What Pass The Peaz does

Pass The Peaz is a consumer mobile application that enables individuals and families to create, share, and preserve recipes through a combination of written, oral, and video-guided formats. The platform's core products include the Pass The Peaz mobile app (available on iOS App Store and Google Play), a companion website, video-guided recipe steps, and Shared Cookbooks that allow multiple family members or friends to collaboratively view or add dishes. A secondary computer vision feature provides ingredient recognition from photographs or video to support grocery inventory management. The company serves a horizontal consumer base across two personas: families preserving multi-generational food heritage (primary) and cultural food enthusiasts exploring diverse cuisines (secondary).

The business operates under a product-led growth model with self-serve discovery and onboarding through major app stores, supplemented by a blog, email newsletter, and organic social presence (LinkedIn). The stated revenue model is freemium, though no pricing tiers, plans, or revenue figures are publicly disclosed. Pass The Peaz is structured as Pass the Peaz LLC, incorporated in South Carolina, with a headquarters mailing address in Columbia, SC, and 1–10 employees. The company has formed a strategic partnership with Replate.org, a food rescue organization, aligning the product with a stated social mission around food insecurity. The platform's underlying technology is a mobile-first application with video capture and processing, computer vision for ingredient recognition, and Facebook-based identity integration for account creation.

The company was founded by Carl Vann to address the loss of family recipes across generations, drawing on personal experience with family food heritage. There are no disclosed funding rounds, institutional investors, or acquisitions, and ownership appears founder-controlled. Public materials (Privacy Policy, Terms and Conditions, blog) indicate the company is actively operating as of 2023, though quantitative growth signals such as user counts, downloads, or revenue are not available in the source data.

Name

Pass The Peaz

Legal name

Pass the Peaz LLC

Website

https://passthepeaz.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Pass The Peaz is a consumer mobile app that enables families and cultural food enthusiasts to create, share, and preserve recipes through video-guided cooking steps and collaborative shared cookbooks, distributed via iOS and Android app stores.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile Application Services: Pass The Peaz is a mobile application that allows users to upload video and written recipes to share with friends and family. Revenue appears to come from the app's core services, with potential future monetization through premium features or subscription tiers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pass The Peaz is a mobile-first recipe sharing platform, available as an iOS and Android app with a companion website, that lets users upload and preserve video and written recipes, follow video-guided cooking steps, and create collaborative shared cookbooks with family and friends. The product also incorporates ingredient recognition (computer vision) to help users manage grocery inventory, and functions as a cultural exploration tool for discovering recipes from different food traditions.

Product overview

Pass The Peaz is a unified mobile-first recipe sharing platform consisting of a mobile application (available on iOS and Android) and a companion website. The core product enables users to upload video and written recipes, create collaborative shared cookbooks with family and friends, explore personalized cookbooks for cultural discovery, and use video-guided recipe steps for recreation. The platform also incorporates ingredient recognition features to help users manage grocery inventory. All services are delivered through the mobile app and website working together as a single integrated product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Pass The Peaz Mobile Application

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Replate.orgcoreStrategic or Co-development PartnerPass The Peaz has partnered with Replate.org, a food rescue organization, to donate funds that provide food rescue services. This partnership aligns with the company's mission to address food insecurity and share the joy of meals with everyone, particularly supporting unhoused and food-insecure populations.

Recent moves5 records

Direct peers

• Yummly: Yummly is a recipe discovery and meal-planning app with smart grocery-list features. It overlaps with Pass The Peaz on recipe search and grocery-inventory functionality, but lacks the oral/video and family-cookbook focus.
• Paprika Recipe Manager: Paprika is a cross-platform personal recipe manager and meal planner used by home cooks to organize, scale, and shop recipes. It competes for the same organizing-preserving-recipes use case, though it focuses on individual users rather than family collaboration.
• Tasty (BuzzFeed): Tasty is a recipe and food-video brand built around short-form video cooking content. It overlaps with Pass The Peaz on recipe video content, though Tasty emphasizes professional short-form video rather than family/heritage user-generated recipes.
• Samsung Food (formerly Whisk): Samsung Food is a recipe, meal-planning, and grocery-list platform with broad appliance ecosystem integration. It targets similar recipe-saving and grocery-management workflows, but as a broad-incumbent platform with grocery-retailer integrations.
• Allrecipes: Allrecipes is a large UGC recipe platform with community reviews and a meal-planning app (Allrecipes Dinner Spinner). It competes for the same recipe-discovery and home-cooking audience, but as a broad incumbent with a much larger content library.
• NYT Cooking: NYT Cooking is a premium recipe platform with a deep content library and subscription model. It directly competes for users seeking curated recipes, though Pass The Peaz differentiates through video-guided and oral-recipe formats plus family collaboration.

Emerging players

• Eat This Much: Eat This Much is an AI-driven meal-planning platform that auto-generates meal plans from dietary preferences. It overlaps with Pass The Peaz on AI-assisted cooking and grocery features, though it focuses on automated meal planning rather than heritage recipes.
• SideChef: SideChef is a guided-cooking app with step-by-step interactive recipes and smart-kitchen integrations. It overlaps with Pass The Peaz on guided-step cooking but focuses on individual guided cooking rather than heritage/oral recipe preservation.
• Mealime: Mealime is a meal-planning and grocery-list app that personalizes weekly menus. It targets similar grocery-inventory and meal-planning workflows as Pass The Peaz's ingredient recognition, but focuses on planning rather than recipe preservation.

Others

• Forks Over Knives: Forks Over Knives is a plant-based recipe and content platform built around a health/heritage-style mission. It is thematically related to Pass The Peaz through mission-driven food content and community engagement, though it focuses on plant-based dietary recipes rather than family heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PassThePeazApp
• LinkedInlinkedin.com/company/passthepeaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pass The Peaz