Ms. Better's Superior Cocktail Brand
Ms. Better's is a Vancouver-based craft producer of natural cocktail ingredients — bitters, syrups, purees, and a vegan botanical foamer — selling through on-trade bar/restaurant channels and direct-to-consumer outreach to at-home cocktail enthusiasts in Canada.
- Company typePrivate
- Founded2016
- HeadquartersPort Coquitlam, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ms. Better's Superior Cocktail Brand does
Ms. Better's Superior Cocktail Brand is a Vancouver, Canada-based craft beverage producer that manufactures and sells cocktail ingredients, including 100% natural bitters, syrups, purees, and what it claims to be the world's first vegan botanical foamer. The company's product portfolio is built around carefully selected and blended botanicals sourced from organic and local suppliers, with formulations designed to create sequential flavor notes intended to add depth and complexity to mixed drinks. Distribution is conducted through on-trade channels (bars and restaurants) where the products are used by professional bartenders, complemented by direct outreach to at-home cocktail enthusiasts who are directed to contact the company for orders.
The business model is a physical-goods craft CPG operation: revenue is generated through one-time sales of bottled cocktail ingredients to both enterprise (bar/restaurant) and consumer end-users, with no disclosed pricing or subscription structure. The company's primary differentiation rests on its vegan botanical foamer — a novel cocktail ingredient providing froth and texture without animal-derived components — alongside its clean-label, natural positioning and organic sourcing philosophy. GTM relies on organic social channels (Facebook, Instagram) and word-of-mouth through bar placements rather than paid marketing or formal distribution partnerships.
The company appears to be independently owned by founders Sam Unger and Philip Unger, with no institutional funding, parent company, or external capital structure documented. Operating geography is regional, centered on British Columbia, with bilingual (English/French) website support suggesting intent to serve the broader Canadian market. Headcount, revenue, and specific distribution partner data are not disclosed in available materials.
Ms. Better's Superior Cocktail Brand firmographics
Firmographics- Name
- Ms. Better's Superior Cocktail Brand
- Legal name
- Ms. Betters
- Website
- https://msbetters.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ms. Better's is a Vancouver-based craft producer of natural cocktail ingredients — bitters, syrups, purees, and a vegan botanical foamer — selling through on-trade bar/restaurant channels and direct-to-consumer outreach to at-home cocktail enthusiasts in Canada.
- Ownership category
- akta.pro rank
Ms. Better's Superior Cocktail Brand industry classification
Industry- Product category
- Craft cocktail ingredients
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Ms. Better's Superior Cocktail Brand is headquartered
LocationHeadquarters
- HQ city
- Port Coquitlam
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ms. Better's Superior Cocktail Brand business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Beverage Ingredient Sales: Ms. Betters generates revenue through the sale of physical cocktail ingredients including bitters, syrups, purees, and their vegan botanical foamer. Products are sold to bars, restaurants, and directly to consumers for home cocktail preparation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Ms. Better's Superior Cocktail Brand product offering
Product offeringCore offering
Ms. Betters is a Vancouver-based craft producer of superior cocktail ingredients, including 100% natural bitters, premium syrups, organic purees, and what the company describes as the world's first vegan botanical foamer. Products are sold to bars, restaurants, and home cocktail enthusiasts, with an emphasis on organic produce and locally-sourced botanicals blended to create sequential flavor notes.
Product overview
Ms. Better's is a Vancouver-based producer of superior cocktail ingredients including bitters, syrups, purees, and the world's first vegan botanical foamer. The company offers a unified product portfolio of 100% natural cocktail components designed to bring depth and complexity to cocktails. All products feature carefully selected organic and local botanical ingredients that create a sequence of flavor notes.
Differentiator
Problem solved
Functional benefit
Products and services
- Bitters
Companies that use Ms. Better's Superior Cocktail Brand
Customer profileSegments2 records
Ideal customer profiles1 record
Ms. Better's Superior Cocktail Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ms. Better's Superior Cocktail Brand partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Ms. Better's Superior Cocktail Brand competitors and assessment
Company assessmentDirect peers
- Stirrings Cocktail Mixers: Cocktail mixer brand offering bitters, syrups, and mixers across bar and retail channels. Comparable on multi-format cocktail ingredients portfolio and broad-based bar plus consumer distribution.
