The Redford Agency

What The Redford Agency does

The Redford Agency is a boutique, independent insurance brokerage founded in 2020 and headquartered in Lehi, Utah, that distributes commercial and personal insurance products on behalf of 80-100+ carrier partners across 18+ U.S. states. The firm sells through a consultative, sales-led GTM anchored by Brad Redford (Risk Advisor, CERC-certified), with a digital-first communication stack spanning phone, email, chat, text, and social media to deliver a paperless client experience.

Its product surface comprises 32 distinct commercial insurance lines (commercial property, general liability, workers' compensation, commercial auto and fleet, cyber liability, builders risk, business interruption, captive insurance management, D&O, E&O, environmental, surety/probate bonds, telematics-based fleet coverage, and more) plus personal lines for home and auto. Vertical focus is on trucking, construction, and manufacturing, with stated coverage of 60+ industries.

The business model is commission-based brokerage: Redford earns carrier commissions on policies placed and renewed, with quote-based pricing tailored to each client's risk profile and a monthly billing cadence on placed policies. Marketing is content-led via an educational blog, supplemented by a refer-a-friend program and organic social. The firm is privately held and family-operated, with no disclosed external funding, parent company, or M&A activity.

Name

The Redford Agency

Legal name

The Redford Agency

Website

https://redfordagency.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Redford Agency is a boutique, independent insurance brokerage in Lehi, Utah that places commercial and personal coverage for SMBs across 18+ U.S. states via 80-100+ carrier partnerships, with vertical specialization in trucking, construction, and manufacturing.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Business risk management
• Trucking insurance services
• Construction insurance coverage
• Independent insurance agency

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance carriers for placing business. As an independent agency, they represent multiple carriers and receive compensation when policies are sold and renewed.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

The Redford Agency is a boutique independent insurance brokerage that places business and personal insurance policies on behalf of clients by accessing a network of 80+ top-rated insurance carriers. It delivers tailored coverage solutions across 60+ industries (with specialization in trucking, construction, and manufacturing) combined with proactive risk management guidance and CERC-certified enterprise risk expertise.

Product overview

The Redford Agency is a boutique, independent, and digital insurance agency that offers a comprehensive portfolio of insurance products and services for businesses and individuals. Their business insurance offerings include 32 distinct products covering areas such as property protection (Commercial Property, Builders Risk, Natural Disaster, Earthquake, Flood, Hurricane, Vacant Building), liability coverage (General Liability, Commercial Umbrella, Directors and Officers, Errors and Omissions, Employment Practices, Fiduciary, Environmental), commercial vehicles (Business Auto, Fleet Insurance, Business Auto Telematics), financial protection (Business Interruption, Crime Insurance, Commercial Bonds, Surety Bond, Probate Bond, Captive Insurance Management), specialty coverage (Cyber Liability, Workers' Compensation, Inland Marine, International Business, Key Person Life, Systems Breakdown, Event Insurance), and risk management services. For personal insurance, they offer coverage for homes and vehicles. They serve multiple industries including trucking, construction, and manufacturing, and partner with over 80 insurance carriers to provide tailored solutions. The agency operates as a service-based insurance brokerage rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Owners Insurance Combines property, liability, and interruption coverage to protect businesses from unexpected risks. Designed for SMBs seeking comprehensive bundled protection.
• General Liability Insurance Protects businesses from claims related to injuries, property damage, and legal liabilities. Targeted at SMBs across industries with third-party exposure.
• Workers' Compensation Insurance Covers medical expenses, lost wages, and rehabilitation for employees injured on the job. Aimed at employers across commercial industries with workplace injury risk.
• Commercial Auto / Business Auto Insurance Protects company vehicles with coverage for accidents, liability, and property damage. Designed for businesses with company-owned or fleet vehicles.
• Cyber Liability Insurance Protects businesses from data breaches, cyberattacks, and the financial impact of cyber incidents. Targeted at businesses handling sensitive customer or operational data.
• Commercial Property Insurance Protects business property from damage or loss due to fire, theft, or natural disasters. Aimed at businesses with physical premises, inventory, or equipment.
• Commercial Umbrella Insurance Provides additional liability coverage beyond the limits of other business insurance policies. Designed for businesses needing excess liability protection.
• Business Interruption Insurance Covers lost income and operating expenses if a business is temporarily halted by a covered event. Targeted at businesses whose revenue depends on continued operations.
• Errors and Omissions Liability Insurance Protects businesses from claims of inadequate work or mistakes in professional services provided. Aimed at professional services firms and consultants.
• Directors and Officers Liability Insurance Protects business leaders from personal losses due to legal actions against their decisions. Designed for companies whose executives face personal liability exposure.
• Employment Practices Liability Insurance

Quantifiable outcome

• Serves 60+ industries with tailored insurance solutions
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• 80+ Insurance CarrierscoreChannel Partner/ Reseller/ DistributorThe agency partners with over 80 insurance carriers to provide diverse coverage options to clients. As an independent agency, they represent these carriers and access their products to build tailored solutions. This carrier network enables them to compare options and find the best fit for each client's unique risk profile and budget.
• 100+ Top-Rated CarrierscoreChannel Partner/ Reseller/ DistributorIndependent agency backed by relationships with over 100 top-rated carriers. They don't push products but build solutions by accessing this carrier network to create strategic, tailored coverage fitting each client's business, risks, and goals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NEXT Insurance: Digital-first insurtech providing small business insurance, with deep focus on trades, contractors, and trucking — directly competing with Redford's core verticals via a fully online, instant-bindable model.
• CoverWallet (Aon): Online commercial insurance brokerage serving SMBs across general liability, workers' comp, and specialty lines — overlapping directly with Redford's product portfolio and target customer base.
• Simply Business: Online small business insurance marketplace offering quick quotes across general liability, workers' comp, and commercial auto — directly comparable to Redford's SMB commercial brokerage proposition.
• SmartFinancial: Commercial and personal insurance comparison platform connecting SMBs with carrier options — competing head-to-head with Redford's multi-carrier brokerage model, especially in commercial lines.

Emerging players

• Thimble: Insurtech offering on-demand small business insurance (general liability, professional liability) — competes on speed and digital experience for the same SMB customer segment Redford serves.
• Coterie Insurance: API-driven insurtech providing instant small business insurance — competes on speed and digital experience for routine commercial lines that Redford's traditional brokerage model also serves.

Broad incumbents

• Brown & Brown: Large national insurance brokerage with deep commercial lines expertise across multiple industries — represents the scaled, incumbent competitor Redford faces when serving mid-market accounts.
• The Hartford: Major SMB-focused commercial insurance carrier with strong positions in workers' comp, commercial auto, and business owners policies — represents the direct-carrier alternative that competes with Redford's brokerage model.
• Acrisure: Tech-enabled, PE-backed commercial insurance brokerage with rapid roll-up strategy — competes with Redford and is also a potential acquirer of specialty agencies like Redford.
• Hub International: Mid-market-focused commercial insurance brokerage with regional offices across the U.S. and Canada — competes with Redford for the same growing-business segment but with substantially greater carrier leverage and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redfordagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Redford Agency