Mkb-metropool Amsterdam

What Mkb-metropool Amsterdam does

MKB-Metropool Amsterdam is an independent, non-profit business association (stichting) founded in 1971 that represents the interests of small and medium-sized enterprises across all 33 municipalities of the Metropool Regio Amsterdam — the largest SMB-dense region in the Netherlands. The organization is affiliated with MKB-Nederland, one of seven regional MKB associations, and operates from its headquarters inside the Food Center Amsterdam building at Centrale Groothandelsmarkt 191 in Amsterdam. It is led by a small two-person bureau (Bureau Manager Ingrid Claasen and Social Media Manager Boutaina Afallah) supported by a Dagelijks Bestuur and a Raad van Advies composed of regional entrepreneurs and professionals.

The association's core offering centers on three pillars: (1) advocacy and belangenbehartiging across six policy spearpoints — Labor Market & Education, Accessibility & Logistics, Neighborhood Economy, Sustainability & Energy, Digitalization & Growth, and Safe Entrepreneurship; (2) networking and knowledge sharing through monthly online talkshow "MKB on the Move," regular Groeiborrel networking events, working groups, and partner training programs such as HARRIE; and (3) member communications via a Clubee-powered membership and event management platform, a mobile app, newsletter, social media, and a podcast series launched in 2023. Underlying technology is minimal and entirely third-party: Clubee handles member accounts, events, and attendance; Google Analytics tracks site usage.

The business model is membership-subscription based with two publicly disclosed tiers — standard SMB membership at €307/year excluding VAT (tax-deductible, annual auto-renewal, cancellable in writing up to 30 days before renewal) and partner membership starting at €750/year excluding VAT with Vriend van, Premium, and Strategic partnership options at bespoke terms. Members join via self-serve website registration; partners are recruited through direct outreach by the Bureau Manager. Revenue is supplemented by sponsorship and partner contributions, with no public financial disclosures. Strategic partnerships anchor the value proposition, including premium partners Rabobank, Gemeente Amsterdam, Johan Cruijff ArenA, and Food Center Amsterdam.

Name

Mkb-metropool Amsterdam

Legal name

MKB-Metropool Amsterdam

Website

https://mkbmetropoolamsterdam.nl

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

MKB-Metropool Amsterdam is a non-profit SME business association advocating for small and medium-sized enterprises across all 33 municipalities of the Amsterdam Metropolitan Region, funded by €307/year memberships and partner subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership subscriptions: Annual membership fees from SMB entrepreneurs and businesses. Standard membership is €307/year (excl. VAT), partner membership starts at €750/year (excl. VAT). Both are tax-deductible. The organization is funded by member contributions and additional sponsorship revenues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MKB-Metropool Amsterdam is a non-profit business association that represents and serves small and medium-sized enterprises (SMEs) across the 33 municipalities of the Amsterdam Metropolitan Region (Metropoolregio Amsterdam). It functions as a regional platform connecting SME entrepreneurs, larger corporate partners, and municipal governments, offering membership tiers, networking, lobbying, and joint initiatives for the local business community.

Product overview

MKB-Metropool Amsterdam is an independent business association for SMEs operating in the Amsterdam Metropolitan Region, covering 33 municipalities. The organization functions as a membership network rather than a traditional technology product company. Its core offering includes a member management system powered by the Clubee platform, a mobile app, regular networking events (Groeiborrels), monthly online talkshows (MKB on the Move), partner training programs like the HARRIE-training, and thematic working groups. The services are focused on advocacy, networking, knowledge sharing, and representing SME interests to government and policymakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard SME Membership

Quantifiable outcome

• Over 70% of regional employment in the Amsterdam Metropolitan Region is generated by SMBs.
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

29 partnerships are on record, tiered core and minor.

