Frequency Pictures
Frequency Pictures is a Las Vegas-based production and experiential agency that designs cinematic campaigns and large-scale real-world activations for global brands, sports leagues, and tourism clients including LVCVA, NFL, Netflix, McDonald's, and Corona.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Frequency Pictures does
Frequency Pictures is a privately held production and experiential agency founded in 2011 and headquartered in Las Vegas, Nevada. The firm delivers two integrated service disciplines: production services (commercials, broadcast, feature and long-form, docu-series, music video, table-top and product shoots, in-house post-production and finishing, and global production services) and experiential services (brand activations, live broadcast extensions, retail and pop-up builds, stadium and arena installations, worldwide operations, influencer and talent integrations, and permitting and logistics). Its technical capabilities include custom technology development, projection mapping, and holographic recreation, evidenced by the five-continent Corona Lime Guides deployment and the projection-mapped recreation of the 1980 'Miracle on Ice' for Wieden+Kennedy's Michelob campaign.
The firm operates on a project-based professional services revenue model with pricing determined through a structured intake (24-hour response, 48-hour discovery call, 3-4 day budget estimates). Go-to-market is hybrid: work is sourced through channel partnerships with major creative agencies (Wieden+Kennedy, Grey Global, R&R Partners) and direct relationships with enterprise clients including LVCVA, NFL, Netflix, McDonald's, Corona, WWE, Caesars Entertainment, and Wynn Las Vegas. The asset-light operating model is supported by 1-10 employees with a curated contractor network for large-scale installations.
Frequency Pictures targets Fortune 500 brands and major destination/sports/entertainment properties seeking "built for complexity" execution across cinematic campaigns and large-scale real-world activations. Customer concentration is anchored by a flagship LVCVA relationship, with the balance diversified across beverage, QSR, streaming, sports leagues, and luxury hospitality. The firm is a 7-time Cannes Lion winner (including one Golden Lion) and 15-time Emmy Award recipient, with most major recognitions concentrated in 2024 and 2026.
Frequency Pictures firmographics
Firmographics- Name
- Frequency Pictures
- Legal name
- Frequency Pictures
- Website
- https://frequencypictures.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frequency Pictures is a Las Vegas-based production and experiential agency that designs cinematic campaigns and large-scale real-world activations for global brands, sports leagues, and tourism clients including LVCVA, NFL, Netflix, McDonald's, and Corona.
- Ownership category
- akta.pro rank
Frequency Pictures industry classification
Industry- Product category
- Commercial Production and Experiential Marketing Services
- NAICS
- Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)
- akta.pro secondary industries
- Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
Keywords
Where Frequency Pictures is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frequency Pictures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Production Services: Project-based commercial production services including commercials, broadcast content, feature films, docu-series, music videos, and table-top/product shoots with in-house post-production and finishing capabilities
- Experiential Activation Services: Large-scale experiential executions including brand activations, live broadcast extensions, retail and pop-up builds, stadium and arena installations, worldwide operations, influencer and talent integrations, permitting and logistics
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Frequency Pictures product offering
Product offeringCore offering
Frequency Pictures is a production and experiential agency that produces cinematic campaigns, commercials, broadcast content, music videos, docu-series, and feature/long-form content, alongside designing and executing large-scale brand activations, live broadcast extensions, retail and pop-up builds, and stadium and arena installations. Services are sold to global brands and their agencies on a project basis, with in-house post-production and finishing and global deployment capabilities across five continents.
Product overview
Frequency Pictures is a production and experiential agency offering two integrated service disciplines: Production (Commercials & Broadcast, Feature & Long-Form, Docu-Series, Music Video, Table-top & Product, In-house Post & Finishing, Global Production Services) and Experiential (Brand Activations, Live Broadcast Extensions, Retail & Pop-up Builds, Stadium & Arena, Worldwide Operations, Influencer & Talent Integrations, Permitting & Logistics). The company executes campaigns and real-world activations for clients including Corona, McDonald's, Netflix, NFL, WWE, Las Vegas, and more. Key campaign products include Corona Lime Guides, McDonald's K-Pop Demon Hunters, America 250 – Hoover Dam, Vegas Trailer, Super Bowl LXIII Announcement, and the Emmy Award-winning Vegas Changes Everything series.
