Likewise Media Consultants

What Likewise Media Consultants does

Likewise Media Consultants, legally operated as B2 Creative Studios, Inc., is a boutique media consulting firm founded in 2019 by Brian Briskman and headquartered in Studio City, California. The firm specializes in the FAST (Free Ad-Supported Streaming TV) and AVOD (Ad-Based Video on Demand) ecosystem, serving content owners, distributors, and streaming platforms that need to launch, operate, and monetize free ad-supported channels and on-demand hubs. Its core offerings span three interconnected service lines: FAST Channel and AVOD Hub Development and Launch, Programmatic Monetization and SSAI (Server-Side Ad Insertion) Integration, and AI-Powered Tool Development for Next-Gen Media Workflows. The firm packages these under a branded methodology (the LMC Methodology) that combines iterative testing and tuning of content performance, platform and metadata optimization for discoverability, and translation of learnings into AI-actionable prompts.

The business runs on a professional services revenue model, with engagements structured as project-based or retainer arrangements on a quote-based pricing approach; no public pricing exists. Likewise sells directly to enterprise clients in the media and entertainment sector through consultative selling, leveraging the founder's deep relationships with FAST technology platform leadership as a primary distribution asset. Documented client outcomes include 592% FAST channel footprint growth over 18 months for a major US content studio, 72.9% key market audience growth for a FAST news channel via testing in five DMAs, and a six-week green-light-to-launch timeline for a FAST channel and AVOD hub for a major US platform.

Operationally, Likewise is a micro-firm with 1-10 employees, no institutional funding or parent company, and no disclosed leadership beyond the co-founder. Its go-to-market relies on case-study-driven content marketing through its website (likewisemc.tv) and direct enterprise outreach. The firm holds CCPA compliance posture via its published privacy policy. Strategic positioning centers on domain expertise in FAST/AVOD technology products, an AI-augmented consulting workflow, and relationship-based access to platform leadership as its principal sources of differentiation.

Name

Likewise Media Consultants

Legal name

B2 Creative Studios, Inc.

Website

https://likewisemc.tv

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Likewise Media Consultants is a boutique media consulting firm that helps content owners, distributors, and streaming platforms launch, operate, and monetize FAST channels and AVOD hubs through strategic advisory, programmatic monetization integration, and AI-powered workflow tools.

Ownership category

akta.pro rank

Product category

Media Consulting

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

General Entertainment AVOD Platforms (MPACAAAB)

Keywords

• FAST channel consulting
• AVOD hub development
• Programmatic monetization services
• Streaming media consulting
• SSAI integration services

Headquarters

HQ city

Studio City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Media Consulting Services: Strategic consulting services for content owners, distributors, and platforms to develop, launch, and optimize FAST channels and AVOD hubs. Revenue appears to come from professional services engagements, likely project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Likewise Media Consultants is a B2B media consulting firm that helps content owners, distributors, and platforms build, launch, and operate FAST (Free Ad-Supported Streaming TV) channels and AVOD (Ad-Based Video on Demand) hubs. The firm offers three core services: FAST Channel + AVOD Hub Development and Launch, Programmatic Monetization and SSAI Integration, and AI-Powered Tool Development for next-generation media workflows.

Product overview

Likewise Media Consultants operates as a strategic consulting firm offering a portfolio of three interconnected core services for the streaming media industry. The primary offering is FAST Channel + AVOD Hub Development and Launch, which helps content owners, distributors, and platforms build, launch, and operate free ad-supported streaming TV channels and AVOD hubs. This core service is complemented by Programmatic Monetization and SSAI Integration, which optimizes ad revenue through server-side ad insertion. The third offering, AI-Powered Tool Development for Next-Gen Media Workflows, develops custom AI tools that translate testing and optimization learnings into actionable prompts. These services work together within their 'LMC Methodology,' which combines iterative testing, platform optimization, and knowledge transfer to deliver measurable outcomes such as 592% channel footprint growth and 6-week green-light-to-launch timelines.

Differentiator

Problem solved

Functional benefit

Products and services

• FAST Channel + AVOD Hub Development and Launch Strategic consulting and execution services to help content owners, distributors, and platforms build, launch, and operate FAST (Free Ad-Supported Streaming TV) linear channels and AVOD (Ad-Based Video on Demand) hubs.
• Programmatic Monetization and SSAI Integration Services to optimize ad yield and revenue through programmatic advertising and server-side ad insertion (SSAI) integration for streaming platforms.
• AI-Powered Tool Development for Next-Gen Media Workflows Custom AI tool development services to create next-generation media workflow solutions, translating testing and optimization learnings into AI-actionable prompts for content performance optimization.

Quantifiable outcome

• 592% FAST Channel Footprint Growth in 18 months for a major US content studio
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FAST Tech PlatformscoreTechnology or IntegrationLikewise has built deep relationships with FAST tech leadership, enabling the company to stay at the forefront of FAST technology products and provide clients with informed guidance on platform selection and integration.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Deloitte Digital: Big Four digital consultancy with a significant media and streaming industry practice. Competes for the same enterprise transformation and channel-launch engagements Likewise targets, particularly with major US studios and platforms, though Deloitte operates as a multi-disciplinary firm with implementation depth.
• Altman Solon: TMT-focused strategy consulting firm with a streaming and digital media practice that competes for the same enterprise media-strategy engagements Likewise pursues. Comparable on client type (large media and tech buyers) and on the competitive side (incumbent consulting option for FAST/AVOD strategy work), though broader in scope and much larger in headcount.
• Parks Associates: Industry research and consulting firm specializing in consumer technology with deep coverage of streaming, OTT and AVOD ecosystems. Comparable in market focus (FAST/AVOD) and in operating at the intersection of research and advisory services to media industry clients, though research-led rather than implementation-led.
• Hub Entertainment Research: Research and consulting firm focused on the entertainment and media ecosystem, including streaming and ad-supported video. Comparable in addressing media-owner strategy questions around FAST/AVOD audience behavior and monetization, though primarily research-driven rather than execution-driven.
• Bain & Company: Global management consultancy with media and technology practices serving major content owners and distributors. Comparable as a competing consulting option for large studios evaluating FAST/AVOD strategy, though Bain operates at much larger scale and across multiple industries.
• McKinsey & Company: Global management consultancy with a Media & Entertainment practice serving major studios, platforms, and distributors. Comparable on the buyer side (large enterprise media clients) and the deal profile (large-scale strategic engagements in streaming/AVOD), though it operates at much greater scale and is a generalist.
• Accenture: Global professional services firm with a dedicated Media & Entertainment industry group covering streaming strategy, content operations and technology implementation. Overlaps with Likewise's end-to-end FAST/AVOD delivery model — from channel launch through SSAI integration — but at vastly larger scale and broader scope.

Others

• Magnite: Independent sell-side ad tech platform that enables programmatic and SSP/SSAI integrations for connected TV and FAST channels. Directly adjacent to Likewise's Programmatic Monetization and SSAI Integration service, and frequently a counterpart at the FAST tech vendor layer the firm cultivates.
• FreeWheel: Premium video ad management platform supporting programmatic and server-side ad insertion for FAST and OTT broadcasters. Closely related to Likewise's monetization offering and one of the FAST tech vendors whose leadership Likewise claims deep relationships with, making it a partner-adjacent peer.
• Comscore: Cross-platform media measurement and analytics provider used by content owners and platforms to evaluate FAST/AVOD performance. Functions as an adjacent enabler of Likewise's iterative testing and audience-growth methodology rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Likewise-680057485771378
• LinkedInlinkedin.com/company/likewisela

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likewise Media Consultants