What For Others does

For Others is a privately held, mission-driven lifestyle apparel brand founded in late 2021 by brothers Brandon and Jonathan and headquartered in New York City. The company designs and sells minimalist apparel and accessories - including hoodies ($75-$100), crewnecks ($65), sweatpants ($65), t-shirts ($45-$55), hats ($40), socks ($9-$30), candles ($25), and mugs ($25) - produced in GOTS-certified organic cotton and recycled polyester at Fair Trade Certified facilities, with finishing handled by American dye houses in Los Angeles and print shops in Brooklyn.

The core commercial differentiator is the company's "local zip-code-based giving" model: proceeds from each item sold are routed to a food bank in the customer's delivery community (via the Feeding America network) or to underfunded public school classrooms (via DonorsChoose), with transparent impact reporting on the storefront showing ~88,545 meals donated and 59 classrooms supported. Distribution is direct-to-consumer through a Shopify storefront with free U.S. shipping on orders over $60, supplemented by wholesale through the Faire marketplace and limited international shipping. The brand also runs the Locals content-creator program (affiliate marketing, gifting, discount codes, exclusive capsules), a referral program, and recurring cause-marketing capsule collaborations with creators and partners such as Liza Marie Fit, Cafe Habana, Kristi Howard, and All Aboard Candy.

The business model is single-revenue-stream apparel sales with no subscription or recurring component; the catalog is organized around charitable-giving themes (Impact Collection, Elementary Collection, plus seasonal collabs). Marketing is primarily organic social on Instagram, YouTube, and LinkedIn, with email/SMS retention messaging and community-led creator amplification. The company claims to donate approximately 10 times more per item than comparable philanthropic brands by integrating giving directly into product cost rather than treating it as an add-on, which materially constrains unit margins. The team is small (1-10 employees), no external funding has been disclosed, and the company is operated independently by its founders.

Name

For Others

Legal name

For Others

Website

https://for-others.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

For Others is a Brooklyn-based, founder-run apparel brand that sells minimalist hoodies, tees, hats, and accessories through Shopify and funds local food banks and public school classrooms with proceeds from each order.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of apparel and accessories. Products include hoodies ($75-$100), crewnecks ($65-$90), sweatpants ($65), t-shirts ($45-$55), hats ($40), socks ($9-$30), candles ($25), and bundles offering >20% savings.
2. E-Gift Cards: Digital gift cards available from $25, enabling gift purchases and store credit for returns.
3. Bundle Multi-Packs: Multi-pack bundles offering discounted pricing (e.g., 3-pack hoodies at $230 vs $285 individual), driving larger transaction values.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

For Others designs and sells minimalist lifestyle apparel and accessories (hoodies, crewnecks, t-shirts, sweatpants, hats, socks, candles, mugs, keychains) under themed collections. For every item sold, proceeds are donated to a food bank or public school classroom in the customer's local community based on the buyer's zip code, with transparent reporting of meals donated and classrooms supported.

Product overview

For Others is a mission-driven lifestyle apparel brand offering a portfolio of clothing and accessories organized around charitable giving themes. The core offerings consist of the Impact Collection (apparel donating meals to local food banks), Elementary Collection (supporting underfunded school classrooms via DonorsChoose), and seasonal capsule collaborations (Cupid Club, Cafe Habana, I Hope You're Proud, Liza Marie Fit). Product categories include hoodies ($75-$100), crewnecks ($65), t-shirts ($45-$55), sweatpants ($65), hats ($40-$45), socks ($9-$30), candles ($25), mugs ($25), and accessories. The brand integrates charitable giving directly into product pricing, donating 10x more per item than other philanthropic brands. Bundles offering 20%+ savings are available for multi-item purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Collection Core apparel collection (hoodies, crewnecks, t-shirts, sweatpants, hats, socks) where proceeds from each sale fund meals donated to a food bank in the buyer's local community based on delivery zip code.
• Elementary Collection Apparel collection whose proceeds fund school supplies for underfunded public school classrooms in the buyer's community, partnering with DonorsChoose to fulfill teacher-requested supplies.
• The Cupid Club Capsule Limited-edition Valentine's Day-themed capsule collection featuring graphic tees and cropped tanks, paired with All Aboard Candy gummy pouches for each order.
• Cafe Habana Collection Limited-edition collaboration with Cafe Habana supporting the NYC-based non-profit Avenue For Justice, featuring hoodies, dad hats, baseball hats, coffee mugs, and crew socks.
• I Hope You're Proud Collection Capsule collaboration with Kristi Howard supporting The Next Door Recovery non-profit for women struggling with addiction, including hoodies, baseball hats, mid-crew socks, and sticker sheets.
• Liza Marie Fit Capsule Limited-edition apparel collaboration with fitness and wellness coach Liza Marie Fit, providing up to 3,000 meals to Pittsburgh area food banks.
• E-Gift Cards Digital gift cards available from $25, enabling gift purchases and store credit for returns.

