GravaStar
GravaStar is a privately held consumer electronics company founded in 2018 that designs and sells sci-fi-inspired gaming keyboards, mice, Bluetooth speakers, earbuds, and GaN chargers to gamers, tech enthusiasts, and lifestyle buyers worldwide.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What GravaStar does
GravaStar is a privately held, founder-owned consumer electronics company founded in 2018 that designs and sells sci-fi and mecha-inspired gaming peripherals, audio products, and desktop chargers. Its product ecosystem spans five categories: mechanical and Hall Effect gaming keyboards (Mercury K98 Pro, V60 Pro, V75 Pro, K1 Pro), wireless gaming mice (Mercury X Pro, M1 Pro, M2), Bluetooth speakers (Mars Pro, Supernova, Venus), wireless earbuds (Sirius Plus, Sirius Pro, Sirius P5 with interchangeable cases), and GaN desktop chargers (Alpha65, Delta35, Power Strip). Core technical features include Hall Effect magnetic switches with adjustable actuation (0.1–4.0mm), rapid trigger, 8kHz polling rates with sub-millisecond latency, hot-swappable switch sockets, gasket-mounted construction with multi-layer acoustic foam, and lightweight magnesium-alloy mouse skeletons (49g). Products are sold globally through a dual direct-to-consumer model (gravastar.com with regional warehouses in the US, EU, and Hong Kong) and an extensive third-party retail/distributor network of 25+ partners including Best Buy, Amazon, Fnac, Currys, Argos, Tmall, JD Mall, X-KOM, and Canada Computers, reaching customers in 30+ countries. Revenue is generated through one-time hardware sales with bundle pricing promotions ($219.95–$419.85 gaming sets), supported by a Joy Loyalty program, a Discord community, and a content-rich Learn blog, targeting three primary segments: competitive gamers and esports enthusiasts, tech enthusiasts and power users, and sci-fi collectors and lifestyle buyers. The company has no disclosed institutional funding, no disclosed headcount, and operates independently with offices/warehouses in the US, EU, and Hong Kong.
GravaStar firmographics
Firmographics- Name
- GravaStar
- Legal name
- GravaStar
- Website
- https://gravastar.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- GravaStar is a privately held consumer electronics company founded in 2018 that designs and sells sci-fi-inspired gaming keyboards, mice, Bluetooth speakers, earbuds, and GaN chargers to gamers, tech enthusiasts, and lifestyle buyers worldwide.
- Ownership category
- akta.pro rank
GravaStar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Hardware Product Sales: GravaStar generates revenue primarily through the direct sale of physical gaming peripherals and audio products. The product catalog includes mechanical/Hall Effect keyboards (K98 Pro, V60 Pro, K1 Pro, V75 Pro), gaming mice (Mercury X Pro, M1 Pro, M2), Bluetooth speakers (Mars Pro, Supernova, Venus), earbuds (Sirius Plus, Sirius Pro, Sirius P5), chargers (Alpha65, Delta35), and accessories. Revenue is one-time, transaction-based with no recurring subscription component. Bundling strategies (keyboard+mouse combos) encourage higher AOV purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GravaStar K98 Pro & X Pro 8000Hz Gaming Set — $369.99 (regular $419.85, save $49.86) |
| Unit Pricing | Pay-as-you-go | GravaStar V60 Pro & X Pro Gaming Set — $309.95 (regular $384.85, save $74.90) |
| Unit Pricing | Pay-as-you-go | GravaStar Ultimate Gaming Set - Cyberpunk — $289.95 (regular $352.85, save $62.90) |
| Unit Pricing | Pay-as-you-go | GravaStar V60 & X Air 8000Hz Gaming Set — $219.95 (regular $269.85, save $44.90) |
