HIMAYA

What HIMAYA does

HIMAYA is a Dublin-headquartered, privately held skincare company that develops and sells natural mineral sunscreens targeted at outdoor sports enthusiasts and environmentally conscious consumers. Founded in 2002 and operating as Himaya Skincare Ltd, the company sells a focused five-SKU portfolio — SPF 30 and SPF 50+ formulations in 200ml and 50ml refillable formats, plus a 20ml SPF 50+ stick — all using Non-Nano Zinc Oxide as the active UV filter. The technical differentiators are the proprietary Aqua-Fix waterproofing technology (developed in the late 1990s as a non-water-soluble high-SPF formulation) and the Dry-Grip formula, which is claimed to absorb into skin without white residue and to remain effective through saltwater, sweat, and physical exertion. Pricing is set per unit in EUR (€19.95–€44.95), with refill bottles and aluminum travel tins in the 2026 line positioned to drive repeat-purchase behavior within a circular packaging system.

HIMAYA monetizes primarily through direct-to-consumer sales via a Shopify-powered e-commerce storefront with multi-currency checkout across 18+ European countries (Ireland, UK, Austria, Belgium, Denmark, France, Germany, Greece, Hungary, Italy, Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, and others), supplemented by a B2B retailer application program for wholesale distribution to specialty retailers and a goaffpro affiliate program. The customer base spans three horizontal personas: outdoor sports enthusiasts (surfers, skiers, hikers, runners, climbers) as the primary segment; environmentally conscious consumers prioritizing reef-safe products; and parents/families seeking gentle mineral protection for children. Distribution is supported by a content-marketing-heavy website covering skin and sun health, organic social media, email, and editorial mentions in Vogue, National Geographic Adventure, Runner's World, and other outdoor lifestyle publications.

The company is bootstrapped with no disclosed external funding, no parent company, and a headcount of 1–10 employees. It pursues a sustainability-led positioning: 1% for the Planet membership, CO2 offsetting via a mangrove-planting partnership in Kenya, plastic-neutral claims tied to ocean-bottle removal (two bottles per sale), and refillable packaging. There are no patents or trademarks disclosed in the source data, and there is no management team information beyond email contacts suggesting a founder-led structure (contact email [email protected]). The company is operating, with product listings live and selling (notwithstanding two SKUs currently sold out), and no M&A, leadership change, or restructuring signals are present in the available evidence.

Name

HIMAYA

Legal name

Himaya Skincare Ltd

Website

https://himaya.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

HIMAYA is a Dublin-based, bootstrapped skincare company founded in 2002 that develops and sells natural mineral sunscreens with proprietary Aqua-Fix waterproofing technology, serving outdoor sports enthusiasts, environmentally conscious consumers, and families across 18+ European countries via Shopify DTC and specialty retail.

Ownership category

akta.pro rank

Product category

Sun care / mineral sunscreen

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Mineral/Physical Sun Protection (CRABAHAC)

akta.pro secondary industries

Sunscreen (Face) (CRABAHAA), Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO), Kids Sun Protection (CRABAJAK)

Keywords

• Mineral sunscreen
• Reef-safe sunscreen
• Sport sunscreen
• Refillable sun care
• Natural zinc sunscreen

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: HIMAYA generates revenue through direct-to-consumer sales of their natural mineral sunscreen products via their e-commerce storefront. Products include SPF 30 and SPF 50+ formulations in various sizes (200ml, 50ml, 20ml stick). The company also offers a B2B retailer program for wholesale distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HIMAYA manufactures and sells natural mineral sunscreens formulated for outdoor and water sports. Its core product range spans SPF 30 and SPF 50+ lotions in 200ml and 50ml refillable formats plus an SPF 50+ 20ml stick, all using Non-Nano Zinc Oxide with proprietary Aqua-Fix waterproofing and Dry-Grip sweat-resistant technology. Products are sold direct-to-consumer online and through select specialty retailers across Europe.

Product overview

HIMAYA is a natural sunscreen company specializing in mineral-based, reef-safe sunscreens for sports and outdoor activities. Founded in 2002, the company offers a focused product line consisting of five core sunscreen products: HIMAYA Natural Sunscreen SPF 30 (available in 200ml and 50ml refillable formats), HIMAYA Natural Sunscreen SPF 50+ (available in 200ml and 50ml refillable formats), and HIMAYA Natural Stick SPF 50+ (20ml stick format). All products feature Non Nano Zinc Oxide as the active mineral filter, incorporate Dry Grip technology for water and sweat resistance, and use refillable packaging systems. The portfolio is unified by shared technologies (Aqua-Fix, Dry-Grip) and eco-friendly positioning (reef-safe, CO2 positive, plastic-neutral).

Differentiator

Problem solved

Functional benefit

Products and services

• HIMAYA Natural Sunscreen SPF 50+ 200ml – Mineral - Zinc - Reef Safe - Refillable High-protection mineral sunscreen SPF 50+ in 200ml refillable format, blocking up to 98% of UVA and UVB rays with Non-Nano Zinc Oxide. Water-resistant, sweat-proof, no greasy residue or white streaks; reef-safe and refillable. Targeted at athletes and outdoor sports users requiring maximum UV protection.
• HIMAYA Natural Sunscreen SPF 50+ 50ml – Mineral - Zinc - Reef Safe - Refillable High-protection mineral sunscreen SPF 50+ in compact 50ml refillable format. Non-Nano Zinc Oxide blocking up to 98% of UVA and UVB radiation, water-resistant and sweat-proof with no white residue. Targeted at travelers and active outdoor users needing portable protection.
• HIMAYA Natural Sunscreen SPF 30 200ml – Mineral - Zinc - Reef Safe - Refillable Mineral sunscreen SPF 30 in 200ml refillable format, blocking up to 97% of UVA and UVB rays using Non-Nano Zinc Oxide. Dry-Grip water-resistant, sweat-proof, reef-safe, vegan, refillable packaging. Targeted at daily users, families, and outdoor enthusiasts seeking moderate protection with sustainable refill.
• HIMAYA Natural Sunscreen SPF 30 50ml – Mineral - Zinc - Reef Safe - Refillable Mineral sunscreen SPF 30 in compact 50ml refillable tin format. Broad-spectrum protection blocking up to 97% of UVA and UVB rays, water-resistant, sweat-proof, eco-friendly, no white residue with Dry-Grip technology. Targeted at travelers, families, and on-the-go users.
• HIMAYA Natural Stick SPF 50+ 20ml – Mineral - Zinc - Reef Safe - Vegan Natural mineral zinc sunscreen stick SPF 50+ in 20ml format. Non-Nano Zinc Oxide blocks up to 98% of UVA and UVB rays, reef-safe, vegan, no white cast, no stinging eyes. Targeted at surfers, runners, climbers, and active users for face and targeted application on the move.

Quantifiable outcome

• Blocks up to 97-98% of harmful UVA and UVB rays
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 1% for the PlanetcoreStrategic or Co-development PartnerHIMAYA is a member of the 1% for the Planet organization, committing to donate 1% of annual turnover to environmental causes and the planet. This partnership aligns with their sustainability mission and provides credibility for their environmental commitments.
• Mangrove Planting Project (Kenya)coreStrategic or Co-development PartnerHIMAYA offsets CO2 by planting mangrove trees in Kenya. Mangrove trees absorb four times more CO2 than tropical trees. The project provides additional benefits including protection for baby fish, sustainable fishing support, and community development funding for local schools and freshwater supplies.
• Social Integration Work Placement OrganizationminorStrategic or Co-development PartnerHIMAYA partners with a social integration work placement organization to help people with social integration problems become independent. All bottle packing operations are handled through this partnership, contributing to social integration with every bottle sold.
• ShopifycoreTechnology or IntegrationHIMAYA's e-commerce store is powered by Shopify Inc., which provides the online e-commerce platform enabling product sales, payment processing, and order fulfillment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stream2Sea: US-based mineral sunscreen brand explicitly positioned for water sports with reef-safe, eco-friendly formulations. Closest direct comparable to HIMAYA in terms of target customer (surfers, divers, ocean athletes), mineral filter technology (non-nano zinc), and sustainability narrative around ocean protection.
• Raw Elements: Reef-safe mineral sunscreen brand using non-nano zinc oxide, formulated for surfers, ocean athletes, and outdoor enthusiasts. Comparable to HIMAYA on core formulation, water-resistance claims, and the ocean/outdoor sports customer base.
• Goddess Garden: Mineral sunscreen brand using non-nano zinc oxide with reef-safe, eco-friendly positioning and broad outdoor family use cases. Comparable to HIMAYA in formulation philosophy, eco-credentials, and the family-sensitive-skin segment they both target.
• Thinksport / Thinksun: Sport-focused mineral sunscreen brand using zinc oxide, positioned for endurance athletes, surfers, and outdoor adventurers with high-SPF formulations. Direct competitor to HIMAYA in the sport sunscreen niche with similar performance claims (water resistance, sweat-proof).
• COOLA: Premium sun care brand offering mineral and organic formulations with eco-friendly positioning, sold through DTC and prestige retail channels. Comparable to HIMAYA on premium pricing, sustainability narrative, and mineral SPF formulation, though COOLA operates at significantly larger scale.
• All Good (formerly W.S. Badger): Organic mineral sunscreen brand with reef-safe non-nano zinc formulations targeting outdoor enthusiasts and families. Comparable to HIMAYA in product technology, eco-positioning, and the family/outdoor customer segments the brand serves.
• Badger Balm: Family-owned US mineral sunscreen brand (Badger Sport line) using non-nano zinc oxide with eco-friendly positioning, reef-safe claims, and outdoor sports athletes as core customer base. Highly comparable to HIMAYA on formulation philosophy, brand values, and target segments.

Broad incumbents

• Sun Bum: Major mass-market sun care brand offering chemical and mineral SPF lines with beach/outdoor lifestyle positioning. Comparable to HIMAYA as a competitor in the mineral SPF category, but Sun Bum operates at much larger scale across mass retail and DTC, with venture backing enabling heavy marketing spend.
• Australian Gold: Established broad sun care brand with botanical and mineral SPF product lines sold globally through mass retail and professional channels. Comparable to HIMAYA on sport/outdoor sun protection category overlap, though Australian Gold competes primarily on tanning and broad SPF rather than reef-safe mineral niche.
• Alba Botanica: Natural personal care brand offering mineral sunscreen among broader skincare and body care lines. Comparable to HIMAYA on natural, eco-positioned sun protection, though Alba Botanica operates at significantly larger scale under Hain Celestial ownership with mainstream retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/himaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIMAYA