Korak

What Korak does

Korak SAS is a Paris-based private-sales platform that connects consumer brands to French CSE (Comité Social et Économique) employee-benefit platforms. Founded by Antoine Goupilleau and backed by BPI France, France 2030, and Microsoft for Startups, the company operates an API-first web application (Webapp/App Korak) registered as an SAS with €10,417 in share capital (SIREN 949 865 174). Through a single integration, Korak enables brands to distribute private, member-only offers across 20+ CSE platforms, collectively reaching 25 million salaried employees in Metropolitan France.

The platform's technology layer centers on API integrations with brand e-commerce backends — Shopify, Magento, WooCommerce, and Salesforce Commerce Cloud — to synchronize product catalogs and route orders directly into the brand's existing operations, eliminating manual data entry. Additional modules include a Friends & Family viral sharing program (extending offers to three degrees of separation via employee ambassadors with point-based rewards), a URSSAF-compliant Employee Sales Portal for managing internal employee sales with purchase limits and monthly tax reporting, and a Slack workspace app for in-channel access. All offers are authenticated, invitation-only, and excluded from search-engine indexing. Security architecture spans secure member authentication, OAuth-based account linking, and GDPR-compliant data handling with CNIL escalation paths.

Korak's commercial model combines marketplace commission on transactions routed through CSE platforms, transaction fees on Friends & Family sales, and subscription revenue for the Employee Sales Portal infrastructure, though pricing is not publicly disclosed and is negotiated through a demo-gated enterprise field-sales motion. The company serves primarily small-to-mid-market French consumer brands in cosmetics, fashion, food, home goods, wellness, and smart home — with named customers including Nuxe, Goutal Paris, Biolane, Prêt à Pousser, Morphée, Funkie, Lovebox, Caps Me, Nanoleaf, and MOMA/Chamberlan. Geographic reach is restricted to Metropolitan France by delivery policy.

Name

Korak

Legal name

Korak SAS

Website

https://appkorak.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Korak is a Paris-based SaaS platform that connects consumer brands to 20+ French CSE employee-benefit platforms through a single API, enabling private sales to 25 million salaried workers with integrated catalog sync and commission attribution.

Ownership category

akta.pro rank

Product category

Private Sales Platform (B2B SaaS)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAMAGAH

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYBPAFAFAH

Loyalty, Rewards & Retention Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Private sales platform
• CSE platform aggregation
• Employee benefits sales
• Brand ambassador programs
• Employee purchase programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CSE Platform Listing & Sales Access: Korak enables brands to list their private offers across multiple CSE platforms. Brands pay for access to the aggregated CSE distribution channel. Referencing on CSE platforms is free at launch for brands; revenue likely comes from a share of sales transactions or subscription fees based on platform usage.
2. Friends & Family Private Sales: Brands create employee and ambassador-accessible private sales spaces via Korak, monetizing directly through product sales to these privileged customer segments.
3. Employee Sales Space (Ventes au Personnel): Korak provides brands with a compliant, URSSAF-friendly platform for managing employee purchases, charging brands for the software infrastructure to run these private sales channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Korak operates a B2B webapp that enables consumer brands to create authenticated, invite-only private sales spaces distributed simultaneously across 20+ French CSE (Comité Social et Économique) platforms, reaching 25 million salaried employees. The platform integrates via API with brand e-commerce backends (Shopify, Magento, WooCommerce, Salesforce Commerce Cloud) to synchronize product catalogs and route orders in real time, while offering three solution pillars: CSE platform referencing, Friends & Family viral sharing with employee ambassador rewards, and URSSAF-compliant internal employee sales management.

Product overview

Korak is a private sales platform (Webapp) that enables brands to create authenticated, invite-only sales spaces. The core Korak Private Sales Platform connects via API to e-commerce backends (Shopify, Magento, WooCommerce, Salesforce Commerce Cloud) to sync catalogs and route orders. Three main modules extend the platform: CSE Platform Integration (access to 25M employees across 20+ French CSE platforms), Friends & Family Program (viral employee ambassador sharing up to 3 circles), and Employee Sales Portal (internal employee sales with URSSAF compliance). A Slack App provides workspace-based access to private sales. All orders are fulfilled through the brand's existing logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Korak CSE Platform Referencing Service A B2B service enabling consumer brands to be referenced simultaneously on 20+ French CSE (Comité Social et Économique) platforms via a single dashboard connection, reaching 25 million salaried employees. The service includes automated retro-commission calculation and attribution across all connected platforms and is delivered free of charge for initial referencing, with negotiated commercial terms for ongoing commercial animation.
• Korak Friends & Family Program A B2B program enabling brands to activate their own employees as ambassadors by sharing private discount access with friends and family in up to three degrees of separation. Employees earn reward points on friend purchases, with leaderboards driving engagement; reported outcomes include 50% of invited friends making a purchase and 4x higher likelihood of recipients returning a favor such as leaving a review.
• Korak Employee Sales Portal (Ventes au Personnel) A B2B portal for brands running internal employee sales programs, providing configurable purchase limits per employee per year, monthly sales reporting, and URSSAF-compliant documentation for French tax authority audits. Benchmarked against the internal sales models of large groups such as Hermès, L'Oréal, Apple, and Samsung.
• Korak Slack App A Slack workspace app that enables employees of brand customers to access Korak private sales spaces directly from Slack channels via OAuth-based account linking, slash commands, and shared links, providing an in-channel alternative to the Korak webapp.