| Unit Pricing | Pay-as-you-go | GravaStar HE 8000Hz Ultra-Fast Hall Effect Gaming Set - Cyberpunk — $359.95 (regular $404.85, save $44.90) |
| Unit Pricing | Pay-as-you-go | GravaStar HE 8000Hz Ultra-Fast Hall Effect Gaming Set - Neon Graffiti — $379.95 (regular $434.85) |
| Unit Pricing | Pay-as-you-go | GravaStar Ultimate Gaming Set - Interstellar Silver — $259.95 (regular $332.85, save $72.90) |
| Unit Pricing | Pay-as-you-go | Mars Pro Bluetooth Speaker — varies by edition |
| Unit Pricing | Pay-as-you-go | Alpha65 GAN 65W Wall Charger — premium robot-themed charger |
| Unit Pricing | Pay-as-you-go | Delta35 GAN Fast Charger — wall charger |
| Unit Pricing | Pay-as-you-go | Keyboard Wrist Rest Pad — $12.95 |
| Unit Pricing | Pay-as-you-go | Coiled Aviator USB Cable — accessory |
| Unit Pricing | Pay-as-you-go | Sirius Plus Earbuds — $79.99 |
Go-to-market motion2 records
Distribution channels17 records
Marketing channels6 records
GravaStar product offering
Product offeringCore offering
GravaStar designs and sells sci-fi-inspired consumer electronics and gaming peripherals, including mechanical and Hall Effect gaming keyboards, wireless gaming mice, Bluetooth speakers, true wireless earbuds, and GaN desktop chargers. The portfolio carries a distinctive mecha/cyberpunk industrial design aesthetic and is sold through a direct-to-consumer e-commerce storefront and a global network of authorized retailers and distributors spanning 30+ countries.
Product overview
GravaStar is a gaming peripherals company offering a unified product ecosystem centered on sci-fi and mecha-inspired gaming gear. The portfolio spans five core product categories: mechanical and Hall Effect gaming keyboards (Mercury series: K98 Pro, V60 Pro, V75 Pro, K1 Pro), wireless gaming mice (Mercury X Pro, M1 Pro, M2), Bluetooth speakers (Mars Pro, Supernova, Venus), wireless earbuds (Sirius series: Plus, Pro, P5 with interchangeable cases), and desktop chargers (Alpha65, Delta35). Products feature distinctive cyberpunk/sci-fi industrial designs with aluminum alloy frames, customizable RGB lighting (16.8M colors, up to 13-16 lighting modes), and premium materials like magnesium alloy. GravaStar also offers gaming bundles combining keyboards and mice, plus accessories including wrist rests, USB cables, and charging solutions. Key technological features include Hall Effect magnetic switches with adjustable actuation (0.1-4.0mm), rapid trigger support, 8KHz polling rates, hot-swappable switches, and gasket-mounted construction with multi-layer sound dampening.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercury K98 Pro Mechanical Gaming Keyboard Mechanical gaming keyboard with 98% layout, integrated screen and numpad, hot-swappable switches, and Phantom Black finish; aimed at competitive and enthusiast gamers seeking a feature-rich mechanical board.
- Mercury V60 Pro Hall Effect Gaming Keyboard Hall Effect gaming keyboard with 8kHz polling rate, 0.125ms latency, magnetic switches, adjustable actuation (0.2-3.7mm), rapid trigger, and dynamic RGB lighting.
- Mercury K1 Pro Gaming Keyboard 75% compact gaming keyboard with aluminum alloy frame, nano-textured surface, South-facing RGB backlighting, and 70M keystroke-rated switches; available in Cyberpunk, Interstellar Silver, and CyberFlare editions.
- Mercury V75 Pro Special Edition Hall Effect Keyboard
- Mercury X Pro Wireless Gaming Mouse Wireless gaming mouse with 8000Hz polling rate, PAW 3950 sensor, 49g magnesium alloy hollow skeleton, customizable RGB lighting, and 8KHz dongle connectivity.
- Mercury M1 Pro Wireless Gaming Mouse Wireless gaming mouse with 4000Hz polling rate in Gunmetal Gray finish.
