Master Hr Deutschland Gmbh

What Master Hr Deutschland Gmbh does

Master HR Deutschland GmbH is a German GmbH headquartered in Viernheim and operating as the German subsidiary of the privately held Danish parent Master International A/S, which was founded in 1985 by Bjarne Mønster. The company provides cloud-based HR assessment and personnel diagnostics solutions built around a portfolio of proprietary psychometric instruments: OPTO (Big Five personality test available in 9 languages), MPA (Master Person Analysis covering 9 personality dimensions for work/social behaviour), ACE (a Computer Adaptive Testing-based cognitive ability test with 9 modular variants), and EASI (a four-factor typology test). All assessments are delivered through the Master-People-Plattform, a unified cloud interface that consolidates results, supports visual decision-making reports, and offers GDPR-compliant data processing with integration into other HR platforms. The company serves enterprise HR managers, company leadership and the German Mittelstand, with named customers including Saxo Bank, IKEA, If P&C Insurance, BDO, Stadium and Stay Unique.

The business model combines recurring software licences (online assessment subscriptions with a minimum 24-month term and milestone-based billing), a tiered monthly Recruiting-as-a-Service+ (RaaS+) subscription (€4,750–€8,590/month for managed recruiting plus personality and cognitive diagnostics), professional certification training for partners, and custom eignungsdiagnostik (aptitude diagnostics) development. Distribution is via direct enterprise sales, a self-serve cloud platform (app.master-hr.com), a dedicated RaaS+ portal (richtige-kandidaten.master-hr.de), and a global certified partner network spanning 20+ active markets across Europe, the Americas and Asia. The German subsidiary is small (1–10 employees) and managed by Geschäftsführer Hans-Joachim Gruneck; revenue, funding and headcount are not publicly disclosed.

Name

Master Hr Deutschland Gmbh

Legal name

Master HR Deutschland GmbH

Website

https://master-hr.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Master HR Deutschland GmbH, a German subsidiary of Denmark-based Master International A/S, provides cloud-based psychometric HR assessment solutions (OPTO, MPA, ACE, EASI) and a Recruiting-as-a-Service+ subscription for enterprise HR teams and the German Mittelstand.

Ownership category

akta.pro rank

Product category

HR Assessment Software

NAICS

Computer Systems Design and Related Services (54151), Human Resources Consulting Services (541612), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• HR assessment software
• Psychometric testing
• Talent acquisition solutions
• Recruitment diagnostics
• Personality assessment tools

Headquarters

HQ city

Viernheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud-based HR Assessment Licenses: Cloud-based HR assessment software licenses sold as subscriptions with minimum 24-month terms, renewing annually. Clients include HR managers, personnel chiefs, IT managers, and consulting partners.
2. Recruiting-as-a-Service (RaaS+): Monthly subscription managed recruiting service with three tiers from €4,750 to €8,590 per month, providing direct candidate outreach, interview reporting, and included personality/cognitive diagnostics.
3. Professional Certification and Training: Certification training for experts in Master HR solutions, including ISO-based courses and e-learning options for consultants and partners.
4. Custom Solution Development and Adaptation: Custom eignungsdiagnostik solution development and adaptation services with structured payment milestones (1/3 at order release, 1/3 at mid-acceptance, 1/3 at final acceptance) and quarterly licensing fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Master HR Deutschland sells cloud-based, scientifically validated HR assessment software and related psychometric tools (OPTO, MPA, ACE, EASI) delivered through the unified Master-People-Plattform for personnel selection, recruitment, and employee/leadership development. The company also offers a managed Recruiting-as-a-Service (RaaS+) subscription that bundles direct candidate outreach with personality and cognitive diagnostics, plus ISO-based certification training for partners and consultants. Customers are HR managers, HR consultancies, and company leadership primarily in German-speaking markets, served through direct sales and a global certified partner network.

Product overview

Master HR Deutschland offers a unified portfolio of cloud-based HR assessment solutions centered on the Master-People-Plattform. The core assessment suite includes OPTO (Big Five personality test), MPA (Master Person Analysis for work/social behavior), ACE (cognitive ability test using adaptive testing), and EASI (behavior/motivation typology). These products are designed to integrate through the Master-People-Plattform for unified reporting and analytics. The company also offers Recruiting as a Service+ (RaaS+), a monthly subscription model that bundles direct recruiting services with built-in personality and cognitive diagnostics.

Differentiator

Problem solved

Functional benefit

Brands

• OPTO: Personality profile analysis based on the Big Five model for recruitment and talent management.
• MPA (Master Person Analysis)
• ACE (Adjustable Competence Evaluation)
• EASI
• Master People Platform
• Recruiting as a Service (RaaS+)

Products and services

• OPTO Personality Test A Big-Five (Five-Factor Model) based personality assessment that measures work-relevant personality dimensions for recruitment and employee development. Developed with psychologists, psychometricians and data scientists, recalibrated with high-stakes work data for improved recruitment accuracy, and available in 9 languages. Used by HR managers, personnel chiefs, and consultants to identify candidate behavior and performance in professional settings.
• MPA (Master Person Analysis)

Quantifiable outcome

• A wrong hire costs €53,000 on average
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and major.