Differentiator
Problem solved
Functional benefit
Products and services
- Production Services
Quantifiable outcome
- 5x Cannes Lion Winner for single Corona campaign
- +2 more outcomes
Companies that use Frequency Pictures
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles4 records
Frequency Pictures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Frequency Pictures partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- Wieden+KennedycoreLeading global advertising agency that brings Frequency Pictures into major brand campaigns. Worked together on McDonald's K-Pop Demon Hunters (Netflix collaboration) and the Run Back The Miracle Michelob campaign featuring projection mapping and holographic recreation of the 1980 'Miracle on Ice' hockey game.
- Grey GlobalcoreGlobal advertising agency and creative partner on multiple campaigns including Corona Lime Guides (5x Cannes Lion Winner), Tampax Phoenix launch, Applebee's campaigns, Superball announcement, Ultimate Sports Weekend, and Modelo 1 in 6.
- R&R PartnerscoreRegional advertising agency partner in Las Vegas. Collaborated on Vegas Trailer campaign, Yes Chef (50 Best Award Show), America First Credit Union with Raiders, SNWA Shortage campaign, Go All Out, Forever Happens Here wedding campaign, Intermountain Health with Howie Long, and Building the West Hall.
- LVCVA (Las Vegas Convention and Visitors Authority)flagshipPrimary destination marketing partner for Las Vegas. Most extensive partnership covering Vegas Trailer Emmy Award-winning campaigns, Super Bowl LXIII Announcement, Super Bowl Recap Film, America 250 Hoover Dam, Las Vegas Aces celebrations, Beyonce Flash Mob, WrestleMania Announcement, BlackPink concert takeover, Golden Knights Stanley Cup, Podcast Studio build, and more.
- NFLflagshipNational Football League partnership for major announcements and events. Collaborated on Super Bowl LXIII Announcement (host city reveal with LVCVA), Super Bowl Recap Film production, and Superball announcement campaign.
- NetflixcoreStreaming entertainment platform collaboration for McDonald's K-Pop Demon Hunters launch campaign featuring Academy Award-winning talent and spanning US and South Korea.
- McDonald'scoreGlobal fast food brand partnership for K-Pop Demon Hunters collaboration with Netflix. Features first live performance from voices behind film's breakout musical acts.
- WWEcoreProfessional wrestling entertainment partnership for WrestleMania Announcement. First-time filming on Allegiant Stadium rooftop with WWE President Triple H to announce WrestleMania's return to Las Vegas.
- Caesars EntertainmentcoreMajor Las Vegas hospitality and casino company. Supported Beyonce concert activation with viral flash mob stunt in front of Caesars Palace, and full production for album cover recreation opportunity.
- CoronacoreBeer brand partnership for Corona Lime Guides campaign with Grey Global. Award-winning project deploying custom technology across five continents to bring Corona's iconic lime ritual into stores globally.
- Wynn Las VegascoreLuxury resort partnership for 8 AM Golf Tournament brand highlight featuring Justin Timberlake and Michael Phelps. 12-hour turnaround production.
- Federal AgenciesminorUnprecedented coordination with federal agencies for Hoover Dam America 250 project including federal approvals, engineers, specialty rigging teams, and technical partners.
- Las Vegas RaiderscoreNFL team partnership for America First Credit Union regional campaign with Hunter Renfrow and Intermountain Health partnership campaign featuring Howie Long.
- Las Vegas Golden KnightscoreNHL hockey team partnership for Stanley Cup celebration including parade production, marquee takeover, and live broadcast support.
