Bumiterra
Bumiterra is an Indonesia-based reforestation services company founded in 2022 that restores degraded Borneo rainforest land through subscription-based programs for corporations, SMEs, and individuals, supported by an open-access monitoring registry and a B Corp-certified, community-first operational model.
- Company typePrivate
- Founded2022
- HeadquartersJakarta Pusat, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bumiterra does
Bumiterra, legally PT. Bumi Terra Gaia, is an Indonesia-based reforestation services company founded in 2022 by co-founders Tara Susanto and James Joseph. The company restores degraded rainforest land in Kalimantan (Borneo) and delivers carbon sequestration, biodiversity regeneration, and socio-economic uplift to local communities through a network of community keepers (Mitra Penghijauans). Bumiterra maintains a headquarters in Menteng, Central Jakarta, and operates restoration sites centered on Desa Rumbih, with reported impact of 35 hectares restored, 16,262 trees planted across 58 species, and 73 community members empowered.
The company operates a portfolio of interconnected services: Bumiterra Restore (corporate land restoration at 1+ hectares via Pioneer and Guardian subscription tiers), Bumiterra Collective (self-serve monthly subscriptions for individuals and micro-businesses at 100/200/500 sqm), Bumiterra CSR (corporate experiential CSR programs at 1-8 hectares), and the Bumiterra Impact Studio plus GHG Emission Accounting add-ons. The commercial platform is differentiated by an open-access Company Registry that publishes per-sponsor plot coordinates, species distribution, growth rates, survival rates, carbon sequestration figures (e.g., 100.93 tCO2e for The Acre, 28.92 tCO2e for CATUR Coffee), and community keeper profiles. The company is B Corp certified as of June 30, 2025, and runs Sekolah Bumiterra, a non-profit climate education initiative committing at least 1% of annual profits to education infrastructure.
Bumiterra's revenue model is subscription-based across product lines. Enterprise pricing is denominated in Indonesian Rupiah at IDR 8,000,000/ha/month for Pioneer (2-year minimum) and IDR 7,000,000/ha/month for Guardian; consumer Collective plans run IDR 249,000-499,000/month with a 40% annual billing discount; Impact Studio tiers are priced in USD 0-5,000. Go-to-market combines enterprise field sales through multi-step inquiry forms with WhatsApp follow-up, self-serve PLG checkout for individuals, and distribution through the B Corp directory. The customer base spans 20+ corporate sponsors across hospitality, food and beverage, manufacturing, legal, finance, venture capital, retail, beauty, fashion, and heavy-equipment verticals, with geographic presence in Indonesia, Singapore, and Finland.
Bumiterra firmographics
Firmographics- Name
- Bumiterra
- Legal name
- PT. Bumi Terra Gaia
- Website
- https://bumi-terra.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bumiterra is an Indonesia-based reforestation services company founded in 2022 that restores degraded Borneo rainforest land through subscription-based programs for corporations, SMEs, and individuals, supported by an open-access monitoring registry and a B Corp-certified, community-first operational model.
- Ownership category
- akta.pro rank
Bumiterra industry classification
Industry- Product category
- Reforestation and Biodiversity Restoration Services
- NAICS
- Support Activities for Forestry (11531), Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Forestry (800)
- akta.pro primary industry
- Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)
- akta.pro secondary industries
- Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH), Agroforestry & Perennial Cropping Systems (EUABABAD)
Keywords
Where Bumiterra is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Bumiterra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Bumiterra Restore — Corporate Land Restoration: Subscription-based reforestation service for corporations. Pioneer tier (IDR 8,000,000/ha/month, 2-year minimum) sponsors nursery setup and initial planting; Guardian tier (IDR 7,000,000/ha/month) joins from Year 2 onwards. Includes standard impact reports, open-access restoration tracker, and priority plot allocation.
- Bumiterra Impact Studio (Add-on): Paid add-on service for corporate clients: Free tier (USD 0) for comms support; Plus tier (USD 2,500) adds brand storytelling and social media collab post; Pro tier (USD 5,000) adds social media strategy, one-time site visit, press release, and newsletter feature.
- GHG Emission Accounting (Add-on): Additional paid service for corporate clients to measure and account for greenhouse gas emissions as part of their sustainability reporting.
- Bumiterra Collective — Individual/Micro-Business Subscriptions: Monthly subscription model for individuals and micro-businesses to fund restoration of a degraded plot in Borneo Rainforest, starting from 100 sqm. Plans: 100 sqm (IDR 249,000/month), 200 sqm (IDR 349,000/month), 500 sqm (IDR 499,000/month), billed annually with 40% discount vs monthly. Includes plot monitoring, species distribution updates, and community engagement.
