What Hotrec Llc does

HoTrec, LLC is a private, founder-owned hospitality labor management company founded in 2010 by Greg Clayton and headquartered in Atlanta, GA with operational headquarters in Savannah, GA. The company provides outsourced recruiting, onboarding, training, payroll, scheduling, compliance, and day-to-day workforce management for hotels, resorts, hospitals, schools, restaurants, and large events across seven southeastern US states. Its primary vertical is hotels & resorts (with named accounts including Embassy Suites by Hilton Huntsville, Grand Bohemian Hotel, and Hotel Hartness); secondary verticals extend into hospital services, schools & universities, restaurants & cafes, and large events & stadiums.

The company's core technology is the proprietary HoTrec Labor Advantage platform — an online labor management system with modules for food & beverage, housekeeping, front desk, laundry, orientation training, and banquets. The platform includes labor scheduling, time clocks, performance/analytics tracking, and the PeopleCentric component that automates payroll, onboarding paperwork, and HR compliance. Worker acquisition runs through the Avionte-powered job application portal and regional offices, with onsite coordinators embedded at client properties in markets including Bluffton, Charleston, Greenville, Hilton Head, Huntsville, and Lexington.

HoTrec operates a managed-services revenue model under multi-year B2B contracts, pricing quote-based on industry, position, volume, and scope. Revenue is generated via markup on worker wages plus service fees. Go-to-market is sales-led direct enterprise sales targeting hospitality operators, augmented by SEO/digital presence, social channels, and customer referrals. Management consists of founder/CEO Greg Clayton (nearly three decades in hospitality staffing), COO Ken Talbott (hired September 2023), VP of Operations Mark Grace, and VP of Business Development Matt Rasmussen, supported by Director-level accounting and HR leadership.

Name

Hotrec Llc

Legal name

HoTrec, LLC

Website

https://hotrecllc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HoTrec, LLC is a private southeastern US hospitality labor management company founded in 2010 that recruits, trains, schedules, and manages workforce operations for hotels, resorts, hospitals, schools, restaurants, and events across seven states via its proprietary Labor Advantage platform under multi-year B2B contracts.

Ownership category

akta.pro rank

Product category

Hospitality Staffing Services

NAICS

Special Food Services (7223), Food Service Contractors (722310)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Hospitality & Events Temp Staffing (BPACACAN)

akta.pro secondary industries

High-Volume / High-Turnover Temp Staffing (BPACACAF), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN), Workplace Hospitality & Office Services (Pantry, Refreshments, Supplies) (BPABAEAF)

Keywords

• Hospitality staffing services
• Labor management solutions
• Workforce management software
• Hospitality recruitment services
• Managed staffing services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hospitality Labor Management Services: Places hospitality workers (housekeeping, food & beverage, front desk, laundry, banquets, maintenance) in client workplaces while managing all employment administration including recruiting, onboarding, training, insurance, payroll, scheduling, and performance management. Revenue derived from markup on worker wages plus service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HoTrec provides managed hospitality labor — recruiting, employing, onboarding, training, scheduling, payroll administration, and HR compliance — for hotels, resorts, hospitals, schools, restaurants, and event venues across 7 southeastern U.S. states. Staffing is delivered through the company's proprietary online labor management platform, with 1,000+ weekly workers dispatched to client sites. Services span recurring full-time departmental coverage (housekeeping, front desk, food & beverage, laundry) plus on-demand banquet/event staffing.

Product overview

HoTrec LLC offers a unified hospitality labor management platform called HoTrec Labor Advantage, complemented by six specialized service modules covering Food & Beverage Services, Housekeeping Services, Front Desk Services, Laundry Services, Orientation Training, and Banquet Services. The core platform serves as a people-centric labor management solution that connects hospitality businesses with workers while handling recruiting, onboarding, training, payroll, scheduling, and performance management. The service modules extend the platform's capabilities by providing specialized staffing in distinct operational areas, allowing clients to select specific services or a comprehensive labor management solution across hotels, resorts, restaurants, hospitals, schools, and event venues.

