Joga Somatic Arts

What Joga Somatic Arts does

Joga Somatic Arts, LLC is a privately held, founder-owned wellness practice headquartered at 3122 Wilmington Pike in Kettering, Ohio (Dayton metro), founded by Jo Downing-Groth in 2005 after she began teaching yoga in 2001. The studio delivers an integrated suite of in-person somatic services — medical/therapeutic massage, personal training, private and group yoga, Qigong, Movement-for-a-Lifetime classes, Kinesio Taping, and chiropractic care — coordinated across a team of approximately six practitioners (licensed massage therapists, a certified personal trainer/functional training specialist, a Doctor of Chiropractic, and yoga/Qigong instructors). It serves individual consumers with chronic pain, Ehlers-Danlos Syndrome/Hypermobility Spectrum Disorders, autoimmune conditions, athletes, prenatal/postpartum clients, and general wellness seekers, with a distinct specialization in EDS/HSD that includes hosting Dayton's first EDS/HSD community conference (ZEBRA-CON, May 2025).

The business is service-led with no proprietary technology platform; operations run on the third-party MindBody ecosystem for online booking, scheduling, point-of-sale, gift certificates, and packages, plus standard community marketing channels (Facebook, blog, email, BBB, third-party review sites). There is no app, no API, and no AI/ML components. Revenue mechanics are predominantly pay-as-you-go per-session unit pricing — $100/60-min and $150/90-min massage, $40/15-min follow-up, $70/45-min personal training or private yoga, $15 Kinesio Taping add-on — alongside a pay-what-you-can ($0-$10) community class model and a small recurring $25/month Healthy Habits Club subscription. The studio does not accept tips, sells gift certificates and prepaid packages, and runs periodic promotional sales (birthday, holiday, new-client discounts).

The go-to-market is direct-to-consumer and locally focused in the Dayton/Kettering market, with ecosystem credibility built via the BBB accreditation, board involvement with Chronic Pain Partners, the ZEBRA-CON conference, and a community partnership with Hannah's Treasure Chest. Customer concentration is inherently low because revenue is spread across individual consumers; the more binding constraints are the single-location footprint, founder-led operations, and absence of external capital — all of which cap scale but reinforce a tightly run, niche-specialized local practice.

Name

Joga Somatic Arts

Legal name

Joga Somatic Arts, LLC

Website

https://jogasomaticarts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Joga Somatic Arts is a Kettering, Ohio wellness studio offering medical massage, yoga, Qigong, personal training, and chiropractic care, serving Dayton-area individuals with chronic pain, EDS/HSD, autoimmune, athletic, and prenatal/postpartum needs through a coordinated six-practitioner team.

Ownership category

akta.pro rank

Product category

Wellness Services

NAICS

Sports and Recreation Instruction (61162), Offices of Other Health Practitioners (6213), Offices of Chiropractors (62131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Breathwork Facilitation (Pranayama, Somatic, Holotropic-style) (HSADAJAC), Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

• Therapeutic massage services
• Yoga and movement classes
• Personal training sessions
• Chiropractic care services
• Wellness studio services

Headquarters

HQ city

Kettering

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Massage Therapy: Customized therapeutic massage sessions combining deep tissue, trigger point, joint mobilization, lymphatic drainage, craniosacral therapy, myofascial release, and prenatal massage techniques. Revenue from 60-minute, 90-minute, and 15-minute sessions.
2. Yoga and Movement Classes: Group classes including Joga Yoga, Movement for a Lifetime, and Qigong. Revenue from drop-in class fees with pay-what-you-can pricing model.
3. Personal Training and Private Yoga: Individualized training sessions using functional anatomy, myofascial principles, and motor learning to develop customized workout programs.
4. Gift Certificates and Packages: Sale of massage and yoga gift certificates, package deals, and prepaid session packages through MindBody online store.
5. Healthy Habits Club: 12-week wellness program with monthly subscription at $25/month, includes coaching, tracking logs, and community support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Joga Somatic Arts is a community wellness studio in Kettering, Ohio that delivers in-person therapeutic massage, small-group yoga and Qigong classes, individualized personal training and private yoga, Kinesio taping, and part-time chiropractic care. Services are booked through the MindBody platform and paid for per session, per package, or via a monthly subscription wellness program.

