Clubee
Clubee is a Luxembourg-based SaaS company that sells an AI-powered sports organization management platform to clubs, teams, federations, and leagues across Europe, automating competition scheduling, member management, payment collection, licensing, and merchandise sales for over 3,000 sports organizations.
- Company typePrivate
- Founded2015
- HeadquartersFoetz, Luxembourg
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Clubee does
Clubee S.à r.l., headquartered in Foetz, Luxembourg, is a privately held SaaS company that sells an AI-powered sports organization management platform to clubs, teams, coaches, federations, leagues, and governing bodies across Europe. Founded in 2015, the company has built two core products—a Club Management Platform and a Federation Management Platform—on a unified architecture that integrates member management, license and medical check tracking, competition scheduling, referee coordination, payment collection, communications, digital signatures, online merchandise sales, and a daily-updated sports database. The platform is delivered as a web application with iOS and Android mobile clients, supports six European languages, and is offered under a freemium model with paid subscription tiers whose pricing is not publicly disclosed.
The company's core technology stack includes AWS for cloud infrastructure, Vercel for application delivery, Bubble as a no-code development environment, and Stripe for payment processing, with additional integrations spanning Printful, HubSpot, Mailgun, Mailerlite, and Google Analytics. Clubee claims proprietary AI capabilities for automated task suggestions, AI-driven competition scheduling, and generative AI-powered marketing content (the latter via OpenAI's ChatGPT API). The company earns revenue through recurring SaaS subscriptions, transaction-based fees on payments and merchandise orders processed through the platform, and an advertising network that monetizes free-tier customers.
Clubee serves more than 3,000 sports organizations across at least seven European countries and multiple sports, including football (F91 Dudelange, Tornado Luxembourg), rugby (German Rugby Federation, Finnish Rugby Federation, Rugby Association Rhineland-Palatinate), ice hockey (Swiss Hockey), water sports (Austrian Water Ski and Wakeboard Association/ÖWWV), and Special Olympics Luxembourg. Go-to-market combines a product-led growth motion for the long tail of grassroots clubs with inside-sales engagement for federations and larger organizations. The company has raised approximately $1.97 million cumulatively across disclosed rounds, with River Venture Partners participating in both the 2021 and 2023 rounds.
Clubee firmographics
Firmographics- Name
- Clubee
- Legal name
- Clubee S.à r.l.
- Website
- https://clubee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clubee is a Luxembourg-based SaaS company that sells an AI-powered sports organization management platform to clubs, teams, federations, and leagues across Europe, automating competition scheduling, member management, payment collection, licensing, and merchandise sales for over 3,000 sports organizations.
- Ownership category
- akta.pro rank
Clubee industry classification
Industry- Product category
- Sports Management Software
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
- akta.pro secondary industry
- Team & Club Coaching (seasonal team coaching) (HSADAEAF)
Keywords
Where Clubee is headquartered
LocationHeadquarters
- HQ city
- Foetz
- HQ country
- Luxembourg
- HQ region
- Europe
Offices2 records
Markets served
Clubee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software Licenses: SaaS subscription model with tiered packages (free and paid plans) providing access to club/federation management platform, website hosting, communication tools, competition management, and other features. Revenue derived from recurring subscription fees based on selected package.
- Online Shop Transactions: E-commerce capabilities for clubs to sell merchandise. Integration with Printful for order fulfillment and shipping of goods ordered through club online stores.
- Online Payment Processing: Integrated payment processing for membership fees, event participation costs, and merchandise purchases. Stripe integration for credit card and SEPA payments.
- Clubee Advertisement Network: Online advertisement platform placing banners on customer sites. Free plan customers cannot decline ads; paid plan customers can accept/decline and receive yearly discounts based on ad income generated through their site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Plan |
| Subscription | Annual | Paid Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Clubee product offering
Product offeringCore offering
Clubee provides an AI-powered SaaS platform that enables sports clubs, teams, coaches, federations, leagues, and governing bodies to manage members, collect payments, schedule competitions, coordinate referees, manage licenses, run merchandise shops, and automate more than 300 administrative tasks. The platform is delivered via web and mobile apps, serving 3,000+ sports organizations across Europe.