Quantifiable outcome

• 92,000+ meals donated to 80+ food banks
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Feeding America NetworkcoreStrategic or Co-development PartnerFor Others partners with food banks that are part of the Feeding America network. When customers purchase Impact Collection items, For Others locates a food bank in the customer's specific community to receive meal donations based on the order's delivery location.
• DonorsChoosecoreStrategic or Co-development PartnerNonprofit partner for the Elementary Collection. Public school teachers nationwide request specific school supplies through DonorsChoose, and For Others funds these requests. Teachers at 86% of public schools in America have posted a project on the platform.
• All Aboard CandyminorGTM or Marketing PartnerCandy charcuterie company partnership for the Cupid Club Valentine's Day capsule. For the second straight year, All Aboard Candy pairs every order with a pouch of Valentine's Day-themed gummy candy.
• Liza Marie FitminorGTM or Marketing PartnerFitness and wellness coach with 1.5+ million followers partnered with For Others to release a limited-edition capsule collaboration supporting Pittsburgh area food banks with up to 3,000 meals.
• Cafe HabanaminorGTM or Marketing PartnerLimited-edition capsule collection including hoodie, dad hat, baseball hat, coffee mug, and crew socks. Every purchase supports NYC-based non-profit Avenue For Justice.
• Kristi HowardminorGTM or Marketing PartnerI Hope You're Proud Capsule collaboration including hoodie, baseball hat, mid-crew socks, and sticker sheet. Every purchase supports The Next Door Recovery for women struggling with addiction.
• Fair Trade Certified™ FacilitiescoreStrategic or Co-development PartnerProduction facilities certified by Fair Trade International, ensuring ethical labor practices and fair wages for workers in the supply chain.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Everlane: Everlane is a scaled DTC premium-basics brand built on radical transparency in factories and pricing. It competes in the same unisex hoodie/tee/sweatpant category as For Others but without the donation mechanic, making it a key incumbent benchmark for pricing and assortment.
• Allbirds: Allbirds is a scaled DTC brand anchored in sustainable materials and a clear supply-chain story. While footwear-led, Allbirds' expansion into apparel and sustainability certifications position it as a broad incumbent in the values-driven basics category where For Others competes.
• Patagonia: Patagonia is the leading mission-driven apparel incumbent, with deep sustainability credentials and a portion-of-sales donation model. It anchors the broader 'apparel for impact' positioning that For Others operates within, though Patagonia is far broader in assortment and outdoor-focused.
• Warby Parker: Warby Parker is the canonical 'DTC + social mission' brand ('buy a pair, give a pair'). It is structurally comparable to For Others in combining vertical DTC distribution with a measurable social-impact promise, although at far greater scale.

Direct peers

• Kotn: Kotn is a DTC essentials brand built around transparent sourcing and community impact (Egyptian cotton, fair-trade employment in Egypt). It is directly comparable to For Others in model: premium basics, sustainability certifications, and a 'purchase = social impact' narrative targeting values-driven consumers.
• United By Blue: United By Blue is a mission-driven apparel brand that removes trash from waterways per product sold. It is a direct peer to For Others as a smaller-scale, values-led apparel brand with a measurable per-purchase environmental/social outcome.
• MeUndies: MeUndies is a DTC basics and underwear brand selling directly online with a focus on comfort essentials. It is comparable to For Others in DTC premium-basics positioning and bundle/subscription mechanics, though without the donation layer.
• TOMS: TOMS is the original 'one-for-one' apparel brand and is the most-cited peer for any purchase-with-impact apparel model. While TOMS has shifted toward grassroots giving grants, its category positioning closely mirrors For Others' philanthropic basics narrative.
• Bombas: Bombas pioneered the 'one donated for every one purchased' model in apparel (socks and now broader basics). It is a direct peer to For Others in cause-driven DTC apparel, though Bombas is significantly more scaled and product-breadth-driven.

Emerging players

• Ministry of Supply: Ministry of Supply is a smaller-scale, sustainability-focused apparel brand emphasizing technical materials and ethical production. It is comparable as an emerging mission-driven DTC apparel peer competing for the same values-driven consumer, though focused on workwear/performance rather than casual basics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfX3nGN7IPD7VghElKc7R6Q
• LinkedInlinkedin.com/company/for-others
• Instagraminstagram.com/shopforothers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For Others