Made In Italy

What Made In Italy does

Made In Italy is a family-owned Italian restaurant group operating four production kitchens across inner Sydney — Alexandria (original flagship, dine-in/takeaway/delivery), Annandale, Pyrmont (with lunch daypart), and Sydney CBD (delivery/takeaway/catering only) — under the legal entity Made In Italy Property Group Pty Ltd, founded in 2000. The group's offering is built around two proprietary culinary methods: a 24-hour fermented Roman dough used for hand-stretched 15-inch XL pizzas, and 12-hour slow-cooked pasta sauces prepared fresh daily. These methods are paired with a same-day-from-scratch production cadence that the company has maintained for 25+ years.

The business generates revenue across four streams: dine-in service at three locations, direct delivery and takeaway (phone + owned online ordering platform orderonline.madeinitaly.com.au, with a $25 minimum order and free delivery over $50), third-party orders routed via Uber Eats, DoorDash, and Deliverit (explicitly de-emphasized to avoid platform commissions), and a structured corporate/private-event catering operation with tiered packs from $160 to $14/person for 50+ guests. Pricing is unit-based across the menu ($18-$29 for pizzas, $20-$26 for pastas) with a $18 lunch special at CBD and Pyrmont. Customer acquisition runs through SEO-optimized location landing pages, an owned blog, Instagram, Facebook, TikTok (where the Hot Roman Honey Pizza went viral), Google reviews (4.8 stars across 300+ reviews), and a free VIP Club loyalty program. Distribution covers 35+ inner Sydney suburbs from the four matched delivery zones, with no institutional investment, M&A activity, or external funding disclosed.

Name

Made In Italy

Legal name

Made In Italy Property Group Pty Ltd

Website

https://madeinitaly.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Made In Italy is a family-owned Italian restaurant group running four Sydney kitchens since 2000, serving 15-inch Roman pizza and 12-hour slow-cooked pasta via dine-in, delivery, takeaway, and corporate catering across 35+ inner Sydney suburbs.

Ownership category

akta.pro rank

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Restaurant Sales: Revenue from sit-down dining at Alexandria, Annandale, and Pyrmont locations. Sydney CBD operates as delivery/takeaway only.
2. Delivery and Takeaway: Direct online orders and phone orders for delivery across 35+ inner Sydney suburbs. Minimum order $25, free delivery over $50.
3. Third-Party Platform Orders: Orders through Uber Eats, DoorDash, Deliverit platforms - though direct ordering avoids platform commission markups.
4. Corporate and Event Catering: Catering packages for office lunches, corporate events, and private functions. Office Lunch from $160 (10-12 people), custom corporate events from $14/person (50+ guests).
5. Loyalty Program (VIP Club): Free membership earning birthday pizza, stamp-based loyalty (5 stamps = $15 voucher, 10th order free online).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Made In Italy is a family-owned Italian restaurant group operating four kitchens across inner Sydney, serving hand-stretched 15-inch Roman pizza (24-hour fermented dough) and 12-hour slow-cooked pasta via dine-in, takeaway, delivery, and corporate/private catering. The business runs direct online ordering through its own platform, a mobile app, and phone orders, in addition to dine-in service at three locations and a delivery/takeaway-only CBD kitchen.

Product overview

Made In Italy operates as a multi-location Italian restaurant group offering a unified product portfolio centered on XL Roman pizza (15-inch hand-stretched, 24-hour fermented dough) and 12-hour slow-cooked pasta dishes. The core products are supported by add-on modules including vegan and gluten-free options, salads, and desserts. Services include catering (Office Lunch, Party Pack, and custom corporate packages), a VIP Club loyalty program, and direct online ordering via website and mobile apps. The business has four kitchen locations (Alexandria, Annandale, Pyrmont, Sydney CBD) serving dine-in, takeaway, and delivery across 35+ inner Sydney suburbs.

Differentiator

Problem solved

Functional benefit

Products and services

• XL Roman Pizza Hand-stretched 15-inch Roman-style pizza made with 24-hour fermented dough, thin and crispy base topped with fior di latte, available in Americana, Suprema, Capricciosa, Contadina, Boscaiola, Margherita, and specialty variants. Sold to individual consumers and groups via dine-in, takeaway, delivery, and catering.
• Pasta Dishes 12-hour slow-cooked pasta dishes including Bolognese, Carbonara, Boscaiola, Arrabbiata, Lamb Ragu, Gamberi, Lasagna, Pesto, Napoletana, Polpette, and Mamma Mia. Available with spaghetti, fettuccine, penne, gnocchi, or gluten-free penne. Sold to individual consumers and catering clients.
• Catering Service

Quantifiable outcome

• 4.8 stars average rating across 300+ Google reviews
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform enabling order placement through Uber Eats app. Direct ordering recommended as it avoids platform commission markup.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform. Direct ordering recommended to avoid platform commission markup.
• DeliveritminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform. Direct ordering recommended to avoid platform commission markup.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crust Pizza: Australian gourmet pizza chain founded 2001 with similar hand-stretched, premium-topping positioning. Directly competes for Sydney dine-in and delivery pizza occasions with overlapping product quality story.
• Hell Pizza: New Zealand-origin gourmet pizza chain with Australian presence, competing on creative toppings and premium positioning similar to Made In Italy's Roman-style differentiation.
• Pizza Capers: Australian gourmet pizza brand with dine-in and delivery in metro areas, competing in the same 'premium-not-chain' pizza segment as Made In Italy.
• Rosso Pomodoro: Sydney-based Italian pizza and pasta restaurant group serving Neapolitan-style pizza. Most direct Italian-pizza-pasta competitor in the same inner-Sydney catchments.

Others

• Deliveroo: Third-party delivery aggregator not currently listed among Made In Italy's integrations but operating in the same Sydney delivery market; represents both a potential channel partner and a competitor to direct ordering economics.

Broad incumbents

• Domino's Pizza Enterprises: Largest pizza QSR chain in Australia by store count and delivery volume. Competes on convenience, app, and price across the same Sydney delivery suburbs, though at lower price points and standard (non-Roman) format.
• Pizza Hut Australia: Legacy pizza QSR incumbent operating dine-in, takeaway, and delivery across Sydney. Competes on family value meals and brand recognition rather than premium hand-stretched dough.

Regional players

• Lucio's Italian Restaurant: Long-established Italian restaurant in Sydney's Paddington. Competes for the sit-down Italian dining occasion in Sydney, though positioned more as a higher-end dining experience than delivery pizza.
• Salt Meats Cheese: Sydney-based Italian casual dining and deli chain offering pizza, pasta, and antipasto. Competes for casual Italian lunch and dinner occasions in overlapping Sydney suburbs.
• Capriccio Osteria: Italian restaurant in Sydney's CBD area offering pasta and pizza. Overlaps with Made In Italy's dine-in customer base in inner Sydney for Italian casual dining occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Made-In-Italy-Pizza
• Instagraminstagram.com/madeinitalypizzerie
• TikToktiktok.com/@madeinitalypizzerie
• LinkedInlinkedin.com/company/made-in-italy-pizzerie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made In Italy