Low Tide

What Low Tide does

Low Tide is a privately held solo coaching and mentorship practice founded in 2020 by Ellen Catlin and operated as Low Tide Design, LLC from Athens, Georgia. The company delivers premium 1:1 coaching and mentorship engagements to curiosity-driven creative entrepreneurs, combining mindset work, somatic awareness, and creative strategy over 6- or 12-month engagements priced at $9,999 and $18,000 respectively. Sessions are structured as two 90-minute calls per month, supported by a private Notion workspace for between-session communication. A complementary single-session offering, The Day Sail, provides a 90-minute deep dive for prospective or lower-commitment clients.

The business operates entirely online with no proprietary technology platform; the stack is composed of third-party tools — Squarespace for the website, ThriveCart and Stripe for checkout, and Notion for client collaboration. Digital products extend monetization beyond coaching hours and include the Low Tide Lightroom Preset Bundle ($25), The End-of-Year Reflection Portal Notion template ($39), a free Strategic Brand Workbook, and 'Slow Down' Dad Hat merchandise ($35). Free lead magnets such as the Offer Ripple Effect Framework and a free Lightroom preset support top-of-funnel acquisition.

Go-to-market is personal-brand-led and organic: distribution is driven by Ellen Catlin's Instagram presence, The Undercurrent newsletter on Substack, Spotify-curated playlists, and content marketing on the website. Sales for 1:1 coaching are high-touch and relationship-driven, with prospective clients joining a waitlist and initiating contact via email, while digital products enable self-serve purchase. Low Tide is bootstrapped with no external funding, no employees beyond the founder, and no subsidiaries; Ellen Catlin also co-owns a separate design agency called Nature.

Name

Low Tide

Legal name

Low Tide Design, LLC

Website

https://lowtide.co

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Low Tide is a solo coaching and mentorship practice founded by Ellen Catlin in Athens, Georgia, serving curiosity-driven creative entrepreneurs with 6- and 12-month 1:1 engagements plus digital products and merchandise, distributed online via personal brand and content marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. 1:1 Coaching & Mentorship: Premium coaching engagements lasting 6 or 12 months. The 6-month package is priced at $9,999 and the 12-month package at $18,000. Sessions include 2 90-minute calls per month, a 2-hour arrival immersion, custom resources, and a dedicated Notion workspace for ongoing communication. This represents the highest-revenue offering.
2. Day Sail (Single Session): A standalone 90-minute deep and supportive call for creative entrepreneurs to explore alignment, gain clarity, and map a new path forward. Booked via ThriveCart.
3. Digital Products (Templates & Presets): Sale of digital downloadable products including the Low Tide Lightroom Preset Bundle ($25), The End-of-Year Reflection Portal Notion Template ($39), and the free Designing a Strategic Brand Workbook. These are self-serve purchases through the website shop.
4. Merchandise: Sale of branded merchandise including the 'Slow Down' Dad Hat ($35). Sold through the website with pre-order model to minimize waste.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Low Tide is a solo coaching and mentorship practice that sells premium 1:1 engagements lasting 6 months ($9,999) or 12 months ($18,000), each including 90-minute calls, a dedicated Notion workspace, and custom resources for creative entrepreneurs. It also offers a single 90-minute "Day Sail" support call, digital products (Lightroom presets, Notion templates, free workbooks), and branded merchandise. The founder, Ellen Catlin, delivers all coaching personally.

Product overview

Low Tide is a coaching and mentorship practice for creative entrepreneurs, offering a portfolio of services and digital products. The core offering is One-to-One Coaching & Mentorship (6-12 month engagements at $9,999 and $18,000), supplemented by The Day Sail single session. The digital product line includes the Lightroom Preset Bundle ($25), The End-of-Year Reflection Portal Notion template ($39), the free Designing a Strategic Brand Workbook, and merchandise (Slow Down Dad Hat at $35). Free resources include The Offer Ripple Effect Framework, The Future Vision Guided Visualization, and a free Lightroom preset. Additional offerings include The Undercurrent newsletter. All coaching packages are processed via ThriveCart with Stripe payments.

Differentiator

Problem solved

Functional benefit

Products and services

• One-to-One Coaching & Mentorship (6- and 12-month packages) A premium 6- or 12-month holistic coaching engagement for creative entrepreneurs, including 2 90-minute calls per month, a private Notion workspace for ongoing co-creation, custom resources as needed, and (12-month) Closing Ceremonies with an optional in-person meeting. Designed for individuals seeking deep mindset work, somatic awareness, creative strategy, and lasting transformation.
• The Day Sail (90-minute single session) A standalone 90-minute deep and supportive call for creative entrepreneurs to explore alignment, gain clarity, and map a new path forward. Ideal for those feeling stagnant, frozen by indecision, or needing a sounding board.
• Low Tide Lightroom Preset Bundle A digital bundle of 9 custom mobile Lightroom presets (8 main + 1 bonus) with a warm, film-inspired aesthetic, including written tutorials and a video walk-through for creating elevated and cohesive Instagram feeds on iPhone and Android.
• The End-of-Year Reflection Portal (Notion template) A Notion-based template for end-of-year business reflection covering Clients, Offers, Profitability, and Somatics & Feelings. Duplicated into the purchaser's own Notion account to support intentional planning for the coming year.
• Designing a Strategic Brand Workbook (free) A free downloadable PDF workbook with 6 sections on building strategic brand foundations, including micro lessons, real-world examples, and fillable activities. Used as a lead magnet to grow Low Tide's email list.
• The 'Slow Down' Dad Hat (merchandise) Branded merchandise featuring the studio motto 'Slow Down,' available in OG White + Green (cotton twill) and Deep Green + White Corduroy options. Sold via pre-order model to minimize waste; shipping included for continental US, $10 for international.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• 1% for the PlanetminorOthersLow Tide is a member of 1% for the Planet, pledging to donate at least 1% of profits to environmental causes. This is a charitable giving commitment rather than a commercial partnership.
• Save the Manatee ClubminorOthersAs part of the 1% for the Planet commitment, Low Tide donates to Save the Manatee to help preserve and rehabilitate Florida manatees. Donations support the founder's personal mission rooted in sustainability.
• Mary Frances MakerminorOthersMary Frances Maker's jewelry is featured in the Low Tide Lightroom Preset product photography. This is an informal creative collaboration rather than a formal partnership.
• Nature (Design Agency)coreOthersNature is a bi-coastal design agency co-owned by Ellen Catlin. It creates brand experiences that 'transcend the realm of commerce with artistic elevation.' While related through the founder, it operates as a separate business entity offering design services.
• NotioncoreTechnology or IntegrationNotion is used as the client communication and collaboration platform for 1:1 coaching engagements. Clients receive access to a private, dedicated Notion space for co-creation and coaching between sessions. Low Tide also sells a Notion-based template (End-of-Year Reflection Portal).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marie Forleo: Marie Forleo runs MarieTV and B-School, offering business and life coaching aimed at entrepreneurs. Directly comparable to Low Tide in coaching-for-creative-entrepreneurs niche, premium tiered offers, and personal-brand-led sales motion.
• Jenna Kutcher: Jenna Kutcher is a photographer turned business coach offering courses and mentorship for creative entrepreneurs. Directly comparable target customer, similar high-ticket mentorship offers, and personal-brand-led marketing through Instagram and podcast.
• The Futur: The Futur, founded by Chris Do, provides education and coaching for creative professionals on business, pricing, and brand strategy. Comparable in target market (creative entrepreneurs) and in offering premium courses plus free YouTube-driven content marketing.
• Tarzan Kay: Tarzan Kay provides copywriting and business coaching for creatives and course creators. Comparable target customer (creative entrepreneurs), premium group programs, and Instagram-led marketing approach.
• James Wedmore: James Wedmore runs a business coaching and mindset program specifically for coaches and creative entrepreneurs. Comparable in mindset/business hybrid methodology, premium course and event offers, and personal-brand-led funnel.
• Amy Porterfield: Amy Porterfield offers online business courses, coaching programs, and podcast content for entrepreneurs. Comparable in selling premium digital courses and high-touch coaching, with similar email-list-driven marketing.
• B-School: B-School is Marie Forleo's flagship 8-week online business training program for entrepreneurs. Comparable in productized digital business education delivered to a similar creator/entrepreneur demographic.
• Being Boss: Being Boss is a podcast, community, and resource platform for creative entrepreneurs and small business owners founded by Brooke Castillo and Kathleen Shannon. Comparable in content-led community building and educational offerings for creative founders.

Broad incumbents

• Skillshare: Skillshare is an online learning marketplace with thousands of creative and business courses. Comparable in serving creative entrepreneurs seeking professional development, though operating as a broad subscription platform rather than a focused 1:1 coaching practice.
• CreativeLive: CreativeLive is an online education platform offering courses on creative disciplines (photography, design, business). Comparable in serving creative entrepreneurs with educational products, though operating at much larger scale as a marketplace rather than a solo coaching practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/___lowtide___

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Low Tide