Paws And Claws

Name

Paws And Claws

Legal name

Paws & Claws

Website

https://pawsandclawsholistic.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

• Pet food retail
• Holistic pet nutrition
• Pet supplies store
• Raw pet food
• Pet treats

Headquarters

HQ city

Wolcott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Pet Supply Sales: Revenue is generated through direct retail sales of pet food and supplies, including dry, canned, frozen raw, and freeze-dried raw pet food options. The business offers high-quality proteins, fresh vegetables, and essential vitamins in their product selection.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Paws & Claws is a family-owned pet supply retailer that sells a curated selection of dog and cat food and treats, including dry kibble, canned wet food, frozen raw, freeze-dried raw, and treats formulated with high-quality proteins, fresh vegetables, and essential vitamins. The business operates from a single physical retail storefront in Wolcott, Connecticut, where it provides personalized customer service and nutritional guidance to local pet owners.

Product overview

Paws and Claws is a family-owned pet supply retailer offering a curated selection of pet food and treats for dogs and cats. The product portfolio includes five distinct food categories: dry kibble, canned wet food, frozen raw food, freeze-dried raw food, and treats. All products emphasize high-quality proteins, fresh vegetables, and essential vitamins. The company operates as a single-location retail store in Wolcott, Connecticut, with an e-commerce platform for online shopping.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Pet Food
• Canned Pet Food
• Frozen Raw Pet Food
• Freeze-Dried Raw Pet Food
• Pet Treats

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Chewy: Online-first pet retailer with deep assortment across natural and raw nutrition plus subscription/Autoship. Represents the dominant channel competitor to any single-store independent by capturing repeat-purchase demand that a physical-only store cannot reach.
• PetSmart: National specialty pet retail chain with broad assortment including natural and raw lines, plus services (grooming, training, vet). Competes with Paws & Claws for the same dollars but with vastly larger scale, broader assortment, and stronger convenience positioning.
• Petco: National pet retailer carrying natural, raw, and holistic brands alongside services and vet clinics. Overlaps with Paws & Claws on premium nutrition but competes from a much broader portfolio and stronger omnichannel footprint.

Direct peers

• Natural Pawz: Independent pet retail chain in Texas built around natural, holistic pet food and knowledgeable staff. Same service-led, natural-nutrition positioning as Paws & Claws; relevant as a peer on assortment and customer experience.
• Mud Bay: Independent regional pet retailer in the Pacific Northwest with a curated assortment of natural, raw, and holistic pet foods and knowledgeable in-store staff. Highly comparable to Paws & Claws as a multi-format, nutrition-focused independent pet store, differing mainly by geography and scale.
• Pet People: Independent pet retailer in the Midwest emphasizing premium nutrition and a community-oriented store experience. Comparable to Paws & Claws in target customer, assortment focus, and independent-store service model.
• Bentley's Pet Stuff: Independent pet retailer focused on natural and holistic pet nutrition and supplies with both storefront and online presence. Comparable in product mix (raw, natural, premium) and in serving wellness-oriented pet owners.
• Hollywood Feed: Independently owned regional pet retailer with multiple locations across the southern US, focused on natural and holistic nutrition with personalized service. Closely mirrors Paws & Claws' positioning around curated premium food and consultative selling.
• Pet Supplies Plus: Largest independent pet store franchise in the US, offering pet food (including natural/raw lines), supplies, and in-store services. Directly comparable category and customer base; the franchise model represents a potential scale-out path for an independent like Paws & Claws.
• Kriser's Natural Pet: Independent pet retailer explicitly positioned around natural and holistic pet nutrition with grooming add-ons; now part of Pet Supplies Plus. Same premium/holistic merchandising philosophy as Paws & Claws and a useful template for a natural-focused independent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/pawsandclawsholistic
• LinkedInlinkedin.com/company/pawsandclaws

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paws And Claws