Insurance Services Of Central Florida, Inc.
Insurance Services of Central Florida is a privately held independent insurance agency founded in 1980, operating five offices across Florida. It serves individuals, families, and small-to-mid-sized businesses by brokering personal, commercial, employee benefits, and financial products through 40+ carrier appointments.
- Company typePrivate
- Founded1980
- HeadquartersSanford, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Insurance Services Of Central Florida, Inc. does
Insurance Services of Central Florida, Inc. is a privately held independent insurance agency founded in 1980 and headquartered in Sanford, Florida. The firm operates five offices across the state (Sanford, Palmetto, Titusville, Dade City, Clermont) under a parent brand with named sub-brands including D'Amico & Associates, Livengood & Associates, and Tony Russi Insurance. As an independent agency, it represents more than 40 insurance carriers, including Allstate, Nationwide, Liberty Mutual, Travelers, CNA, The Hartford, MetLife, Cigna, Humana, UnitedHealthcare, and Florida-specific providers such as Tower Hill and Citizens Property Insurance Corporation.
The agency's core product set spans four lines: Personal Insurance (auto, homeowners, renters, motorcycle, boat/watercraft, RV, life, liability); Commercial Insurance (general liability, commercial property, BOP, commercial auto, workers' compensation, professional liability, cyber liability, umbrella/excess); Employee Benefits brokerage (group health, dental, vision, disability, voluntary benefits, executive benefits, compliance and wellness); and individual Financial Services (life, annuities, long-term care, supplemental products). Products are delivered through licensed agents by phone, in-person at branch offices, and via a website-based online quote portal backed by secure-one.co for service requests and anytime.anddone.com for premium payments. The technology stack is standard agency operations — no proprietary AI/ML capabilities, no public API, and no custom software product were identified.
The business model is commission-based revenue (classified as affiliate_referral) earned by placing customer policies with carrier partners. Pricing is quote-based and varies by individual risk profile; the firm does not publish tiered pricing. Go-to-market is sales-led, combining local offline relationships in Florida communities with website-driven inbound quote capture and referral/partner channels through Manatee, West Orange, Hispanic, and Greater Orlando chamber memberships. Customer segments span individuals/families, small-to-mid-sized businesses, employers seeking group benefits, and individuals seeking financial products, with no enterprise logos or large-anchor accounts disclosed. Ownership is independent with no parent company, PE backing, or institutional investment indicated; leadership is led by President and CEO James Cleveland.
Insurance Services Of Central Florida, Inc. firmographics
Firmographics- Name
- Insurance Services Of Central Florida, Inc.
- Legal name
- Insurance Services of Central Florida, Inc.
- Website
- https://iscf.biz
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Insurance Services of Central Florida is a privately held independent insurance agency founded in 1980, operating five offices across Florida. It serves individuals, families, and small-to-mid-sized businesses by brokering personal, commercial, employee benefits, and financial products through 40+ carrier appointments.
- Ownership category
- akta.pro rank
Insurance Services Of Central Florida, Inc. industry classification
Industry- Product category
- Independent Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industries
- Full-Coverage Personal Auto Insurance (FSAJAAAF), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Commercial General Liability (CGL) (FSAJADAA)
Keywords
Where Insurance Services Of Central Florida, Inc. is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Insurance Services Of Central Florida, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Insurance Services of Central Florida earns commissions from the insurance carriers they represent. They receive compensation when customers purchase policies from carriers in their network. The agency represents over 40 insurance companies including Allstate, Nationwide, Liberty Mutual, Travelers, CNA, Hartford, and many others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance premiums are quote-based and vary by individual risk profile |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Insurance Services Of Central Florida, Inc. product offering
Product offeringCore offering
Insurance Services of Central Florida is an independent insurance agency that sells personal, commercial, employee benefits, and financial services insurance policies through licensed agents. As an independent agency, it represents over 40 insurance carriers (Allstate, Nationwide, Liberty Mutual, Travelers, CNA, Hartford, Tower Hill, Citizens, Cigna, Humana, UnitedHealthcare, MetLife, Mutual of Omaha, UNUM, Zurich, and others) and compares coverage and pricing across them to match customers with policies. Distribution is via phone, online quote forms, and five Florida office locations.
