Heinen Landscape and Irrigation

What Heinen Landscape and Irrigation does

Heinen Landscape and Irrigation is a privately held, founder-led landscape design-build and irrigation services firm founded in 1987 by Dave Heinen and headquartered at 1036 Merriam Ln in Kansas City, Kansas. The company operates as a full-service landscape contractor serving residential and commercial customers across the Kansas City metro area, including Mission Hills, Leawood, Fairway, Roeland Park, Overland Park, Olathe, Brookside, and Riverside.

The service portfolio spans custom landscape design and installation, underground sprinkler and irrigation systems (with integration of Rachio smart controllers for weather-based watering), outdoor lighting design using FX Luminaire products, Techo-Bloc hardscape installation (pavers, patios, retaining walls, outdoor kitchens), drainage and flooding solutions, and ongoing lawn maintenance including mowing, leaf removal, fertilization, and seeding. Underlying technology is primarily trade-craft and project management, augmented by third-party smart-hardware integrations rather than proprietary platforms; supporting digital assets include a free 20-page Kansas City Landscape Guide, an online plant catalog of nearly 200 climate-appropriate species, and a seasonal Sweetheart Rose Garden Valentine's package. No mobile app, API, or developer resources are offered.

Heinen makes money through a mix of one-time project revenue (landscape, irrigation, hardscape, lighting, drainage installations) and recurring subscription revenue (monthly lawn maintenance contracts). Go-to-market is sales-led and largely referral-driven, with customers requesting free estimates via phone (staffed by Debbie) or the company website; marketing supplements referrals through content marketing, organic social (Twitter, Facebook, Instagram, YouTube), community sponsorship, and the Heinen Helps charitable program. The company is family-owned with no disclosed outside investment, acquisitions, or geographic expansion beyond the Kansas City metro, and serves both horizontal customer segments — residential homeowners (primary) and commercial business owners (secondary).

Name

Heinen Landscape and Irrigation

Legal name

Heinen Landscape & Irrigation

Website

https://heinenlandscape.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Heinen Landscape and Irrigation is a family-owned Kansas City metro landscape design-build firm founded in 1987, providing custom landscaping, irrigation, outdoor lighting, hardscape, drainage, and lawn maintenance services to residential and commercial customers.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Water Supply and Irrigation Systems (221310), Landscaping Services (56173), Landscape Architectural Services (54132)

SIC

Agricultural Services (700)

akta.pro primary industry

Irrigation System Design & Planning (HSAIAEAA)

akta.pro secondary industries

Sprinkler System Installation (New Systems) (HSAIAEAB), Irrigation Systems Installation & Maintenance (BPABADAE), Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL)

Keywords

• Landscape design services
• Irrigation system installation
• Outdoor lighting design
• Hardscape installation
• Lawn maintenance services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Landscape Design and Installation: Custom landscape design and build services for outdoor living spaces, including design, planning, and installation
2. Irrigation and Sprinkler Systems: Installation and service of underground lawn sprinkler systems, custom designed for each property
3. Outdoor Lighting Design: Custom exterior lighting design and installation services
4. Lawn Maintenance Services: Ongoing lawn mowing, leaf removal, grass seeding, lawn treatment, and fertilizing services
5. Hardscape Installation: Techo-Bloc manufactured stone paver installation for patios, walkways, retaining walls, and outdoor kitchens
6. Drainage Solutions: Drainage system design and implementation to protect properties from water damage

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heinen Landscape and Irrigation provides full-service residential and commercial landscape design and build, underground sprinkler and irrigation system installation and service, custom outdoor lighting design, hardscape installation using Techo-Bloc manufactured stone, drainage and flooding solutions, and recurring lawn maintenance services across the Kansas City metro area. Services are sold via free estimates, project-based quotes, and subscription lawn care programs.

