ELASTEN

What ELASTEN does

ELASTEN is a German drinkable collagen supplement brand owned by QUIRIS Healthcare GmbH & Co. KG, headquartered in Gütersloh. Its core product is a single SKU line of drinkable collagen ampoules built on the patented [HC]-Kollagen-Komplex® — a short-chain collagen peptide complex formulated for high bioavailability and structural similarity to human collagen, combined with micronutrients (acerola-derived Vitamin C, biotin, zinc, Vitamin E). Efficacy is supported by product-specific randomized placebo-controlled clinical studies, including Bolke et al. (2019) and Dähnhardt et al. (2024), and the product is regularly quality-tested by SGS Institut Fresenius.

The commercial model is direct-to-consumer e-commerce on a Shopify storefront, complemented by a subscription tier (Spar-Abo) offering a 20% permanent discount on 4-week auto-deliveries. The product is sold in three pack sizes (7, 28 and 84 ampoules), targeting women aged 25+ seeking ingestible skin-aging support and, secondarily, men interested in skin health. Distribution covers Germany and six additional EU countries via direct e-commerce, the United States via Amazon.com (launched November 2025), and Vietnam via airport billboard advertising. Marketing combines TV advertising on ARD, RTL and Connected TV, premium print placements (Elle, Vogue, Gala, Bazaar, Cosmopolitan, InStyle, Oprah Daily), brand ambassadors (Andrea Petković, Dr. Dendy Engelman), and recurring event sponsorships including BAMBI, Goldene Henne, the TERRA WORTMANN OPEN tennis tournament, the Berlin Tennis Open and IMCAS World Congress.

The brand holds the position of Germany's No. 1 drinking collagen per DatamedIQ market analysis (November 2024) and has accumulated a stack of 2026 industry recognitions (NewBeauty Award, Oprah Daily Best Drinkable Collagen, Qualitätsmarke). Parent QUIRIS Healthcare is structured as a German limited partnership led by Managing Directors Hauke Thoma, Dr. Peer Lange and Dr. Jan-Christoph Kattenstroth; no external investors, M&A activity or parent company ownership were disclosed in the source data.

Name

ELASTEN

Legal name

QUIRIS Healthcare GmbH & Co. KG

Website

https://elasten.de

Company type

Private

Operating status

Operating

Short description

ELASTEN is a German drinkable collagen supplement brand sold direct-to-consumer via its own e-commerce store, Amazon in the US and the Spar-Abo subscription tier, serving consumers in Germany, six additional EU countries, the US and Vietnam with a patented [HC]-Collagen Complex ampoule formulation.

Ownership category

akta.pro rank

Product category

Beauty Supplements (Drinkable Collagen)

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

Keywords

• Drinkable collagen supplements
• Collagen beauty ampoules
• Ingestible skincare products
• Nutricosmetic supplements
• Anti-aging collagen drinks

Headquarters

HQ city

Gütersloh

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time and subscription-based sales of drinkable collagen ampoules in three pack sizes (7-pack, 28-pack, 3-month Triple-Box). Revenue generated through e-commerce storefront and Amazon marketplace (USA). Subscription model offers 20% recurring discount with auto-delivery every 4 weeks.
2. Amazon Marketplace (USA): US customers served via Amazon.com product page for order fulfillment and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ELASTEN manufactures and sells drinkable collagen ampoules containing its patented [HC]-Collagen Complex® — short-chain collagen peptides with high bioavailability combined with micronutrients (Vitamin C from acerola, Zinc, Biotin, Vitamin E). The product is offered in three pack sizes (7, 28, and 84 ampoules) targeting daily skin support from within, with clinical study evidence for improvements in skin firmness, smoothness, and density. Distribution is direct-to-consumer via the brand's own e-commerce storefront in Europe and via Amazon in the USA, supported by an auto-delivery subscription plan.

Product overview

ELASTEN is a scientifically proven drinkable collagen supplement brand offering a single core product line: the [HC]-Collagen Complex drinkable collagen ampoules. The portfolio consists of three pack sizes (7, 28, and 84 ampoules) to suit different usage needs—from trial packs to long-term monthly regimens. A subscription service (Spar-Abo) provides a 20% discount with automatic 4-week deliveries. The product works from within to support skin firmness, smoothness, and density, differentiating from surface-level skincare by reaching deeper skin layers via the bloodstream. The patented [HC]-Kollagen-Komplex contains 2,500 mg of collagen peptides combined with acerola fruit extract, zinc, biotin, and Vitamin E. ELASTEN holds the position as Germany's No. 1 drinking collagen, with expanding international presence in the USA and Vietnam.

Differentiator

Problem solved

Functional benefit

Products and services

• ELASTEN Trinkampullen (Drinkable Collagen Ampoules) Drinkable collagen supplement ampoules containing 2,500 mg of collagen peptides combined with acerola Vitamin C, zinc, biotin, and Vitamin E. Packaged in three sizes (7, 28, and 84 ampoules) for trial, monthly, and three-month use. Designed for adult consumers seeking to support skin firmness, smoothness, density, and reduce wrinkle depth from within. Free from alcohol, lactose, and gluten. Produced in Germany.