Quantifiable outcome

• 50% of friends who receive a Friends & Family discount make a purchase
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationKorak connects via API to Shopify stores, enabling real-time product catalog synchronization and order routing directly into the brand's Shopify backoffice. Setup time is cited as 10–30 minutes for Shopify-connected brands.
• MagentocoreTechnology or IntegrationKorak integrates via API with Magento e-commerce stores, enabling product catalog sync and order management within the Magento ecosystem.
• WooCommercecoreTechnology or IntegrationKorak integrates via API with WooCommerce (WordPress) stores, providing the same product sync and order routing capabilities as other e-commerce integrations.
• Salesforce Commerce CloudcoreTechnology or IntegrationKorak connects via API to Salesforce Commerce Cloud, enabling enterprise brands with Salesforce-based e-commerce to use Korak's private sales platform.
• CSE Platforms (Comités Sociaux et Économiques)coreChannel Partner/ Reseller/ DistributorKorak connects to 20+ CSE (Comité Social et Économique) platforms, acting as an aggregated distribution channel. These CSE platforms — representing employee benefit portals at French companies — distribute Korak-enabled brand offers to their salaried member base of 25 million employees. Korak handles all retro-commission calculations across these platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edenred: Edenred is the global incumbent in employee benefits (Ticket Restaurant, etc.) operating across 45+ countries. It is both a CSE-platform neighbor to Korak's distribution layer and a potential broad incumbent that could vertically integrate CSE aggregation for brands, posing a structural threat.
• Sodexo Benefits & Rewards: Sodexo operates a large employee-benefits and rewards business in France and globally, sitting in the same CSE/employee benefit value chain. It is relevant as an established player that could build competing aggregation or private-sales features for brands.

Emerging players

• Friendbuy: Friendbuy is a referral-marketing platform powering Friends & Family, ambassador, and viral sharing programs for e-commerce brands. It directly competes with Korak's Friends & Family module on the same word-of-mouth distribution mechanic, though without the CSE layer.
• Perkbox: Perkbox is a UK-based employee engagement and discounts platform offering perks, recognition, and private offers to employees of mid-market companies. Comparable to Korak's employee-facing channel use case, though without the French CSE aggregation specialization.
• Reward Gateway: Reward Gateway provides an employee engagement platform with discounts, recognition, and wellbeing benefits to enterprise workforces. It shares Korak's positioning of converting the employer-employee channel into a private commerce surface for brands.
• Yotpo: Yotpo is a commerce-marketing platform bundling reviews, loyalty, referrals, and SMS for Shopify/Shopify Plus brands. It overlaps with Korak's ambassador/rewards layer and operates inside the same brand e-commerce stack (Shopify, Salesforce, Magento) that Korak integrates with.

Direct peers

• Swile: Swile is a French employee-benefits and CSE platform used by HR teams to deploy meal vouchers, gift cards, and partner offers to employees. It is both a CSE platform Korak connects to and a potential competitor offering in-house private-sales functionality to the same French employee audience.
• Showroomprivé: Showroomprivé (now part of Carrefour Group) is another major French private-sales member platform connecting brands to deal-seeking consumers. It competes for brand marketing budgets and shopper mindshare with Korak-enabled CSE channels, making it a direct comparator on private-sales economics.
• Veepee: Veepee is the leading French flash/private-sales platform selling exclusive member-only deals from consumer brands over limited windows. It shares Korak's core mechanic of authenticated private sales to a captive member audience, though it operates its own marketplace rather than aggregating across CSE platforms.
• BenefitHub: BenefitHub is an employee-discounts and voluntary-benefits marketplace serving large employers, enabling brands to offer exclusive pricing to employees. It is the closest international analog to Korak's CSE aggregation model, selling brand offers through employer channels.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/appkorak

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korak