Icebaths.com

What Icebaths.com does

Icebaths.com (legal entity ICEBATH.COM PTE. LTD., incorporated in Singapore in 2023; operating presence established in Bali from 2021) designs, manufactures, and sells premium handcrafted cold plunge tubs under the product names The Barrel (350L, lathe-turned curved teak), The Column (350L, geometric panels), The Cube (490L, broad-panel full-immersion), and The Onyx (bespoke onyx-stone, $50,000). All teak models are built from century-old Indonesian teak sourced via the FSC-certified Perhutani program, finished in an in-house UV-curing room, and paired with a proprietary 1HP chilling system featuring a Daikin compressor, Wasser industrial pump, titanium evaporator, 16W UV-C disinfection, and Tuya Smart WiFi temperature control; products carry a 1-year chiller warranty and a 5-year teak structural warranty. Manufacturing is consolidated in a single Bali factory using Italian SCM precision CNC machinery combined with artisan woodworking, with 4-6 week made-to-order lead times.

The company runs a sales-led, consultation-based go-to-market with no self-serve pricing; a 48-hour sales response time and lifetime WhatsApp concierge support underpin both consumer and enterprise purchases. Revenue streams include hardware sales (standard models, Onyx bespoke, accessories such as teak steps from $750, extended hoses up to 5m, and custom branding via CNC/acrylic/3D sculpting), installation services (in Bali and Jakarta), and a Bali/Jakarta rental program for trial users. Customer segments span five B2B verticals (Luxury Hotels & Resorts including Four Seasons, W Hotel, Karma Kandara, Masmara; Gyms & Fitness; High-End Real Estate; Sport Facilities; Spa & Wellness Centers) and a primary D2C segment of high-net-worth individuals, with named high-profile adopters including UFC's Dana White and Olympic gold medalist Michael Klimm.

Distribution is direct-only via the icebaths.com website and dedicated B2B segment pages, with international shipping to Asia, Middle East, Europe, and Australasia but explicit non-coverage of the USA and South America due to the 220V electrical specification. The business is privately held by founders with no disclosed institutional funding, M&A, or leadership changes, and operates with a 1-10 employee footprint. Certifications include FSC teak sourcing, Singapore PDPA compliance, and CCPA compliance for applicable users.

Name

Icebaths.com

Legal name

ICEBATH.COM PTE. LTD.

Website

https://icebaths.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Icebaths.com designs and manufactures handcrafted teak cold plunge tubs (Barrel, Column, Cube, Onyx) with proprietary 1HP chilling systems in Bali, selling directly to luxury hotels, gyms, spas, real estate developers, athletes, and high-net-worth consumers across Asia, the Middle East, Europe, and Australasia.

Ownership category

akta.pro rank

Headquarters

HQ city

Canggu

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Ice Bath Hardware Sales: One-time purchase of handcrafted teak ice baths (Barrel, Column, Cube, Onyx models) paired with integrated chilling systems. Products are built to order with approximately 4-6 week production lead time. Prices range from entry-level to $50,000 for the Onyx bespoke model.
2. Accessories and Add-ons: Accessories including teak steps ($750+), extended hoses (up to 5m), extended power cords, thermal insulation lids, wood maintenance kits, and spare parts. Custom branding options (CNC carving, acrylic inlay, 3D sculptural carving) available as premium add-ons.
3. Installation Services: Delivery and installation included for Bali customers. Remote installation support and optional on-site installation for Indonesia locations outside Bali (travel costs may apply). International shipping included in price for standard models.
4. Ice Bath Rentals: Rental program offering ice bath experiences in Bali and Jakarta locations. Short-term access option for customers wanting to trial the product before purchasing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Icebaths.com designs, manufactures, and sells handcrafted teak cold plunge tubs (Barrel, Column, Cube, Onyx models) paired with proprietary 1HP chilling systems and 3-stage UV-C water purification. The company also offers delivery and installation services in Bali and Jakarta, and operates a short-term rental program for customers wanting to trial the product before purchase. All products are built to order in the company's Bali factory using century-old Indonesian teak and Italian precision machinery.

