What Leshag does

Le Shag is a private, founder-owned full-service beauty salon operating three physical locations in Kingston (headquarters), Woodstock, and New York City. The company offers a comprehensive hair service menu including cuts, coloring (single process, highlights, balayage, color correction, fashion tones), keratin treatments, perms, extensions, and hard water treatments, plus eyebrow and facial waxing. It also runs dedicated bridal and wedding service lines and a production services vertical covering film, print, runway, stage, and wig rental work. There is no proprietary technology stack; the underlying operational infrastructure consists of a Squarespace-hosted website, phone-based booking, and a third-party SaaS booking platform (stxcloud).

The business is built around a tiered stylist structure spanning Junior, Senior, Master, and Editorial levels, allowing clients to match budget with desired expertise. Pricing is unit-based and starts at $60 for haircuts, $80 for coloring, and $250 for keratin treatments, with extensions and perms priced by consultation. The company is founder-led by Jennifer Donovan, whose background includes Broadway, American Ballet at the Metropolitan Opera House, the Fisher Center at Bard College, and editorial styling for Italian Vogue, Prada, Calvin Klein, Miu Miu, and Dolce Gabbana. Director of Operations Ilissa Duffy handles day-to-day management alongside the founder.

Go-to-market is direct-to-consumer, relying on walk-ins, appointments, and community-driven word-of-mouth referrals amplified by the founder's and senior stylists' entertainment industry connections. Customer segments span individual beauty consumers (primary), bridal and wedding clients, and entertainment industry professionals. Le Shag also operates the Le Shag Capsule Program, a partnership model enabling stylists to open new Le Shag locations under the company's brand. No external funding, patents, certifications, or technology acquisitions are disclosed.

Name

Leshag

Legal name

Le Shag

Website

https://leshag.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Shag is a founder-owned full-service beauty salon operating three locations in Kingston, Woodstock, and New York City, offering tiered hair services, bridal styling, waxing, and film/print/runway production work to individual consumers and entertainment industry clients.

Ownership category

akta.pro rank

Product category

Beauty Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

akta.pro secondary industries

Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Eyebrow Waxing & Sugaring Services (HSALAIAB)

Keywords

• Hair salon services
• Bridal hair styling
• Hair coloring treatments
• Beauty salon
• Editorial styling

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hair Services: One-time service fees for hair cutting, coloring, and styling services. Service tiers based on stylist experience level (Junior, Senior, Master, Editorial). Consultation-based pricing for custom services like extensions and perms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Le Shag is a full-service beauty salon operating three physical locations in Kingston, Woodstock, and New York City. The company provides hair cutting, hair coloring (single process, highlights, balayage, color correction, fashion tones), keratin treatments, perms, hair extensions, hard water treatments, and eyebrow/facial waxing. It also offers bridal and wedding hair services, hair and makeup for film/print/runway/stage productions, wig rental, and runs the Le Shag Capsule Program franchise-style partnership for stylists wanting to open their own Le Shag locations.

Product overview

Le Shag is a full-service beauty salon with three locations in Kingston, Woodstock, and New York City. The company operates as a single-brand salon offering a unified set of hair and beauty services, with no modular product architecture. Its core service portfolio consists of hair services (cutting, coloring, treatments, extensions), waxing, bridal/wedding services, and entertainment industry services (film, print, runway, stage, wig rental). The company also operates a Le Shag Capsule Program—a franchise-style partnership enabling stylists to open new Le Shag locations.

Differentiator

Problem solved

Functional benefit

Brands

• Le Shag Capsule Program: A partnership program allowing stylists to open their own Le Shag salon locations using the company's branding, expertise, and resources combined with the partner's creative drive.

Products and services

• Hair Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Glamsquad: On-demand mobile beauty services company offering hair and makeup in clients' homes, focused on premium pricing and convenience. Targets the same affluent urban clientele Le Shag serves through its NYC location.
• Blo Blow Dry Bar: Premium blowout bar chain with multi-location footprint and similar upscale service positioning. Le Shag competes for premium hair service customers in overlapping geographies with broader full-service offerings.
• Drybar: Premium blowout-focused salon chain with a similar upscale, single-service specialty positioning and comparable target customer profile. Le Shag's full-service model extends beyond blowouts but competes for the same premium, experience-driven clientele.
• Sola Salon Studios: Suite-based salon concept where independent stylists rent private studios under one brand. Comparable tier-pricing model where stylists of varying experience serve clients at different price points within shared locations.
• Salon Republic: Suite-based salon rental concept providing independent stylists with branded studio space and amenities. Operates in the same premium salon segment with a similar tier-stylist business structure.

Broad incumbents

• Aveda: Established professional salon brand and product company with broad portfolio spanning salons, spas, and retail. Competes for the same premium, eco-conscious consumer base and provides professional products that salons like Le Shag use and retail.
• Ulta Beauty: Mass-market beauty retailer that also offers in-store salon services. Adjacent player capturing some of the same consumer beauty spending that might otherwise go to full-service salons like Le Shag.
• Regis Corporation: Large multi-brand salon operator owning concepts including Supercuts and SmartStyle. Operates in the same hair services category but at mass-market price points rather than Le Shag's premium positioning.
• Great Clips: Largest value-oriented salon chain in North America with thousands of locations. Competes for hair care services broadly but at significantly lower price points than Le Shag's premium full-service model.
• Paul Mitchell: Major professional hair care brand with salon products and cosmetology schools. Adjacent competitor in the professional salon ecosystem that shapes consumer expectations for premium salon experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leshag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leshag