Via Social - Social Media Management For Real Estate Agents And Agencies
Via Social is an Australian boutique agency, founded in 2015, providing subscription-based social media management services exclusively to real estate agents and agencies. It offers content creation, scheduling, engagement, and analytics under tiered monthly packages.
- Company typePrivate
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Via Social - Social Media Management For Real Estate Agents And Agencies does
Via Social is an Australian privately-held social media management agency founded in 2015, focused exclusively on the real estate vertical. The company sells managed social media services to real estate agents and agencies, positioning itself as a specialist partner that handles strategy, content creation, posting, audience engagement, and analytics on behalf of clients who lack the time or expertise to maintain a consistent brand presence. Its core marketing claim is over 10 years of combined experience working with global and local brands.
The company offers two subscription-based service packages: the Growth Package at AUD 2,500/month covering full management of up to two social platforms, 16–20 custom posts, caption writing, account setup, a monthly content calendar, weekly audience engagement, and monthly analytics; and the Build Your Own Package, a customizable tier priced on enquiry for tailored scope. Go-to-market is direct and sales-led via the viasocial.com.au website, with prospective clients initiating contact through web forms and the company maintaining a single primary Instagram handle (@viasocial.au) for top-of-funnel brand presence. No intermediary channels, resellers, or app product exist.
Operationally, Via Social presents the profile of a small, founder-led boutique agency. No management team, headcount, funding history, customer logos, certifications, patents, or third-party partnerships are disclosed. The website is built on Squarespace, there is no mobile application, no public API or SDK, and no disclosed integrations — all consistent with a lean services business rather than a technology platform. Total addressable exposure is bounded by the Australian real estate agent and agency market, and the absence of disclosed revenue, ARR, or client count prevents quantification of scale.
Via Social - Social Media Management For Real Estate Agents And Agencies firmographics
Firmographics- Name
- Via Social - Social Media Management For Real Estate Agents And Agencies
- Legal name
- Via Social
- Website
- https://viasocial.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Via Social is an Australian boutique agency, founded in 2015, providing subscription-based social media management services exclusively to real estate agents and agencies. It offers content creation, scheduling, engagement, and analytics under tiered monthly packages.
- Ownership category
- akta.pro rank
Via Social - Social Media Management For Real Estate Agents And Agencies industry classification
Industry- Product category
- Social Media Management Services for Real Estate
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media Creative Agencies (Content & Community) (MPAAAAAE)
- akta.pro secondary industry
- Social Media & Community Management (BPAFAAAE)
Keywords
Where Via Social - Social Media Management For Real Estate Agents And Agencies is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Via Social - Social Media Management For Real Estate Agents And Agencies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Packages: Monthly recurring subscription model with two tiers: Growth Package at $2,500/month providing full social media management for up to 2 platforms, 16-20 custom posts monthly, caption writing, account setup, content calendar, audience engagement, and monthly analytics. Custom Build Your Own Package priced on enquiry for tailored solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Package - Full social media management starting at $2,500/month |
| Subscription | Monthly | Build Your Own Package - Custom tailored solution |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Via Social - Social Media Management For Real Estate Agents And Agencies product offering
Product offeringCore offering
Via Social is a social media management agency that delivers full-service social media management to real estate agents and agencies in Australia. Its offerings include strategy, content creation (16–20 custom posts per month), caption writing, account setup and optimisation, monthly content calendars, weekly audience engagement, and monthly analytics and strategy reviews, packaged as a Growth Package from AUD $2,500/month or a custom Build Your Own Package.
Product overview
Via Social is a social media management agency offering managed services for real estate agents and agencies. The company provides two core service packages: the Growth Package (a predefined offering at $2,500/month covering management of up to 2 platforms, content creation, scheduling, engagement, and analytics) and the Build Your Own Package (a customized offering tailored to client-specific goals and budgets). Services span strategy, content creation, posting, engagement, and performance analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Growth Package Full social media management subscription for real estate agents and agencies covering up to 2 platforms, including 16–20 custom posts per month, caption writing, account setup and optimisation, a monthly content calendar, weekly audience engagement, and a monthly analytics and strategy review. Priced from AUD $2,500/month.
- Build Your Own Package Customised social media management package for real estate agents and agencies, tailored to specific goals, content needs, and budget. Pricing available upon enquiry.
