Via Social - Social Media Management For Real Estate Agents And Agencies

Social Media Management Services for Real Estateviasocial.com.au

Via Social is an Australian boutique agency, founded in 2015, providing subscription-based social media management services exclusively to real estate agents and agencies. It offers content creation, scheduling, engagement, and analytics under tiered monthly packages.

Company typePrivate
Founded2015
HeadquartersBrisbane, Australia
Headcount1–10
GTM typeB2B
OfferingServices

What Via Social - Social Media Management For Real Estate Agents And Agencies does

Via Social is an Australian privately-held social media management agency founded in 2015, focused exclusively on the real estate vertical. The company sells managed social media services to real estate agents and agencies, positioning itself as a specialist partner that handles strategy, content creation, posting, audience engagement, and analytics on behalf of clients who lack the time or expertise to maintain a consistent brand presence. Its core marketing claim is over 10 years of combined experience working with global and local brands.

The company offers two subscription-based service packages: the Growth Package at AUD 2,500/month covering full management of up to two social platforms, 16–20 custom posts, caption writing, account setup, a monthly content calendar, weekly audience engagement, and monthly analytics; and the Build Your Own Package, a customizable tier priced on enquiry for tailored scope. Go-to-market is direct and sales-led via the viasocial.com.au website, with prospective clients initiating contact through web forms and the company maintaining a single primary Instagram handle (@viasocial.au) for top-of-funnel brand presence. No intermediary channels, resellers, or app product exist.

Operationally, Via Social presents the profile of a small, founder-led boutique agency. No management team, headcount, funding history, customer logos, certifications, patents, or third-party partnerships are disclosed. The website is built on Squarespace, there is no mobile application, no public API or SDK, and no disclosed integrations — all consistent with a lean services business rather than a technology platform. Total addressable exposure is bounded by the Australian real estate agent and agency market, and the absence of disclosed revenue, ARR, or client count prevents quantification of scale.

Via Social - Social Media Management For Real Estate Agents And Agencies firmographics

Firmographics

Name: Via Social - Social Media Management For Real Estate Agents And Agencies
Legal name: Via Social
Website: https://viasocial.com.au
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1–10 employees
Short description: Via Social is an Australian boutique agency, founded in 2015, providing subscription-based social media management services exclusively to real estate agents and agencies. It offers content creation, scheduling, engagement, and analytics under tiered monthly packages.
Ownership category
akta.pro rank

Via Social - Social Media Management For Real Estate Agents And Agencies industry classification

Industry

Product category: Social Media Management Services for Real Estate
NAICS: Advertising, Public Relations, and Related Services (5418)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Social Media Creative Agencies (Content & Community) (MPAAAAAE)
akta.pro secondary industry: Social Media & Community Management (BPAFAAAE)

Keywords

Social media management
Real estate marketing
Content creation services
Social media strategy
Audience engagement

Where Via Social - Social Media Management For Real Estate Agents And Agencies is headquartered

Location

Headquarters

HQ city: Brisbane
HQ country: Australia
HQ region: Oceania

Markets served

Via Social - Social Media Management For Real Estate Agents And Agencies business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Subscription Packages: Monthly recurring subscription model with two tiers: Growth Package at $2,500/month providing full social media management for up to 2 platforms, 16-20 custom posts monthly, caption writing, account setup, content calendar, audience engagement, and monthly analytics. Custom Build Your Own Package priced on enquiry for tailored solutions.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Growth Package - Full social media management starting at $2,500/month
Subscription	Monthly	Build Your Own Package - Custom tailored solution

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Via Social - Social Media Management For Real Estate Agents And Agencies product offering

Product offering

Core offering

Via Social is a social media management agency that delivers full-service social media management to real estate agents and agencies in Australia. Its offerings include strategy, content creation (16–20 custom posts per month), caption writing, account setup and optimisation, monthly content calendars, weekly audience engagement, and monthly analytics and strategy reviews, packaged as a Growth Package from AUD $2,500/month or a custom Build Your Own Package.

Product overview

Via Social is a social media management agency offering managed services for real estate agents and agencies. The company provides two core service packages: the Growth Package (a predefined offering at $2,500/month covering management of up to 2 platforms, content creation, scheduling, engagement, and analytics) and the Build Your Own Package (a customized offering tailored to client-specific goals and budgets). Services span strategy, content creation, posting, engagement, and performance analytics.

