Heller Painting

What Heller Painting does

Heiler Painting is a privately held residential painting contractor founded in 2012 by Tom Heiler and headquartered in Media, Pennsylvania. The company provides interior and exterior painting services to homeowners across the Greater Philadelphia region, South Jersey, and licensed to operate in Delaware. Core services include interior painting, exterior painting, cabinet refinishing, carpentry (crown molding, baseboards, rotted wood replacement), drywall repair, wallpaper hanging and removal, stucco painting and repair, window glazing, and color consultation. A specialized historic home painting service addresses period-appropriate colors, techniques, and materials. The company is licensed, bonded, and insured in PA (PA095467), NJ (13VH09489400), and DE (DE2017607761), and is EPA lead-safe certified.

Operations are delivered through a proprietary 7-step painting process and a field-based sales motion with three office locations (Media PA, Haddonfield NJ, Doylestown PA), four named project estimators (Cameron Jordan, Ryan McCaughan, Anthony Zinni, Jewel Murray), project managers, foremen, painters, and a recently expanded Business Development Representative team. Revenue is generated through one-time project-based pricing with on-site estimates; financing up to $25,000 is offered through a Wisetack partnership to reduce upfront payment friction. The company has grown from two painters at founding to 40 employees and self-reported "thousands of happy customers," supported by regional brand recognition including Best of Philly 2023 (Philadelphia Magazine), Philadelphia 100 Forum 2024, and multiple HomeAdvisor distinctions.

The go-to-market combines direct-to-consumer website booking and phone-based quote requests, on-site estimator visits, content marketing via a blog/DIY resource center, local SEO across 100+ city/neighborhood landing pages, Instagram, community event sponsorship, and a referral program. The company emphasizes a culture built around GRIT values (Growth, Respect, Integrity, Teamwork) and substantial community giving through its Care Committee, including a 10-year partnership with Ronald McDonald House Philadelphia Region and ongoing support for PAWS Philadelphia, Bringing Hope Home, and Narberth Ambulance. Differentiators include a 5-year warranty with annual check-ins, EPA lead-safe practices, and historic home restoration expertise.

Name

Heller Painting

Legal name

Heiler Painting

Website

https://heilerpainting.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Heiler Painting is a privately held residential painting contractor serving homeowners across Greater Philadelphia, South Jersey, and Delaware, offering interior and exterior painting, cabinet refinishing, carpentry, and historic home restoration from three regional offices with 40 employees.

Ownership category

akta.pro rank

Product category

Residential Painting Services

NAICS

Painting and Wall Covering Contractors (238320), Painting and Wall Covering Contractors (23832)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industry

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB)

Keywords

• Residential painting services
• Interior painting
• Exterior painting
• Cabinet refinishing
• Home renovation services

Headquarters

HQ city

Media

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Residential Painting Services: One-time project-based revenue from interior and exterior painting services for residential homeowners. Services include cabinet refinishing, carpentry, wallpaper services, and drywall repair.
2. Project Financing: Partnered with Wisetack to offer financing options, enabling customers to pay over time for projects between $500 and $25,000 with terms from 3 to 60 months.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heiler Painting is a residential painting contractor founded in 2012 by Tom Heiler and headquartered in Media, Pennsylvania. The company delivers interior and exterior residential painting, cabinet refinishing, carpentry, drywall repair, wallpaper hanging, power washing, and color consultation services to homeowners across the Greater Philadelphia region. Operating from offices in Media, PA; Haddonfield, NJ; and Doylestown, PA, the company employs a 7-step painting process with EPA Lead-Safe practices, complimentary color consultation for larger projects, and customer financing through Wisetack.

