The Wishing Tree Company
The Wishing Tree Company, founded in 2012 and based in Encinitas, California, is a privately held e-commerce retailer that sells premium gift trees bundled with white-glove delivery, professional planting, and a personalized Tree Tag, serving individual gift-givers and corporate clients throughout San Diego County.
- Company typePrivate
- Founded2012
- HeadquartersEncinitas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
The Wishing Tree Company firmographics
Firmographics- Name
- The Wishing Tree Company
- Legal name
- The Wishing Tree Company
- Website
- https://thewishingtreecompany.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Wishing Tree Company, founded in 2012 and based in Encinitas, California, is a privately held e-commerce retailer that sells premium gift trees bundled with white-glove delivery, professional planting, and a personalized Tree Tag, serving individual gift-givers and corporate clients throughout San Diego County.
- Ownership category
- akta.pro rank
The Wishing Tree Company industry classification
Industry- Product category
- Gift Trees & Garden Plants
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Party Favors, Gifts & Custom Merchandise (HSACACAM)
- akta.pro secondary industries
- Corporate & Client Gifting Programs (HSACANAE), Gift Sourcing & Procurement (Local & Online) (HSACANAB)
Keywords
Where The Wishing Tree Company is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Wishing Tree Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tree Sales: One-time purchase of premium gift trees (garden trees, patio trees, specialty trees) with white glove delivery and planting included in the price. Products range from $99 to $899 depending on tree type and size. This is the primary revenue stream.
- Garden Accessories: Sale of garden-related accessories such as the Gardener's Apron Set at $59, complementing the tree gifting experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Patio Trees - 5-gallon premium trees in stylish containers |
| Unit Pricing | Pay-as-you-go | Garden Trees - Premium #7/#10 fruit, flowering or shade trees |
| Unit Pricing | Pay-as-you-go | 3 Trees Mini Orchard - Patio |
| Unit Pricing | Pay-as-you-go | 3 Trees Mini Orchard - Garden |
| Unit Pricing | Pay-as-you-go | Specialty Indoor Trees |
| Unit Pricing | Pay-as-you-go | Garden Accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Wishing Tree Company product offering
Product offeringCore offering
The Wishing Tree Company sells live gift tree packages (Garden Trees, Patio Trees, and Specialty Trees) priced from $99 to $899, each including a deluxe gift basket with fertilizer, gloves, pruners and an occasion-themed greeting card, plus a handcrafted personalized Tree Tag. When recipients are ready, the company provides white-glove delivery and expert in-ground or container planting within San Diego County. The same product lines are repackaged as B2B corporate gifting and employee appreciation programs.
Product overview
The Wishing Tree Company offers a tree gifting and delivery service with three main product lines: Garden Trees (premium #7/#10 in-ground planted trees), Patio Trees (#5 container trees for outdoor spaces), and Specialty Trees (rare varieties and indoor options). Every tree purchase includes a deluxe gift basket with care essentials, personalized Tree Tag, and white-glove delivery and planting service. The company also offers B2B corporate gifting and employee appreciation programs. Products serve occasions including anniversaries, birthdays, weddings, memorials, and corporate gifting, with pricing ranging from $99-$899.
Differentiator
Problem solved
Functional benefit
Products and services
- Garden Trees Premium #7/#10 fruit, flowering or shade trees ideal for Southern California soils and climates, sold as a complete gift package including a deluxe gift basket with fertilizer, gloves, pruners and a themed greeting card, a handcrafted personalized Tree Tag, and white-glove delivery with expert in-ground planting for the recipient in San Diego County. Priced at $399 per tree.
- Patio Trees Premium #5 fruit, flowering or shade trees supplied in stylish resin containers with quality soil, designed for patios, decks and balconies. Each package includes a deluxe gift basket, personalized Tree Tag, and white-glove delivery with on-site planting and placement. Priced at $299 per tree.
- Specialty Trees Curated, exceptionally beautiful and hard-to-find trees, special pairings, trios, and indoor options such as the Blooming Money Tree ($119) and Money Tree Pachira ($99). Marketed as the most distinctive and memorable gift offering in the catalog.
- 3 Tree Mini Orchard Premium multi-tree gift offering sold as a 3-tree mini orchard in either patio containers ($599) or in-ground garden planting ($899), bundling three trees into a single higher-value gift package.
- Gardener's Apron Set Companion garden accessory set comprising an apron, gloves, and pruners to support ongoing care of gifted Wishing Trees, priced at $59.
- B2B & Corporate Gifting Corporate gift program offering Garden Trees and Patio Trees as employee appreciation, client retention, and business gifting solutions, with bulk ordering and customization options for client and employee gifts.
