Opportunity4Kids

What Opportunity4Kids does

Opportunity4Kids is a 501(c)(3) nonprofit organization founded in 2013 and headquartered at 4295 N 75th Street in Scottsdale, Arizona. The organization is led by brothers Kevin Van Norman (Founder, Director of Community Outreach) and Jeff Van Norman (Co-Founder, Director of Corporate Fundraising), alongside a volunteer Board of Directors that includes a Microsoft VP of Global Supply Management (Ian Roe, Director of Corporate Outreach), a Maricopa County Supervisor (Steve Chucri, Director of Compliance), and other community leaders. It was originally established as Equipment 4 Kids and rebranded the same year to reflect a broadened mission covering all extracurricular activities, not solely sports equipment.

The organization provides scholarships, equipment, and uniforms to underprivileged Arizona children aged roughly 5–18 to enable participation in out-of-school time activities including sports, music, dance, swimming, martial arts, skateboarding, and the named Roseanne Van Norman Scholarship program. Service delivery is executed through direct financial scholarships to families and through a network of 14+ program partners — including Boys & Girls Clubs, YMCA, AYSO, Scottsdale Soccer, Ballet Arizona, Phoenix Center for the Arts, ATA Martial Arts, Hubbard Swim, and Alliance Youth Sports — which deliver the underlying activities. Since inception it has positively impacted 2,500+ children and provided 1,270 individual scholarships.

Its business model is donation-funded: the organization raises money through individual online contributions via opportunity4kids.org, mail-in checks, employer matching gift programs, Amazon Smile, and Fry's Community Rewards, alongside corporate sponsorships. Donors receive federal 501(c)(3) tax-deduction benefits and, under its Arizona Qualifying Charitable Organization certification (QCO Code 20769, A.R.S. §43-1088), dollar-for-dollar Arizona state income tax credits. Suggested giving tiers are structured around both participation cost ($50–$250) and the 2026 Arizona QCO credit ceilings ($506 single filer, $1,009 joint filer). Geographic scope is explicitly limited to Arizona, and primary reach is direct-to-consumer via website, email newsletter, blog, and community channels.

Name

Opportunity4Kids

Legal name

Opportunity4Kids

Website

https://opportunity4kids.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Opportunity4Kids is a Scottsdale, Arizona-based 501(c)(3) nonprofit founded in 2013 that provides scholarships, equipment, and uniforms to underprivileged Arizona youth for participation in sports, arts, and other extracurricular activities.

Ownership category

akta.pro rank

Product category

Youth Nonprofit Charity Services

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth extracurricular scholarships
• Nonprofit charity services
• Youth sports funding
• Community philanthropy programs
• Educational equipment grants

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization raises funds through individual donations, corporate sponsorships, employer matching programs, and community reward programs to provide scholarships, equipment, and uniforms to underprivileged children in Arizona.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Opportunity4Kids provides financial scholarships, sports equipment, and uniforms to underprivileged Arizona youth so they can participate in out-of-school time activities such as sports, music, dance, and other extracurricular programs. The organization also operates the named Roseanne Van Norman Scholarship supporting children's educational and extracurricular opportunities. Funding is raised through individual donations, corporate sponsorships, employer matching, and community rewards programs, and donors can claim Arizona Qualifying Charitable Organization (QCO) tax credits.