- Mercury M2 Gaming Mouse
- Mars Pro Bluetooth Speaker
- Supernova Bluetooth Speaker
- Venus Bluetooth Speaker
- Sirius Plus ANC Wireless Earbuds
- Sirius Pro Gaming Earbuds
- Sirius P5 True Wireless Earbuds
- Alpha65 GaN 65W Wall Charger
- Delta35 GaN Fast Charger
- GravaStar Power Strip
- GravaStar K98 Pro & X Pro 8000Hz Gaming Set
- GravaStar V60 Pro & X Pro Hall Effect Gaming Set
- GravaStar Ultimate Gaming Set
- GravaStar HE 8000Hz Ultra-Fast Hall Effect Gaming Set
- Coiled Aviator USB Cable
- Keyboard Wrist Rest Pad
- Keycap & Switch 2-In-1 Puller
- Mars Pro Charging Base
- Fast Charging Cable - 100W
Quantifiable outcome
- Hall Effect switches rated for 100+ million keystrokes vs. 50–70 million for standard mechanical switches
- +3 more outcomes
Companies that use GravaStar
Customer profileSegments3 records
Ideal customer profiles3 records
GravaStar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
GravaStar partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Best BuycoreBest Buy is a major US and Canadian electronics retail chain carrying GravaStar gaming peripherals and speakers both in physical stores and online. Available at bestbuy.com (US) and bestbuy.ca (Canada).
- AmazoncoreAmazon serves as a global marketplace channel for GravaStar products across multiple regional storefronts including amazon.com (US), amazon.co.uk (UK), amazon.sa (Saudi Arabia), and amazon.jp (Japan).
- Clever HouseminorAustralian retailer specializing in tech and gaming products, carrying GravaStar brand peripherals.
- Centre ComminorAustralian computer hardware and gaming products retailer.
- ScorptecminorAustralian gaming and computer hardware reseller.
- Canada ComputerscoreCanadian technology products retailer offering GravaStar keyboards, mice, speakers, and earbuds.
- The SourceminorCanadian electronics retailer carrying GravaStar products.
- FnaccoreFrench electronics and entertainment retailer with physical stores and online presence, carrying GravaStar products.
- CurryscoreUK electronics retailer with physical stores and online store currys.co.uk, gaming accessories section.
- ArgoscoreUK general merchandise retailer with physical stores and online catalog, carrying GravaStar gaming peripherals.
- TmallcoreAlibaba's B2C marketplace in China, serving as GravaStar's official storefront for Chinese consumers at gravastar.tmall.com.
- JD MallcoreJD.com's marketplace in China serving as an official GravaStar sales channel at mall.jd.com/index-1000361867.html.
- GravaStar KoreacoreDedicated South Korean brand presence through gravastar.kr official website, NAVER Smart Store, and COUPANG marketplace.
- GravaStar TaiwancoreDedicated Taiwan online storefront at gravastar.com.tw serving the Taiwanese market.
- SMART STORE (NAVER)minorNaver's official brand store platform in South Korea, serving as an additional GravaStar online sales channel.
- COUPANGminorSouth Korean e-commerce marketplace carrying GravaStar products.
- X-KOMcorePolish electronics retailer specializing in computer hardware and gaming peripherals, with online store and physical locations.
- MediaexpertminorPolish electronics retailer carrying GravaStar products.
- Shopee (Regional)coreSoutheast Asian e-commerce marketplace with dedicated GravaStar official stores in Singapore, Malaysia, Thailand, Indonesia, Philippines, and Vietnam.
- TokopediaminorIndonesian e-commerce marketplace with GravaStar official store presence.
- Stark GamingminorUAE-based gaming retailer carrying GravaStar products.
- GeekayminorMiddle East gaming retailer with presence across KSA, UAE, and Kuwait.
- XciteminorKuwait-based electronics and gaming retailer.
- Level-UpminorKuwait-based gaming retailer.
- JIBminorThai computer hardware and gaming retailer.
- COM7 (BaNANA IT)minorThai gaming and IT retail chain.
- E-EarphoneminorJapanese specialized earphone and audio retailer.
- LiverpoolminorMexican department store chain with online presence, carrying GravaStar products.
- PCPARTYminorTaiwan gaming and PC hardware retailer.