Product overview
Insurance Services of Central Florida is an independent insurance agency that does not offer a single unified software product but rather provides a portfolio of insurance products and services through multiple insurance carrier relationships. The core offerings include Personal Insurance (auto, homeowners, renters, motorcycle, boat, RV, life, and liability) and Commercial Insurance (BOP, commercial auto, workers' comp, cyber liability, umbrella). The agency also provides Employee Benefits brokerage services and Financial Services products. These products are accessed through online quote forms, secure client portals (secure-one.co), and bill payment systems (anytime.anddone.com), all operated in conjunction with multiple insurance carrier partners. No AI/ML-powered product capabilities or public API offerings were identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance
Companies that use Insurance Services Of Central Florida, Inc.
Customer profileSegments4 records
Ideal customer profiles4 records
Insurance Services Of Central Florida, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Insurance Services Of Central Florida, Inc. partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- AllstatecoreMajor national insurance carrier represented by the agency for personal and commercial insurance products. Allstate offers auto, home, and business insurance through the agency.
- NationwidecoreMajor national insurance carrier represented by the agency offering auto, home, and business insurance products.
- Liberty MutualcoreMajor national insurance carrier represented by the agency for auto, home, and business insurance coverage.
- TravelerscoreMajor national insurance carrier represented by the agency offering personal and commercial insurance products.
- CNAcoreMajor commercial insurance carrier represented by the agency for business insurance products including commercial property and liability.
- The HartfordcoreMajor insurance carrier represented by the agency offering auto, home, and business insurance, including AARP-specific products.
- Tower Hill InsurancecoreFlorida-based insurance carrier represented by the agency specializing in Florida home insurance coverage.
- Citizens Property Insurance CorporationcoreFlorida state-chartered insurance company represented by the agency for property insurance in Florida.
- CignacoreMajor health insurance carrier represented by the agency for individual and employer group health insurance products.
- HumanacoreMajor health insurance carrier represented by the agency for employer health insurance products.
- UnitedHealthcarecoreMajor health insurance carrier represented by the agency offering health coverage options.
- American Modern Insurance GroupminorSpecialty insurance carrier represented for manufactured housing and specialty property coverage.
- HagertyminorSpecialty insurance carrier represented for classic car and collector vehicle insurance coverage.
- Auto-Owners InsurancecoreRegional insurance carrier represented offering auto, home, and business insurance products.
- MetLifecoreMajor national insurance carrier represented for auto, home, and life insurance products.
- Mutual of OmahacoreMajor insurance carrier represented offering health, life, and supplemental insurance products.
- UNUMcoreMajor carrier represented for employee benefits including disability, life, and supplemental insurance.
- Zurich Insurance ServicescoreMajor global insurance carrier represented for commercial insurance products.
- Genworth FinancialminorInsurance carrier represented for long-term care and life insurance products.
- Manatee Chamber of CommerceminorLocal business chamber membership for networking and community engagement in the Manatee County area.
- West Orange Chamber of CommerceminorLocal business chamber membership for networking and community engagement in the West Orange County area.
- Hispanic Chamber of CommerceminorChamber membership supporting Hispanic business community engagement.
- Greater Orlando Business Association (GOBA)minorBusiness association membership for networking and business development in the Greater Orlando area.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Insurance Services Of Central Florida, Inc. competitors and assessment
Company assessmentDirect peers
- Brown & Brown, Inc. Florida-headquartered independent insurance brokerage and agency (Daytona Beach HQ) that distributes P&C, benefits, and personal lines through retail offices across the U.S. — directly comparable to ISCF as a Florida-rooted independent distribution platform with extensive carrier appointments.
