Jetro Tecnologia De Informatica Ltda

What Jetro Tecnologia De Informatica Ltda does

Jetro Tecnologia De Informatica Ltda is a privately held Brazilian software company founded in 1987 and headquartered in Fortaleza, Ceará. The company develops and sells the Plataforma Digital Jetro, a 100% web-based digital management platform positioned as a digital transformation and digital maturity solution that goes beyond traditional ERP. The platform is organized into three modules — Jetro Corporativo (administration, purchasing, accounting, EDI card processing, inventory, finance, franchise, production, sales), Jetro Atendimento (operational and managerial POS plus e-commerce), and Jetro Mobile (mobile sales, purchasing, and financial dashboards) — and is offered in three annual subscription tiers (Gold, Premium, Platinum). Functionally it covers Business Intelligence for sales, purchases and finance, CRM, loyalty and cashback programs, queue management, digital catalog, fiscal/tax compliance, EDI and bank reconciliation, and production planning, with vertical-specific feature depth in nine Brazilian specialty retail segments: clothing, footwear, accessories, jewelry, optics, cosmetics, perfumery, decoration, and furniture.

The company reports 1,000+ clients and 18,000+ active users distributed across all 27 Brazilian states, supported by a direct sales motion (Solicite Proposta / Agendar Demonstração), a self-serve client portal, and a formal 'Programa de Parceria' (Partnership Program) with digital management consultants. Complementary revenue comes from training and consulting services branded under the #Mude movement, which has trained 2,000+ students in Digital Management and additional cohorts in the clothing (7,000+) and jewelry (700+) segments. The company operates as a self-sustaining, founder-owned Ltda with no disclosed external funding, no M&A activity, and no leadership changes in the available record. It is LGPD-compliant (effective May 2023), has no mobile apps or public API/SDK, and does not disclose AI/ML capabilities. Its stated moats are 37 years of vertical-specific domain knowledge, integrated-suite switching costs, nationwide partner-enabled distribution across Brazil, and operational data accumulated from 18,000+ users.

Name

Jetro Tecnologia De Informatica Ltda

Legal name

Jetro Tecnologia De Informatica Ltda

Website

https://jetro.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Jetro Tecnologia is a Brazilian vertical software firm, founded in 1987 and based in Fortaleza, that sells the Plataforma Digital Jetro — a web-based digital management and ERP-style platform across nine specialty retail verticals to 1,000+ clients in all 27 Brazilian states.

Ownership category

akta.pro rank

Headquarters

HQ city

Viçosa Do Ceará

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Plataforma Digital Jetro Subscriptions: The company offers three solution tiers (Gold, Premium, Platinum) for its digital management platform. The platform is described as a comprehensive ERP alternative with tiered pricing based on functionality levels. Subscription model with regular updates included in all tiers.
2. Training and Consulting Services: Jetro provides training services to equip teams with good management practices and digital tools for operational, managerial, and strategic processes. The #Mude program offers professional development training for entrepreneurs and their collaborators seeking to improve Digital Management skills.
3. Technology Development: The company develops products with cutting-edge technology, transforming them into tools capable of producing the Digital Transformation needed for business success.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jetro sells the Plataforma Digital Jetro, a 100% web-based retail management platform that replaces traditional ERP with integrated modules for commercial intelligence (BI de Vendas), purchasing intelligence (BI de Compras), financial intelligence, smart-store point-of-sale, fiscal compliance, CRM, loyalty/cashback, and production planning. The platform is offered in three tiers (Gold, Premium, Platinum) on an annual subscription and complemented by the #Mude professional training program, consultative training, and technical support services for retail businesses across 9 vertical segments in Brazil.

