Make Good

What Make Good does

Make Good is a private nonprofit consulting firm operating in the United States (registered as Managed Word, LLC dba Make Good), with disclosed operations tied to the Lake Elsinore, California area. The firm works exclusively with purpose-driven nonprofit organizations, offering strategic communications, website design, fundraising strategy, ethical AI implementation, custom solutions, and team training. Its delivery model is explicitly partner-led and capacity-building oriented: Make Good does not sell deliverables or service packages, but rather embeds with client teams to build internal capability so that systems can be maintained independently after engagements close. The founding partners, Christopher Frazier (technical and AI methodology) and Amy Veen Frazier (nonprofit strategy and client relationships), personally drive most engagements.

Make Good's core technology proposition is an ethical AI implementation methodology built on Constitutional AI principles, distinguishing architecture-level alignment thinking from contractual safeguards. The firm advises nonprofit organizations on AI vendor selection, AI strategy, and the deployment of AI systems that the organization itself owns and controls. A sub-brand, LeadersPath, extends this methodology into a cohort-based educational offering for nonprofit leaders, with facilitated small-group sessions, hands-on experiments, and facilitator-led (not chatbot-led) discussion.

The business model is professional services delivered on a custom-quoted, project-and-partnership basis, with a free 30-minute consultation as the top-of-funnel mechanism and a sales-led go-to-market that emphasizes long-term partner relationships over transactional delivery. Acquisition channels include a content-driven website, a Substack newsletter, and direct consultation requests. The customer base is heavily concentrated: a small number of named nonprofit clients (Dream Center Lake Elsinore, La Taza Community Coffeehouse, Every ONE Free) anchor the book of business, alongside engagement durations spanning up to a decade. No funding, investor, or acquisition activity is disclosed; the firm operates as a bootstrapped LLC controlled by its two founding partners.

Name

Make Good

Legal name

Managed Word, LLC dba Make Good

Website

https://www.wemakegood.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Make Good is a private, founder-led nonprofit consulting firm that partners with purpose-driven organizations on ethical AI implementation, strategic communications, website design, and capacity-building engagements, with founder Christopher Frazier driving the AI methodology and LeadersPath cohort program.

Ownership category

akta.pro rank

Product category

Nonprofit Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Nonprofit consulting services
• Ethical AI implementation
• Capacity building consulting
• Nonprofit website design
• Strategic fundraising consulting

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nonprofit Consulting Services: Professional consulting engagements with nonprofit organizations focused on capacity building through ethical AI implementation, strategic communications, website design, fundraising strategy, and organizational development. Engagements are structured as long-term partnerships rather than transactional service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Make Good is a nonprofit consulting firm that partners with mission-driven organizations to build their internal capacity through ethical AI implementation, custom solutions, team training, strategic communications, website design, and fundraising strategy. The firm does not sell deliverables or service packages; instead it engages as a long-term strategic partner and bundles an educational cohort program (LeadersPath) that teaches nonprofit leaders how AI actually works.

Product overview

Make Good is a nonprofit consulting firm offering ethical AI implementation services, custom solutions, and team training. The company's primary offering consists of consulting partnership services focused on building nonprofit capacity, complemented by LeadersPath, a sub-brand educational program that teaches nonprofit leaders how AI actually works through facilitated cohort learning, hands-on experiments, and honest discussion.

Differentiator

Problem solved

Functional benefit

Brands

• LeadersPath: An educational initiative that teaches nonprofit leaders how AI actually works through facilitated cohorts, hands-on experiments, and honest discussion.

Products and services

• Nonprofit Consulting Partnership Services Long-term consulting partnerships for nonprofit organizations covering ethical AI implementation, custom solutions, team training, strategic communications, website design, fundraising strategy, and organizational development. Engagements are scoped after a free 30-minute consultation and delivered as ongoing capacity-building work rather than packaged deliverables.
• LeadersPath A facilitated cohort learning program that teaches nonprofit leaders how AI actually works through small-group, hands-on experiments and facilitator-led discussion, designed as a community learning environment for nonprofit leaders.

Quantifiable outcome

• An administrative assistant—without being a development professional—wrote a corporate funding proposal using the systems built for her organization
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Dream Center Lake ElsinorecoreStrategic or Co-development Partner10-year strategic partnership with Dream Center Lake Elsinore (DCLE), providing documentary storytelling, strategic marketing support, and nonprofit consulting services. Make Good has witnessed and supported DCLE's transformation of Main Street in Lake Elsinore into a vibrant community hub. Programs supported include Adopt-A-Block, DC Pantry, DC Youth, and La Taza Community Coffeehouse. Make Good produced commemorative video for DCLE's 10th anniversary Spark the Dream event in October 2024.
• La Taza Community CoffeehousecoreStrategic or Co-development PartnerComprehensive partnership covering the full arc of launching a nonprofit coffeehouse: narrative development, fundraising strategy, media and communications, interior and exterior design, and community engagement. La Taza opened July 23, 2024 at 142 North Main Street, Lake Elsinore. Make Good's holistic approach exemplifies their philosophy of rolling up sleeves and working alongside clients rather than just offering advice.
• Every ONE FreecoreStrategic or Co-development PartnerMake Good designed and launched the Every ONE Free website in January 2024 during Human Trafficking Awareness Month. The platform serves as a starting point for education, advocacy, and support—designed to close the gap between awareness and action. Every ONE Free fights human trafficking.
• LeadersPathcoreStrategic or Co-development PartnerLeadersPath is Make Good's educational initiative that teaches nonprofit leaders how AI actually works through facilitated cohorts, hands-on experiments, and honest discussion. It represents the company's community learning environment designed for nonprofit leaders, featuring Christopher Frazier's technical architecture and AI methodology.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Heller Consulting: Technology and CRM consulting firm dedicated to the nonprofit sector. Comparable on technology adoption capacity building for nonprofits, the type of work Make Good's ethical AI methodology extends.
• Forum One: Digital strategy, design, and technology agency serving mission-driven organizations and nonprofits. Highly comparable service mix (strategy, web design, capacity building) and customer base to Make Good.
• Whole Whale: Digital agency for nonprofits with explicit focus on data, technology, and AI for the social sector. Emerging overlap with Make Good on nonprofit AI ethics and capacity building.
• Media Cause: Digital marketing and creative agency purpose-built for nonprofits and social impact organizations. Overlaps Make Good on cause-driven creative output and nonprofit client base.
• Big Duck: Communications and branding agency exclusively for nonprofits. Overlaps Make Good on purpose-driven positioning, narrative development, and website/brand work for nonprofit clients.
• Campbell & Company: Fundraising and development consulting firm serving nonprofit organizations. Overlaps Make Good on fundraising strategy and nonprofit executive advisory work.
• Orr Group: Consulting firm that partners with nonprofits and foundations on strategy, fundraising, and capacity building. Closely comparable long-term partnership model and nonprofit-only focus.
• La Piana Consulting: Strategy consulting firm exclusively serving nonprofits, focused on capacity building and organizational transformation. Directly comparable niche and partnership-driven delivery model.

Broad incumbents

• Booz Allen Hamilton: Large consulting firm serving nonprofits and foundations on technology transformation and mission impact. Broad incumbent with overlapping nonprofit technology advisory work.
• Deloitte: Global professional services firm with a dedicated nonprofit and social sector practice. Much larger and broader but competes for the same strategic consulting and transformation mandates from large nonprofits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wemakegood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Good