- Employee Appreciation Gifts Employee incentive and recognition program featuring trees for service awards, special achievements, and wellness initiatives, with delivery and professional planting included for recipients in San Diego County.
Companies that use The Wishing Tree Company
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
The Wishing Tree Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Wishing Tree Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Night RadiantminorNight Radiant built the company website (as noted in footer: '© 2026 THE WISHING TREE COMPANY. ALL RIGHTS RESERVED. BUILT BY NIGHT RADIANT'). This is a web development/vendor relationship for website maintenance and development services.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
The Wishing Tree Company competitors and assessment
Company assessmentBroad incumbents
- Harry & David: Iconic premium gift brand known for fruit-of-the-month and occasion baskets, including edible and plant gifts. Comparable as a high-AOV occasion gift brand competing for corporate and personal milestone purchases.
- 1-800-Flowers.com: Large online gifting platform selling flowers, plants, gift baskets, and corporate gifts DTC. Comparable as a direct-to-consumer gift retailer with a wide occasion-based catalog, although its product set is broader and lacks the white-glove planting service.
- FTD (Florists' Transworld Delivery): Established flower and gift delivery network with deep corporate-gifting infrastructure. Comparable as a national gifting destination competing for the same 'premium gift for an occasion' customer, particularly in B2B and sympathy/memorial use cases.
- Teleflora: Network of local florists delivering hand-arranged bouquets nationwide. Comparable as a local-florist-network gifting brand with deep corporate and sympathy occasion coverage, although product is flowers rather than trees.
Direct peers
- Edible Arrangements: National franchise network retailing fruit-based gift arrangements for occasions ranging from sympathy to corporate. Compares as a comparable live/perishable gifting brand with strong B2B corporate channel and similar price points.
- GiftTree: Online specialty gift basket retailer featuring wine, gourmet, and themed gifts for personal and corporate occasions. Closely comparable business model: premium DTC gifting with strong B2B corporate gift program and occasion-based catalog.
- The Bouqs Company: DTC online florist delivering farm-cut flowers and plants nationwide. Compares to The Wishing Tree as an e-commerce-first brand selling living gifts with a strong occasion-based positioning and same- or next-day delivery promise.
- Olive & Cocoa: DTC gift retailer specializing in gourmet, artisan gift baskets for personal and corporate occasions with strong B2B program. Comparable premium positioning, similar AOV, and overlapping customer base in occasion and corporate gifting.
- ProFlowers: Online-only florist shipping direct from growers, similar DTC e-commerce gifting model. Comparable as a premium occasion-based gift retailer that bypasses traditional florist markups, much like The Wishing Tree bypasses nurseries with direct planting.
Emerging players
- BloomNation: Online marketplace connecting consumers with local florists, similar in using a curated roster of local producers for premium occasion gifting. Comparable as a tech-enabled DTC brand surfacing local artisan gifting online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Wishing Tree Company social profiles
Digital presenceThe Wishing Tree Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Wishing Tree Company leadership team
Management profileNumber of profiles
Profiles1 record
The Wishing Tree Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Wishing Tree Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Wishing Tree Company
What does The Wishing Tree Company do?
The Wishing Tree Company sells live gift tree packages (Garden Trees, Patio Trees, and Specialty Trees) priced from $99 to $899, each including a deluxe gift basket with fertilizer, gloves, pruners and an occasion-themed greeting card, plus a handcrafted personalized Tree Tag. When recipients are ready, the company provides white-glove delivery and expert in-ground or container planting within San Diego County. The same product lines are repackaged as B2B corporate gifting and employee appreciation programs.
Is The Wishing Tree Company a public or private company?
The Wishing Tree Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Wishing Tree Company founded?
The Wishing Tree Company was founded in 2012. It employs 1 to 10 people.
Where is The Wishing Tree Company based?
The Wishing Tree Company is headquartered in Encinitas, United States, in the North America region.
How does The Wishing Tree Company make money?
Two revenue lines are on record. Tree Sales are the primary driver. The others are garden Accessories.
Who are The Wishing Tree Company's main competitors?
Broad incumbents on record are Harry & David, 1-800-Flowers.com, FTD (Florists' Transworld Delivery) and Teleflora. Direct peers are Edible Arrangements, GiftTree, The Bouqs Company, Olive & Cocoa and ProFlowers. BloomNation is listed as an emerging player.
Does The Wishing Tree Company have an API?
No public API is recorded for The Wishing Tree Company.
What industry is The Wishing Tree Company in?
The Wishing Tree Company's product category is Gift Trees & Garden Plants. Its primary akta.pro industry code is HSACACAM, Party Favors, Gifts & Custom Merchandise, with a secondary code of HSACANAE, Corporate & Client Gifting Programs. Its NAICS code is 444240 and its SIC code is 5200.