- Acrisure: Fast-growing, tech-enabled insurance brokerage built largely through agency roll-ups; competes for the same independent agency talent pool and SMB/middle-market accounts that ISCF serves.
- Lykes Insurance: Florida-based independent insurance agency offering personal, commercial, and benefits lines across multiple state offices. Closely comparable to ISCF in scale, product breadth, and Florida-centric independent agency model.
- Foundation Risk Partners: Florida-based (Daytona Beach) insurance brokerage built through acquisitions of independent agencies across the Eastern U.S. Highly comparable to ISCF in independent agency distribution, commercial/personal/benefits mix, and roll-up playbook.
- The Hilb Group: Middle-market insurance brokerage with multiple Florida offices, focused on P&C, benefits, and personal lines. Comparable to ISCF in regional Florida footprint and broad-carrier independent agency model.
- Hub International: Large North American insurance brokerage with a meaningful Florida retail presence and a roll-up acquisition strategy. Comparable to ISCF in multi-line personal/commercial/benefits distribution and agency tuck-in growth model.
Broad incumbents
- Lockton Companies: Largest privately held insurance brokerage globally with commercial, benefits, and personal lines practices. Comparable as an incumbent serving SMB and middle-market segments overlapping with ISCF.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with extensive U.S. retail and benefits operations. Comparable as a much larger incumbent offering overlapping P&C and employee benefits capabilities.
Others
- Assurex Global: Worldwide alliance of independent commercial insurance and risk-management brokerages; relevant as an aggregator that Florida independents like ISCF could join to access larger accounts and specialty resources.
- Florida Peninsula Insurance Company: Florida-only homeowners insurance carrier closely tied to ISCF's distribution flow of property placements; relevant as a carrier-side counterpart rather than a competing agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Insurance Services Of Central Florida, Inc. social profiles
Digital presenceInsurance Services Of Central Florida, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurance Services Of Central Florida, Inc. leadership team
Management profileNumber of profiles
Profiles7 records
Insurance Services Of Central Florida, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurance Services Of Central Florida, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurance Services Of Central Florida, Inc.
What does Insurance Services Of Central Florida, Inc. do?
Insurance Services of Central Florida is an independent insurance agency that sells personal, commercial, employee benefits, and financial services insurance policies through licensed agents. As an independent agency, it represents over 40 insurance carriers (Allstate, Nationwide, Liberty Mutual, Travelers, CNA, Hartford, Tower Hill, Citizens, Cigna, Humana, UnitedHealthcare, MetLife, Mutual of Omaha, UNUM, Zurich, and others) and compares coverage and pricing across them to match customers with policies. Distribution is via phone, online quote forms, and five Florida office locations.
Is Insurance Services Of Central Florida, Inc. a public or private company?
Insurance Services Of Central Florida, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insurance Services Of Central Florida, Inc. founded?
Insurance Services Of Central Florida, Inc. was founded in 1980. It employs 11 to 50 people.
Where is Insurance Services Of Central Florida, Inc. based?
Insurance Services Of Central Florida, Inc. is headquartered in Sanford, United States, in the North America region.
How does Insurance Services Of Central Florida, Inc. make money?
One revenue line is on record: insurance Commissions.
Who are Insurance Services Of Central Florida, Inc.'s main competitors?
Direct peers on record are Brown & Brown, Inc., Acrisure, Lykes Insurance, Foundation Risk Partners, The Hilb Group and Hub International. Broad incumbents are Lockton Companies and Arthur J. Gallagher & Co.. Others are Assurex Global and Florida Peninsula Insurance Company.
Does Insurance Services Of Central Florida, Inc. have an API?
No public API is recorded for Insurance Services Of Central Florida, Inc..
What industry is Insurance Services Of Central Florida, Inc. in?
Insurance Services Of Central Florida, Inc.'s product category is Independent Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJAAAF, Full-Coverage Personal Auto Insurance. Its NAICS code is 5242 and its SIC code is 6411.