What Deliverit does

Deliverit is an Australian point-of-sale (POS) and online ordering software vendor serving quick-service restaurants, pizza venues, takeaway operators, and dine-in hospitality businesses across Australia. Founded around 1999 by former pizza shop owners, the company has been operating for over 25 years and is headquartered in North Melbourne, with additional offices in Sydney and Brisbane, employing over 70 staff and serving 'thousands of stores across Australia'.

The company's core product is DPos (Deliverit Point of Sale), a cloud-based, configurable POS that acts as the central hub for order, payment, delivery, and customer data management. The platform is delivered as an integrated suite comprising Online Ordering (web store with native iOS/Android customer apps), QR Ordering via the Local Serves brand, Delivery Tracking with route mapping, OOLIO Pay for integrated card payments, Cloud Reporting for real-time analytics, and the Automated Marketing Program (AMP) for behaviour-based email and SMS campaigns. Deliverit is positioned as an all-in-one alternative to fragmented stacks that force QSR venues to manage multiple aggregator tablets (Uber Eats, Menulog, DoorDash, Google Food Ordering) and standalone tools; native integrations consolidate all of these into a single system alongside Xero for accounting.

Deliverit monetises through a mix of recurring revenue streams: a monthly DPos software licence subscription billed in advance with no fixed-term contract, transaction/take-rate fees of up to 5% on gross online order value, hardware sales or rentals, one-time installation and setup fees covering on-site installation, configuration, and staff training, plus ancillary fees for domain registration (with an AUD $300 transfer fee), discounted SMS (6c per message), and AMP subscriptions. Distribution is direct-to-SMB via phone (1300 117 117) and website enquiry, with on-site installation serving as the key implementation touchpoint. The company is privately held (Deliverit Software Pty Ltd, ACN 065 049 238), is led by CEO Penny Smith and Product Director Luke, and discloses no external funding — consistent with an organically grown, bootstrapped business.

Name

Deliverit

Legal name

Deliverit Software Pty Ltd ACN 065 049 238

Website

https://deliverit.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Deliverit is an Australian cloud POS and online ordering software vendor serving quick-service restaurants, pizza venues, and takeaway operators across Australia with an integrated platform spanning point of sale, payments (OOLIO Pay), delivery, QR ordering, and automated marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Subscription (DPOS Licence Fee): Monthly licence fee for the Deliverit POS software, paid in advance. Includes software, unlimited user access, software updates and unlimited product support. No fixed-term contract required.
2. Transaction / Take Rate Fees: Fees calculated on the gross value of each transaction, deducted from monies collected by the Supplier for online orders. May include a Service Fee of up to 5% of the total order, applied to each online order. Fees are inclusive of GST, merchant fees, fraud protection, menu hosting and support.
3. Hardware Sales and Rental: Sale or rental of POS hardware to customers. Purchased hardware passes title to the customer upon full payment and delivery. Rented hardware remains the property of Deliverit.
4. Installation and Setup Services: One-time installation and configuration fee covering menu set-up, on-site installation, POS terminal setup, printer setup, and staff training.
5. Domain Name Services: Domain registration on behalf of the customer with automatic renewal. Domain transfer fee of AUD $300 (GST excl.) upon termination.
6. SMS and Marketing Campaigns: Discounted SMS rates (6c per message) and automated marketing campaign fees available through the AMP program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Deliverit develops and sells a cloud-based point of sale (POS) and online ordering platform purpose-built for quick-service restaurants, pizza venues, and takeaway hospitality businesses in Australia. The integrated system combines DPos (point of sale), online ordering, QR code ordering, delivery tracking, OOLIO Pay payment processing, cloud reporting, and the Automated Marketing Program (AMP), and connects natively to major delivery aggregators (Uber Eats, Menulog, DoorDash, Google Food Ordering), Xero accounting, and Local Serves QR/pay-at-table. Deliverit also sells or rents POS hardware, offers installation/setup services, and provides Deliverit Studio design services.

Product overview

Deliverit offers an all-in-one POS and online ordering platform designed specifically for quick-service restaurants, pizza places, takeaway venues, and hospitality businesses in Australia. The core product is DPos (Deliverit Point of Sale), a customizable POS system that serves as the central hub for order management and payment processing. The platform integrates with OOLIO Pay for unified payment processing, Online Ordering for e-commerce sales, QR Ordering for dine-in venues via Local Serves, Delivery Tracking for driver management, and Cloud Reporting for real-time business analytics. The Automated Marketing Program (AMP) leverages customer order data for hands-free marketing campaigns via email and SMS. Native iOS and Android customer apps extend the offering for customer engagement, while Deliverit Studio provides design services for online stores and marketing materials. The platform natively integrates with major food delivery aggregators including Uber Eats, Menulog, DoorDash, and Google Food Ordering to centralize all orders into one system.

Differentiator

Problem solved

Functional benefit

Brands

• OOLIO Pay: Payment solution integrated into the POS system for processing transactions.
• Deliverit POS Solution
• Automated Marketing Program (AMP)
• Local Serves
• Cloud Reporting

Products and services

• DPos (Deliverit Point of Sale) Customisable cloud point of sale system for quick-service restaurants, pizza, and takeaway venues, integrating orders, payments, online ordering, QR code ordering, and delivery tracking into a single configurable platform.
• OOLIO Pay Payment solution integrated into the Deliverit POS system, designed to process card payments anytime, anywhere in the venue, with unified payment management connected to DPos.
• Online Ordering E-commerce ordering solution for hospitality venues, integrating with POS, payment processing, and delivery tracking, including menu hosting, support, and native iOS/Android customer apps.
• QR Ordering QR code-based ordering system enabling customers to scan codes at tables or counters to place orders, integrated with the POS for dine-in venues.
• Delivery Tracking Delivery management solution enabling order and driver tracking from the POS, with real-time delivery maps to plan the fastest routes and keep customers informed.
• Cloud Reporting Real-time business intelligence and reporting tool connected directly to DPos, providing access to store data, customer insights, and sales analytics from anywhere on any device.
• Automated Marketing Program (AMP) Hands-free marketing automation solution for hospitality venues, using customer order data to drive event-driven email and SMS campaigns, churn-reduction, win-back messaging, and loyalty communications.
• Deliverit Studio Design service for creating online stores and marketing materials for hospitality venues, including social media graphics, website pop-ups, and flyers to support marketing campaigns.
• POS Hardware Sale and Rental Sale or rental of POS hardware such as terminals, printers, and related equipment to hospitality venue customers, bundled with installation services.
• Installation and Setup Services One-time professional services covering menu set-up, on-site installation, POS terminal configuration, printer setup, and staff training for new Deliverit customers.
• Domain Name Services Domain registration and renewal services on behalf of customers integrated with the Online Ordering Platform, with a domain transfer fee on termination or expiry.

Quantifiable outcome

• $2,251,333 in marketing revenue generated for AMP clients in Q3 FY25/26
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Uber EatscoreTechnology or IntegrationDeliverit's POS integrates with Uber Eats, allowing restaurant orders from Uber Eats to be managed directly within the Deliverit system, eliminating the need for separate aggregator tablets and reducing order errors.
• MenulogcoreTechnology or IntegrationDeliverit's POS integrates with Menulog, enabling orders placed on the Menulog platform to be processed and managed within the Deliverit system alongside other online ordering channels.
• DoorDashcoreTechnology or IntegrationDeliverit integrates with DoorDash, including DoorDash Drive, enabling restaurant orders from DoorDash to be managed centrally within the Deliverit POS solution.
• OOLIOcoreTechnology or IntegrationOOLIO Pay is Deliverit's integrated payment solution, built to work anytime, anywhere in the venue. Oolio also handles payment processing changes related to RBA reforms and provides guidance to Deliverit customers on payment processing updates.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Deliverect: Restaurant-ordering aggregator integration platform connecting foodservice POS systems to Uber Eats, DoorDash, Menulog, and other delivery marketplaces. Directly comparable to Deliverit because it competes in the same integration-management layer for restaurants, although positioned as middleware rather than a full POS suite.
• TouchBistro: iPad-based POS system built specifically for restaurants, with online ordering, payments, and reservations functionality. Comparable as a restaurant-focused SMB POS with similar product breadth and target customer profile to Deliverit.
• Otter: Restaurant delivery management and order-consolidation platform (acquired by DoorDash). Comparable because it manages multi-aggregator orders for restaurants, directly intersecting with Deliverit's POS-side integration and delivery tracking capabilities.
• Mobi2Go: Australian restaurant online ordering, POS, and marketing platform with aggregator integrations. Comparable as a direct domestic peer serving SMB restaurants with a similar all-in-one proposition targeting the same Australian market.
• me&u: Australian restaurant ordering and pay-at-table platform. Comparable because it operates in the same Australian hospitality technology segment and addresses dine-in and takeaway ordering pain points for SMB venues.

Broad incumbents

• Lightspeed Restaurant: Broader commerce and restaurant POS platform offering POS, online ordering, payments, and reporting across multiple verticals. Comparable because of overlapping restaurant POS and online ordering functionality, though Lightspeed operates across much wider industry segments.
• Square for Restaurants: Block's restaurant-focused POS offering combining payments, online ordering, and software for SMBs. Comparable as a broadly adopted restaurant and SMB POS competitor with an overlapping product suite for the same target market.
• Toast: Cloud restaurant POS provider offering POS, online ordering, payments, and marketing in a unified platform to SMB and enterprise restaurants. Comparable as the analogue restaurant-specialist POS player, though primarily US-anchored and substantially larger.
• Clover (Fiserv): Fiserv's SMB POS hardware and software platform used by restaurants, retail, and service businesses. Comparable for the hardware/software POS and payment-processing overlap, though it serves a broader set of verticals than Deliverit.
• Zettle (PayPal): PayPal's SMB POS and payment solution offering hardware, software, and card processing for small merchants. Comparable as an integrated POS and payment platform serving the same SMB merchant segment, though with broader vertical reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DeliveritDPos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deliverit