New Level D.o.o.
New Level D.o.o. is a Zagreb-based B2B marketing agency organizing prize games and loyalty promotions for Croatian consumer brands (Henkel, Manner, Nestlé) and retail chains. Services include promotion design, prize fulfillment, multi-channel entry, certified RNG drawing, and regulatory compliance.
- Company typePrivate
- Founded2017
- HeadquartersZagreb, Croatia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Level D.o.o. does
New Level D.o.o., operating commercially under the Level brand (level.hr), is a Zagreb-based Croatian B2B marketing agency that organizes prize games, contests, and loyalty promotions for consumer goods brands and retail chains. The legal entity was founded in 2017, with the prize-promotion agency business line established under the Level brand from 2020. The firm operates with 1–10 employees from offices in Zagreb and serves as the official organizer (Priređivač) or data processor (Izvršitelj obrade) for each campaign. Named clients include Henkel Croatia, Josef Manner & Comp., Nestlé Croatia, Unilever (Dove, Sunlight), Dukat, Jamnica, Karlovačko, and Tifon; named retail-channel partners include Konzum, BIPA, Lidl, SPAR, dm drogerie markt, Plodine, Eurospin, INA, and NTL.
The company's product surface is an integrated set of six service modules: promotion-mechanism design (SMS shortcode 60777, online web forms, mail-in, chatbots, coupons, in-store promoters); prize procurement, packaging, and fulfillment; technical implementation of entry systems; winner selection via a certified Random Number Generator with electronic audit log, video recording, public notary presence, and fraud detection; Ministry of Finance compliance and rules drafting; and statistical reporting through a real-time customer dashboard plus post-campaign reports by day, week, store, and city. The platform is described in marketing language as "Google Analytics for prize games," though there is no evidence of AI/ML-driven analytics or modeling. The firm reports 532+ prize games organized and 41,353+ prizes distributed across its operating history.
New Level generates revenue as a professional services provider on a project basis. Brand clients pay for end-to-end campaign management, while pass-through costs (prize value, EUR 0.32 per SMS entry, Ministry of Finance filing fees, and the legally mandated 5% Croatian Red Cross donation) are typically absorbed by the client. The firm is privately held, founder-operated, with no disclosed external investors, funding rounds, or M&A activity. Operating geography is single-country (Croatia).
New Level D.o.o. firmographics
Firmographics- Name
- New Level D.o.o.
- Legal name
- New Level d.o.o.
- Website
- https://level.hr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Level D.o.o. is a Zagreb-based B2B marketing agency organizing prize games and loyalty promotions for Croatian consumer brands (Henkel, Manner, Nestlé) and retail chains. Services include promotion design, prize fulfillment, multi-channel entry, certified RNG drawing, and regulatory compliance.
- Ownership category
- akta.pro rank
New Level D.o.o. industry classification
Industry- Product category
- Promotional Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
- akta.pro secondary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
Keywords
Where New Level D.o.o. is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices2 records
Markets served
New Level D.o.o. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Prize Promotion Services: Full-service prize game organization for consumer brands. Services include promotion mechanism design, prize procurement and fulfillment, technical implementation, transparent winner drawing with certified RNG, administrative support including Ministry of Finance submissions, and detailed post-promotion reporting. The company acts as the 'Priređivač' (organizer) or 'Izvršitelj obrade' (data processor) for promotions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
New Level D.o.o. product offering
Product offeringCore offering
New Level D.o.o. provides end-to-end organization of prize games, contests, and loyalty promotions for consumer goods brands and retail chains in Croatia. Services span promotion mechanism design, prize procurement and fulfillment, technical implementation of entry systems (SMS, online, chatbot, mail-in), transparent winner selection using a certified Random Number Generator with public notary oversight, regulatory compliance and Ministry of Finance filing, and detailed post-campaign analytics. The company acts as the official 'Priređivač' (organizer) or 'Izvršitelj obrade' (data processor) for client promotions.