Product overview

Jetro Tecnologia offers the Plataforma Digital Jetro, a next-generation Digital Management platform that enables Digital Transformation and Digital Maturity. The platform operates on a three-tier solution model (Gold, Premium, Platinum) and comprises three core modules: Jetro Corporativo (enterprise management with administrative, purchasing, accounting, inventory, financial, franchise, and production functions), Jetro Atendimento (customer service and point-of-sale operations including operational PDV, managerial PDV, and e-commerce), and Jetro Mobile (mobile application for sales, purchasing, and financial dashboards). The platform includes extensive feature modules for Business Intelligence (BI de Vendas, BI de Compras, BI Financeiro), customer relationship management (CRM, Programa de Fidelidade, Cashback, Roleta de Brindes), retail operations (Lista da Vez, PDV, Catálogo Digital), financial management (Conciliação Bancária, DRE, Fluxo de Caixa), and production planning (PCP, Ficha Técnica, Processo Ótico). The company also provides complementary services including Technology, Consultancy, and Training.

Differentiator

Problem solved

Functional benefit

Brands

• Plataforma Digital Jetro: A next-generation digital management platform that enables digital transformation and digital maturity, going beyond traditional ERP with technological functionalities, good management practices, well-defined operational processes, and dynamic tools for strategic decision-making.
• #Mude

Products and services

• Plataforma Digital Jetro A 100% web-based, integrated retail management platform offered as an annual subscription in three tiers (Gold, Premium, Platinum) for Brazilian specialty retailers across 9 vertical segments. The platform unifies ERP-style back-office functions (purchasing, accounting, inventory, financial, franchise, production, sales) with commercial BI, financial BI, smart-store POS, fiscal compliance, CRM, loyalty/cashback, e-commerce integration, and a mobile app (Jetro Mobile). It is designed for mid-market and enterprise retailers seeking a single platform to manage operations and advance Digital Transformation and Digital Maturity.
• #Mude Training Program

Quantifiable outcome

• 37+ years of continuous operation since 1987, continuously reinventing with Digital Transformation
• +5 more outcomes

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sankhya: Brazilian ERP and management software provider serving multiple verticals including retail and distribution. Comparable as a domestic Brazilian ERP peer targeting mid-market companies.
• Totvs: Brazil's largest enterprise software company offering ERP, CRM, and HR solutions with a strong retail vertical focus. Directly comparable as a domestic Brazilian management software provider competing for the same retail mid-market segment.
• Linx (Stone Co.): Brazilian retail-focused software platform serving fashion, footwear, and other verticals, now part of Stone Co. Highly comparable as a direct competitor in Brazilian vertical retail SaaS with similar customer base.
• Bluesoft ERP: Brazilian retail-focused management software offering POS and ERP solutions. Comparable as a domestic direct competitor in Brazilian retail management software serving similar SMB and mid-market segments.

Emerging players

• Omie: Brazilian cloud-based ERP and management platform targeting SMBs across verticals. Comparable as a Brazilian SaaS management software competitor with similar subscription model and tiered offerings.
• Conta Azul: Brazilian SaaS platform offering business management, accounting, and financial tools to SMBs. Comparable as a Brazilian vertical SaaS competitor with subscription pricing, though broader in target than retail-specific.

Broad incumbents

• Lightspeed Commerce: Global retail POS and commerce platform with significant retail vertical SaaS presence. Comparable as an international retail vertical SaaS competitor, though broader and global in scale versus Jetro's domestic focus.
• Oracle NetSuite: Global cloud ERP serving mid-market and enterprise retailers. Comparable as a broad incumbent with retail vertical capabilities that competes for larger accounts in the same mid-market to enterprise segment Jetro targets.
• Bematech / Auttar: Brazilian POS hardware and software provider serving retail and hospitality verticals. Comparable as a broader Brazilian retail technology incumbent with overlapping POS and management functionality.
• Shopify: Global commerce platform with POS and retail management capabilities. Comparable as a broad incumbent in retail commerce software that could encroach on Brazilian retailers via e-commerce and omnichannel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jetrotecnologia
• LinkedInlinkedin.com/company/grupojetro
• Instagraminstagram.com/jetrotecnologia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jetro Tecnologia De Informatica Ltda