maintenance, and installation services including AC repair, seasonal tune-ups, refrigerant and compressor diagnostics, ductwork work, and full system replacements using Daikin and Carrier systems, for residential homeowners in the Greater Atlanta metro area.
• Furnaces Furnace repair, maintenance, and installation services including gas and electric furnace systems with Bryant and Daikin installations, targeted at residential homeowners needing reliable heating in the Greater Atlanta area.
• Heat Pumps Heat pump repair, installation, and maintenance including traditional air-source heat pumps and ductless mini-split systems for year-round heating and cooling, sold and serviced for residential customers.
• Water Heater Repair & Replacement Water heater services including repair and replacement for gas tanks, electric tanks, tankless (on-demand), and hybrid water heater systems, delivered to residential customers with a 2-year labor warranty and removal of the old unit included.
• Tankless Water Heater Installation & Service Tankless (on-demand) water heater installation, repair, and maintenance providing unlimited hot water with higher energy efficiency than traditional tank systems, for residential customers seeking energy-efficient hot water solutions.
• Whole-House Humidifiers Whole-home humidifier installation, repair, and annual maintenance integrated with existing HVAC systems to maintain optimal indoor humidity (40–60%) year-round, working with Aprilaire, Generalaire, and Honeywell brands.
• Air Handlers
• Smart Thermostats Smart thermostat installation and repair including WiFi-enabled models compatible with Daikin and Carrier systems, with app setup, system compatibility verification, and full walkthrough for the customer.
• Water Purification & Filtration Systems Whole-home water purification systems including filtration, reverse osmosis, water softeners, and UV purification to address hard water, chlorine, iron, and sediment issues, for residential customers seeking improved water quality.
• Drain Cleaning Professional drain cleaning and clog removal using advanced equipment including drain snakes, hydro-jetting (up to 4,000 PSI), and sewer camera inspection, for residential customers with clogged or slow drains.
• Leak Detection Professional leak detection services using advanced technology including acoustic leak detectors, thermal imaging cameras, video pipe inspection, and ground-penetrating radar to locate hidden leaks in residential plumbing systems.
• Toilet Repair & Installation Toilet repair and installation services including fixing running toilets, clogs, leaks, and installing water-efficient models including gravity-fed, pressure-assisted, and dual-flush toilets for residential customers.
• Faucet Repair & Installation Faucet repair and installation for kitchen, bathroom, and outdoor faucets covering all brands with water-efficiency features including aerators and low-flow options, for residential customers.
• Emergency Plumbing 24/7 emergency plumbing services for burst pipes, sewage backups, major leaks, gas leaks, and water heater failures with same-day response and no after-hours fees, for residential customers facing urgent plumbing failures.
• Emergency HVAC Services 24/7 emergency HVAC repair services available nights, weekends, and holidays with no after-hours surcharges and typical 1–2 hour response times, for residential customers facing heating or cooling failures.

Quantifiable outcome

• 30% less on emergency repairs for maintenance plan customers
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• DaikincoreTechnology or IntegrationHenson Mechanical is an authorized Daikin dealer. The company installs Daikin HVAC systems (air conditioners, furnaces, heat pumps) and their technicians are certified for Daikin equipment compatibility and installation.
• CarriercoreTechnology or IntegrationHenson Mechanical is an authorized Carrier dealer. The company installs Carrier HVAC systems and technicians are trained on Carrier system compatibility and installation.
• BryantcoreTechnology or IntegrationHenson Mechanical installs Bryant HVAC systems (furnaces and air conditioners) and is an authorized Bryant dealer.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• R.S. Andrews: Atlanta-based residential HVAC, plumbing, and electrical service company serving the broader metro area. Direct competitor with comparable 24/7 emergency service model, similar warranty-driven value proposition, and overlapping customer base in Greater Atlanta.
• Coolray Heating, Cooling, Plumbing & Electrical: Long-established Atlanta metro residential HVAC and plumbing service company with overlapping service offerings (AC, heating, plumbing, electrical) and similar authorized-dealer relationships with major OEMs. Closest direct competitor to Henson in the same geography and customer segment.
• Mr. Plumber: Atlanta metro plumbing service brand (operated alongside Coolray) providing residential plumbing repair, drain cleaning, and water heater services. Directly comparable plumbing-side peer to Henson's plumbing offering in the same geography.

Broad incumbents

• Carrier Residential (dealer network): Major U.S. HVAC equipment manufacturer with an authorized-dealer network (Henson is itself a Carrier dealer) that delivers residential HVAC installation, repair, and maintenance nationwide. Carrier-branded dealer competition overlaps directly with Henson's HVAC business.
• One Hour Heating & Air: National residential HVAC service franchise with on-time guarantees and a broad service menu mirroring Henson's HVAC line (AC, heating, installation, maintenance). Operates in Atlanta through local franchisees competing for the same residential replacement and emergency jobs.
• Benjamin Franklin Plumbing: National residential plumbing franchise with standardized pricing, on-time guarantees, and broad service offerings. Comparable in customer experience positioning (upfront pricing, punctual service guarantees) to Henson's published commercial terms.
• American Residential Services (ARS / Rescue Rooter): Large national residential HVAC and plumbing service platform operating across multiple U.S. metros. Comparable end-to-end residential HVAC and plumbing offering to Henson but at much larger scale, with private equity backing.
• Roto-Rooter: Largest U.S. residential plumbing and drain service franchise with 24/7 emergency response. Competes directly with Henson's drain cleaning, leak detection, and emergency plumbing services but at national scale with heavy paid marketing.
• Mr. Rooter Plumbing: National residential and commercial plumbing franchise network with broad service portfolio including drain cleaning, water heaters, and emergency plumbing. Comparable in service scope to Henson's plumbing line, but operates as a large franchise system rather than a local independent.

Emerging players

• HomeServe USA: Residential home repair membership and service platform providing HVAC, plumbing, and electrical coverage via subscription. Relevant as a structural alternative to Hensi's purely transactional model, illustrating the recurring-revenue wedge Henson has not yet captured.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ontimetechs
• Instagraminstagram.com/hensonheatairplumbing
• TikToktiktok.com/@hensonheatairplum?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/henson-mechanical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henson Mechanical