Hunting Lease Network
Hunting Lease Network is a web-based marketplace connecting private landowners with sportsmen for annual hunting lease agreements across 20+ U.S. states. Operating as a division of Farmers National Company since 2004, it monetizes through lease transaction fees and a franchise model of regional territory representatives.
- Company typePrivate
- Founded2004
- HeadquartersOmaha, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hunting Lease Network does
Hunting Lease Network (officially National Hunting Lease Network LLC) is a web-based marketplace that connects private landowners with sportsmen for annual recreational hunting lease agreements. The platform operates as a division of Farmers National Company, the nation's largest farm and ranch management and agricultural real estate firm founded in 1929 and headquartered in Omaha, Nebraska. HLN serves two primary user segments: landowners (farmers, ranchers, and property owners) seeking supplemental income from recreational leasing while retaining control over access, and hunters seeking exclusive access to private hunting land. Coverage spans 20+ U.S. states concentrated in the Midwest, Plains, and Mid-South (Iowa, Kansas, Missouri, Wisconsin, Illinois, Indiana, Nebraska, the Dakotas, Minnesota, Michigan, Ohio, and others).
The core product is a browser-based marketplace featuring searchable property listings, an auction-style competitive bidding system with $100 minimum increments and proxy (max-bid) functionality, member authentication, and a bundled $2 million hunting liability insurance for every lease. HLN generates revenue through two streams: (1) transaction fees retained from lease payments collected from hunters and disbursed to landowners, and (2) franchise fees of $15,000 upfront (with total initial franchise investment of $23,500–$39,000) collected from regional operators. Membership is free for both hunters and landowners, and monetization occurs at lease completion. Distribution combines a self-serve website with a franchise network of approximately 10+ regional representatives who personally inspect properties and facilitate transactions in their designated territories. Day-to-day operations are led by Troy Langan, who joined HLN in 2004 to develop and scale the business nationwide, supported by a small Omaha-based in-house team and a network of franchisees and consultants across multiple states.
Hunting Lease Network firmographics
Firmographics- Name
- Hunting Lease Network
- Legal name
- National Hunting Lease Network LLC
- Website
- https://huntingleasenetwork.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hunting Lease Network is a web-based marketplace connecting private landowners with sportsmen for annual hunting lease agreements across 20+ U.S. states. Operating as a division of Farmers National Company since 2004, it monetizes through lease transaction fees and a franchise model of regional territory representatives.
- Ownership category
- akta.pro rank
Hunting Lease Network industry classification
Industry- Product category
- Online Hunting Lease Marketplace
- NAICS
- Hunting and Trapping (1142), Lessors of Real Estate (5311)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
- akta.pro secondary industry
- Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)
Keywords
Where Hunting Lease Network is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hunting Lease Network business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Lease Transaction Fees: Hunting Lease Network facilitates lease transactions between landowners and hunters. Revenue is generated through the lease payment collection process where HLN collects payment from lessees and distributes to landowners after deducting their management fee.
- Franchise Fees: Initial franchise fee of $15,000 plus estimated total investment ranging from $23,500 to $39,000 for franchisees who operate regional territories. Franchisees pay ongoing fees for training, support, and use of the proprietary system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Membership for Hunters |
| One time/ perpetual license | Pay-as-you-go | Franchisee Investment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hunting Lease Network product offering
Product offeringCore offering
Hunting Lease Network operates an online auction-style marketplace that connects private landowners with hunters to arrange annual hunting lease agreements. Landowners list properties (with acreage, wildlife types, and rules) and hunters submit competitive bids through the platform's automated bidding system. Every lease includes $2 million in hunting liability insurance and is administered by regional HLN representatives who inspect properties and manage renewals.
Product overview
Hunting Lease Network is a single-platform marketplace connecting landowners and sportsmen for recreational hunting leases. The core product is the online hunting lease platform featuring property listings, auction-style bidding, lease management, and $2 million hunting liability insurance bundled with all leases. Additional offerings include franchise opportunities for regional territory operators and a land-for-sale section. The company is a division of Farmers National Company.
Differentiator
Problem solved
Functional benefit
Products and services
- Hunting Lease Network Platform
- HLN Franchise Program
- Land for Sale Listings
Companies that use Hunting Lease Network
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
Hunting Lease Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hunting Lease Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Farmers National CompanycoreHunting Lease Network LLC is a division of Farmers National Company, the nation's largest farm and ranch management and agricultural real estate company. Founded in 1929, Farmers National Company provides professional farm management, real estate sales, and related landowner services. This partnership provides HLN with access to an established network of landowners, farm managers, and agricultural real estate professionals, lending credibility and market reach to the hunting lease business.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Hunting Lease Network competitors and assessment
Company assessmentEmerging players
- Outdoor Access: Outdoor Access is a marketplace/app that connects hunters and outdoor enthusiasts with private-land access via leasing and booking. It overlaps with HLN's core use case of facilitating private-land hunting leases, but skews toward a younger digital-first audience.