Companies that use Via Social - Social Media Management For Real Estate Agents And Agencies
Customer profileSegments1 record
Ideal customer profiles1 record
Via Social - Social Media Management For Real Estate Agents And Agencies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Via Social - Social Media Management For Real Estate Agents And Agencies partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Via Social - Social Media Management For Real Estate Agents And Agencies competitors and assessment
Company assessmentDirect peers
- Curaytor: Real estate marketing platform and services company combining technology with done-for-you marketing (including social media, content, and advertising) for agents and teams. Comparable vertical focus and mix of managed services with tooling.
- Coffee & Contracts: Social media management agency dedicated specifically to real estate agents, offering content creation, scheduling, and engagement services — directly comparable to Via Social's niche focus and managed-service model.
- Luxury Presence: Digital marketing agency and platform for real estate agents and brokerages, providing websites, branding, content, and social media services. Comparable as a real estate-focused marketing services provider serving the same agent buyer.
- Audience Bloom: Digital marketing agency serving real estate and other professional services clients, offering content creation, social media management, and SEO. Comparable as a specialized agency targeting real estate professionals.
Broad incumbents
- Buffer: Social media management software for scheduling, publishing, and analytics, widely used by small businesses and agencies. Competes with the technology layer underlying Via Social's services, increasingly with AI-assisted content features.
- Hootsuite: Established social media management platform used by marketers and agencies worldwide, including in real estate. Comparable on the social media management/analytics layer, though as a broad SaaS incumbent rather than a real estate specialist.
- Sprout Social: Public social media management software company providing scheduling, engagement, and analytics tools to businesses across verticals including real estate. Comparable on the core social media management workflow Via Social delivers as managed services.
Emerging players
- Ylopo: Real estate marketing technology and services company offering social media ads, AI-driven lead generation, and digital content for agents. Overlaps on social media services for real estate, with a stronger paid-social/lead-gen emphasis.
- Real Geeks: Real estate websites, CRM, and marketing platform serving agents and teams, with add-on social media and lead-generation services. Comparable buyer (real estate agents) with broader product suite including marketing services.
- The Modern Agent: Marketing and branding agency specifically serving real estate agents with websites, social media, and content services. Direct comparable as a vertical-specialist agency targeting the same agent buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Via Social - Social Media Management For Real Estate Agents And Agencies social profiles
Digital presenceVia Social - Social Media Management For Real Estate Agents And Agencies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Via Social - Social Media Management For Real Estate Agents And Agencies leadership team
Management profileNumber of profiles
Via Social - Social Media Management For Real Estate Agents And Agencies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Via Social - Social Media Management For Real Estate Agents And Agencies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Via Social - Social Media Management For Real Estate Agents And Agencies
What does Via Social - Social Media Management For Real Estate Agents And Agencies do?
Via Social is a social media management agency that delivers full-service social media management to real estate agents and agencies in Australia. Its offerings include strategy, content creation (16–20 custom posts per month), caption writing, account setup and optimisation, monthly content calendars, weekly audience engagement, and monthly analytics and strategy reviews, packaged as a Growth Package from AUD $2,500/month or a custom Build Your Own Package.
Is Via Social - Social Media Management For Real Estate Agents And Agencies a public or private company?
Via Social - Social Media Management For Real Estate Agents And Agencies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Via Social - Social Media Management For Real Estate Agents And Agencies founded?
Via Social - Social Media Management For Real Estate Agents And Agencies was founded in 2015. It employs 1 to 10 people.
Where is Via Social - Social Media Management For Real Estate Agents And Agencies based?
Via Social - Social Media Management For Real Estate Agents And Agencies is headquartered in Brisbane, Australia, in the Oceania region.
How does Via Social - Social Media Management For Real Estate Agents And Agencies make money?
One revenue line is on record: subscription Packages.
Who are Via Social - Social Media Management For Real Estate Agents And Agencies's main competitors?
Direct peers on record are Curaytor, Coffee & Contracts, Luxury Presence and Audience Bloom. Broad incumbents are Buffer, Hootsuite and Sprout Social. Emerging players are Ylopo, Real Geeks and The Modern Agent.
Does Via Social - Social Media Management For Real Estate Agents And Agencies have an API?
No public API is recorded for Via Social - Social Media Management For Real Estate Agents And Agencies.
What industry is Via Social - Social Media Management For Real Estate Agents And Agencies in?
Via Social - Social Media Management For Real Estate Agents And Agencies's product category is Social Media Management Services for Real Estate. Its primary akta.pro industry code is MPAAAAAE, Social Media Creative Agencies (Content & Community), with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 5418 and its SIC code is 7311.