• RabobankcoreGTM or Marketing PartnerRabobank is a premium partner of MKB-Metropool Amsterdam. As a cooperative bank with a 125-year mission, Rabobank supports SMBs and focuses on food and agri sectors globally. The partnership provides MKB-Metropool with financial sector representation and joint advocacy for regional economic resilience.
• Gemeente AmsterdamcoreGTM or Marketing PartnerGemeente Amsterdam is a partner municipality working with MKB-Metropool on SMB policy, accessibility, sustainability, and economic development in the city.
• Gemeente AmstelveencoreGTM or Marketing PartnerGemeente Amstelveen collaborates with MKB-Metropool on local SMB policy, accessibility, and economic development initiatives.
• Johan Cruijff ArenAminorGTM or Marketing PartnerThe Johan Cruijff ArenA is a venue partner for events and serves as a key regional landmark. It offers business event facilities and is a contributor to the regional SMB ecosystem.
• ClubeecoreTechnology or IntegrationClubee provides the event and membership management platform used by MKB-Metropool Amsterdam. Members use Clubee for event registrations, invitations, attendance tracking, and sharing event reports.
• Corendon Amsterdam Schiphol AirportminorGTM or Marketing PartnerCorendon Amsterdam Schiphol Airport is a partner hotel offering 207 rooms, free shuttle to Schiphol, and meeting facilities. It is available to MKB-Metropool members and contributes to the regional hospitality network.
• Muskad NederlandminorGTM or Marketing PartnerMüsiad Nederland is an international business association bridging Turkey and the Netherlands to improve bilateral trade and investment. It functions as a network partner for MKB-Metropool Amsterdam's cross-border SMB advocacy.
• CTP NetherlandsminorGTM or Marketing PartnerCTP is the largest listed owner, developer, and manager of logistics and industrial real estate in Europe by GLA. It is a partner providing logistics and industrial real estate perspective to MKB-Metropool.
• Food Center AmsterdamcoreGTM or Marketing PartnerFood Center Amsterdam is the wholesale food market for the Amsterdam region, serving retailers, hospitality, and healthcare institutions. It is also the host of MKB-Metropool Amsterdam's headquarters.
• Vereniging Herstructurering Food Center AmsterdamcoreGTM or Marketing PartnerThe Vereniging Herstructurering FCA supports the MKB-Metropool Amsterdam headquarters location in its building. It represents entrepreneurs from the Food Center and collaborates on regional economic interests.
• Fruytier Lawyers in BusinessminorImplementation/ SI/ Consulting PartnerFruytier Lawyers in Business is a law firm focused on business clients, providing legal services to MKB-Metropool and its members.
• Mas Facilitaire DienstverleningminorGTM or Marketing PartnerFounded by Rahma el Mouden in 1997, MAS is a social enterprise in facility management with ~500 employees. It provides cleaning, maintenance, security, and building management services to notable clients including the Rijksmuseum and the ADAM Tower.
• De Mooij AmsterdamminorGTM or Marketing PartnerDe Mooij Amsterdam is a fruit and vegetable wholesaler at the Food Center Amsterdam, open six days a week for fresh produce buyers including hospitality suppliers, retailers, and food service specialists.
• KesbekeminorGTM or Marketing PartnerKesbeke is a family-owned Amsterdam condiment and pickle producer. Started by Charles Kesbeke after WWII on Waterlooplein. Currently run by Oos Kesbeke with future succession to Camiel and Sylvian Kesbeke.
• ENKA Horeca B.V.minorGTM or Marketing PartnerENKA Horeca is a hospitality supply partner offering a wide range of food and non-food products, with in-house distribution and six-day-a-week delivery routes.
• Base InsuranceminorGTM or Marketing PartnerBase Insurance optimizes business insurance portfolios through data analysis and tailored insurance solutions to reduce costs and increase business security.
• Breedweer Facilitaire DienstenminorGTM or Marketing PartnerBreedweer is a social enterprise in facility management focused on measurable social impact, integrating people from vulnerable groups into sustainable employment.
• De 7 Provinciën B.V.minorGTM or Marketing PartnerDe 7 Provinciën is a construction and renovation company acting as a single point of contact from concept to completion for interiors and exteriors.
• Piller AdvisorsminorImplementation/ SI/ Consulting PartnerPiller Advisors provides business coaching, interim management, mediation, strategic operational advice, HR support, and financial insight to companies and individuals.
• OnderneeminminorGTM or Marketing PartnerOnderneemin is an online business magazine for entrepreneurs in the Haarlemmermeer region and the broader Amsterdam Metropolitan Region, publishing since 2018.
• Kijk op Groot AmsterdamminorGTM or Marketing PartnerKijk op Groot Amsterdam is a quarterly business magazine published as part of the Kijk op Noord-Holland platform covering ambitions and projects of leading companies in the region.
• Met Hotel AmsterdamminorGTM or Marketing PartnerMet Hotel Amsterdam is a boutique hotel with an authentic Amsterdam character, focused on diversity and inclusivity, with a GreenKey GOLD target.
• Sofitel Legend The Grand AmsterdamminorGTM or Marketing PartnerFive-star luxury hotel in the historic city center, offering fine dining at restaurant Bridges and Mediterranean cuisine at Oriole Garden Bistro.
• Thinking of HollandminorGTM or Marketing PartnerThinking of Holland is a retail gift shop specializing in Dutch design products for visitors, expats, and local residents, including corporate and government buyers.
• VCANederlandminorImplementation/ SI/ Consulting PartnerVCANederland is a quality training provider for the VGM Checklist Aannemers (VCA) with NRTO quality certification, promoting safe working practices.
• Z3 Driemaal ZekerheidminorGTM or Marketing PartnerZone3 offers companies, housing corporations, and municipalities support services including maintenance, cleaning, facility staff, caretakers, burglary prevention, and neighborhood education.
• Dutch Advice GroupminorGTM or Marketing PartnerDutch Advice Group, led by Achmed Baâdoud, is experienced in urban issues including Youth & Safety, Activation & Participation, Diversity & Inclusion, and Governance & Politics.
• Guido Frankfurther AdviseurminorImplementation/ SI/ Consulting PartnerGuido Frankfurther is a public affairs advisor and Vice Chair of MKB-Metropool Amsterdam, specializing in accessibility and logistics policy.
• Bilal Chicken Centre B.V.minorGTM or Marketing PartnerBilal Chicken Centre is a leading poultry producer in the Netherlands and across Europe, based in the Amsterdam region.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• MKB-Nederland: Royal national association representing over 170,000 SMB members across 7 regions and the direct parent/affiliate of MKB-Metropool Amsterdam. Comparable in advocacy mission, broader geographic scope, and trade-association structure.
• Kamer van Koophandel (KvK): Dutch Chamber of Commerce, a semi-public institution supporting entrepreneurs across the Netherlands. Comparable in serving SMBs with information, networking, and policy representation, though free of charge and state-backed.
• VNO-NCW: The largest employers' organization in the Netherlands, representing larger businesses and SMBs at national and EU level. Comparable as a Dutch employer/entrepreneur advocacy body, but with a broader enterprise skew and Brussels footprint.

