Maison Hebrard

What Maison Hebrard does

Maison Hebrard is a privately held Bordeaux wine house founded in 1983, operating as a dual-function négociant and producer. As a négociant, the company holds allocataire status — the right to purchase allocated volumes — with multiple First Growth and classified estates across both banks of Bordeaux, including Château Lafite Rothschild, Château Latour, Château Mouton Rothschild, and Château Cheval Blanc on the Right Bank, alongside Léoville Barton, Pontet Canet, Calon Ségur, and Lynch Bages on the Left Bank. These allocations are resold to wine collectors, restaurants, hotels, and merchants globally. As a producer, the company owns three Right Bank estates: Château Ambe Tour Pourret (Saint-Émilion Grand Cru), Château Lanbersac (Puisseguin Saint-Émilion), and Château Moulin de Clotte (Castillon Côtes de Bordeaux).

The business operates with a small commercial team of roughly eight named professionals, structured around a Directeur Général, an Acheteuse (buyer), two France-based commercial representatives, and three regional Export Managers covering Europe, Americas/Caribbean/UK/Ireland, and Asia/Africa. Distribution is direct and relationship-driven, anchored on private on-property tastings and bespoke commerce rather than broad digital marketing; the company website (hebrard.com) functions as an information and contact surface rather than a transactional platform. Revenue is generated through margin on allocated Grand Cru trading and through direct sales of estate-bottled wines from the three owned vineyards; pricing is quote-based and not publicly disclosed, reflecting standard luxury Bordeaux practice.

Ownership has changed twice since founding. The company was established by Dominique Hebrard, whose family previously owned Château Cheval Blanc, then acquired in 2013 by Olivier Halley (owner of Château de Meursault in Burgundy), and acquired again in 2019 by Frédéric Costella and Céline Lannoye, who also co-own Maison Celene (a historic crémant de Bordeaux producer) and three additional Right Bank vineyards. The current leadership has repositioned the house around its dual négociant-producer identity, with international export expansion as the principal stated growth vector. No external investment, public listing, or AI/technology capability is disclosed.

Name

Maison Hebrard

Legal name

Maison Hebrard

Website

https://hebrard.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Hebrard is a privately held Bordeaux wine négociant and producer, holding allocataire status with First Growth estates and owning three Right Bank vineyards, serving global wine collectors, restaurants, and merchants through direct, relationship-driven sales.

Ownership category

akta.pro rank

Product category

Fine Bordeaux Wine

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Bordeaux wine trading
• Fine wine allocation
• Estate wine production
• Wine négociant services
• Grand Cru distribution

Headquarters

HQ city

Beychac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine Négociant Trading: As a traditional Bordeaux wine négociant, Maison Hebrard purchases and commercializes fine wines and Grand Crus from prestigious properties on both the Left Bank and Right Bank of Bordeaux. They act as authorized allocataires (allocation holders) of renowned estates including Château Lafite Rothschild, Château Latour, Château Mouton Rothschild, Château Cheval Blanc, and others. This involves acquiring wines through allocation systems and reselling to collectors, restaurants, and wine merchants worldwide.
2. Own Wine Production: Maison Hebrard produces their own wines through three owned vineyards on the Right Bank of Bordeaux: Château Ambe Tour Pourret (Saint-Émilion Grand Cru), Château Lanbersac (Puisseguin Saint-Émilion), and Château Moulin de Clotte (Castillon Côtes de Bordeaux). Revenue is generated from selling these estate-bottled wines directly to customers and through their distribution network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Maison Hebrard operates as a Bordeaux wine négociant, trading fine wines and Grand Cru allocations from prestigious Left Bank and Right Bank estates — including Château Lafite Rothschild, Château Latour, Château Mouton Rothschild, and Château Cheval Blanc — to wine collectors, restaurants, hotels, and wine merchants worldwide. The company also produces its own estate wines from three owned Right Bank properties: Château Ambe Tour Pourret (Saint-Émilion Grand Cru), Château Lanbersac (Puisseguin Saint-Émilion), and Château Moulin de Clotte (Castillon Côtes de Bordeaux). Operations include private tasting experiences at the owned estates and bespoke wine sourcing for individual clients.