Differentiator

Problem solved

Functional benefit

Products and services

Growth Package Full social media management subscription for real estate agents and agencies covering up to 2 platforms, including 16–20 custom posts per month, caption writing, account setup and optimisation, a monthly content calendar, weekly audience engagement, and a monthly analytics and strategy review. Priced from AUD $2,500/month.
Build Your Own Package Customised social media management package for real estate agents and agencies, tailored to specific goals, content needs, and budget. Pricing available upon enquiry.

Companies that use Via Social - Social Media Management For Real Estate Agents And Agencies

Customer profile

Segments1 record

Ideal customer profiles1 record

Via Social - Social Media Management For Real Estate Agents And Agencies technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Via Social - Social Media Management For Real Estate Agents And Agencies partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Via Social - Social Media Management For Real Estate Agents And Agencies competitors and assessment

Company assessment

Direct peers

Curaytor: Real estate marketing platform and services company combining technology with done-for-you marketing (including social media, content, and advertising) for agents and teams. Comparable vertical focus and mix of managed services with tooling.
Coffee & Contracts: Social media management agency dedicated specifically to real estate agents, offering content creation, scheduling, and engagement services — directly comparable to Via Social's niche focus and managed-service model.
Luxury Presence: Digital marketing agency and platform for real estate agents and brokerages, providing websites, branding, content, and social media services. Comparable as a real estate-focused marketing services provider serving the same agent buyer.
Audience Bloom: Digital marketing agency serving real estate and other professional services clients, offering content creation, social media management, and SEO. Comparable as a specialized agency targeting real estate professionals.

Broad incumbents

Buffer: Social media management software for scheduling, publishing, and analytics, widely used by small businesses and agencies. Competes with the technology layer underlying Via Social's services, increasingly with AI-assisted content features.
Hootsuite: Established social media management platform used by marketers and agencies worldwide, including in real estate. Comparable on the social media management/analytics layer, though as a broad SaaS incumbent rather than a real estate specialist.
Sprout Social: Public social media management software company providing scheduling, engagement, and analytics tools to businesses across verticals including real estate. Comparable on the core social media management workflow Via Social delivers as managed services.

Emerging players

Ylopo: Real estate marketing technology and services company offering social media ads, AI-driven lead generation, and digital content for agents. Overlaps on social media services for real estate, with a stronger paid-social/lead-gen emphasis.
Real Geeks: Real estate websites, CRM, and marketing platform serving agents and teams, with add-on social media and lead-generation services. Comparable buyer (real estate agents) with broader product suite including marketing services.
The Modern Agent: Marketing and branding agency specifically serving real estate agents with websites, social media, and content services. Direct comparable as a vertical-specialist agency targeting the same agent buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Via Social - Social Media Management For Real Estate Agents And Agencies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Via Social - Social Media Management For Real Estate Agents And Agencies leadership team

Management profile

Number of profiles

Via Social - Social Media Management For Real Estate Agents And Agencies funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Via Social - Social Media Management For Real Estate Agents And Agencies M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Social - Social Media Management For Real Estate Agents And Agencies

What does Via Social - Social Media Management For Real Estate Agents And Agencies do?

Is Via Social - Social Media Management For Real Estate Agents And Agencies a public or private company?

Via Social - Social Media Management For Real Estate Agents And Agencies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Via Social - Social Media Management For Real Estate Agents And Agencies founded?

Via Social - Social Media Management For Real Estate Agents And Agencies was founded in 2015. It employs 1 to 10 people.

Where is Via Social - Social Media Management For Real Estate Agents And Agencies based?

Via Social - Social Media Management For Real Estate Agents And Agencies is headquartered in Brisbane, Australia, in the Oceania region.

How does Via Social - Social Media Management For Real Estate Agents And Agencies make money?

One revenue line is on record: subscription Packages.

Who are Via Social - Social Media Management For Real Estate Agents And Agencies's main competitors?

Direct peers on record are Curaytor, Coffee & Contracts, Luxury Presence and Audience Bloom. Broad incumbents are Buffer, Hootsuite and Sprout Social. Emerging players are Ylopo, Real Geeks and The Modern Agent.

Does Via Social - Social Media Management For Real Estate Agents And Agencies have an API?

No public API is recorded for Via Social - Social Media Management For Real Estate Agents And Agencies.

What industry is Via Social - Social Media Management For Real Estate Agents And Agencies in?

Via Social - Social Media Management For Real Estate Agents And Agencies's product category is Social Media Management Services for Real Estate. Its primary akta.pro industry code is MPAAAAAE, Social Media Creative Agencies (Content & Community), with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 5418 and its SIC code is 7311.