Quantifiable outcome

• Up to 20% reduction in wrinkle depth after 12 weeks of use
• +3 more outcomes

Named customers2 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Andrea PetkovićcoreGTM or Marketing Partner · 25 November 2025Brand ambassador and Director of Excitement. Former professional tennis player embodying success, passion, and conscious approach to body. Active at tennis events including Berlin Tennis Open and TERRA WORTMANN OPEN Ladies Day. Authentic partnership emphasizing strong women, scientifically-backed beauty, and visible results from within.
• Amazon.com (USA)coreChannel Partner/ Reseller/ Distributor · 25 November 2025US market distribution partner for ELASTEN products. Handles order fulfillment and delivery for American customers via dedicated Amazon product page.
• Goldene HennemajorGTM or Marketing Partner · 16 October 2025First-year sponsorship of major German entertainment award show. Event at Messe Leipzig with 4,500 live guests and millions of TV viewers on ARD. Positioned ELASTEN among top entertainment and celebrity content.
• Steinhagener ReitertageminorGTM or Marketing Partner · 8 July 2025Sponsorship of Class S show jumping competition combining performance, precision, and elegance aligning with ELASTEN brand philosophy. Presented winner's prize to Felix Hassmann.
• TERRA WORTMANN OPENcoreGTM or Marketing Partner · 26 June 2025International tennis tournament sponsorship with ELASTEN Ladies Day featuring self-confident women, scientifically-backed skin beauty, and visible inner radiance. Event included top tennis stars like Jannik Sinner, Alexander Zverev.
• Dr. Dendy EngelmancoreGTM or Marketing Partner · 25 June 2025Renowned New York dermatologist and long-term ELASTEN partner. Provides scientific credibility and expert endorsement for collagen matrix benefits in holistic health context. Presented at US launch event in November 2025. Emphasizes ELASTEN's solid science and ability to reach the dermis where topical products cannot.
• Berlin Tennis Open 2025minorGTM or Marketing Partner · 24 June 2025Event sponsorship with Andrea Petković as Director of Excitement. Showcased natural charisma, sporting discipline, and approachable personality demonstrating ELASTEN's brand values.
• IMCAS World Congress ParismajorStrategic or Co-development Partner · 4 February 2025Three-day presence at premier aesthetic dermatology and skin aging research event. Engaged with dermatologists, aesthetic surgeons, and scientists from worldwide. Positioned ELASTEN as leading scientifically-backed product with unique product-specific studies.
• Ho-Chi-Minh-City Airport AdvertisingminorGTM or Marketing Partner · 16 January 2025Vietnamese market presence with oversized billboards at Tan Son Nhat International Airport in iconic ELASTEN packaging design. Campaign motto 'Beheimatet in Deutschland. Zuhause in Vietnam.' (Made at home in Germany. At home in Vietnam.)
• BAMBI (Hubert Burda Media)majorGTM or Marketing Partner · 7 November 2024Official partner of Europe's largest media prize. Sponsorship provides high-profile media visibility with prominent personalities. ELASTEN present at glamorous red carpet events featuring international stars. Third consecutive year as partner in 2025.
• SGS Institut FreseniuscoreOthersIndependent quality inspection partner conducting regular testing under strict guidelines to ensure consistent high quality of ELASTEN products.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Perricone MD: Science-led anti-aging skincare brand that has expanded into ingestible beauty supplements (e.g., collagen). Comparable brand positioning around clinical/dermatologist credibility and anti-aging outcomes.
• Shiseido: Global beauty conglomerate with both ingestible beauty supplements and topical skincare, plus strong dermatologist-backed prestige positioning. Comparable as an incumbent with overlapping beauty-from-within and clinical-skin messaging.

Direct peers

• Further Food: Premium collagen and beauty-from-within supplement brand with strong DTC e-commerce motion and clinically positioned messaging. Comparable customer segment and premium pricing approach.
• NeoCell: Long-standing collagen peptide supplement brand offering ingestible collagen for skin, hair and nails. Directly comparable category, product format (capsules/powders/liquids) and anti-aging positioning.
• Great Lakes Wellness: Collagen peptide supplement brand (formerly Great Lakes Gelatin) selling ingestible collagen for skin, hair, nails and joints. Comparable category, ingredient technology and target consumer.
• Vital Proteins: Leading US-based ingestible collagen supplement brand with similar product positioning (collagen peptides + vitamin C) and broad DTC + retail distribution. Closest direct competitor to ELASTEN in category and target consumer.
• Youtheory: Collagen-based beauty-from-within supplement brand with comparable target consumer (women concerned with skin aging) and similar SKU architecture spanning capsules, powders, and drinks.
• HUM Nutrition: DTC beauty supplement brand with subscription model, dermatologist involvement, and a similar beauty-from-within angle targeting women 25+. Directly comparable business model and target persona.

Regional players

• Alverde (dm private label): German natural cosmetics private label sold through dm drugstores. Relevant as a regional competitor shaping pricing/expectations in the German beauty supplement and skincare category.
• CHAlpha: European drinkable collagen brand distributed through pharmacy and retail channels in Germany/Austria/Switzerland. Directly competes with ELASTEN in the German market via a similar ready-to-drink collagen ampoule format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELASTEN