Thinkbaby and Thinksport
Thinkbaby and Thinksport is a privately held, bootstrapped mineral sunscreen CPG founded in 2006, selling zinc oxide-based SPF products across baby, kids, sport, and daily segments via DTC e-commerce, Amazon (#1 baby sun care), wholesale, and affiliate/influencer channels.
- Company typePrivate
- Founded2006
- HeadquartersSimi Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Thinkbaby and Thinksport does
Thinkbaby and Thinksport (legally operating under the Thinkbaby and Thinksun umbrella) is a privately held specialty consumer packaged goods company founded in 2006 and headquartered in Simi Valley, California. The company manufactures and distributes mineral-based sunscreens formulated with zinc oxide as the primary UV-filtering ingredient, marketed under four sub-brands: Thinkbaby (baby-focused formulations, SPF 30 and 50+), Thinkkids (children's formulations including sticks and sprays), Thinksport (water- and sweat-resistant formulations up to 80 minutes for active adults), and Thinkdaily (everyday facial sun serums and tinted SPF). All products are positioned as free from Oxybenzone, Avobenzone, BPA, and Parabens; carry EWG Rating & Verification, dermatologist recommendations, and reef-safe certification; and span formats including lotions, sticks, non-aerosol sprays, face-specific formulas, lip balms, and after-sun aloe.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce through its thinksun.com storefront (Shopify), Amazon.com marketplace distribution (where it holds the #1 position in baby sun care), a wholesale program to retail partners with a public store locator, and affiliate/influencer referral programs. Revenue is generated via one-time unit-priced product sales ranging from $3.49 (lip balm) to $24.99 (premium duo bundles, daily serums, brush-on shields), with the 6oz family-size tube at $23.99 acting as the likely volume tier. Marketing is conducted through owned social channels (Instagram @thinksuncare, Facebook, Pinterest), email and loyalty programs, an educational Learning Center covering EWG, reef-safe, and mineral-vs-chemical topics, and earned media coverage in The Bump, Allure, Parents, People, Outside Online, and POPSUGAR. The company maintains an 11-50 employee range, has not raised institutional funding, is founder-owned, and operates globally via its own e-commerce site though core distribution concentration appears US-centric.
The business model is a bootstrapped specialty CPG with no disclosed revenue figures, parent company, or institutional investors. Competitive differentiation rests on category-leading safety credentials (mineral-only formulations, EWG and dermatologist validation), format breadth across age groups, and Amazon category leadership rather than on technology differentiation, platform effects, or AI. Customer base is mass consumer rather than enterprise, with low visibility into concentration given absence of disclosed account-level data, and growth indicators are limited to product launches and sub-brand additions without disclosed revenue or headcount trajectories.
Thinkbaby and Thinksport firmographics
Firmographics- Name
- Thinkbaby and Thinksport
- Legal name
- Thinkbaby and Thinksun
- Website
- https://gothinkbaby.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thinkbaby and Thinksport is a privately held, bootstrapped mineral sunscreen CPG founded in 2006, selling zinc oxide-based SPF products across baby, kids, sport, and daily segments via DTC e-commerce, Amazon (#1 baby sun care), wholesale, and affiliate/influencer channels.
- Ownership category
- akta.pro rank
Thinkbaby and Thinksport industry classification
Industry- Product category
- Personal Care & Sun Care Products
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Mineral/Physical Sun Protection (CRABAHAC)
- akta.pro secondary industries
- Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Kids & Baby Sun Protection (CRABAHAE), Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO)
Keywords
Where Thinkbaby and Thinksport is headquartered
LocationHeadquarters
- HQ city
- Simi Valley
- HQ country
- United States
- HQ region
- North America
Markets served
Thinkbaby and Thinksport business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of mineral sunscreen and personal care products through owned e-commerce website and Amazon.com marketplace. Revenue from one-time product purchases across Baby, Kids, Sport, and Daily categories.
- Wholesale Distribution: B2B wholesale distribution to retail stores and authorized retailers. Products also available through Amazon and other online marketplaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Size Sunscreens (3oz) |
| Unit Pricing | Pay-as-you-go | Family Size Sunscreens (6oz) |
| Unit Pricing | Pay-as-you-go | Sunscreen Sticks |
| Unit Pricing | Pay-as-you-go | Spray Sunscreens |
| Unit Pricing | Pay-as-you-go | Premium/Specialty Products |
| Unit Pricing | Pay-as-you-go | Accessories and Personal Care |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Thinkbaby and Thinksport product offering
Product offeringCore offering
Thinkbaby and Thinksport (including Thinkbaby, ThinkKids, Thinksport, and ThinkDaily sub-brands) manufactures and sells mineral-based sunscreen products formulated with zinc oxide as the active UV-filtering ingredient, organized across Baby, Kids, Sport, and Daily categories. The portfolio also includes ancillary personal care items such as after-sun aloe vera gel, SPF lip balm, bubble bath, and insulated sports bottles. All sunscreen products are broad-spectrum UVA/UVB, water resistant up to 80 minutes, EWG rated and verified, dermatologist recommended, and free from BPA, Parabens, Oxybenzone, and Avobenzone.