Product overview

Maison Hebrard operates as a dual-function wine business combining negociant trading with direct vineyard ownership. The company offers two core wine ranges: (1) Grand Crus de Bordeaux — premium allocations from prestigious classified estates including Château Lafite Rothschild, Château Latour, Château Mouton Rothschild, Château Cheval Blanc, Vieux Château Certan, and other renowned châteaux from both Left Bank (Médoc) and Right Bank (Saint-Émilion, Pomerol); and (2) Vignobles et Châteaux de Bordeaux — a mid-range selection of carefully curated wines from up-and-coming Bordeaux estates. Additionally, Maison Hebrard owns and operates three family vineyards on the Right Bank: Château Ambe Tour Pourret (Saint-Émilion Grand Cru), Château Lanbersac (Puisseguin Saint-Émilion), and Château Moulin de Clotte (Castillon Côtes de Bordeaux), allowing the company to produce its own wines alongside its negociant activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Grand Crus de Bordeaux Premium wines from Bordeaux's most prestigious estates, including allocations from Château Lafite Rothschild, Château Latour, Château Mouton Rothschild, Château Cheval Blanc, Vieux Château Certan, and other renowned classified growths from both Left Bank (Médoc) and Right Bank (Saint-Émilion, Pomerol). Sold to collectors, restaurants, hotels, and wine merchants worldwide.
• Vignobles et Châteaux de Bordeaux (Coeur de Gamme) Mid-range selection of carefully curated wines from up-and-coming Bordeaux estates, offering quality Bordeaux wines at accessible price points from carefully selected properties. Available through Maison Hebrard's négociant distribution network.
• Château Ambe Tour Pourret Saint-Émilion Grand Cru estate owned by Maison Hebrard, located on the Right Bank of Bordeaux. Produces estate-bottled wines reflecting the exceptional terroir of the Saint-Émilion appellation.
• Château Lanbersac Puisseguin Saint-Émilion estate owned by Maison Hebrard on the Right Bank of Bordeaux, producing wines from the Puisseguin appellation.
• Château Moulin de Clotte Castillon Côtes de Bordeaux estate owned by Maison Hebrard on the Right Bank, producing wines from the Castillon appellation.
• Private Wine Tastings at Estates On-property tasting experiences offered at Maison Hebrard's owned Right Bank estates (Château Ambe Tour Pourret, Château Lanbersac, Château Moulin de Clotte) for collectors, trade professionals, and visitors seeking authentic Bordeaux wine experiences and direct engagement with the producing estates.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Château Lafite RothschildcoreOthersMaison Hebrard is an authorized allocataire (allocation holder) of Château Lafite Rothschild, one of Bordeaux's First Growth estates. They receive regular allocations of this prestigious Pauillac wine for distribution to their customers.
• Château LatourcoreOthersMaison Hebrard holds an allocation of Château Latour, another First Growth estate from Pauillac, enabling them to offer this prestigious wine to collectors and trade customers.
• Château Mouton RothschildcoreOthersAs an authorized Négociant, Maison Hebrard receives allocations of Château Mouton Rothschild wines, one of Bordeaux's most prestigious First Growth estates.
• Château Cheval BlanccoreOthersHistorical connection through founder Dominique Hebrard, whose family owned Château Cheval Blanc. Maison Hebrard maintains a partnership as an allocataire of this premier Saint-Émilion Grand Cru estate.
• Château de MeursaultflagshipStrategic or Co-development PartnerOlivier Halley, owner of Château de Meursault in Burgundy, acquired Maison Hebrard in 2013. This ownership connection provides strategic resources and cross-regional wine expertise, combining Burgundian and Bordelais premium wine portfolios.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Château Palmer: Renowned Margaux third-growth estate that has built a strong brand-led direct-to-collector program alongside traditional trade distribution. Comparable as a high-end Right/Left Bank Bordeaux producer brand competing for collector mindshare.
• Compagnie des Grands Millésimes de France: Bordeaux négociant that combines négociant trading with equity ownership of multiple classified estates (Château Marjosse, others). Operates in the same producer-négociant hybrid space as Maison Hebrard.
• Maison Sichel: Multi-generational Bordeaux négociant with own-label and proprietary château holdings (including Château Palmer distribution). Comparable dual-role structure (négociant + producer) targeting trade and collector customers across global markets.
• Joannès Malet-Laurent: Bordeaux-based family négociant focused on classified growths and Right Bank châteaux, with a comparable boutique trading book and on-property service model serving trade and private customers.
• CVBG (Compagnie des Vins de Bordeaux et de la Gironde / Dourthe): One of the largest Bordeaux négociants, combining proprietary château ownership (e.g., Dourthe) with a négociant trading book covering classified growths from both banks. Directly comparable to Maison Hebrard's dual producer-négociant model and is the benchmark scaled competitor in the same category.
• Millésima: Bordeaux-headquartered fine wine merchant and online retailer offering classified growths, en primeur programs, and direct-to-collector distribution globally. Closely matches Maison Hebrard's négociant and collector-facing distribution model, though with a stronger digital backbone.

Broad incumbents

• Berry Bros. & Rudd: Historic London-based fine wine merchant with a substantial Bordeaux allocation book and bonded warehouse/secondary market services. Competes with Maison Hebrard for the same collector and trade customers at the upper end of the global fine wine market.
• Domaines Barons de Rothschild (Lafite): Owner of Château Lafite Rothschild and other Bordeaux and global estates, operating simultaneously as a major château owner and négociant-style distributor of its own and partner wines. Larger incumbent that competes for the same collector and allocation-driven demand as Maison Hebrard.
• Moët Hennessy (LVMH): Global luxury wines and spirits division of LVMH that owns Château Cheval Blanc and other premium Bordeaux and Burgundy estates, plus négociant-adjacent distribution. Represents the scaled, broad incumbent Maison Hebrard competes against for collector customers and prestige brand attention.

Emerging players

• Sotheby's Wine: Global auction and private brokerage platform for fine and rare wines, with deep Bordeaux allocation and secondary-market reach. Adjacent competitor that addresses the same high-net-worth collector demand Maison Hebrard serves through its allocations and tastings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maison-hebrard

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Hebrard