- Scrappy's Bitters: Portland-based craft bitters maker with small-batch, bartender-focused distribution. Comparable on craft bitters, bartender-first channel strategy, and premium botanical positioning.
- Liber & Co. Premium cocktail syrup and mixer brand targeting craft bars and home enthusiasts. Direct comparable on the syrup and puree portion of Ms. Betters' portfolio and the premium natural-ingredient positioning.
- Bittermens: Craft bitters brand focused on unique botanical blends for craft cocktail programs. Direct comparable on craft bitters positioning, premium pricing, and bartender-targeted go-to-market.
- Fee Brothers: Rochester, NY-based maker of bitters, syrups, and cocktail mixers sold to bars and home enthusiasts. Closest direct comparable to Ms. Betters across the bitters/syrup portfolio and on-trade plus at-home distribution model.
- Royal Rose Organic Cocktail Mixers: Organic, fair-trade certified cocktail syrups for craft bars and home use. Closest comparable to Ms. Betters on the organic and natural ingredient positioning within the syrup/cocktail mixer category.
- Jack Rudy Cocktail Co. Small-batch cocktail mixers and bitters sold to bars and specialty retail. Comparable on craft mixers, premium positioning, and combined on-trade plus DTC channel mix.
- Hella Cocktail Co. Craft bitters and cocktail mix brand sold through retail and bar channels. Comparable on multi-SKU cocktail ingredients portfolio and combined on-trade plus consumer distribution.
Broad incumbents
- Angostura: Global bitters and rum powerhouse whose aromatic and orange bitters are category benchmarks. Comparable as the dominant incumbent against which Ms. Betters must differentiate on natural/vegan and botanical positioning.
- Peychaud's Bitters: Heritage bitters brand (Sazerac) widely stocked in bars globally. Comparable as the legacy reference point for craft bitters that Ms. Betters must position against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Ms. Better's Superior Cocktail Brand social profiles
Digital presenceMs. Better's Superior Cocktail Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ms. Better's Superior Cocktail Brand leadership team
Management profileNumber of profiles
Profiles2 records
Ms. Better's Superior Cocktail Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ms. Better's Superior Cocktail Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ms. Better's Superior Cocktail Brand
What does Ms. Better's Superior Cocktail Brand do?
Ms. Betters is a Vancouver-based craft producer of superior cocktail ingredients, including 100% natural bitters, premium syrups, organic purees, and what the company describes as the world's first vegan botanical foamer. Products are sold to bars, restaurants, and home cocktail enthusiasts, with an emphasis on organic produce and locally-sourced botanicals blended to create sequential flavor notes.
Is Ms. Better's Superior Cocktail Brand a public or private company?
Ms. Better's Superior Cocktail Brand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ms. Better's Superior Cocktail Brand founded?
Ms. Better's Superior Cocktail Brand was founded in 2016. It employs 1 to 10 people.
Where is Ms. Better's Superior Cocktail Brand based?
Ms. Better's Superior Cocktail Brand is headquartered in Port Coquitlam, Canada, in the North America region.
How does Ms. Better's Superior Cocktail Brand make money?
One revenue line is on record: beverage Ingredient Sales.
Who are Ms. Better's Superior Cocktail Brand's main competitors?
Direct peers on record are Stirrings Cocktail Mixers, Scrappy's Bitters, Liber & Co., Bittermens, Fee Brothers, Royal Rose Organic Cocktail Mixers, Jack Rudy Cocktail Co. and Hella Cocktail Co.. Broad incumbents are Angostura and Peychaud's Bitters.
Does Ms. Better's Superior Cocktail Brand have an API?
No public API is recorded for Ms. Better's Superior Cocktail Brand.
What industry is Ms. Better's Superior Cocktail Brand in?
Ms. Better's Superior Cocktail Brand's product category is Craft cocktail ingredients. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 31193 and its SIC code is 2080.