Homemade, Inc
Homemade, Inc. is a Greater Boston two-sided marketplace that connects households with background-checked, independent home cooks who prepare fresh, customized meals in the client's own kitchen, monetizing through a 15% commission on bookings.
- Company typePrivate
- Founded-
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Homemade, Inc does
Homemade, Inc. (legal entity Cooking Homemade, Inc.) operates a two-sided web marketplace that connects households in the Greater Boston area with independent, background-checked, food-safety-certified home cooks who prepare fresh, customized meals directly in the client's own kitchen. The platform supports productized service tiers — Single Dinner, Mini Stock, and Big Stock — plus optional grocery shopping by the cook, alongside digital gift cards ($100, $200, $500) that recipients can apply to bookings. Core cook onboarding flows through a dedicated "Become a Home Cook" application that includes background-check and food-safety-certification verification, and the company publishes a two-way public review system intended to build trust on both sides of the marketplace.
The platform is built as a self-serve web application (cookinghomemade.com) with no mobile app, no app-store presence, and no direct sales team. Its technology stack is composed of off-the-shelf SaaS infrastructure: Supabase for cook photo storage, PostHog for product analytics, Sentry for error monitoring, and Stripe for payment processing, payouts, and gift card transactions. Customers browse cook profiles (cuisine, dietary tags, per-serving pricing, portfolio photos), submit booking requests, and pay online; there is no algorithmic matching layer or AI-assisted features disclosed.
The business model is a pure marketplace commission: cooks set their own per-serving rates (approximately $14-$23/serving) and hourly session rates ($35-$60/hour for typical 2-4 hour sessions), and Homemade retains a 15% platform fee on each booking. Grocery ingredients are passed through at cost with no markup. The company serves two primary segments: busy individuals and families seeking in-home meal preparation, and local home cooks seeking flexible income. Service is presently limited to the Greater Boston area (Boston, Cambridge, Allston, Brighton, Dorchester, Milton, Wellesley, Belmont, Fenway-Kenmore, West End). The company is privately held by co-founders Kelly Rooney and Pooja Singhi, both Harvard Business School graduates, with no disclosed external funding, parent company, or institutional investors.
Homemade, Inc firmographics
Firmographics- Name
- Homemade, Inc
- Legal name
- Cooking Homemade, Inc.
- Website
- https://cookinghomemade.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homemade, Inc. is a Greater Boston two-sided marketplace that connects households with background-checked, independent home cooks who prepare fresh, customized meals in the client's own kitchen, monetizing through a 15% commission on bookings.
- Ownership category
- akta.pro rank
Homemade, Inc industry classification
Industry- Product category
- In-Home Dining Marketplace
- NAICS
- Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Private Chef & In-Home Dining Services (HSACAGAE)
- akta.pro secondary industries
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Cooking Classes & Chef-Led Workshops (THAJAGAI), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where Homemade, Inc is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Homemade, Inc business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Platform commission on bookings: Homemade charges a 15% platform fee on top of cook service fees. Cooks set their own per-serving rates (ranging approximately $14-$23/serving), and grocery costs are separate. The platform facilitates payments through Stripe, remits to cooks minus applicable fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-serving pricing with optional grocery shopping |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Homemade, Inc product offering
Product offeringCore offering
Homemade operates an online marketplace that connects clients in the Greater Boston area with independent home cooks who prepare personalized meals in the clients' own kitchens. The platform charges a 15% commission on each booking; cooks set their own rates, typically $14–$23 per serving and $35–$60 per hour for sessions lasting 2–4 hours. Customers can also purchase gift cards in $100, $200, and $500 denominations.
Product overview
Homemade operates as a marketplace platform connecting clients with independent home cooks. The core offering is the Homemade Platform, through which clients can browse and book home cooks who prepare meals in their kitchens. The platform supports various service tiers including Single Dinner, Mini Stock, and Big Stock packages. Additional offerings include Gift Cards for service access and a Cook Onboarding Program for home cooks seeking to join the platform. The platform processes payments via Stripe and utilizes PostHog for product analytics and Sentry for error monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Meal Sessions
Companies that use Homemade, Inc
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Homemade, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homemade, Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe processes all payments on the platform. Homemade collects fees via Stripe and remits payments to home cooks minus platform commission. Gift card purchases also processed through Stripe.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Homemade, Inc competitors and assessment
Company assessmentDirect peers
- CookUnity: CookUnity operates a marketplace connecting customers with professional chefs who prepare ready-to-eat meals for delivery. It is the closest analog to Homemade in business model (chef marketplace) and value proposition (chef-prepared, personalized meals), differing only in delivery rather than in-home preparation.