Product overview
New Level D.o.o. is a prize promotion agency operating under the Level brand (level.hr) that offers a comprehensive suite of services for organizing prize games, contests, and loyalty promotions in Croatia. The core offering is the 'Organizacija nagradne igre' service, which comprises multiple integrated modules: promotion mechanism selection, prize procurement and fulfillment, technical implementation (SMS/web forms/chatbot), certified winner selection with RNG and notary oversight, legal/administrative compliance support, and statistical reporting analytics. The company reports having organized 532+ prize games and distributed 41,353+ prizes. The platform supports multiple entry mechanisms including SMS (shortcode 60777), online web forms, and mail-in submissions. The service is designed to help companies increase sales and brand awareness through promotional campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Organizacija nagradne igre (Prize Game Organization) Full-service organization of prize games, contests, and loyalty promotions for consumer goods brands and retail chains in Croatia. Coverage includes promotion mechanism design, prize procurement and fulfillment, technical entry infrastructure (SMS shortcode 60777, online forms, chatbots, mail-in), transparent winner selection with a certified Random Number Generator under public notary oversight, regulatory compliance and Ministry of Finance filings, and post-campaign analytics.
Quantifiable outcome
- 532+ prize games organized across various consumer brands
- +1 more outcomes
Companies that use New Level D.o.o.
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
New Level D.o.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Level D.o.o. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Henkel Croatia d.o.o.coreMajor strategic partner for prize promotions. Henkel is the primary client commissioning numerous prize game campaigns across their product brands (Schwarzkopf, Taft, Gliss, Got2b, Syoss, Somat, Persil, etc.) at various retail chains in Croatia. New Level organizes complete promotional campaigns including prizes, technical implementation, and regulatory compliance.
- Josef Manner & Comp. AGcoreAustrian confectionery company for whom New Level organizes prize promotions in Croatia. Campaigns run at various retail chains including Konzum, Plodine, and NTL (Narodni trgovački lanac).
- BIPAcoreMajor Croatian beauty/drugstore retail chain that hosts prize promotions for various brands. New Level's campaigns at BIPA include Henkel products (Schwarzkopf, Syoss, Got2b, Live), with prizes including Philips beauty products.
- KonzumcoreLargest Croatian retail chain by store count. Hosts prize promotions for brands including Henkel (various products), Manner, NESCAFÉ, Bobi. Key distribution channel for promotional campaigns.
- Lidl CroatiacoreGerman discount retailer operating in Croatia. Hosts prize promotions for brands including Dukat (dairy products), Zvijezda (cooking oils/foods).
- SPAR CroatiacoreAustrian-origin retail chain operating in Croatia. Hosts prize promotions for Libresse (personal care), Somat (dishwashing), and other brands.
- dm drogerie marktcoreGerman drugstore chain operating in Croatia. Hosts prize promotions for Melem (skincare), Simple (cosmetics), Henkel Schwarzkopf products (Schauma, Taft, etc.).
- PlodinecoreMajor Croatian retail chain. Hosts prize promotions for Karlovačko beer, Manner products, and Plodine-branded 'Back to school' promotions.
- INAminorCroatian state-owned petroleum company. Retail stations host Manner product promotions at selected locations.
- Narodni trgovački lanac (NTL)minorCroatian retail chain (associated with Posteljna industrija). Hosts Manner product promotions.
- Croatian Red CrossminorPer Croatian law, prize game organizers must donate 5% of the total prize fund value to the Croatian Red Cross (Crveni križ Republike Hrvatske). New Level facilitates these donations on behalf of clients.
- Ministry of Finance of the Republic of CroatiacoreRegulatory authority that must approve all prize games. New Level handles submission and compliance with Ministry of Finance requirements per the Zakon o igrama na sreću (Gambling Act) and Pravilnik o priređivanju nagradnih igara (Prize Games Regulation).
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
New Level D.o.o. competitors and assessment
Company assessmentBroad incumbents
- Bond Brand Loyalty: Global loyalty agency that designs and manages loyalty programs, rewards, and promotional campaigns for major brands. Comparable in the loyalty/rewards program and promotional campaign management scope, but operates at significantly larger scale across multiple geographies.