Product overview

Heinen Landscape and Irrigation offers a comprehensive suite of landscaping, irrigation, and outdoor living services for residential and commercial customers in the Kansas City metro area. The company operates as a full-service landscape firm with core offerings including Landscape Design and Build, Outdoor Lighting Design (using FX Luminaire products), Sprinkler and Irrigation Systems (with smart Rachio controller integration), Techo-Bloc Hardscapes, Drainage Solutions, Lawn Maintenance, and Commercial Services. Supporting these services, they provide digital resources including an Online Plant Catalog with nearly 200 Kansas City-appropriate plants and a Free Landscape Guide. Their distinctive Sweetheart Rose Garden Package represents a unique seasonal product offering. The company has been in business since 1987 and serves neighborhoods including Mission Hills, Leawood, Fairway, Roeland Park, Overland Park, Olathe, Brookside, and Riverside.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Custom irrigation systems designed for exact property watering needs
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Techo-BloccoreTechnology or IntegrationHeinen Landscape is now a supplier of Techo-Bloc manufactured landscape stone. Techo-Bloc products are engineered to endure harsh weather, exceeding North American standards for strength and durability. Products include pavers nearly 3 times stronger than poured concrete with a transferable lifetime warranty.
• Village Flower CompanycoreStrategic or Co-development PartnerPartnership spanning over 30 years with Kansas City's premium rose retailer for the Sweetheart Rose Garden Valentine's Day gift package. Village Flower Company provides Valentine's Day rose bouquets for presentation to gift recipients.
• FX LuminairecoreTechnology or IntegrationHeinen is a proud vendor of FX Luminaire products, one of the leading manufacturers of exterior lighting solutions in the country. FX Luminaire offers pro-level lighting fixtures in hundreds of styles designed to withstand extreme weather with smartphone app control.
• RachiocoreTechnology or IntegrationHeinen installs Rachio smart sprinkler controllers which automatically adjust watering schedules based on weather conditions. The Rachio 3 system connects to National Weather Service data and can be controlled via smartphone app for real-time watering adjustments and leak detection.
• Westwood Ensemble Community OrchestraminorOthersHeinen is proud to sponsor the Westwood Ensemble Community Orchestra, a full orchestra of over 50 amateur and professional musicians making symphonic music accessible to all.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape, irrigation, and outdoor living products. Comparable as upstream supplier and industry consolidator adjacent to Heinen's installation and irrigation business.
• Ewing Outdoor Supply: Wholesale distributor of irrigation, landscape, and hardscape products serving contractors. Comparable as an ecosystem supplier to irrigation installers like Heinen, and potential acquirer of regional installers.

Emerging players

• LawnStarter: Online marketplace connecting homeowners to local lawn care and landscaping service providers. Comparable as a digital go-to-market layer over the same residential lawn maintenance and irrigation services Heinen offers directly.
• Yardzen: Online landscape design service that pairs homeowners with vetted local contractors for installation. Comparable as a digital-front-end for the residential landscape design + build workflow Heinen performs in-house.

Broad incumbents

• TruGreen: National residential lawn care leader offering fertilization, weed control, and irrigation services through a franchise and branch model. Comparable on the recurring lawn maintenance and irrigation service lines, though lacking the design/build hardscape depth.
• BrightView Landscape Services: Largest U.S. commercial landscape services company offering design, install, maintenance, and irrigation at national scale. Comparable as a full-service landscape + irrigation provider serving both residential and commercial clients.
• Davey Tree Expert Co. Established residential and commercial landscape/tree-care services firm with broad service lines including irrigation, lawn care, and landscape design. Comparable as a multi-service outdoor services provider with long-tenured regional operations.

Direct peers

• Ruppert Landscape: Regional design/build landscape and irrigation contractor operating across the Mid-Atlantic and Southeast. Comparable as a similarly sized, full-service design-build landscape firm serving both residential and commercial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/heinenlandscape?lang=en
• YouTubeyoutube.com/channel/UCqe1Ws-CsLb-bWnksx2VV5Q
• Facebookfacebook.com/heinenlandscape
• Instagraminstagram.com/heinenlandscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heinen Landscape and Irrigation