What nyvymaklare.se does

Ny vy Mäklare AB is a privately held Swedish residential real estate brokerage founded in 2018 by Sebastian Stojanovic and Alexander Cezar, both former brokers at established Gothenburg firms. The company is headquartered at C/O United Spaces Pumpgatan 1 in Gothenburg and operates from a single office, with stated service coverage extending across Gothenburg and nationwide Sweden. The firm is small, with 1-10 employees and three named active brokers (Stojanovic, Cezar, and Arvid Danling, who joined in 2020).

The core product is a full-service brokerage engagement ("fastighetsmäklartjänster") covering property valuation, marketing coordination, viewing management, negotiation, and closing, delivered through a team-based model pairing each broker with a coordinator. The supporting technology is a standard brokerage operations platform at nyvymaklare.se — no proprietary AI, integrations beyond Google Analytics, and no app. Listing inventory visible on the site is dominated by Gothenburg-area apartments and villas priced in the 1.7M-4.4M SEK range, with complementary buyer-side services offered through a property-alert registration flow.

Revenue is generated purely on a commission (transaction fee) basis at individually negotiated rates, following standard Swedish real estate practice. Go-to-market is sales-led and referral-driven: the firm leverages organic social presence on Facebook, Instagram, and LinkedIn at the top of the funnel and relies heavily on customer recommendations at the bottom of the funnel, claiming to be the most recommended brokerage per broker in Gothenburg for four consecutive years. Customer segments are exclusively individual residential sellers and buyers (SMB/consumer); no enterprise or commercial real estate exposure exists. The firm has no disclosed external funding and is wholly founder-owned, with the Guldhemmet "Årets Mäklarkontor 2020" award from Hemnet providing the most prominent third-party credential.

Name

nyvymaklare.se

Legal name

Ny vy Mäklare AB

Website

https://nyvymaklare.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ny vy Mäklare AB is a privately held Swedish residential real estate brokerage founded in 2018 in Gothenburg, serving individual home sellers and buyers through a commission-based, team-led model. The firm operates nationwide from a single Gothenburg office with three active brokers.

Ownership category

akta.pro rank

Headquarters

HQ city

Goeteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Services: Traditional real estate commission-based model where the company earns a percentage fee on completed property sales. Services include property valuation, full-service marketing coordination, and transaction management from listing to closing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ny vy Mäklare (Ny vy Mäklare AB) is a Swedish real estate brokerage firm offering full-service residential property brokerage for buyers and sellers. The firm provides end-to-end services encompassing property valuation, comprehensive marketing coordination (professional photography, listings, viewing scheduling), negotiation support, and transaction completion to closing. Operating from Gothenburg with services across Sweden, the firm employs a team-based model with both brokers and coordinators working together on each transaction.

Product overview

Ny vy Mäklare is a real estate brokerage firm offering a unified full-service brokerage offering. The core product is a comprehensive fastighetsmäklartjänster (full brokerage services) that encompasses property valuation, marketing coordination, viewing management, negotiation support, and transaction completion. The firm operates primarily through their digital platform at nyvymaklare.se, which enables property listings, viewing bookings, and property presentations. Their services are delivered through a team-based approach with both brokers and coordinators, emphasizing transparency, honesty, and customer-adapted solutions. The company works throughout Sweden with their main office in Göteborg.

Differentiator

Problem solved

Functional benefit

Products and services

• Fastighetsmäklartjänster (Full Brokerage Services) End-to-end real estate brokerage service covering the full sales process from property valuation, marketing coordination, viewing management, and negotiation support through closing and handover. Delivered by a team of registered brokers and coordinators for sellers and buyers of residential properties in Sweden.
• Värdering (Property Valuation) Free, non-binding property valuation provided to prospective sellers to estimate market value of their residential property ahead of engaging full brokerage services.
• Bostadsmarknadsföring (Property Marketing) Comprehensive property marketing service including professional photography, detailed property descriptions, online listings via nyvymaklare.se and partner channels, and coordinated viewing scheduling for residential sellers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Guldhemmet (Hemnet)flagshipStrategic or Co-development PartnerGuldhemmet is a gala initiative from Hemnet (Sweden's leading property listing platform) that honors outstanding achievements in the real estate industry. Ny vy Mäklare won the 'Office of the Year 2020' award, which provides significant visibility and credibility in the Swedish real estate market. This recognition aligns the firm with Hemnet's ecosystem of top-performing brokers.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SkandiaMäklarna: Mid-sized Swedish brokerage chain focused on residential transactions; directly comparable in service offering and target market, competing in many of the same regional Swedish markets.
• ERA Sverige: Franchise-based Swedish residential brokerage network; comparable in operating locally-branded offices offering full-service property sales to consumers, competing for the same Gothenburg-area sellers and buyers.
• Mäklarhuset: Swedish residential brokerage franchise with comparable size and local-office model; competes head-to-head with Ny vy Mäklare in mid-sized Swedish cities for the same seller and buyer customer base.
• HusmanHagberg: Swedish residential real estate brokerage with a similar mid-sized, locally-anchored franchise model; competes with Ny vy Mäklare on local expertise and personalized service for sellers and buyers.
• Notar: Swedish residential real estate brokerage with traditional full-service offerings in multiple Swedish regions; directly comparable as a competitor for sellers and buyers in the broader Swedish market.

Broad incumbents

• Fastighetsbyrån: Established national Swedish real estate brokerage franchise with extensive branch network; comparable in offering full-service residential sales, valuations, and buyer-side representation.
• Bjurfors: Major Swedish residential brokerage chain operating nationwide; comparable as a traditional commission-based full-service firm with similar product offering and target customers.
• Svensk Fastighetsförmedling: One of Sweden's largest real estate brokerage chains with broad national coverage; directly comparable as a traditional full-service residential brokerage targeting the same seller and buyer segments as Ny vy Mäklare.
• Länsförsäkringar Fastighetsförmedling: Large Swedish residential brokerage affiliated with the Länsförsäkringar insurance group; comparable traditional full-service offering with broad geographic footprint in the same customer segments.

Regional players

• Eklund Stockholm New York: Premium Swedish residential brokerage with a strong Stockholm base; relevant peer given overlap in celebrity-driven, brand-led, full-service residential brokerage, though more premium-segment focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/nyvymaklare
• LinkedInlinkedin.com/company/ny-vy-maklare
• Instagraminstagram.com/nyvymaklare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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