- Bumiterra CSR — Corporate CSR Program: One-time and recurring CSR engagement programs for corporations. Tiers: Starter (1 ha, 500 biodiverse trees, site visit), Eco (3 ha, 1,500 trees, press release), Pro (8 ha, 4,000 trees, site visit, press release, newsletter feature, yearly impact report). Includes storytelling solutions and partner perks for pioneer supporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pioneer: IDR 8,000,000/ha/month — supports nursery setup and initial planting from Year 1 |
| Subscription | Monthly | Guardian: IDR 7,000,000/ha/month — joins restoration from Year 2 onwards |
| Subscription | Monthly | Impact Studio Free: USD 0 — Comms team support and copywriting reviews |
| Subscription | Multi-year contract | Impact Studio Plus: USD 2,500 — Brand storytelling and social media collab post |
| Subscription | Multi-year contract | Impact Studio Pro: USD 5,000 — Everything in Plus plus site visit, press release, social media strategy |
| Subscription | Annual | Collective 100 sqm: IDR 249,000/month (IDR 149,400/month billed annually) |
| Subscription | Annual | Collective 200 sqm: IDR 349,000/month (IDR 209,400/month billed annually) |
| Subscription | Annual | Collective 500 sqm: IDR 499,000/month (IDR 299,400/month billed annually) — marked 'Most Impact' |
| Subscription | Multi-year contract | CSR Starter: 1 ha restored, 500 biodiverse trees, site visit (travel costs may apply) |
| Subscription | Multi-year contract | CSR Eco: 3 ha restored, 1,500 biodiverse trees, press release |
| Subscription | Multi-year contract | CSR Pro: 8 ha restored, 4,000 biodiverse trees, full storytelling suite |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Bumiterra product offering
Product offeringCore offering
Bumiterra operates a subscription-based rainforest restoration service in Kalimantan (Borneo), Indonesia, planting biodiverse endemic species on degraded land under a community-first model that employs local Mitra Penghijauans (community keepers). Its portfolio spans corporate-scale (Bumiterra Restore, 1+ ha), individual/small-business subscriptions (Bumiterra Collective, from 100 sqm), corporate CSR programs (Bumiterra CSR), and add-ons including marketing communications (Bumiterra Impact Studio) and GHG emission accounting. An open-access Restoration Tracker and public Company Registry provide plot-level transparency with geolocation, imagery, species data, growth metrics, and carbon sequestration figures for every sponsor.
Product overview
Bumiterra is a reforestation company offering a portfolio of interconnected restoration services. The core products include Bumiterra Restore (corporate land restoration at 1+ hectares), Bumiterra Collective (individual/monthly subscription model starting from 100 sqm), and Bumiterra CSR (corporate hands-on engagement programs). These are supported by add-on services including Bumiterra Impact Studio (marketing support) and GHG Emission Accounting. The platform includes a Company Registry providing transparent, publicly accessible tracking of all restoration plots. Additionally, Sekolah Bumiterra is a non-profit climate education initiative, demonstrating the company's broader mission beyond commercial services.
Differentiator
Problem solved
Functional benefit
Brands
- Bumiterra Restore: Reforestation service for corporations to restore 1 hectare or more of land in Kalimantan, with direct support to local communities and nature.
- Bumiterra Collective
- Bumiterra CSR
- Sekolah Bumiterra
- Bumiterra Impact Studio
Products and services
- Bumiterra Restore Subscription-based corporate reforestation service enabling companies to restore 1 hectare or more of degraded land in Kalimantan (Borneo), with comprehensive yearly impact reports, access to the Open-Access Restoration Tracker, sustainable marketing support, and direct community engagement through Mitra Penghijauans. Offered through two tiers: Pioneer (IDR 8,000,000/ha/month with 2-year minimum, covering nursery setup and initial planting) and Guardian (IDR 7,000,000/ha/month joining from Year 2).
- Bumiterra Collective Monthly subscription program for individuals and micro-businesses to fund restoration of a degraded plot in Borneo Rainforest, starting from 100 square meters. Plans: 100 sqm (IDR 249,000/month), 200 sqm (IDR 349,000/month), 500 sqm (IDR 499,000/month), with 40% discount on annual billing. Includes plot monitoring, species distribution updates, community events, and gifting options for legacy restoration.
- Bumiterra CSR Corporate CSR program allowing companies to plant trees, visit nurseries, engage with local schools, and experience local traditions. Three subscription tiers: Starter (1 ha, 500 biodiverse trees, site visit), Eco (3 ha, 1,500 trees, press release), and Pro (8 ha, 4,000 trees, site visit, press release, newsletter feature, yearly impact report, and pioneer perks for supporting supporters).
- Bumiterra Impact Studio Marketing and communications add-on service for Bumiterra Restore corporate clients, offering brand storytelling, copywriting reviews, social media collaboration, social media strategy, one-time site visit + site video, press release and/or article curation, and newsletter features. Three tiers: Free (USD 0, comms team support and copywriting reviews), Plus (USD 2,500, adds brand storytelling and social media collab post), Pro (USD 5,000, adds social media strategy, one-time site visit, press release, and newsletter feature).