Product overview

Icebaths.com offers a portfolio of four handcrafted ice bath models (The Barrel, The Column, The Cube, and The Onyx) all paired with a proprietary 1HP chilling system. The Barrel (350L), Column (350L), and Cube (490L) are constructed from century-old Indonesian teak with fiberglass-insulated interiors and marine-grade yacht finishes, differing primarily in shape and volume. The Onyx is a bespoke $50,000 hand-carved onyx stone bath limited to one unit per month. All models share the same 1HP chilling unit featuring a 3-stage water purification system (mesh filtration, 16W UV-C disinfection, continuous circulation), WiFi-enabled temperature control via the Tuya Smart app, and a thermal insulation lid. Customisation options include teak steps, extended hoses, CNC carving, acrylic inlay, 3D sculptural carving, and custom wood finishes. All products are manufactured in the company's Bali factory. The company ships internationally across Asia, the Middle East, Europe, and Australasia, with delivery and installation included in Bali and Jakarta.

Differentiator

Problem solved

Functional benefit

Products and services

• The Barrel
• The Column
• The Cube
• The Onyx
• Bali Ice Bath Rental
• Jakarta Ice Bath Rental

Quantifiable outcome

• Full water volume circulation every 6 minutes for Barrel/Column models, every 8 minutes for Cube
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• PerhutanicoreStrategic or Co-development PartnerPartnership with Indonesia's state-run FSC-certified sustainable forestry program. Perhutani manages forest harvesting on centuries-old cycles with balance of felling and replanting. For every tree cut, at least ten new saplings are planted. Ensures sustainable teak sourcing for all ice bath production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Therabody: Therabody is a large, well-funded recovery and wellness brand selling massage guns, saunas, and other recovery tools. It is not a direct ice bath competitor, but competes for the same premium consumer recovery dollar and the same hotel/spa recovery amenity contracts.
• Clearlight Saunas: Clearlight Saunas is an established infrared sauna brand that has expanded into broader wellness equipment. While its core product is saunas rather than plunges, it operates in the same premium home wellness category and competes for the same high-end wellness customer.

Direct peers

• Renu Therapy: Renu Therapy produces handcrafted wooden cold plunge tubs with integrated chillers, very similar in positioning and aesthetics to Icebaths.com. Both brands target wellness-focused consumers seeking premium wood-finished plunges with professional-grade cooling.
• Ice Barrel: Ice Barrel sells upright barrel-style cold plunge tubs designed for ice-based cooling without a built-in chiller. It competes with Icebaths.com's Barrel model in the same residential cold therapy category, particularly for entry-level and mid-tier buyers.
• Plunge: Plunge is a leading direct-to-consumer cold plunge brand selling chillier-equipped tubs with strong brand marketing. It is the most direct premium competitor to Icebaths.com in the residential cold plunge category, competing on aesthetic, chiller performance, and DTC customer experience.
• Sun Home Saunas: Sun Home Saunas offers saunas and cold plunges targeted at the home wellness market with premium design. The brand is a direct competitor in the contrast-therapy and home-wellness equipment category where Icebaths.com operates.

Emerging players

• Brass Monkey: Brass Monkey focuses on accessible cold plunge and recovery solutions for the home market. It overlaps with Icebaths.com's residential segment but at a lower price point, representing a mass-premium adjacent competitor.
• Morozzo (Good For Nothing): Good For Nothing (formerly Morozzo) produces minimalist ice bath products designed for home and commercial wellness use. It targets a similar design-conscious wellness buyer as Icebaths.com, particularly in European markets.
• Beyond Body: Beyond Body offers cold plunge and contrast-therapy equipment with a wellness-lifestyle focus. It competes with Icebaths.com in the premium home recovery category while maintaining a younger, digitally native brand identity.

Regional players

• The Cold Plunge Co. The Cold Plunge Co. is a UK-based manufacturer of cold plunge tubs. It overlaps with Icebaths.com in offering premium plunge equipment but primarily serves European customers rather than competing head-to-head in Asia-Pacific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/icebathsdotcom
• Instagraminstagram.com/icebaths_bali
• LinkedInlinkedin.com/company/icebaths-com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icebaths.com