- Impulse GamingminorMalaysian gaming retailer.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
GravaStar competitors and assessment
Company assessmentBroad incumbents
- Logitech G: Logitech G is a broad incumbent in gaming peripherals, offering keyboards, mice, headsets, and audio across PRO, Lightspeed, and Aurora lines. It competes with GravaStar on performance and increasingly on premium design but at a vastly larger scale and global distribution.
- Corsair Gaming: Corsair Gaming is a broad incumbent covering gaming keyboards (including Hall Effect K100 RGB), mice, headsets, streaming gear, and PC components. It overlaps with GravaStar's mechanical/HE keyboards, mice, and audio while operating a much wider portfolio.
- JBL (Harman): JBL is a broad incumbent in portable Bluetooth speakers (Flip, Charge, Xtreme lines) that overlaps with GravaStar's Mars Pro/Supernova/Venus offerings. JBL competes primarily on audio quality and brand recognition rather than the distinctive mecha aesthetic GravaStar leans into.
- ASUS ROG (Republic of Gamers): ASUS ROG is a broad incumbent covering gaming keyboards, mice, headsets, and full laptops/desktops with a strong design-driven, sci-fi/cyberpunk aesthetic similar to GravaStar's mecha styling. Overlaps on keyboards/mice and design-led positioning but at much larger scale.
- Anker (Soundcore / Anker Chargers): Anker competes with GravaStar in GaN desktop/wall chargers (e.g., Anker Nano, Prime series) and Bluetooth speakers under Soundcore. It is a much larger incumbent that has increasingly adopted design-forward product styling, mirroring GravaStar's charger and audio positioning.
Direct peers
- Razer: Razer is the closest direct peer to GravaStar in gaming peripherals, offering mechanical and optical/Hall Effect keyboards, gaming mice, audio products, and accessories aimed at the same competitive gamer and lifestyle buyer segments. Both brands emphasize design-forward aesthetics and bundle keyboard+mouse sets.
- HyperX: HyperX (now part of HP) competes directly with GravaStar in gaming headsets, earbuds, keyboards, and mice aimed at gamers and esports enthusiasts. Both brands target the lifestyle/desk-setup buyer seeking distinctive-looking peripherals.
- Keychron: Keychron is a direct peer in mechanical and Hall Effect wireless keyboards, particularly strong with enthusiasts, content creators, and power users. Like GravaStar, it competes on customization, hot-swappable switches, and QMK/VIA support, though with less of a sci-fi design focus.
- SteelSeries: SteelSeries is a direct competitor in mechanical and Hall Effect gaming keyboards (Apex Pro line with adjustable actuation, rapid trigger) plus gaming mice and audio. It targets the same competitive FPS/esports buyer that GravaStar serves with its Mercury HE lineup.
- Endgame Gear: Endgame Gear is a direct peer in premium gaming mice (OP1, OP1 8k) and mechanical keyboards targeting competitive gamers. Like GravaStar, it emphasizes lightweight design, high polling rates, and performance for FPS titles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
GravaStar social profiles
Digital presenceGravaStar financial estimates
Financial estimateRevenue estimate
Valuation estimate
GravaStar leadership team
Management profileNumber of profiles
GravaStar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GravaStar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GravaStar
What does GravaStar do?
GravaStar designs and sells sci-fi-inspired consumer electronics and gaming peripherals, including mechanical and Hall Effect gaming keyboards, wireless gaming mice, Bluetooth speakers, true wireless earbuds, and GaN desktop chargers. The portfolio carries a distinctive mecha/cyberpunk industrial design aesthetic and is sold through a direct-to-consumer e-commerce storefront and a global network of authorized retailers and distributors spanning 30+ countries.
Is GravaStar a public or private company?
GravaStar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GravaStar founded?
GravaStar was founded in 2018.
How does GravaStar make money?
One revenue line is on record: hardware Product Sales.
Who are GravaStar's main competitors?
Broad incumbents on record are Logitech G, Corsair Gaming, JBL (Harman), ASUS ROG (Republic of Gamers) and Anker (Soundcore / Anker Chargers). Direct peers are Razer, HyperX, Keychron, SteelSeries and Endgame Gear.
Does GravaStar have an API?
No public API is recorded for GravaStar.