- Aimia: Loyalty analytics and program operator with proprietary platforms for coalition loyalty, rewards, and promotional optimization. Comparable in the loyalty/rewards program segment but operating at significantly larger enterprise scale with data-driven tooling.
- Scientific Games: Major lottery and gaming technology provider offering instant tickets, draw systems, and promotional game platforms. Comparable in the regulated lottery drawing and prize fulfillment competence, but operates at a vastly larger scale serving national lotteries.
- Pollard Banknote: Long-established lottery and charitable gaming services provider that handles prize structures, draw management, and regulatory compliance for lotteries. Comparable in the lottery/promotion regulatory and draw management competence, but serves public lotteries rather than brand-led promotions.
- Maritz Loyalty: Long-tenured loyalty, incentive, and engagement solutions provider delivering program design, rewards fulfillment, and analytics for enterprise brands. Comparable in loyalty/rewards program design and prize fulfillment, but with a much broader enterprise sales motion and US-centric footprint.
- HelloWorld (Merkle): Martech giant that acquired HelloWorld (the original sweepstakes platform pioneer) and runs large-scale promotional campaigns for enterprise brands. Highly comparable in sweepstakes administration but operates as a broader incumbent across the full customer experience stack.
Direct peers
- The Marketing Arm: Omnicom-owned experiential and promotional marketing agency that builds brand campaigns, sweeps, and loyalty programs. Comparable in promotional campaign execution and prize management, but with a US/North America focus and broader experiential remit.
- Snipp Interactive: Promotional marketing technology company that helps brands run receipt/loyalty-based promotions and sweepstakes. Comparable in delivering promotion mechanics, receipt validation, and prize fulfillment for consumer brands, but with a stronger emphasis on SaaS tooling.
- Marden Kane: US-based sweepstakes, contest, and game fulfillment agency that designs and administers prize promotions end-to-end, very similar in scope to New Level's prize game organization service. Highly comparable in offering (mechanic design, prize fulfillment, drawing, compliance) but operates in the North American market.
Regional players
- Camelot Group: UK-based operator of the National Lottery and adjacent lottery/promotional services with deep regulatory and draw management expertise. Comparable in ministry/regulator-led prize game administration, but operates as a national lottery operator in the UK rather than a B2B promotional agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
New Level D.o.o. social profiles
Digital presenceNew Level D.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Level D.o.o. leadership team
Management profileNumber of profiles
New Level D.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Level D.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Level D.o.o.
What does New Level D.o.o. do?
New Level D.o.o. provides end-to-end organization of prize games, contests, and loyalty promotions for consumer goods brands and retail chains in Croatia. Services span promotion mechanism design, prize procurement and fulfillment, technical implementation of entry systems (SMS, online, chatbot, mail-in), transparent winner selection using a certified Random Number Generator with public notary oversight, regulatory compliance and Ministry of Finance filing, and detailed post-campaign analytics. The company acts as the official 'Priređivač' (organizer) or 'Izvršitelj obrade' (data processor) for client promotions.
Is New Level D.o.o. a public or private company?
New Level D.o.o. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Level D.o.o. founded?
New Level D.o.o. was founded in 2017. It employs 1 to 10 people.
Where is New Level D.o.o. based?
New Level D.o.o. is headquartered in Zagreb, Croatia, in the Europe region.
How does New Level D.o.o. make money?
One revenue line is on record: prize Promotion Services.
Who are New Level D.o.o.'s main competitors?
Broad incumbents on record are Bond Brand Loyalty, Aimia, Scientific Games, Pollard Banknote, Maritz Loyalty and HelloWorld (Merkle). Direct peers are The Marketing Arm, Snipp Interactive and Marden Kane. Camelot Group is listed as a regional player.
Does New Level D.o.o. have an API?
No public API is recorded for New Level D.o.o..
What industry is New Level D.o.o. in?
New Level D.o.o.'s product category is Promotional Marketing Services. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration, with a secondary code of BPAFAMAE, Loyalty, Rewards & Incentive Programs. Its SIC code is 7311.