• Master International A/ScoreStrategic or Co-development PartnerParent company and intellectual property licensor of Master HR assessment solutions. Founded in 1985 by Bjarne Mønster. Develops and owns all core assessment tools (OPTO, MPA, ACE, EASI) and the Master-People-Plattform. Master HR Deutschland GmbH is the German operating subsidiary.
• Master Danmark A/ScoreStrategic or Co-development PartnerDanish subsidiary of Master International. Located at Bregnerødvej 144, DK-3460 Birkerød, Denmark. Phone: +45 70 27 70 80. Part of the European Master partner network.
• Master Sverige ABmajorChannel Partner/ Reseller/ DistributorSwedish subsidiary. Malmskillnadsgatan 32, 111 51 Stockholm, Sweden. Tel: +46 (0)8 32 42 42. Distributes Master HR solutions in the Swedish market.
• Master Human Resources Consulting GmbH (Austria)majorChannel Partner/ Reseller/ DistributorAustrian partner. Mooslackengasse 17, 1190 Wien. Phone: +43 (1) 535 44 7910. Distributes Master HR solutions in the Austrian market.
• Master Management AG (Switzerland)majorChannel Partner/ Reseller/ DistributorSwiss partner. Schwäntenmos 15, CH-8126 Zumikon. Phone: +41 44 919 88 44. Distributes Master HR solutions in the Swiss market.
• Master Suomi OymajorChannel Partner/ Reseller/ DistributorFinnish partner. Erottajankatu 9 A 3.krs, 00130 Helsinki. P: 010 3365 400. Distributes Master HR solutions in the Finnish market.
• Master Management Norge ASmajorChannel Partner/ Reseller/ DistributorNorwegian partner. Brynsengveien 2, 0657 Oslo, Norway. Tel: +47 23 06 70 60. Distributes Master HR solutions in the Norwegian market.
• Master Management Poland sp. z o.o.majorChannel Partner/ Reseller/ DistributorPolish partner. ul. Dominikańska 4, 02-738 Warszawa, Poland. Tel: +48 732 724 766. Distributes Master HR solutions in the Polish market.
• Master Value People EspañamajorChannel Partner/ Reseller/ DistributorSpanish partner. c/Adolfo Pérez Esquivel, 3, 28232 Las Rozas de Madrid. Tel: +34 918 429 228. Distributes Master HR solutions in the Spanish market.
• Master MéxicomajorChannel Partner/ Reseller/ DistributorMexican partner. Nuevo León 54, CDMX. Tel: +52 55 8117 1130. Distributes Master HR solutions in the Mexican market.
• Master Value People Corp. (US)majorChannel Partner/ Reseller/ DistributorUS partner. 22 Park Ave S, #300, New York, NY 10003, USA. Distributes Master HR solutions in the US market.
• The British Psychological Society (BPS)majorStrategic or Co-development PartnerProfessional psychological institution with whom Master International collaborates and whose guidelines OPTO follows. BPS Psychological Testing Centre has certified OPTO and assessed its quality.
• InforevisionmajorStrategic or Co-development PartnerIndependent auditing firm that conducts regular ISAE 3000 Type 2 audits of Master International's processes, verifying GDPR compliance and data processing standards.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SHL: SHL is a global leader in psychometric talent assessment and people analytics, offering a broad portfolio of personality, cognitive, and situational judgment tests. It directly competes with Master's OPTO, MPA, ACE, and EASI products in the same enterprise HR buyer segment, while operating at much larger scale.
• Pearson TalentLens: Pearson TalentLens distributes psychometric assessments such as the OPQ32 and Watson-Glaser, targeting HR selection and development. It is a broad incumbent peer in the same scientific psychometric assessment category as Master.
• Aon Assessment Solutions: Aon's Assessment Solutions business provides psychometric assessments, talent analytics, and pre-hire testing to global enterprises. It is one of the most direct large-scale competitors to Master HR Deutschland's cloud-based HR assessment suite, with broader product breadth and larger enterprise reach.
• Korn Ferry (Assessments): Korn Ferry offers the KF Advance assessments and Voices suite, providing talent measurement, personality assessments, and leadership development tools. It competes with Master across the same enterprise HR buyer use cases and adds deep consulting-led delivery.

Emerging players

• TestGorilla: TestGorilla is a fast-growing cloud-native pre-employment assessment platform offering cognitive, personality, and skills tests with a self-serve model. It competes with Master for the same mid-market HR buyers but with a more modern, integration-rich product and aggressive pricing.

Direct peers

• Criteria Corp: Criteria Corp delivers pre-employment assessments (CCAT cognitive, OPQ personality) on a cloud platform to mid-market and enterprise customers. It is a direct peer in the cloud-based psychometric assessment category, with a similar SaaS delivery model.
• Thomas International: Thomas International provides the PPA and HPT assessments and the Engage platform for recruitment, leadership, and team development. It is a strong direct competitor to Master in the European psychometric assessment mid-market.
• Saville Assessment: Saville Assessment provides the Wave personality and aptitude suites for recruitment and development, with a strong European footprint. It competes directly with Master HR Deutschland in the cloud-based psychometric assessment market for enterprise and consulting partners.
• Hogan Assessments: Hogan Assessments is a published provider of personality assessments (HPI, HDS, MVPI) used extensively in recruitment and leadership development. It is a direct competitor in the personality assessment category and shares the same scientifically validated, psychometric positioning as Master.

Regional players

• Personio: Personio is a leading HRIS platform for European SMBs and mid-market, headquartered in Munich. While it is a broader HRIS rather than a pure assessment vendor, it increasingly bundles or integrates assessment tools, making it a regional competitor and a potential integration partner for Master HR Deutschland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/master-hr-deutschland

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Hr Deutschland Gmbh