Differentiator

Problem solved

Functional benefit

Products and services

• HoTrec Labor Advantage (Managed Hospitality Staffing) Outsourced managed staffing service for hotels, resorts, hospitals, schools, restaurants, and event venues that bundles recruiting, onboarding, training, scheduling, payroll, benefits, and HR compliance into a single vendor relationship. Delivered through the company's proprietary online labor management platform and supported by 1,000+ weekly workers across 7 southeastern U.S. states.
• Food & Beverage Staffing Recurring hourly staffing for restaurants, hotels, and institutional food-service operations, supplying servers, cooks, and other back-of-house and front-of-house food & beverage workers on a managed basis.
• Housekeeping Staffing Recurring housekeeping labor for hotels, resorts, and institutional clients, with HoTrec employing, scheduling, and payroll-managing the workers under the client's brand and standards.
• Front Desk Staffing Recurring front-desk and guest-services staffing for hotels and resorts, providing trained workers for check-in, check-out, concierge, and lobby functions under managed staffing.
• Laundry Staffing Recurring laundry operations staffing for hotels and resorts, supplying hourly workers to manage linen handling, washing, and distribution on a managed basis.
• Banquet and Event Staffing On-demand banquet and event staffing providing servers, bartenders, and setup/breakdown crews for conferences, weddings, and corporate functions at hotels, convention centers, and other venues.
• Orientation Training Program Structured orientation training program for hourly hospitality workers, delivered through HoTrec's electronic onboarding tools and used to standardize employee readiness before placement at client sites.

Quantifiable outcome

• Minimal turnover maintained over 3+ years at Grand Bohemian Hotel with 'best in class cleanliness' scores achieved
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• IHG (InterContinental Hotels Group)minorOthersHistorical customer relationship documented through CEO Greg Clayton's career history. Prior to founding HoTrec, Greg established relationships with IHG through previous business operations.
• HiltonminorOthersCurrent and historical customer relationship through Embassy Suites Huntsville and documented past client relationships. CEO Greg Clayton maintained Hilton partnerships throughout his career.
• Marriott InternationalminorOthersHistorical customer relationship documented through CEO Greg Clayton's career history. Mark Grace also worked for Marriott in management capacity prior to joining HoTrec.
• HyattminorOthersHistorical customer relationship documented through CEO Greg Clayton's record of achievements within hospitality industry.
• AtriumminorOthersHistorical customer relationship documented through CEO Greg Clayton's customer list.
• Foodbuy/CompassminorOthersHistorical customer relationship documented through CEO Greg Clayton's customer list.
• DavidsonminorOthersHistorical customer relationship documented through CEO Greg Clayton's customer list.
• SonestaminorOthersHistorical customer relationship documented through CEO Greg Clayton's customer list.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Qwick: On-demand gig platform that connects hospitality businesses (hotels, restaurants, caterers) with FOH/BOH workers for shifts. Competes directly with HoTrec's F&B, banquet, and front-desk modules on speed and pricing.
• Instawork: Hospitality and food service staffing marketplace connecting businesses with hourly workers via an app. Emerging competitor particularly for restaurants, banquets, and event labor where HoTrec competes.
• Veryable: On-demand labor marketplace for warehousing and hospitality/logistics operations. Emerging competitor to traditional staffing models including hospitality support roles.

Broad incumbents

• PeopleReady (TrueBlue): National staffing and workforce solutions provider with hospitality segment exposure, including hotels and light industrial. Broader incumbent competitor to HoTrec with larger geographic reach.
• ManpowerGroup: Global staffing leader with hospitality, hotel, and food service practices across multiple geographies. Larger incumbent competing for the same enterprise hotel and resort RFPs.
• Adecco USA: One of the largest staffing firms in the world with hospitality and event staffing practice lines. Larger incumbent competitor with deeper tech and balance sheet.
• Kelly Services: Large multi-segment staffing firm with hospitality and event staffing lines. Broader incumbent that could enter HoTrec's niche through dedicated hospitality investment.

Direct peers

• At Your Service Staffing: Hospitality and event staffing firm providing banquet servers, bartenders, and hotel support staff. Direct peer in event and banquet labor that competes for the same F&B and banquets modules.
• CSI International (Culinary Services): Hospitality services firm providing staffing for housekeeping, F&B, and event operations to hotels, arenas, and convention centers. Direct peer with overlapping service modules and customer base.
• Hospitality Staffing Solutions (HSS): Hospitality-focused staffing firm providing housekeeping, F&B, and banquet labor to hotels and resorts across the U.S. Closest direct analog to HoTrec's managed-services model in the hospitality vertical.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61568871230529
• LinkedInlinkedin.com/company/hotrec-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotrec Llc