Leo Berbee Bulb Company, Inc.

What Leo Berbee Bulb Company, Inc. does

Leo Berbee Bulb Company, Inc. is a family-owned wholesale distributor of flower bulbs and bareroot perennials headquartered in Marysville, Ohio. The company operates a B2B wholesale model serving four primary customer segments: commercial greenhouses, cut flower farmers, municipalities, and landscapers. Its product portfolio is organized into two seasonal cycles: Fall bulbs (Amaryllis, Tulips, Daffodils, Crocus, Hyacinth, Iris, Paperwhites, Anemone, Calla, Allium, and specialty items) and Spring bulbs (Dahlia, Canna, Caladium, Hosta, Lilies, Ferns, Clematis, and perennials). The company also distributes young plants sourced from eight partner growers and offers hard goods such as hydroponic trays and growing accessories.

The business runs on a NetSuite SuiteCommerce e-commerce platform with account-based pricing gated behind customer login, indicating a consultative wholesale motion rather than public consumer pricing. Pricing is offered on a pay-as-you-go, transaction-based basis. Sales are conducted through account-based relationships with greenhouses, cut flower farmers, municipalities, and landscapers across the United States. Specialty offerings include pre-cooled bulbs, small pack sizes, rare and unique varieties, and hydroponic trays, addressing niche forcing and cut flower production needs that generic distributors do not serve. The company is led by Bob and Marjolein and operates with a 1-10 employee base, with no disclosed funding, no institutional capital, and no M&A activity. The technology platform is a standard SuiteCommerce storefront with no public API, no proprietary AI capabilities, and no disclosed integrations beyond the Netsuite commerce stack.

Name

Leo Berbee Bulb Company, Inc.

Legal name

Leo Berbee Bulb Company

Website

https://www.berbeeus.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Leo Berbee Bulb Company is a family-owned wholesale flower bulb and bareroot perennial distributor based in Marysville, Ohio, supplying greenhouses, cut flower farmers, municipalities, and landscapers across the United States via a NetSuite-based e-commerce platform with account-based pricing.

Ownership category

akta.pro rank

Product category

Wholesale Horticultural Supplies

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Wholesale flower bulbs
• Bareroot perennials
• Greenhouse forcing supplies
• Cut flower production
• Horticultural wholesale distribution

Headquarters

HQ city

Marysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Flower Bulbs: Wholesale distribution of flower bulbs and bareroot perennials to commercial buyers including greenhouses, cut flower farmers, municipalities, and landscapers. Products include fall and spring bulbs, specialty varieties, pre-cooled bulbs, and hydroponic trays.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Leo Berbee Bulb Company is a family-owned wholesale distributor that supplies flower bulbs, bareroot perennials, young plants, and related hard goods to commercial buyers including greenhouses, cut flower farmers, municipalities, and landscapers across the United States. The catalog is organized by fall and spring planting seasons and includes specialty items such as pre-cooled bulbs, hydroponic trays, small pack sizes, and rare or unique varieties.

Product overview

Leo Berbee Bulb Company is a family-owned wholesale flower bulb and bareroot perennial distributor operating an e-commerce platform built on NetSuite. The company offers a comprehensive seasonal product portfolio organized into two main planting seasons: Fall Bulbs (including Amaryllis, Tulips, Daffodils, Crocus, Hyacinth, Bearded Iris, Paperwhites, Anemone, Calla, Allium, Frittilaria, Muscari, and Garlic) and Spring Bulbs (including Dahlia, Canna, Caladium, Hosta, Lilies, Clematis, Ferns, and perennials). The company also distributes Young Plants sourced from partner growers and Hard Goods growing supplies. Specialty wholesale offerings include pre-cooled bulbs, small pack sizes, rare and unique varieties, and hydroponic trays. Target customers include greenhouses, cut flower farmers, municipalities, and landscapers.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Swift GreenhouseminorStrategic or Co-development PartnerYoung plant supplier partner providing starter plants for greenhouse growers.
• Stonehouse NurseryminorStrategic or Co-development PartnerYoung plant supplier partner for greenhouse operations.
• Raker RobertaminorStrategic or Co-development PartnerYoung plant supplier partner.
• Plant PeddlerminorStrategic or Co-development PartnerYoung plant supplier partner.
• Head Start NurseryminorStrategic or Co-development PartnerYoung plant supplier partner.
• Emerald Coast GrowersminorStrategic or Co-development PartnerYoung plant supplier partner providing starter plants.
• Mast Young PlantsminorStrategic or Co-development PartnerYoung plant supplier partner.
• Natural Beauty GrowersminorStrategic or Co-development PartnerYoung plant supplier partner.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• White Flower Farm: Premium plant, bulb, and perennial retailer with a broad assortment; not a direct wholesale competitor but overlaps in flower bulb and perennial product categories and target commercial growers.
• American Meadows: Retailer and wholesaler of wildflower seeds, bulbs, and perennials focused on naturalistic and pollinator-friendly plantings; competes for municipal and landscaper buyers with overlapping bulb categories.
• Brecks: Established multi-category mail-order and online garden retailer with a major bulb assortment; broader product portfolio than Leo Berbee but directly overlapping in wholesale and retail flower bulbs.

Direct peers

• Longfield Gardens: Online retailer and wholesaler of flower bulbs and perennials supplying gardeners and professional buyers; similar product structure and seasonal catalog approach to Leo Berbee.
• McClure & Zimmerman: Wholesale distributor of flower bulbs, perennials, and ground covers serving landscapers and garden centers; closely mirrors Leo Berbee's wholesale perennial-plus-bulb assortment and B2B focus.
• Brent and Becky's Bulbs: Family-owned bulb grower and wholesaler offering a deep catalog of specialty and heirloom bulbs to commercial and retail customers; matches Leo Berbee's family-business model and specialty-variety positioning.
• Colorblends: Wholesale flower bulb distributor specializing in pre-mixed bulb collections for landscape professionals and municipalities; closely overlaps Leo Berbee's municipal and landscaper customer base and curated collection strategy.
• K. van Bourgondien: Multi-generational wholesale and retail distributor of Dutch-imported flower bulbs serving both professional growers and home gardeners; directly comparable B2B/B2C catalog model with similar product breadth.
• John Scheepers / Kitchen Garden Seeds: Long-standing wholesale flower bulb distributor focused on premium imported Dutch bulbs for landscapers, designers, and home gardeners; directly comparable product mix and customer segments.

Emerging players

• Eden Brothers: Fast-growing online seller of flower bulbs, seeds, and perennials at scale across both B2C and B2B channels; competes with Leo Berbee on catalog breadth and pricing in the same bulb categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leo-berbee-bulb-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leo Berbee Bulb Company, Inc.