Product overview

Opportunity4Kids is a nonprofit organization structured around three interconnected service offerings: Youth Activity Scholarships providing direct financial support for children's participation in out-of-school time activities regardless of financial status; Equipment and Uniforms Provision supplying necessary gear to underprivileged youth; and the Roseanne Van Norman Scholarship, a named educational scholarship program. These services work together to eliminate financial barriers and provide equal opportunities for Arizona children to engage in sports, extracurricular activities, and educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Activity Scholarships Financial scholarships provided to underprivileged Arizona youth to cover fees for out-of-school time activities including sports, music, arts, and other extracurricular programs. Available to qualifying Arizona children and their families through the Opportunity4Kids scholarship application process.
• Equipment and Uniforms Provision Provision of necessary sports equipment and uniforms to underprivileged Arizona children so they can participate in out-of-school time activities alongside their peers.
• Roseanne Van Norman Scholarship Named scholarship honoring Roseanne Van Norman, mother of co-founders Kevin and Jeff Van Norman, supporting children's educational and extracurricular opportunities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Boys & Girls ClubscoreStrategic or Co-development PartnerYouth development organization partner providing after-school programs and activities where Opportunity4Kids-funded children can participate.
• YMCAcoreStrategic or Co-development PartnerCommunity organization partner offering youth programs where Opportunity4Kids scholarships can be applied.
• Scottsdale SoccercoreStrategic or Co-development PartnerLocal soccer organization where Opportunity4Kids supports children participating in youth soccer programs.
• AYSO (American Youth Soccer Organization)coreStrategic or Co-development PartnerNational youth soccer organization with local chapters serving as distribution partner for scholarships and equipment.
• Ballet ArizonaminorStrategic or Co-development PartnerArts organization partner enabling children to participate in dance and movement programs.
• Phoenix Center for the ArtsminorStrategic or Co-development PartnerArts education partner providing opportunities for Opportunity4Kids-supported children to explore creative activities.
• ArtlinkminorStrategic or Co-development PartnerPhoenix arts organization connecting youth with artistic programs and opportunities.
• Hubbard SwimminorStrategic or Co-development PartnerSwimming instruction program partner for youth water safety and swim education.
• ATA Martial ArtsminorStrategic or Co-development PartnerMartial arts training partner providing opportunities for children to participate in martial arts programs.
• Alliance Youth SportscoreStrategic or Co-development PartnerYouth sports organization coordinating athletic opportunities for children across various sports.
• Skate After SchoolminorStrategic or Co-development PartnerAfter-school skateboarding program providing recreational activities for youth.
• The Leading ToneminorStrategic or Co-development PartnerMusic and arts organization partner supporting youth participation in musical activities.
• SerenominorStrategic or Co-development PartnerReal estate company partner supporting youth sports and community programs.
• Core FacilityminorStrategic or Co-development PartnerFitness and training facility partner for youth athletic programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Right To Play: International nonprofit leveraging sport and play for youth education and development. Comparable in mission to Opportunity4Kids but operates globally and at materially larger scale.
• Laureus Sport for Good: Global foundation using sport to address social challenges for youth. Comparable mission of using sports participation to drive youth development, but operating at a much larger national/international scale.

Direct peers

• Good Sports: Nonprofit that donates sports equipment, apparel, and footwear to youth in need. Directly comparable to Opportunity4Kids' equipment-and-uniforms provision model.
• Boys & Girls Clubs of America: National youth-development nonprofit providing after-school and extracurricular programming. Opportunity4Kids partners directly with local Boys & Girls Clubs to deploy scholarships, making it a close direct peer in the youth-out-of-school-time space.
• Cal Ripken Sr. Foundation: Youth-development nonprofit that builds sports parks and funds youth baseball/softball programs for underprivileged kids. Closely mirrors Opportunity4Kids' sports-equipment-and-fees funding model.
• Kars4Kids: National nonprofit that funds youth-education programs via vehicle donations. Comparable mission-driven funding model supporting youth extracurricular access and education.
• YMCA: Nationwide community-based youth programming organization serving as a core Opportunity4Kids partner. Both focus on removing barriers to youth extracurricular participation through community infrastructure.

Emerging players

• National Youth Advocate Program: National nonprofit providing community-based services for at-risk youth. Compares to Opportunity4Kids' mission of supporting disadvantaged youth through community programming and grants.
• Positive Coaching Alliance: National nonprofit focused on youth sports culture and coaching development. Adjacent peer addressing the same youth sports participation funnel as Opportunity4Kids.

Regional players

• Boys & Girls Clubs of Greater Scottsdale: Local affiliate of Boys & Girls Clubs of America serving Opportunity4Kids' home geography. Direct local peer in delivering youth extracurricular programming in Arizona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/opportunity4kids
• LinkedInlinkedin.com/company/opportunity4kids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opportunity4Kids