- WNBA (Las Vegas Aces)coreWomen's professional basketball partnership for 3rd consecutive championship celebration film with fan interactions and citywide marquee takeover.
- The Boring CompanyminorFeatured in client portfolio alongside Las Vegas Convention Center West Hall expansion project that included Boring Company's underground tunnel system.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Frequency Pictures competitors and assessment
Company assessmentDirect peers
- Radical Media: Long-standing New York production company producing commercials, documentaries, and branded content for global brands — a comparable premium-brand production house with similar Emmy-adjacent positioning.
- Caviar: International production company and content studio producing commercials, branded films, and experiential content — similar scope of premium, award-eligible commercial work for major brands.
- Sparks: Global experiential agency producing live brand activations, stadium-scale installations, and event executions — directly comparable to Frequency's experiential side and marquee takeover work for LVCVA and the NFL.
- B-Reel: Globally distributed creative, production, and technology agency that combines film craft with custom-built interactive and experiential systems for major brands — directly comparable to Frequency's custom-tech + cinematic-creative positioning.
- RSA Films: Ridley Scott's commercial and branded-content production house (incorporating MJZ) — a comparable premium commercial production shop with global brand clients and feature-directorial talent.
- Prettybird: Award-winning commercial and content production company representing a deep roster of directors and producing premium brand campaigns — comparable in producing Cannes/Emmy-eligible commercial work.
- Smuggler: Globally distributed commercial and branded-content production company with feature-film director talent — competes for the same premium agency-roster commercials and branded entertainment briefs.
- Anonymous Content: Premium production company with feature-film DNA that produces commercials, branded content, and episodic work for global brands — overlapping with Frequency on cinematic commercials and branded entertainment.
- Tool of North America: Santa Monica-based production and experiential agency that pairs cinematic commercial work with branded content and custom technology — the closest U.S. analogue to Frequency Pictures' integrated Production + Experiential model.
Broad incumbents
- The Mill: Global production, post-production, and VFX network serving major brands and agencies — broader and larger than Frequency, but competes for the same experiential and high-budget commercial briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Frequency Pictures social profiles
Digital presenceFrequency Pictures compliance and trust
Trust signalCompliance4 records
Frequency Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frequency Pictures leadership team
Management profileNumber of profiles
Frequency Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frequency Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frequency Pictures
What does Frequency Pictures do?
Frequency Pictures is a production and experiential agency that produces cinematic campaigns, commercials, broadcast content, music videos, docu-series, and feature/long-form content, alongside designing and executing large-scale brand activations, live broadcast extensions, retail and pop-up builds, and stadium and arena installations. Services are sold to global brands and their agencies on a project basis, with in-house post-production and finishing and global deployment capabilities across five continents.
Is Frequency Pictures a public or private company?
Frequency Pictures is a private company. It is classified as unknown and is currently operating.
When was Frequency Pictures founded?
Frequency Pictures was founded in 2011. It employs 1 to 10 people.
Where is Frequency Pictures based?
Frequency Pictures is headquartered in Los Angeles, United States, in the North America region.
How does Frequency Pictures make money?
Two revenue lines are on record. Production Services are the primary driver. The others are experiential Activation Services.
Who are Frequency Pictures's main competitors?
Direct peers on record are Radical Media, Caviar, Sparks, B-Reel, RSA Films, Prettybird, Smuggler, Anonymous Content and Tool of North America. The Mill is listed as a broad incumbent.
Does Frequency Pictures have an API?
No public API is recorded for Frequency Pictures.
What industry is Frequency Pictures in?
Frequency Pictures's product category is Commercial Production and Experiential Marketing Services. Its primary akta.pro industry code is MPADAEAH, Music & Performance Branded Content (Sessions, Artist/Brand Collabs), with a secondary code of MPAGAKAI, Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture). Its NAICS code is 5121 and its SIC code is 7812.