Product overview

Joga Somatic Arts is a wellness practice offering a coordinated suite of bodywork and movement services. The core offerings include Massage Therapy Sessions (combining deep tissue, trigger point, craniosacral, and myofascial techniques), Joga Yoga Classes (vinyasa-based with customized weekly variations), Movement for a Lifetime classes (foundational movement training), and Qigong Classes (meditation-to-TaiChi-to-Qigong progression). Additional services include Personal Training and Private Yoga Sessions, Kinesio Taping as an add-on or standalone service, and Chiropractic Services via Dr. Jennifer Zane. The practice also offers a Healthy Habits Club subscription program for ongoing wellness coaching. All practitioners share knowledge and coordinate care to provide clients with targeted, non-redundant therapeutic approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Sessions Customized therapeutic massage sessions combining deep tissue, trigger point, joint mobilization, lymphatic drainage, craniosacral therapy, myofascial release, and prenatal massage techniques, delivered by medically licensed therapists for individuals with chronic pain, injuries, and wellness needs.
• Joga Yoga Classes Vinyasa-based group yoga classes with emphasis on breath and alignment, tailored weekly to suit student needs, with expert hands-on adjustments for safety and appropriate challenge. Offered to local community members on Sundays, Tuesdays, and Thursdays.
• Movement for a Lifetime Group class teaching proper techniques for stairs, floor transitions, balance improvement, and core strength, suitable for teens, athletes, postpartum parents, and individuals with mobility challenges.
• Qigong Classes Weekly class teaching a progression of routines from Meditation to TaiChi to Qigong, providing energetic balancing and stress reduction, held on Monday evenings.
• Personal Training and Private Yoga Sessions Individualized workout programs based on functional anatomy, myofascial slings, and motor learning principles, covering posture correction, injury prevention, balance, stability, and strength, for clients seeking customized one-on-one training or private yoga.
• Kinesio Taping Supportive taping service that creates space and body awareness, facilitates healing, and provides stability without restricting range of motion. Available as an add-on to another appointment or as a standalone appointment.
• Chiropractic Services Chiropractic adjustments provided by Dr. Jennifer Zane using Webster, diversified, Thompson, Activator, Impulse IQ techniques, SOT, and cranial work, treating children, infants, pregnant women, athletes, chronic pain, joint replacements, disc disease, and hypermobility disorders.
• Healthy Habits Club 12-week wellness subscription program offering support for creating and maintaining healthy habits in movement, nutrition, social/emotional, and mental areas. Includes weekly coach emails, Facebook group access, and PDF tracking logs.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• Chronic Pain PartnersminorOthers · 1 January 2025Andrea Araujo Julian serves on the Board of Directors of Chronic Pain Partners, an international EDS Awareness and Education organization. This connection provides expertise sharing and community outreach in the EDS/hypermobility space.
• Hannah's Treasure ChestminorGTM or Marketing Partner · 1 November 2024Community partnership for holiday giving. Joga Somatic Arts donates a portion of each massage gift card sold to Hannah's Treasure Chest, a local organization supporting families in need with cleaning supplies, diapers, wipes, and Kroger gift cards.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The NOW Massage: Boutique massage studio concept with curated ambiance and per-service pricing. Comparable to Joga Somatic Arts as a premium single-modality massage brand with strong in-studio experience design.
• YogaWorks: Multi-location yoga studio brand offering group classes, private instruction, and teacher training. Comparable to Joga's studio yoga instruction, alignment-focused methodology, and integrated private session offerings.
• The Joint Chiropractic: Largest U.S. chiropractic retail chain offering walk-in adjustments. Directly comparable for Joga's chiropractic service line delivered by Dr. Jennifer Zane, especially around chronic-pain and hypermobility patient segments.
• StretchLab: Assisted-stretching franchise offering one-on-one flexibility and mobility sessions. Comparable as an adjacent bodywork-and-movement studio serving similar consumer wellness and recovery use cases.
• Elements Massage: Franchise of individually-operated therapeutic massage studios offering custom sessions with licensed therapists. Closely comparable to Joga Somatic Arts in studio format, practitioner-led service model, and therapeutic focus.
• CorePower Yoga: National yoga studio chain offering vinyasa-style classes with strength-conditioning components. Directly comparable to Joga's group yoga and movement class offerings and studio-based delivery model.
• Hand & Stone Massage and Facial Spa: National franchise operating massage, facial, and stretch studios. Directly comparable as a multi-practitioner massage and wellness studio serving consumers with similar therapeutic bodywork offerings and membership-driven pricing.
• Massage Heights: Membership-based therapeutic massage and wellness franchise. Comparable to Joga's combination of massage, custom session lengths, and recurring client relationships.

Broad incumbents

• Life Time Fitness: National premium fitness club integrating group classes, personal training, spa, and chiropractic-like recovery services. Comparable as a broad incumbent offering yoga, movement, training, and recovery under one membership.
• Massage Envy: Largest U.S. massage and skin care franchise network with subscription-based wellness memberships. Comparable consumer wellness positioning with broader scale and standardized service menu; serves as the dominant incumbent in the same retail-massage category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jogasomaticarts
• LinkedInlinkedin.com/company/joga-somatic-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joga Somatic Arts