Pegg Estates

What Pegg Estates does

Pegg Estates is a residential estate agency headquartered in Torquay, South West England, serving the Torbay region. Founded in August 2020 by Ben Pegg, the firm provides residential sales, buyer-representation and vendor services with 314 active listings at the time of analysis. The business operates as part of a multi-brand group alongside Butt Estates, Dennett Estates and Paterson Estates, and is privately held with 1–10 employees. It claims #1 selling agent status in Torquay per Rightmove since 2023, underpinned by multiple British Property Awards Gold Awards secured in 2021.

The service stack is conventional UK estate agency: listing on Rightmove and other major portals, professional photography, video tours, floorplans, accompanied viewings, and sales progression through to completion. In late 2024 the firm launched 'Pegg Estates Exclusive', a dedicated sub-brand for properties priced £500,000 and above, extending into the luxury segment within the same Torbay catchment. There is no proprietary technology platform or AI capability disclosed.

Revenue is generated through transaction-based commission on residential sales, with advertised variable commission including a 0% vendor option — a competitive pricing tactic targeting hybrid and online agency challengers. The business model is fundamentally local and relationship-led, reliant on portal-driven lead generation, agent expertise and local market knowledge rather than a software-platform approach.

Name

Pegg Estates

Legal name

Pegg Estates

Website

https://peggestates.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pegg Estates is a Torquay-based residential estate agency, founded 2020 by Ben Pegg, serving Torbay-area vendors and buyers with portal-led sales, accompanied viewings and a luxury sub-brand for properties priced £500,000+.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Residential estate agency
• Property sales services
• Property valuations
• Luxury property marketing
• Buyer representation

Headquarters

HQ city

Torquay

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Estate Agency Commission: Traditional estate agency commission from property sales. The company offers flexible terms including options to sell homes for as little as 0% commission, suggesting variable commission structures based on service levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pegg Estates is a residential estate agency providing property sales, valuations, accompanied viewings, and sale-progression support for buyers and sellers in Torbay and surrounding South Devon villages. The agency distributes listings across major UK property portals, offers free no-obligation market appraisals, and supports vendors through to completion with flexible commission terms including options as low as 0%. A premium Exclusive tier delivers bespoke marketing for luxury homes typically valued at £500,000 and above.

Product overview

Pegg Estates operates as a bespoke estate agency for Torbay and surrounding villages, consisting of two main service divisions: the core Pegg Estates brand offering standard residential property sales services, and Pegg Estates Exclusive (launched end 2024) targeting the luxury property market (£500,000+). The core offering includes property sales, valuations, buyer services, and vendor services with marketing support. The Exclusive sub-brand provides premium, personalized marketing strategies for high-value properties.

Differentiator

Problem solved

Functional benefit

Brands

• Pegg Estates Exclusive: High-end property service launched at end of 2024 for luxury homes with innovative and personalized marketing strategies

Products and services

• Pegg Estates Residential Sales Agency Core full-service residential estate agency for Torbay and surrounding South Devon villages, providing property listings, accompanied viewings, sale progression through to completion, and buyer and seller assistance. Targets individual home owners and buyers in the Torbay area.
• Pegg Estates Exclusive Premium luxury property division for high-end homes typically valued at £500,000 and above, offering bespoke marketing strategies, personalised appraisal consultations with Ben and Aimee Pegg, and innovative tailored promotion. Targets high-net-worth sellers in the Torbay area.
• Vendor/Seller Services Complete seller journey including free no-obligation valuations, bespoke commission terms with options as low as 0% commission, professional photography and video tours, 100% accompanied viewings, and sale progression support through to completion. Serves individual home owners selling property in Torbay.
• Buyer Services Guided property purchase journey including property search, viewing arrangements, mortgage consultation referrals, offer submission assistance, and conveyancing solicitor referrals. Serves individual property buyers in the Torbay area, including first-time buyers and growing families.
• Property Valuation Free no-obligation market appraisal conducted by experienced directors, providing honest residential property valuations based on current Torbay market conditions and local expertise. Serves prospective home sellers.

Quantifiable outcome

• Number one selling agent in Torquay since 2023 (Rightmove)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pegg Estates GroupcoreOthersPegg Estates is part of the Pegg Estates Group, which also includes Butt Estates (Exeter), Dennett Estates (Plymouth), and Paterson Estates (Gillingham). This group affiliation provides broader regional coverage across Devon and surrounding areas.
• RightmovecoreChannel Partner/ Reseller/ DistributorPrimary property listing platform providing property search visibility and market data showing Pegg Estates as number one selling agent in Torquay since 2023
• ZooplaminorChannel Partner/ Reseller/ DistributorSecondary property listing platform for property listings distribution
• OnTheMarketminorChannel Partner/ Reseller/ DistributorProperty listing platform partner for property listings distribution
• iamsoldminorChannel Partner/ Reseller/ DistributorProperty services platform partner
• Mortgage SpecialistsminorStrategic or Co-development PartnerTrusted mortgage specialist referral partners who support buyers with mortgage consultations as part of the property buying journey
• Recommended SolicitorsminorImplementation/ SI/ Consulting PartnerTrusted conveyancing solicitor partners who provide conveyancing quotes and handle legal work for property transactions
• Local Removal FirmsminorStrategic or Co-development PartnerReliable local removal companies referred to buyers to assist with the moving process

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• haart: Large UK estate agency chain and another former employer of Ben Pegg. Comparable as a national residential sales and lettings brand competing on local presence and service.
• Savills: Premium UK and international estate agency. Comparable to Pegg Estates Exclusive as a competing player targeting the high-end residential market with bespoke marketing and senior-led service.
• Connells: One of the UK's largest estate agency chains where founder Ben Pegg previously worked. Comparable as a national, full-service residential sales and lettings network with broad regional coverage.
• Winkworth: UK estate agency franchise network operating across many regional towns. Comparable as a franchise-led residential sales brand with similar coverage strategy to multi-office independent groups.
• Your Move: National UK estate agency chain where Ben Pegg built part of his career. Operates the same core residential sales model and is a benchmark incumbent against which independents like Pegg Estates compete.
• Hunters: National UK estate agency network with strong regional franchise model. Comparable as a multi-office residential sales operator competing with independent agencies like Pegg Estates for local market share.

Direct peers

• Paterson Estates: Sister agency in the Pegg Estates Group covering Gillingham in Dorset. Operates a near-identical residential sales model, used to extend the group's regional footprint.
• Butt Estates: Sister agency within the Pegg Estates Group, also offering residential sales in Exeter. Highly comparable as a same-group independent estate agency targeting a similar client mix in a Devon catchment.
• Dennett Estates: Sister agency in the Pegg Estates Group covering Plymouth. Same business model, brand playbook and customer profile as Pegg Estates, providing direct cross-region comparability.

Emerging players

• Purplebricks: Leading UK online/hybrid estate agency charging lower fixed fees. Directly comparable as a competing residential sales channel pressuring traditional agents' commission economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PeggEstates
• LinkedInlinkedin.com/company/pegg-estates

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegg Estates