Product overview
Clubee is an AI-powered sports organization management platform offering two core products: Club Management Platform for clubs/teams/coaches and Federation Management Platform for federations/leagues/governing bodies. The platform follows a unified architecture with integrated modules including Competition Management, Referee Management, License Management, Member Management, Payment Collection, Communication Tools, Online Shop/Merchandise, and AI-powered Automated Scheduling. Clubee automates over 300 processes and serves 3000+ sport organizations. The ecosystem also includes the Clubee Advertisement Network for monetization and a mobile app for on-the-go access.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Automates 300+ processes for sports organizations
- +2 more outcomes
Companies that use Clubee
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Clubee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability4 records
Feature9 records
Clubee partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS serves as Clubee's primary cloud infrastructure provider. Servers are hosted on AWS with high security standards. Data processing occurs on AWS servers with potential transfer to AWS parent company in the USA under standard contractual clauses.
- StripecoreOptional payment processing integration enabling clubs to accept online payments including credit card and SEPA direct debit. Clubs can connect Stripe accounts to Clubee for membership fees and merchandise payments.
- HubSpotcoreCRM platform for managing Clubee's customer relationships and club connections. Used for customer task management, contact management, and marketing communications including newsletter distribution.
- VercelcoreCloud platform used to deliver Clubee's platform. Handles visitor navigation requests and data processing through Vercel servers globally.
- BubblecoreNo-code platform used to design and develop various features of Clubee's platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Clubee competitors and assessment
Company assessmentDirect peers
- TeamSnap: US-based team management platform serving recreational sports clubs and leagues with rostering, scheduling, payments and communication. Closest direct competitor in the sports-club SaaS category, though Clubee is more federation-focused and Europe-anchored.
- Sport:80: UK-based sports management platform built for national governing bodies, clubs and members with membership, events, payments and safeguarding features. Highly comparable to Clubee's federation product and a credible European competitor.
- PlayMetrics: US youth-sports club management platform covering registration, scheduling, payments and communication. Comparable to Clubee's club product, though focused on US youth sports rather than European federations.
- SportEasy: French/European sports team management app for coaches, players and parents. Closest European peer in the grassroots club management niche, with overlapping coaching and scheduling features.
- Heja: Swedish sports team management app for coaches, parents and players, focused on communication, scheduling and team coordination. Comparable target market and feature overlap with Clubee's club/coach offering.
- GotSoccer: Soccer-specific club, league and tournament management platform widely used in the US. Comparable to Clubee's competition-management and federation features but concentrated in a single sport.
- Sportlyzer: Finnish sports club management SaaS with member, training and event management features. Highly comparable European peer with similar size and target customer profile, including Finnish sports federations.
- Affinity Sports: Sports club and league management platform focused on soccer and volleyball in North America. Comparable in product scope (registration, scheduling, websites, payments) to Clubee's club and competition modules.
Broad incumbents
- SportsEngine: Comprehensive US sports management platform (owned by NBC Sports Next) covering registration, websites, tournaments and mobile apps. Operates at much larger scale than Clubee across a broader portfolio, with overlapping federation/club capabilities.
- Stack Sports: Large US sports technology platform with multiple products spanning registration, websites, video and officiating. Operates broadly in the same space as Clubee but as a multi-product incumbent rather than a focused vertical player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Clubee social profiles
Digital presenceClubee compliance and trust
Trust signalCompliance1 record
Clubee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clubee leadership team
Management profileNumber of profiles
Profiles2 records
Clubee funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clubee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clubee
What does Clubee do?
Clubee provides an AI-powered SaaS platform that enables sports clubs, teams, coaches, federations, leagues, and governing bodies to manage members, collect payments, schedule competitions, coordinate referees, manage licenses, run merchandise shops, and automate more than 300 administrative tasks. The platform is delivered via web and mobile apps, serving 3,000+ sports organizations across Europe.
Is Clubee a public or private company?
Clubee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clubee founded?
Clubee was founded in 2015. It employs 11 to 50 people.
Where is Clubee based?
Clubee is headquartered in Foetz, Luxembourg, in the Europe region.
How does Clubee make money?
Four revenue lines are on record. Subscription Software Licenses are the primary driver. The others are online Shop Transactions, online Payment Processing and clubee Advertisement Network.
Who are Clubee's main competitors?
Direct peers on record are TeamSnap, Sport:80, PlayMetrics, SportEasy, Heja, GotSoccer, Sportlyzer and Affinity Sports. Broad incumbents are SportsEngine and Stack Sports.
Does Clubee have an API?
Yes. Clubee offers API access for connecting with external tools. The platform enables integration with third-party services and includes API capabilities for data exchange. The API allows organizations to connect Clubee with their other tools and systems. Developer documentation is at get.clubee.com/en/artificial-intelligence-sports.
What industry is Clubee in?
Clubee's product category is Sports Management Software. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity), with a secondary code of HSADAEAF, Team & Club Coaching (seasonal team coaching).