- Trophy Classifieds: Trophy Classifieds is a classifieds platform for hunting leases, guides, and outfitters, serving a similar sportsmen/landowner niche as HLN. It is comparable as an emerging marketplace player targeting the same hunting-lease transaction use case, though with lighter feature set.
Others
- Midwest Wildlife Services: Midwest Wildlife Services is a habitat management company owned by HLN franchisee Matt Robinson, specializing in improving landowner properties for wildlife and hunting. It is comparable as an adjacent ecosystem participant that supplies services integrated with HLN's hunting-lease platform.
Direct peers
- Lands of America: Lands of America is an online marketplace aggregating listings for farms, ranches, hunting land, and recreational acreage for sale across the U.S. It overlaps with HLN's hunter/landowner audience and serves a similar function of connecting rural landowners with sportsmen and outdoor buyers, though transaction type leans toward purchase.
- Whitetail Properties Real Estate: Whitetail Properties is a real estate brokerage and auction company focused on buying, selling, and leasing hunting/recreational land across the U.S. Like HLN, it serves landowners and hunters seeking exclusive access to trophy whitetail properties and operates with regional agents, making it the closest direct competitor in the niche of hunting-focused land transactions.
- United Country Real Estate: United Country is a national franchise network of real estate brokers specializing in country, farm, ranch, and recreational/hunting properties, with active auction capabilities. It is directly comparable to HLN's franchise-driven, auction-style approach to rural land and hunting-lease transactions.
- LandWatch: LandWatch is a large online marketplace for rural land, hunting land, farms, and ranches, including lease-friendly listings. It competes with HLN as a national discovery layer for hunting and recreational properties, though it leans more toward sales than lease auctions.
- Base Camp Leasing: Base Camp Leasing operates an online platform specifically for connecting hunters with outfitters, guides, and hunting leases across North America. It is a directly comparable marketplace to HLN, focused on lease/booking transactions rather than land sales.
- Mossy Oak Properties: Mossy Oak Properties is a land real estate network specializing in hunting, timber, and recreational properties, backed by the Mossy Oak outdoor brand. It competes directly with HLN by connecting sellers/landowners of hunting land with buyers/lessees, leveraging brand affinity in the hunting community similar to HLN's Farmers National Company partnership.
Broad incumbents
- Farmers National Company: Farmers National Company is the parent of Hunting Lease Network and the nation's largest farm, ranch, and ag real estate management company (since 1929). It is comparable as the broader real estate and land-management incumbent within which HLN operates, and as the distribution backbone for HLN's landowner supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hunting Lease Network social profiles
Digital presenceHunting Lease Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hunting Lease Network leadership team
Management profileNumber of profiles
Profiles10 records
Hunting Lease Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hunting Lease Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hunting Lease Network
What does Hunting Lease Network do?
Hunting Lease Network operates an online auction-style marketplace that connects private landowners with hunters to arrange annual hunting lease agreements. Landowners list properties (with acreage, wildlife types, and rules) and hunters submit competitive bids through the platform's automated bidding system. Every lease includes $2 million in hunting liability insurance and is administered by regional HLN representatives who inspect properties and manage renewals.
Is Hunting Lease Network a public or private company?
Hunting Lease Network is a private company. It is classified as corporate owned and is currently operating.
When was Hunting Lease Network founded?
Hunting Lease Network was founded in 2004. It employs 1 to 10 people.
Where is Hunting Lease Network based?
Hunting Lease Network is headquartered in Omaha, United States, in the North America region.
How does Hunting Lease Network make money?
Two revenue lines are on record. Lease Transaction Fees are the primary driver. The others are franchise Fees.
Who are Hunting Lease Network's main competitors?
Emerging players on record are Outdoor Access and Trophy Classifieds. Midwest Wildlife Services is listed as an others. Direct peers are Lands of America, Whitetail Properties Real Estate, United Country Real Estate, LandWatch, Base Camp Leasing and Mossy Oak Properties. Farmers National Company is listed as a broad incumbent.
Does Hunting Lease Network have an API?
No public API is recorded for Hunting Lease Network.
What industry is Hunting Lease Network in?
Hunting Lease Network's product category is Online Hunting Lease Marketplace. Its primary akta.pro industry code is BPAJAEAD, Land & Farm/Ranch Real Estate Auctions, with a secondary code of THAGAIAJ, Hunting & Fishing Lodges (Sporting Lodges). Its NAICS code is 1142 and its SIC code is 900.