- EatWith: EatWith is a marketplace for in-home dining experiences where local hosts cook for guests in their homes. It is the most direct functional comparison to Homemade's model of in-home cooking, although EatWith leans more toward social/supperclub events while Homemade targets recurring in-home meal prep for busy families.
Emerging players
- Kitchen United: Kitchen United operates shared commercial kitchens and a food marketplace enabling chefs to operate delivery-only restaurant brands. It overlaps with Homemade in enabling independent cooks/chefs to monetize culinary skills, but uses centralized kitchens rather than the client's home.
- Tovala: Tovala combines a smart oven with a meal subscription service, offering chef-prepared meals that customers heat in a connected oven. It addresses similar convenience/freshness needs but with a hardware-plus-meal-delivery model rather than a human-cook-in-home service.
Broad incumbents
- Factor: Factor (formerly Factor 75, owned by HelloFresh) delivers fully prepared, dietitian-designed meals. It targets similar health- and time-conscious consumers but uses a delivery model rather than sending a cook into the home.
- Sunbasket: Sunbasket offers organic meal kits and prepared meals with a focus on dietary customization (paleo, keto, gluten-free). It competes for the same health-conscious, dietary-restricted customer base that Homemade targets, though through delivery rather than in-home service.
- Uber Eats: Uber Eats is a global food delivery platform with massive consumer reach. As the dominant incumbent in on-demand food, it represents the status quo Homemade is positioning against and could move into adjacent in-home cooking services if demand proves durable.
- Home Chef: Home Chef (owned by Kroger) is a meal kit and prepared meal service that targets busy households wanting convenient home meals. It competes for the same persona but uses a delivery/assembly model rather than in-home cooking.
- DoorDash: DoorDash is the dominant food delivery incumbent in the US. While its current model is restaurant delivery, it has the consumer reach, capital, and logistics infrastructure to extend into adjacent meal services — making it the most significant competitive threat to Homemade's positioning against traditional food delivery.
- Blue Apron: Blue Apron is a mealkit delivery incumbent that ships pre-portioned ingredients and recipes to subscribers. It addresses the same underlying customer pain point (time-poor consumers wanting home-cooked meals) but with a fundamentally different model that requires customer cooking rather than providing a cook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Homemade, Inc social profiles
Digital presenceHomemade, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homemade, Inc leadership team
Management profileNumber of profiles
Profiles2 records
Homemade, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homemade, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homemade, Inc
What does Homemade, Inc do?
Homemade operates an online marketplace that connects clients in the Greater Boston area with independent home cooks who prepare personalized meals in the clients' own kitchens. The platform charges a 15% commission on each booking; cooks set their own rates, typically $14–$23 per serving and $35–$60 per hour for sessions lasting 2–4 hours. Customers can also purchase gift cards in $100, $200, and $500 denominations.
Is Homemade, Inc a public or private company?
Homemade, Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homemade, Inc founded?
Homemade, Inc was founded in -1. It employs 1 to 10 people.
Where is Homemade, Inc based?
Homemade, Inc is headquartered in Boston, United States, in the North America region.
How does Homemade, Inc make money?
One revenue line is on record: platform commission on bookings.
Who are Homemade, Inc's main competitors?
Direct peers on record are CookUnity and EatWith. Emerging players are Kitchen United and Tovala. Broad incumbents are Factor, Sunbasket, Uber Eats, Home Chef, DoorDash and Blue Apron.
Does Homemade, Inc have an API?
No public API is recorded for Homemade, Inc.
What industry is Homemade, Inc in?
Homemade, Inc's product category is In-Home Dining Marketplace. Its primary akta.pro industry code is HSACAGAE, Private Chef & In-Home Dining Services, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 72232 and its SIC code is 5810.