Direct peers

• Koninklijke Horeca Nederland (KHN): Royal Dutch hospitality industry association providing advocacy, networking, and member services to hospitality SMBs — a strong structural analog to MKB-Metropool's SMB-association model, though sector-specific rather than regional.
• INretail: Dutch trade association for the non-food retail sector, providing advocacy, knowledge sharing, and events to retail SMBs. Operates on a similar membership + partner model with regional chapters.
• Bouwend Nederland: Dutch construction and infrastructure employers' organization with regional divisions and a working-group/governance model similar to MKB-Metropool's six-spearpoint structure.
• MKB Rotterdam: Regional SMB association for the Rotterdam metropolitan area under the MKB-Nederland umbrella. The most direct operational peer in terms of regional scope, advocacy remit, and member model.

Emerging players

• TLN (Transport en Logistiek Nederland): Dutch trade association for transport and logistics SMBs. Comparable in mission and member-driven structure, and intersects with MKB-Metropool's Bereikbaarheid & Logistiek spearpoint.

Regional players

• Ondernemersvereniging Amsterdam: Amsterdam-focused entrepreneur association providing networking and local advocacy. Comparable on geography and SMB focus, though typically less structured around formal policy working groups.
• Jouw Regio MKB: Aggregator of regional MKB associations across other Dutch provinces. Comparable as a regional SMB advocacy peer serving SMB entrepreneurs outside the Amsterdam region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mkbmetropoolamsterdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mkb-metropool Amsterdam