Product overview
Thinkbaby and Thinksun (including Thinkbaby, Thinkkids, Thinksport, and ThinkDaily sub-brands) is a mineral sunscreen company founded in 2006, offering a comprehensive portfolio of sun care products. The product lines include: Thinkbaby (gentle mineral sunscreens for babies with SPF 30/50 options in sticks, tubes, and clear zinc formulations), Thinkkids (mineral sunscreens designed for children including sprays, sticks, and family-size options), Thinksport (water-resistant and sweat-resistant mineral sunscreens for active adults with SPF 30/50 options in various formats including face-specific formulas), and ThinkDaily (everyday sun serums and tinted face sunscreens for daily use). All products feature mineral-based zinc oxide or titanium dioxide formulations, are EWG rated and verified, dermatologist recommended, reef-friendly, and cruelty-free. Additional offerings include after-sun care (aloe vera), lip balms with SPF protection, bubble baths, and insulated sports bottles. The company positions itself as providing clean alternatives to everyday products, free from harmful chemicals including BPA, Parabens, Oxybenzone, and Avobenzone.
Differentiator
Problem solved
Functional benefit
Products and services
- Thinkbaby Baby Sunscreens (SPF 30/50+)
Quantifiable outcome
- 80-minute water resistance across sunscreen products
- +2 more outcomes
Companies that use Thinkbaby and Thinksport
Customer profileSegments5 records
Ideal customer profiles5 records
Thinkbaby and Thinksport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Thinkbaby and Thinksport partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Dr. Jeannette JakuscorePediatric dermatologist providing professional endorsement and credibility for baby sunscreen products. Contributes to dermatologist recommended positioning and educational content.
- Dr. David FielekecoreBoard-certified dermatologist supporting the brand's dermatologist recommended positioning. Contributes expertise to product development and consumer trust.
- Dr. Marisa GarshickcoreBoard-certified dermatologist associated with the brand as a medical expert contributor and dermatologist recommended partner.
- Amazon.comcorePrimary marketplace distribution channel where Thinkbaby holds #1 baby sun care brand position. Sells full product range through Amazon.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Thinkbaby and Thinksport competitors and assessment
Company assessmentBroad incumbents
- EltaMD: Dermatologist-recommended sunscreen brand offering mineral and chemical SPF products; broader portfolio and stronger medical-channel distribution than Thinkbaby.
- Aveeno Baby: Mass-market Johnson & Johnson baby skincare brand with a baby sunscreen line; competes for the same parent shopper via drug, mass, and Amazon channels.
- Coppertone: Largest mass-market sunscreen brand offering mineral and chemical SPFs across baby, kids, sport, and daily—competes with Thinkbaby on Amazon and in retail.
- Banana Boat: Mass-market sun-care brand with kids, sport, and daily SPF lines distributed across grocery, drug, and Amazon—provides scale competition on price and shelf space.
Direct peers
- All Good Sunscreen: Mineral/reef-safe sunscreen brand targeting active and outdoor consumers with zinc-oxide-based SPF products sold through DTC, retail, and Amazon.
- Babo Botanicals: Baby and family personal care brand with a mineral SPF line sold through DTC, Amazon, and natural/retail channels—directly comparable in baby-segment positioning.
- Badger Balm: Independent mineral sunscreen specialist built around zinc-oxide and reef-safe formulations with a similar clean-ingredient, family-positioned brand voice.
- Blue Lizard Australian Sunscreen: Mineral sunscreen brand with strong pediatrician/dermatologist recommendations and baby/kids positioning, distributed in drugstores and via DTC.
- Goddess Garden: Mineral sunscreen company emphasizing reef-safe, botanical, and EWG-verified formulations—overlapping directly with Thinkbaby's positioning and target shopper.
- Stream2Sea: Reef-safe mineral sunscreen brand with a water-sport and outdoor positioning that overlaps with Thinkbaby's Thinksport line.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Thinkbaby and Thinksport social profiles
Digital presenceThinkbaby and Thinksport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thinkbaby and Thinksport leadership team
Management profileNumber of profiles
Thinkbaby and Thinksport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thinkbaby and Thinksport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thinkbaby and Thinksport
What does Thinkbaby and Thinksport do?
Thinkbaby and Thinksport (including Thinkbaby, ThinkKids, Thinksport, and ThinkDaily sub-brands) manufactures and sells mineral-based sunscreen products formulated with zinc oxide as the active UV-filtering ingredient, organized across Baby, Kids, Sport, and Daily categories. The portfolio also includes ancillary personal care items such as after-sun aloe vera gel, SPF lip balm, bubble bath, and insulated sports bottles. All sunscreen products are broad-spectrum UVA/UVB, water resistant up to 80 minutes, EWG rated and verified, dermatologist recommended, and free from BPA, Parabens, Oxybenzone, and Avobenzone.
Is Thinkbaby and Thinksport a public or private company?
Thinkbaby and Thinksport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thinkbaby and Thinksport founded?
Thinkbaby and Thinksport was founded in 2006. It employs 11 to 50 people.
Where is Thinkbaby and Thinksport based?
Thinkbaby and Thinksport is headquartered in Simi Valley, United States, in the North America region.
How does Thinkbaby and Thinksport make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Thinkbaby and Thinksport's main competitors?
Broad incumbents on record are EltaMD, Aveeno Baby, Coppertone and Banana Boat. Direct peers are All Good Sunscreen, Babo Botanicals, Badger Balm, Blue Lizard Australian Sunscreen, Goddess Garden and Stream2Sea.
Does Thinkbaby and Thinksport have an API?
No public API is recorded for Thinkbaby and Thinksport.
What industry is Thinkbaby and Thinksport in?
Thinkbaby and Thinksport's product category is Personal Care & Sun Care Products. Its primary akta.pro industry code is CRABAHAC, Mineral/Physical Sun Protection, with a secondary code of CRABAHAN, Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure). Its NAICS code is 456 and its SIC code is 2833.