Product overview

Heiler Painting is a residential painting service company offering a comprehensive suite of painting and related home improvement services. The core offerings include Interior Painting Services and Exterior Painting Services, which are supplemented by specialized sub-services such as Cabinet Refinishing, Carpentry Services, Drywall Repair, Wallpaper Installation and Removal, Color Consultation, Historic Home Painting, and various exterior services including Stucco Painting & Repair, Siding Painting, Spindle & Pillar Painting, Window Glazing & Painting, and Molding & Trim Painting. The company also offers Financing Services as an add-on payment option. Services are delivered across Pennsylvania, New Jersey, and Delaware through a 7-step professional process.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting Interior painting services for kitchens, cabinets, molding and trim, foyers and staircases, home offices, bedrooms, bathrooms, dining rooms, nurseries, basements, and living rooms, targeted at residential homeowners seeking professional interior finishes.
• Exterior Painting Exterior painting services for siding, stucco, decks, fences, garage doors, doors, windows, and porches, targeted at residential homeowners for protective and cosmetic exterior finishes.
• Cabinet Refinishing Kitchen cabinet refinishing and painting services providing homeowners an alternative to full cabinet replacement, with a dedicated Carpentry & Cabinet Division supporting delivery.
• Carpentry Services In-house carpentry services supporting residential painting and remodeling projects, including trim and molding work performed as part of the broader painting scope.
• Drywall Repair Drywall repair services performed as a precursor to painting, addressing holes, cracks, and surface damage prior to surface finishing, delivered by a dedicated Drywall Division.
• Wallpaper Hanging Wallpaper hanging and removal services for residential interiors.
• Power Washing Exterior power washing services to prepare siding, decks, and other surfaces prior to painting or staining, led by a dedicated Power Washing Manager.
• Color Consultation Complimentary color consultation services for larger projects, guiding homeowners through color selection and scheme design for interior and exterior painting.
• Historic Home Painting & Restoration Specialty painting and restoration services for historic homes, including awareness of period-appropriate finishes and techniques, supported by EPA Lead-Safe certified practices.
• Stucco Painting & Repair Stucco surface painting and repair for residential exteriors, delivered as part of the company's specialty exterior surface services.
• Customer Financing via Wisetack Customer financing arranged through a partnership with Wisetack, allowing homeowners to pay for painting and refinishing projects over time.

Quantifiable outcome

• 5-year warranty on all interior and exterior work
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Ronald McDonald House Philadelphia RegionflagshipStrategic or Co-development Partner10-year partnership supporting families of seriously ill children. Company provides financial contributions and volunteers time to bring comfort to families at the Ronald McDonald House located at 3925 Chestnut Street, Philadelphia, PA 19104.
• PAWS PhiladelphiacoreStrategic or Co-development PartnerPartnership with Philadelphia Animal Welfare Society dedicated to rescuing and caring for homeless animals. Company provides donations and hands-on support at 100 N 2nd Street, Philadelphia, PA 19106.
• Bringing Hope HomecoreStrategic or Co-development PartnerProvides unexpected financial support to families with loved ones battling cancer. Company supports through donations and involvement in fundraising events at 641 Swedesford Road, Malvern, PA 19355.
• Narberth AmbulanceminorStrategic or Co-development PartnerFunded 'First In' bags for better quality EMS resources. Sponsors annual Rock and Ride event helping fund supplies, new ambulances, and EMS resources at 101 Sibley Avenue, Ardmore, PA 19003.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• That 1 Painter: That 1 Painter is a fast-growing residential and commercial painting brand delivering interior, exterior, cabinet, and drywall services with a strong marketing-led acquisition model — directly comparable in scope and customer to Heiler Painting.
• 360° Painting: 360° Painting is a national residential and commercial painting franchise offering interior/exterior painting and related services with on-site estimates — comparable to Heiler on service scope, delivery model, and target customer.
• CertaPro Painters: CertaPro Painters is a North American franchise network specializing in residential and commercial interior and exterior painting with on-site estimates and warranty-backed work — the closest scaled direct competitor to Heiler in model and customer base.
• Five Star Painting: Five Star Painting is a residential and light-commercial painting franchise owned by Authority Brands that competes directly with Heiler for homeowners seeking quote-based interior/exterior painting, drywall, and carpentry services.
• Fresh Coat Painters: Fresh Coat Painters is a residential and commercial painting franchise that competes with Heiler for homeowners seeking interior, exterior, and cabinet refinishing services delivered by local owner-operators.

Broad incumbents

• Mr. Handyman: Mr. Handyman is a Neighborly-owned national franchise providing a broad range of home repair, maintenance, and handyman services that includes interior/exterior painting — broader than Heiler but overlapping on the painting portion of the offering.

Others

• Sherwin-Williams: Sherwin-Williams is the largest U.S. paint manufacturer and a key materials supplier to Heiler Painting; not a direct competitor but shapes the inputs, training programs, and pro-contractor ecosystem that residential painters operate within.
• Angi (formerly HomeAdvisor): Angi is the lead-generation and pro-directory platform where Heiler holds multiple HomeAdvisor recognitions; not a competitor, but a key distribution and customer-acquisition channel for residential painting contractors and a competitive substitute for direct booking.
• Benjamin Moore: Benjamin Moore is a premium architectural paint manufacturer commonly specified by residential painting contractors like Heiler; an enabling supplier rather than a competitor, but influential on quality perception and pricing in the category.

Emerging players

• College Pro Painters: College Pro Painters is a student-run residential exterior painting franchise focused on lower-cost, seasonal service; overlaps with Heiler's exterior work but serves a distinctly different price/quality segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/heilerpainting
• LinkedInlinkedin.com/company/heiler-painting

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heller Painting