- GHG Emission Accounting Paid add-on service for Bumiterra Restore corporate clients to measure and account for greenhouse gas emissions as part of corporate sustainability reporting, providing carbon sequestration measurements, emissions accounting, and broader environmental benefit metrics aligned with yearly impact reports.
Quantifiable outcome
- 35 hectares restored across multiple corporate sponsors
- +6 more outcomes
Companies that use Bumiterra
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Bumiterra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bumiterra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GAIA at DAWNminorGAIA at DAWN hosted the 'Unending' silent auction in December 2023, raising IDR 43,750,000 for Sekolah Bumiterra — Bumiterra's non-profit initiative dedicated to advancing accessible climate education. This is a charitable fundraising collaboration supporting Bumiterra's education mission.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Bumiterra competitors and assessment
Company assessmentDirect peers
- Treedom: Subscription-based tree planting platform that lets individuals and companies fund agroforestry projects globally with photo updates. Closest direct competitor to Bumiterra's combined corporate + individual subscription model.
- Fairatmos: Indonesia-based carbon project developer focused on nature-based solutions (mangroves and forestry) with corporate subscription offerings. Directly comparable to Bumiterra in geography, customer segment, and product category.
- veritree: Restoration subscription platform offering verifiable tree planting with blockchain-based tracking and corporate ESG reporting. Competes for the same anti-greenwashing-focused enterprise customer segment.
- CarbonEthics: Indonesian climate-tech company specializing in mangrove restoration and blue carbon credits with corporate clients. Operates in the same Indonesian nature-based restoration category and serves overlapping enterprise ESG buyers.
- Tentree: Sustainable apparel brand funding reforestation through product-linked tree planting, combining consumer subscriptions with corporate partnerships. Comparable business model mix of individual and B2B restoration sponsors.
- Eden Reforestation Projects: Large-scale reforestation NGO employing local community workers to plant trees across multiple countries. Closely aligned with Bumiterra's community-employing restoration model and corporate sponsorship structure.
- One Tree Planted: Non-profit reforestation organization partnering with corporates for tree planting projects worldwide. Comparable in mission, donor base, and per-project transparency reporting.
Broad incumbents
- Pachama: Forest carbon credit marketplace using satellite monitoring and ML verification. Adjacent competitor in the nature-based carbon and corporate ESG procurement space.
- Ecosia: Search engine that funds reforestation projects globally through advertising revenue. Broader incumbent in tree-funding with much larger consumer reach but less focus on per-plot enterprise subscriptions.
- South Pole Group: Established global climate solutions provider offering carbon credit origination, advisory, and corporate sustainability services. A broader incumbent with overlapping corporate ESG clientele.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bumiterra social profiles
Digital presenceBumiterra compliance and trust
Trust signalCompliance1 record
Bumiterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bumiterra leadership team
Management profileNumber of profiles
Profiles2 records
Bumiterra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bumiterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bumiterra
What does Bumiterra do?
Bumiterra operates a subscription-based rainforest restoration service in Kalimantan (Borneo), Indonesia, planting biodiverse endemic species on degraded land under a community-first model that employs local Mitra Penghijauans (community keepers). Its portfolio spans corporate-scale (Bumiterra Restore, 1+ ha), individual/small-business subscriptions (Bumiterra Collective, from 100 sqm), corporate CSR programs (Bumiterra CSR), and add-ons including marketing communications (Bumiterra Impact Studio) and GHG emission accounting. An open-access Restoration Tracker and public Company Registry provide plot-level transparency with geolocation, imagery, species data, growth metrics, and carbon sequestration figures for every sponsor.
Is Bumiterra a public or private company?
Bumiterra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bumiterra founded?
Bumiterra was founded in 2022. It employs 1 to 10 people.
Where is Bumiterra based?
Bumiterra is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does Bumiterra make money?
Five revenue lines are on record. Bumiterra Restore — Corporate Land Restoration is the primary driver. The others are bumiterra Impact Studio (Add-on), GHG Emission Accounting (Add-on), bumiterra Collective — Individual/Micro-Business Subscriptions and bumiterra CSR — Corporate CSR Program.
Who are Bumiterra's main competitors?
Direct peers on record are Treedom, Fairatmos, veritree, CarbonEthics, Tentree, Eden Reforestation Projects and One Tree Planted. Broad incumbents are Pachama, Ecosia and South Pole Group.
Does Bumiterra have an API?
No public API is recorded for Bumiterra.
What industry is Bumiterra in?
Bumiterra's product category is Reforestation and Biodiversity Restoration Services. Its primary akta.pro industry code is IMAMAJAM, Community Forestry & Indigenous Land Stewardship Services, with a secondary code of IMAMAJAH, Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian). Its NAICS code is 11531 and its SIC code is 800.